Join hundreds of product marketers and leaders who have used my personalized guidance and system to land their dream roles.
You’re a PMM leader or people manager.
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Despite saying all the right things (or so you think), and having lots of experience, you keep facing rejection.
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You wish someone could help pinpoint what’s going wrong, articulate your leadership and strategic impact more effectively, and navigate the complexities of a director+ level job search.
You are under a significant time crunch.
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The clock is ticking. Your job search feels overwhelming, and while you understand the basics, you’re unsure where to focus to see real results.
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You wish you had someone to simplify the process - an expert who can cut through the noise and tell you exactly what to prioritize (and what to ignore).
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You’re craving a trusted partner who’s in your corner for advice, direction, and moral support when things get tough.
You’re a career switcher from an adjacent field.
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You’re constantly getting passed over for candidates with direct experience, even though you know you have what it takes to succeed.
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Translating your skills into PMM language? That’s the challenge. You wish you had an expert who could help you speak the language of PMM and establish your credibility in interviews.
Does this sound like you?
By working with me, you will go from:
What my clients say
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Real-world expertise from an award-winning PMM leader.
I’ve built and led three product marketing teams from scratch, spanning Series A to Series F startups and public companies in Silicon Valley and NYC. Beyond understanding what hiring managers look for, I bring the perspective of a seasoned business strategist. I’ll help you go beyond just positioning yourself to stand out—I’ll teach you how to think, speak, and solve problems like a leader.
I’ve walked in your shoes as a career switcher.
As a career switcher who successfully transitioned from transportation consulting to product marketing, I know firsthand how daunting breaking into PMM can feel. But I also know it’s possible because I’ve done it. Through that journey, I didn’t just figure it out—I turned my experience into a repeatable, proven system that has empowered over 200+ PMMs to do the same. I’ll guide you step-by-step with practical strategies that work, so you can confidently navigate your own path and achieve the same transformative results.
I bring actionable, hands-on PMM expertise.
With 8 years of hands-on experience leading and developing high-performing PMM teams, I’ve honed a method that combines practical, real-world insights with proven coaching strategies. I’ll teach you product marketing concepts in a way that’s not just theoretical but immediately relevant—empowering you to excel in interviews and hit the ground running in your next role.
Through 1-1 coaching, I’ve helped candidates from all backgrounds and industries land PMM roles in as little as four weeks.
If you’re ready to navigate the challenges of your job search and accelerate landing your next role, I’m here to help you succeed.
If any of these situations sound like you, you are not alone, and I am uniquely positioned to help you.
Allie Allegra
Director of Product Marketing,
Algolia
After getting laid off, Yi Lin became my guiding star during a very challenging transition. In just a few sessions, Yi Lin helped me distill my unique strengths and position myself effectively in a tumultuous and hyper-competitive job market, and provided insightful feedback, particularly when I faced complex assignment rounds.
When I received an offer that left me uncertain, Yi Lin hopped on the phone right away, despite it being a Friday evening, to break down the pros and cons so that I could make a confident, informed decision.
I HIGHLY recommend her to anyone seeking not just a coach, but a dedicated, empathetic partner in their professional development as a Product Marketer.
Christine Moore
Director of Product Marketing, Forj
Before I connected with Yi Lin, I felt overwhelmed by the prospect of my next job search. Yi Lin helped me gain clarity through insightful coaching sessions, asking powerful questions that helped me define my ideal role and career goals. Her one-on-one approach felt personalized and supportive, like having a cheerleader in my corner.
She's also cracked the code for writing cover letters that land interviews; she helped me craft compelling narratives that showcased my unique value proposition.
The connections I made with other product marketing professionals in her community also allowed me to build a valuable network that continues to offer support and advice as I prepare to dive into a new role.
I am grateful to Yi for empowering me to take control of my career and navigate the journey with clarity and confidence. She was a game-changer for me, and I can't recommend her services highly enough.
Moyo Ajepe
Product Marketing Manager (Strategy), Walmart Connect
I wanted to pivot into a PMM/PMM adjacent role and had been working for months on my own to no avail. I even met with other PMM coaches but did not feel like they understood my goals. But then I found Yi Lin, and it has been one of the best career decisions I've ever made!
She's incredibly flexible and took the time to really understand me and provide strategies on how I should approach my career pivot. The abundance of resources she provides, were instrumental in helping me. With her guidance, using her networking strategies, and a bit of perseverance, I was able to make a move into a role that finally aligned with my career goals!
Not only is Yi Lin a well respected thought leader within the PMM space, but she's a great career coach! Thank you Yi Lin!
Liza Ansher
Product Marketing Manager, Amazon
I'm not just saying this, I'm shouting it from the rooftops – if you're aiming for a thriving PMM career, Yi Lin is your secret sauce! In a few months of working together, I landed an offer and gained core PMM skills, critical thinking abilities, and a community that has set me up for future success.
Specifically, Yi Lin's 1:1 coaching and async support significantly enhanced my interview and assignment performance and her resource hub, comprising of frameworks, guides, best practices saved me time and made me a better PMM, and finally, connecting with fellow participants in Yi Lin's program created a supportive PMM community for learning and growth amid the job search's highs and lows.
If you are looking for a supportive coach on your career journey in PMM, choose Yi Lin!
Josh Porter
Director of Product Marketing, Kore AI
I am thrilled to share my experience working with Yi Lin - as her guidance played an instrumental role in helping me secure a coveted Product Marketing Director role that aligned perfectly with my goals.
My objective was to transition from an enterprise setting to a startup. However, given the tough job market, I found myself facing a lot of rejections despite my experience. The turning point came with Yi Lin’s guidance, which allowed me to stand out with a highly differentiated messaging.
Additionally, her program allowed me to transform into a better product marketer - an unexpected but welcomed outcome of this journey. The comprehensive support I received—from group meetings and guest speakers to practice interviews—was pivotal in preparing me for the challenges of my new role.
I express my deepest gratitude to Yi Lin and her client community. Job searching can be isolating, but with this program, I never felt alone.
Eddie Radcliffe
Sr Manager, Product Marketing, Circle
I've had a GREAT experience working with Yi Lin. I was struggling to get a foot in the door for interviews, despite having over 10 years experience in consulting and product marketing.
Yi Lin helped me turn around my key talking points from "what I want to say" to "what hiring managers want to hear"! Overall, it was a great experience in honing my background into very specific reasons why someone should hire me, as well as refining the companies I should target to immediately increase my success rate.
Additionally, beyond the (abundant) frameworks and resources, I found our conversations invaluable and helped me to go from a "good candidate" to "the best candidate" - I landed a role within 1 month of working with Yi Lin!
Alejandro Bellarosa
Sr Director of Product Marketing, Varicent
Yi Lin helped me get two senior-level offers in 10 weeks and completely redesign my core messaging and value pillars as a product marketer.
She literally brought order to a chaotic search. More importantly, she is also an expert PMM strategist and has become a close advisor.
Since starting my new role, she has advised me on my 30-60-90 plan and set my team strategy. I highly recommend her to anyone looking for an experienced PMM leader to help them find a new role, pivot to a different PMM category, and succeed in their role.
She’s my new secret (but not so secret) weapon!!
Prak Swamy
Product Marketing Manager,
Ownwell
Yi Lin has been an EXCELLENT coach and guide. Her coaching program has been one of the BEST investments I have made for my career. She worked with me to create a personalized job search strategy and also taught me how to nail my pitch and tailor my application for each role. I followed her process to a T and was fortunate enough to land a great Full-Time role within few months of unemployment.
More importantly (and this is what’s unique about Yi Lin), she also regularly checked in with me, going beyond her call of duty, was just always highly responsive on Slack to answer any questions I had and made introductions to peers/hiring managers whenever possible. She genuinely cared about how my job search was going.
I HIGHLY recommend her program to make the best use of your time while looking for your dream role. The ROI will be worth it and will pay for itself and many times more.
Peggy Pan
Sr Product Marketing Manager, UnScreen
Working with Yi Lin is one of the best decisions I made in my product marketing career. Her coaching helped me land a role in my dream field (even when the job market was so difficult). I chose to work with Yi Lin because she's clear about how she can help, and her advice is so on point. In every conversation I had with her, I could see tangible progress I was making to become a better PMM.
One thing unique about Yi Lin is: in addition to her solid product marketing knowledge and experience, Yi Lin is very thoughtful and creative about her coaching approach. She constantly seeks diverse ways to help us grow through providing tools, masterclasses, and community building.
After my job search, I decided to continue working with Yi Lin in my new role. Because I value her insights, and also because I truly enjoy this meaningful coaching relationship with Yi Lin.
What’s in the 1- 1 program?
I’ve developed a proven PMM Dream Job System that will serve as the theoretical foundation of this coaching program. On top of that, I’ll provide in-depth customization to directly support your specific situation, For example:
If you are a leader or people manager, I can help you:
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Craft compelling narratives that highlight your leadership skills, from building teams to driving business impact.
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Tackle complex case studies with strategic advice that showcases your expertise.
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Build a targeted networking strategy to access the hidden job market and senior-level opportunities.
If you are job hunting under a significant time crunch, I can help you:
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Quickly diagnose blind spots, uncover issues, and course correct based on what hiring managers are looking for.
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Develop a focused job search strategy that prioritizes high-impact actions.
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Offer moral support and actionable feedback to manage stress effectively.
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Explore alternative ways to secure income while continuing your search.
If you are a career switcher, I can help you:
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Identify your transferable skills and your superpowers to build a powerful narrative for your ideal target companies.
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Learn critical PMM frameworks and apply them to your experience so you can discuss them convincingly in interviews and show you understand how product marketing works in your case studies.
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Identify roles with the most transferable entry points and build a transition path that can serve as stepping stones.
FAQs
This 1:1 Complete Job Search Coaching Program is perfect for professionals seeking highly personalized guidance tailored to their unique circumstances. This is a customized program and is ideal if you:
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Are at a more senior level and require customized strategies to navigate the competitive job market.
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Need to land a role quickly without compromising quality or fit.
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Have an unconventional career path or a career switcher and need help crafting a compelling narrative.
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Simply prefer 1-1 support to receive the highest level of accountability.
With this program, you’ll receive my highest level of individual attention and expertise, ensuring every aspect of your job search is optimized for success.
Because of the personalized nature of this program, I accept only a limited number of 1:1 clients each month to provide the focus and support you deserve.
The PMM Dream Job System is perfect for those who prefer a structured learning experience and the energy of learning alongside others. It’s designed to guide you step-by-step through every phase of landing a product marketing job, offering flexibility with on-demand lessons and community support through live coaching and the buddy system. This program does not have 1-1 support.
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Unlike other job search coaches, I bring years of real-world product marketing leadership experience across Series A startups to publicly traded companies in Silicon Valley and NYC. I’ve built and scaled PMM teams from scratch, developed hiring processes, and directly influenced business strategy at every stage of growth. This means I don’t just teach you how to polish your resume—I show you how to think and position yourself like a PMM who can solve the challenges businesses are facing.
For senior-level candidates, this is especially critical. At this stage, it’s not just about demonstrating skills—it’s about articulating your strategic value. For example, one of my senior-level clients, a PMM transitioning from a different industry, landed a global leadership role in two months. We worked together to craft a narrative that showcased how they could drive market expansion and align cross-functional teams—a message that resonated immediately with hiring managers.
Working with me means you’re getting guidance from someone who’s built teams, understands the nuances of leadership hiring, and knows exactly what decision-makers are looking for. I’ll help you stand out and make the leap to the next stage of your career with confidence and clarity.
Absolutely. Let me ask you: how much do you value getting your dream job faster?
The biggest advantage of 1-1 coaching is the immediate, actionable feedback you’ll receive during your job search. Instead of spending months applying, interviewing, and learning through trial and error, you’ll get tailored advice from a seasoned PMM leader who has coached over 200+ PMMs into their dream roles.
Here’s the thing: job searching isn’t just about effort—it’s about precision.
Many candidates unknowingly repeat the same mistakes in interviews or their applications, costing them valuable time and opportunities. By working with me, you’ll gain insights and strategies honed from years of experience and a proven system that’s helped hundreds of PMMs succeed.
For example, one client was struggling to move past final interviews for senior roles. Within weeks of joining my program, we pinpointed what wasn’t resonating, reframed their narrative to align with hiring managers’ priorities, and adjusted their approach. They landed their dream job within two months—at a salary $50k higher than expected.
When you work with me, you’re not just investing in your job search—you’re accelerating your results with a tested system with an expert guide in your corner, ensuring every step you take is intentional and effective.
Yes, you will work directly with me on every aspect of your job search. There is no outsourcing to other coaches.
I limit the number of clients I work with at any given time to ensure I can provide each person with the high level of attention and tailored support they deserve.
Having a call helps me understand your unique situation—whether you’re a senior PMM leader navigating complex opportunities, a career switcher looking to break into product marketing or someone under time pressure who needs fast, actionable results.
This process also ensures we’re a good fit. My approach is highly collaborative, and I want to make sure my methods and expertise align with your goals and challenges.
Inside the Program
6 x 60-min 1-1 coaching sessions (incl. Mock interviews)
Full resume, cover letter, LinkedIn refresh
6 months of unlimited async document reviews between sessions
6 months of email/Slack support with 1 day turn around time
A custom job search plan just for you
Free access to my PMM Dream Job System Program worth $1,095, including:
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30+ actionable lessons with templates, guides
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Live monthly group coaching calls
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My entire vault of workshop and coaching call recordings
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Access to a daily active private client community
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Access to a buddy system for accountability
End-to-end support guarantee
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All 1-1 program components are valid for 6 months, with flexible timelines to meet your schedule.
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All group components and community access are available until you land a job.
One Time Fee of $4,500 USD or
3 installments of $1,650 USD per month
Valentina Llinas,
Sr PMM at Cornerstone onDemand
“You’re reading all these recommendations and think to yourself – 'Isn’t this too good to be true? Should I really make the investment?' The answer is, without a doubt, YES!
Engaging in Yi Lin’s program is one of the most valuable investments I've made for my career. I had been in the hunt for 6 months already without luck, and by meticulously following her process (trust her process!), I was fortunate to secure a role that checked all of my boxes within just 2 months!
I wholeheartedly recommend her program as an efficient way to maximize your time during the pursuit of your next role. The return on investment is substantial and will not only cover its own cost but also yield many times more in benefits. Run, don’t walk!”
