Trusted by 200+ PMMs and leaders who’ve landed roles at companies like:
Valentina Llinas
Sr PMM at Cornerstone onDemand
“You’re reading all these recommendations and think to yourself – 'Isn’t this too good to be true? Should I really make the investment?' The answer is, without a doubt, YES!
Engaging in Yi Lin’s program is one of the most valuable investments I've made for my career. I had been in the hunt for 6 months already without luck, and by meticulously following her process (trust her process!), I was fortunate to secure a role that checked all of my boxes within just 2 months!
I wholeheartedly recommend her program as an efficient way to maximize your time during the pursuit of your next role. The return on investment is substantial and will not only cover its own cost but also yield many times more in benefits. Run, don’t walk!”
Landing a senior-level PMM role in today’s market is uniquely challenging.
Roles are fewer. Expectations are higher, and hiring teams are more risk-averse and optimizing for very specific problems they are looking to solve.
Which is why, at this level, strong experience alone isn’t enough.
Most clients come to me after hitting one of these blockers:
✅ You are getting interviews, but not offers. You’re close, but something isn’t landing when the bar is highest.
✅ Your background is strong but non-linear. You’ve done a lot across roles, industries, or company stages, and your story feels hard to package cleanly.
✅ You were laid off and need to move fast. You don’t have time to experiment or “figure it out as you go.”
✅ You’re senior, but not coming across as senior enough. Your answers sound capable, but not decisive, specific, or with a sharp POV.
✅ You’re aiming for a strategic pivot (bigger scope, new industry, or different company stage), but you’re struggling to come across as competitive in this market.
✅ You’re tired of doing this alone. You want a sharp thought partner who understands the PMM market and will tell you the truth.
If any of this feels familiar, you don’t need more generic job search advice; you need a sharper strategy specifically tailored to help you land high-visibility PMM-specific roles.
How I help solve this
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I’ve coached 200+ product marketers through job searches and senior transitions, including Senior PMMs, Directors, and founding PMMs, and helped clients land roles from large tech to startups at companies like Datadog, TikTok, DoorDash, and Klaviyo.
My work is especially effective for senior candidates with complex stories, competitive markets, or repeated “almost” outcomes, because I focus on the two things that matter most at this level: positioning and interview conversion.
Together, we’ll diagnose what’s breaking down, sharpen your narrative, and help you convert interviews into offers.
Specifically, I’ll help you:
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Clarify your target and candidate–market fit
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Build a sharp, differentiated story
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Interview with a stronger signal, specificity, and POV
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Win assignments and case studies without overworking
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Close the gap between final rounds and offers
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Negotiate confidently
What my clients say
Allie Allegra
Director of Product Marketing,
Algolia
After getting laid off, Yi Lin became my guiding star during a very challenging transition. In just a few sessions, Yi Lin helped me distill my unique strengths and position myself effectively in a tumultuous and hyper-competitive job market, and provided insightful feedback, particularly when I faced complex assignment rounds.
When I received an offer that left me uncertain, Yi Lin hopped on the phone right away, despite it being a Friday evening, to break down the pros and cons so that I could make a confident, informed decision.
I HIGHLY recommend her to anyone seeking not just a coach, but a dedicated, empathetic partner in their professional development as a Product Marketer.
Christine Moore
Director of Product Marketing, Forj
Before I connected with Yi Lin, I felt overwhelmed by the prospect of my next job search. Yi Lin helped me gain clarity through insightful coaching sessions, asking powerful questions that helped me define my ideal role and career goals. Her one-on-one approach felt personalized and supportive, like having a cheerleader in my corner.
She's also cracked the code for writing cover letters that land interviews; she helped me craft compelling narratives that showcased my unique value proposition.
The connections I made with other product marketing professionals in her community also allowed me to build a valuable network that continues to offer support and advice as I prepare to dive into a new role.
I am grateful to Yi for empowering me to take control of my career and navigate the journey with clarity and confidence. She was a game-changer for me, and I can't recommend her services highly enough.
Moyo Ajepe
Product Marketing Manager (Strategy), Walmart Connect
I wanted to pivot into a PMM/PMM adjacent role and had been working for months on my own to no avail. I even met with other PMM coaches but did not feel like they understood my goals. But then I found Yi Lin, and it has been one of the best career decisions I've ever made!
She's incredibly flexible and took the time to really understand me and provide strategies on how I should approach my career pivot. The abundance of resources she provides, were instrumental in helping me. With her guidance, using her networking strategies, and a bit of perseverance, I was able to make a move into a role that finally aligned with my career goals!
Not only is Yi Lin a well respected thought leader within the PMM space, but she's a great career coach! Thank you Yi Lin!
Liza Ansher
Product Marketing Manager, Amazon
I'm not just saying this, I'm shouting it from the rooftops – if you're aiming for a thriving PMM career, Yi Lin is your secret sauce! In a few months of working together, I landed an offer and gained core PMM skills, critical thinking abilities, and a community that has set me up for future success.
Specifically, Yi Lin's 1:1 coaching and async support significantly enhanced my interview and assignment performance and her resource hub, comprising of frameworks, guides, best practices saved me time and made me a better PMM, and finally, connecting with fellow participants in Yi Lin's program created a supportive PMM community for learning and growth amid the job search's highs and lows.
If you are looking for a supportive coach on your career journey in PMM, choose Yi Lin!
Josh Porter
Director of Product Marketing, Kore AI
I am thrilled to share my experience working with Yi Lin - as her guidance played an instrumental role in helping me secure a coveted Product Marketing Director role that aligned perfectly with my goals.
My objective was to transition from an enterprise setting to a startup. However, given the tough job market, I found myself facing a lot of rejections despite my experience. The turning point came with Yi Lin’s guidance, which allowed me to stand out with a highly differentiated messaging.
Additionally, her program allowed me to transform into a better product marketer - an unexpected but welcomed outcome of this journey. The comprehensive support I received—from group meetings and guest speakers to practice interviews—was pivotal in preparing me for the challenges of my new role.
I express my deepest gratitude to Yi Lin and her client community. Job searching can be isolating, but with this program, I never felt alone.
Eddie Radcliffe
Sr Manager, Product Marketing, Circle
I've had a GREAT experience working with Yi Lin. I was struggling to get a foot in the door for interviews, despite having over 10 years experience in consulting and product marketing.
Yi Lin helped me turn around my key talking points from "what I want to say" to "what hiring managers want to hear"! Overall, it was a great experience in honing my background into very specific reasons why someone should hire me, as well as refining the companies I should target to immediately increase my success rate.
Additionally, beyond the (abundant) frameworks and resources, I found our conversations invaluable and helped me to go from a "good candidate" to "the best candidate" - I landed a role within 1 month of working with Yi Lin!
Alejandro Bellarosa
Sr Director of Product Marketing, Varicent
Yi Lin helped me get two senior-level offers in 10 weeks and completely redesign my core messaging and value pillars as a product marketer.
She literally brought order to a chaotic search. More importantly, she is also an expert PMM strategist and has become a close advisor.
Since starting my new role, she has advised me on my 30-60-90 plan and set my team strategy. I highly recommend her to anyone looking for an experienced PMM leader to help them find a new role, pivot to a different PMM category, and succeed in their role.
She’s my new secret (but not so secret) weapon!!
Prak Swamy
Product Marketing Manager,
Ownwell
Yi Lin has been an EXCELLENT coach and guide. Her coaching program has been one of the BEST investments I have made for my career. She worked with me to create a personalized job search strategy and also taught me how to nail my pitch and tailor my application for each role. I followed her process to a T and was fortunate enough to land a great Full-Time role within few months of unemployment.
More importantly (and this is what’s unique about Yi Lin), she also regularly checked in with me, going beyond her call of duty, was just always highly responsive on Slack to answer any questions I had and made introductions to peers/hiring managers whenever possible. She genuinely cared about how my job search was going.
I HIGHLY recommend her program to make the best use of your time while looking for your dream role. The ROI will be worth it and will pay for itself and many times more.
Peggy Pan
Sr Product Marketing Manager, UnScreen
Working with Yi Lin is one of the best decisions I made in my product marketing career. Her coaching helped me land a role in my dream field (even when the job market was so difficult). I chose to work with Yi Lin because she's clear about how she can help, and her advice is so on point. In every conversation I had with her, I could see tangible progress I was making to become a better PMM.
One thing unique about Yi Lin is: in addition to her solid product marketing knowledge and experience, Yi Lin is very thoughtful and creative about her coaching approach. She constantly seeks diverse ways to help us grow through providing tools, masterclasses, and community building.
After my job search, I decided to continue working with Yi Lin in my new role. Because I value her insights, and also because I truly enjoy this meaningful coaching relationship with Yi Lin.
What’s in the 1- 1 program?
I’ve developed a proven PMM Job Search System that will serve as the theoretical foundation of this coaching program. On top of that, I’ll provide in-depth customization to directly support your specific situation, For example:
If you are a leader or people manager, I can help you:
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Craft compelling narratives that highlight your leadership skills, from building teams to driving business impact.
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Tackle complex case studies with strategic advice that showcases your expertise.
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Build a targeted networking strategy to access the hidden job market and senior-level opportunities.
If you are job hunting under a significant time crunch, I can help you:
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Quickly diagnose blind spots, uncover issues, and course correct based on what hiring managers are looking for.
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Develop a focused job search strategy that prioritizes high-impact actions.
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Offer moral support and actionable feedback to manage stress effectively.
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Explore alternative ways to secure income while continuing your search.
If you are a career switcher, I can help you:
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Identify your transferable skills and your superpowers to build a powerful narrative for your ideal target companies.
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Learn critical PMM frameworks and apply them to your experience so you can discuss them convincingly in interviews and show you understand how product marketing works in your case studies.
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Identify roles with the most transferable entry points and build a transition path that can serve as stepping stones.
Clients don’t invest in this because they “need help applying for jobs.”
They invest because the cost of guessing is high, and the consequences of settling compound over time. This is an investment in landing a role that truly matches the next chapter of your career, often for less than one month’s salary at this level.
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8 x 60-min 1-1 coaching sessions (incl. mock interviews)
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Full resume, cover letter, LinkedIn refresh
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6 months of unlimited async document reviews between sessions
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6 months of email/Slack support with 1 day turn around time
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A custom job search plan just for you
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Free access to my PMM Dream Job System Program worth $1,095, including:
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30+ actionable lessons with templates, guides
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Live monthly group coaching calls
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My entire vault of workshop and coaching call recordings
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Access to a daily active private client community
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Access to a buddy system for accountability
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Program details & investment
This is a high-touch, end-to-end engagement designed to carry you through strategy, execution, and closing.
FAQs
For most senior PMMs, the real cost of a prolonged job search isn’t the coaching fee. It’s time.
At the senior level, even one additional month of searching can easily represent $15K–$25K+ in lost income, not to mention momentum, confidence, and opportunity cost. In that context, this investment often pays for itself if it helps you land the right role even a few weeks sooner.
More importantly, 1:1 coaching shortens the feedback loop. Instead of repeating the same missteps across applications and interviews, you get immediate calibration on what’s working, what isn’t, and why, so you can make better decisions earlier in the process.
This isn’t about doing more. It’s about reducing wasted cycles and increasing precision in a high-stakes search.
The next step is a short, focused conversation to understand your situation and determine whether this level of support makes sense for you.
On the call, we’ll talk through:
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your background and current job search status
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where things feel stuck or high-risk
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what kind of support would actually move the needle
If it’s a fit, I’ll outline how we’d work together and what the engagement would look like.
If it’s not, I’ll be honest and point you to a better option, whether that’s the PMM Dream Job System or something else entirely.
There’s no pressure. The goal is simply to help you make a clear, informed decision.
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This 1:1 coaching is designed for senior PMMs and Director-level candidates whose job searches require custom judgment, not just a structured process.
Most clients choose this option because:
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their background is complex or non-linear
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they’re operating at a higher bar (senior IC, Director, Founding PMM)
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they’re under time pressure and can’t afford trial-and-error
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they want direct, ongoing access to an experienced PMM leader
This is fully bespoke, private coaching. Every decision from positioning, targeting, narratives, interview strategy is tailored to your specific situation.
The PMM Dream Job System, by contrast, is a structured program with on-demand lessons, group coaching, and community support. It’s ideal for PMMs who want a repeatable framework and peer learning, but it does not include 1:1 support.
If your search requires nuance, calibration, and fast iteration, this 1:1 work is the right fit.
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I’ve built and led multiple product marketing teams from scratch, across Series A startups through public companies. I’ve hired PMMs, evaluated senior candidates, and partnered closely with executives on business-critical decisions.
That experience matters especially at the senior level.
At this stage, hiring decisions aren’t about checking skills. They’re about:
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perceived risk
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clarity of thinking
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strategic judgment
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and whether your story makes you feel like the obvious choice
My role is to help you position yourself as a solution to the company’s real problems, not just a capable candidate with experience.
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