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The Ultimate 30-60-90 day Playbook for Product Marketers
The first 90 days on a new job is usually the most critical and challenging period in your professional career - the actions you take (or...
Jan 13, 20246 min read


Four Steps to Acing Product Marketing Assignments
Before we dive into the content today, I want to note that this newsletter is part of a four-part series on the entire job search...
Dec 17, 20235 min read


How to ace product marketing interviews
Imagine you have gone through the hard work of landing your product marketing interview by identifying your targeting, creating a...
Nov 17, 20239 min read


How to land more product marketing interviews
2023’s job market has been very challenging, to say the least. With 240,000 layoffs in tech this year, the market is the most...
Oct 26, 20236 min read


15 Differences between Good PMMs and Great PMMs (and How to Become One)
In my view, certain distinct qualities set these top PMMs apart from their good counterparts.
Sep 14, 20234 min read


The 5 Steps You Need to Land Your First Product Marketing Job in 2023
You are eager to land your first role in product marketing, so excitedly, you send in your resume, hoping to secure your first product...
Aug 9, 20236 min read


23 Smart Reverse Interview Questions You Need to Ask Hiring Managers in Product Marketing
Why Reverse Interview Questions Matter in Product Marketing The manager you choose will have the BIGGEST impact on your next role. A...
Jul 20, 20234 min read


Careers are loops, not ladders: Grow Your Career in Tech
Learn the 4 stages of career growth and how to make the most out of each stage of growth as a product marketer or tech professional
Jul 9, 20237 min read


Help Focus Your Product Marketing Career with these 4 Product Lifecycle Stages
This image shows the role of product marketing and marketing teams in the four stages of the product lifecycle.
Jun 9, 20233 min read


A new way to define what is product marketing
A few weeks ago I posted that product marketing is truly a connector role. It launches products to the market, enables sales, and...
Jun 1, 20232 min read


How Surbhi Became a Product Marketing Manager in Less Than 3 Months!
This inspiring story tell the story of how Surbhi broke into product marketing in less than three months while being a mom and entrepreneur.
May 4, 20236 min read


Your Product Marketing Career Map
A detailed guide on how to choose your next role based on your experience and career goals.
Mar 1, 20235 min read
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