You’ve been given an AI mandate. Maybe you are new to leadership. Maybe you’ve just stepped into a new role. Or maybe you’ve simply been handed the responsibility without much direction

Enrollment for the PMM Job Search System now runs in application windows just a few times a year. The final 2025 window is open now. Once it closes, you’ll need to wait until January to join. In the past 6 months alone, 35 PMMs landed jobs through the system. That’s more than one hire every single week. Alumni cut their search time from months to weeks, joining companies like AWS, Walmart Connect, DoorDash, HubSpot, and fast-growing AI-native startups. The program is better t

It’s your first day as a PMM manager. Slack is blowing up. Sales wants new battlecards. Product wants launch positioning. AI is spitting out draft messaging faster than you can review, and your team is staring at you for direction.

Last week, a senior PMM at a startup messaged me: "I spent months crafting a strategic narrative for our new pitch. Then I found out the head of sales had their team build their own deck instead. What’s the point of making this stuff if no one listens? How do I actually get them to use it?”

The day that my State of AI in Product Marketing Report 2025 went live, a product marketer reached out to me*. His entire PMM team at a large SaaS company had just been laid off, due to “AI-driven efficiencies.” Leadership believed that AI could handle product launches faster and cheaper, so they let the whole team go.

Have you ever been told to reposition a product by next Friday, without a clear brief, no research, no roadmap alignment, and barely...

In the past two issues ( issue 1 , issue 2 ), we dug into exactly how to get promoted in product marketing, so if you’re clear that...

Today, we'll focus on steps 3 and 4 – the two most often-neglected ingredients in getting promoted, because even exceptional work won't get

Why PMM Promotions Don’t Happen (Even When You Deserve One) It’s Friday at 5 PM, and Colleen is still working.

I’ll share what hiring managers think at each stage and how you can stand out and land your dream product marketing role.

Product marketing is on the rise. According to the ​most recent data shared by MKT1​ , PMM is currently the most popular role within...

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