Taken and trusted by PMMs and PMM leaders at companies including:
Terver Bendega
Senior Product Marketing Manager, Tipalti
“Yi Lin gave me a clear, actionable roadmap that helped me quickly build relationships, ask the right questions, and impress my leadership team from day one. Even presenting my 90-day plan made a huge impact. She also helped me create a structured approach to launching products and managing cross-functional projects.
After working with Yi Lin, within six months, I received an award from my company for my contributions, something I never expected so early on. And when it came time to advocate for my next step, Yi Lin gave me the courage and the exact strategies to advocate for growth and more responsibilities in my role."
Starting a new product marketing role is exciting, but it’s also one of the highest-pressure moments in a PMM career.
The first 90 days shape how leadership perceives you, what work you’re trusted with, and how quickly your impact compounds. Without a clear approach, PMMs often get stuck in execution, lose strategic visibility, and find it difficult to shift how they’re perceived later on.
If this resonates, you’re not alone:
✅ You’ve stepped into a new PMM or leadership role and are navigating broader scope, higher expectations, and decisions that feel heavier than before.
✅ You want to drive meaningful impact quickly, without burning yourself out or trying to do everything at once.
✅ You feel pressure to prove your value early, especially if you’ve been through layoffs, transitions, or high-visibility moves in the past.
Whether you’re a senior PMM, a new leader, transitioning into a new industry, or stepping into a founding PMM role, the expectation is the same: ramp fast, build credibility, and deliver impact, often without a clear roadmap.
There is a better way to ramp
I know this firsthand.
As a career switcher who went from PMM newcomer to Director in under three years, I learned early how critical the first 90 days are. With the right approach, I secured $250K+ in budget as a new hire, delivered Tier-1 initiatives within my first two months, and built credibility quickly, without burning out.
Since then, I’ve helped 75+ of PMMs navigate this same transition with far more clarity, confidence, and control.
This program is designed to help you move from uncertainty to confident execution by focusing on what actually matters early on.
Together, we’ll work on:
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Building a clear, role-specific 90-day strategy so you know exactly where to focus
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Establishing credibility and influence with key stakeholders early
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Prioritizing high-leverage work that demonstrates strategic impact
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Navigating expectations, tradeoffs, and ambiguity with confidence
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Avoiding common pitfalls that keep PMMs stuck in execution mode
This isn’t about doing more. It’s about doing the right things, deliberately.
What Clients Say About Working with Me
Neal Patel
Sr Product Marketing Manager, Nuvolo
Working with Yi Lin has been one of the best decisions I have made for my career. Not only did she help me land a target role that I love, but she also helped me grow in my new role where she provided incredible product marketing advice.
She simplifies complex PMM concepts such as GTM product launches by providing clear insights and frameworks to create a scenario where all stakeholders involved are aligned to hit key milestones.
During my time working with her, I had many aha moments, and I've already started implementing her learnings and seeing the results. I would highly recommend going with Yi Lin to grow in your product marketer career. Thank you, Yi Lin!
Emily Highstreet
Head of Marketing, RevenueRoll
"When I stepped into a Head of Marketing role at an early-stage startup, I was immediately tasked with owning positioning - something I knew was critical but didn’t have deep expertise in. I needed a thought partner to help me navigate this challenge, and a friend immediately pointed me to Yi Lin, calling her the best product marketer out there.
From our first conversation, I knew I had found the right coach. Yi Lin was thoughtful, articulate, and introduced me to structured frameworks that helped me bring focus and clarity to the chaos of a fast-moving startup. Her guidance helped me bridge the product marketing knowledge gap, not just in execution but in building strategic cross-functional alignment.
Working with Yi Lin has been like product marketing therapy - she’s not just an expert; she’s a true partner and support system.
For anyone who is the only marketer in the organization or leading product marketing without a clear playbook, I can't recommend Yi Lin enough. Her coaching goes beyond instruction - she’s honest, supportive, and truly invested in your success.
Peggy Pan
Head of Product Marketing, Uscreen
Yi Lin helped me land a role in my dream field (even when the job market was so difficult). After my job search, I decided to continue working with Yi Lin in my new role to help me onboard. Because I value her insights, and also because I truly enjoy this meaningful coaching relationship with Yi Lin.
Terver Bendega
Sr Product Marketing Manager, Tipalti
When I transitioned into Product Marketing without direct PMM experience, I knew I needed help. I didn’t want to just ‘figure it out’ - a friend strongly recommended Yi Lin and knew she was the real deal, which is exactly what happened.
Yi Lin gave me a clear, actionable roadmap that helped me quickly build relationships, ask the right questions, and impress my leadership team from day one. Even presenting my 90-day plan made a huge impact. She also helped me create a structured approach to launching products and managing cross-functional projects.
After working with Yi Lin, within six months, I received an award from my company for my contributions - something I never expected so early on. And when it came time to advocate for my next step, Yi Lin gave me the courage and the exact strategies to advocate for growth and more responsibilities in my role.
That’s why continuing to work with her was a no-brainer. I invested in myself once, and it paid off. Now I’m investing again because I know the ROI will be even bigger.
Noelle Tomlin
Product Marketing Manager, Lev
As I began my new role as a solo PMM, Yi Lin's guidance was crucial during my onboarding process - she helped me structure my approach for immediate wins while also laying the groundwork for long-term strategic initiatives. I felt more confident and assured after working with her, as she has set me up for success!
Principal Product Marketing Manager, High-growth B2B SaaS company
Stepping into a Principal PMM role, I knew the importance of making a strong, immediate impact.
I’ve followed Yi Lin’s work for a while, so it was a no brainer to partner with someone whose expertise and proven frameworks I trusted.
In just our first session, she helped me cut through the noise and provided a structured approach to navigating my first 90 days with confidence and focus. I left that session with a strong sense of clarity and strategy for delivering impact.
In finding Yi Lin, I feel like Scrooge McDuck diving into a gold mine of expertise and resources. I am excited to continue my journey with her and recommend her services to anyone looking for a trusted guide!
Angie Ennamorato
Product Marketing Manager, Deepki
Going from a team of product marketers to a tech startup’s first dedicated PMM role was a big transition for me. I knew I needed help from someone who had done something similar to navigate my role successfully.
Yi Lin brought in amazing qualities as a coach—perspective, wisdom, and empathy (to name a few)—that propelled me to a new phase of my career and job where I felt empowered to tackle opportunities and challenges.
I would strongly recommend her to other product marketers who want to learn how to grow in their PMM careers, harnessing the value of their experience in a new environment.
Sr Product Marketing Manager, Scorpion
I had been following Yi Lin for some time, finding her content on LinkedIn so incredibly valuable, I can't believe how much amazing knowledge she gives away for free. That eventually led me to joining her program. I have learned so much from being part of her community for the past several months through my access to knowledge sharing from other PMMs, the relationships I've made along the way and of course, Yi Lin's expert guidance.
She has helped me feel more confident and secure in my role as a PMM and I'd recommend her community and coaching services to anyone ready to level-up in their current role. I truly could never run out of good things to say about Yi Lin.
Every PMM should be at minimum following her LinkedIn content regularly.
Jordan Adler
Product Marketing Manager, KickUp
Yi Lin's program has been an incredibly enriching experience for me. With her coaching, I successfully launched my first product, built strong relationships across teams, and navigated challenges with confidence.
More over, she is hands down my most trusted advisor, someone who genuinely cares about my success and goes above and beyond for her clients. She didn’t just help me build confidence- she helped me negotiate a huge pay increase, ensuring I was valued for my contributions. I highly recommend working with Yi lin in any stage of your career!
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Later phase (60–90 days and beyond)
We focus on long-term positioning: showcasing impact, strengthening your strategic footprint, and setting yourself up for sustained success after onboarding.
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Middle phase (30–60 days)
As you gain traction, we shift toward strategic execution—strengthening your influence, delivering visible impact, and navigating key conversations.
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Early phase (pre-boarding + first 30 days)
We focus on defining success in your role, identifying quick wins, and building early momentum without overwhelm.
How this engagement works
GROW uses a structured first-90-days framework as a foundation, while staying flexible enough to adapt to your role, company, and challenges. Every engagement is tailored and each session focuses on what’s most pressing for you at that moment.
Clients see GROW as an investment in faster time-to-impact and reduced risk during one of the most consequential phases of a PMM role.
Ongoing retainer support is available after the initial coaching package for clients who want continued guidance.
Program details & investment
FAQs
GROW is designed for senior PMMs and new leaders starting a new role who want to establish credibility, clarity, and momentum early.
Most clients are at the Senior PMM to Director level, including PMMs stepping into broader scope, leadership expectations, or a new company context. If you’re looking for early-career PMM training or generic onboarding advice, this is likely not the right fit.
GROW is built specifically for experienced PMMs navigating high-stakes transitions.
You’ll get a structured onboarding framework paired with 1:1 strategic coaching focused on prioritization, influence, and decision-making — grounded in real PMM leadership experience, not theory. The goal is not just to ramp faster, but to help you lead earlier and compound impact over time.
Highly.
While GROW uses a proven first-90-days framework, every engagement is tailored to your role, company, and challenges. Sessions focus on what’s most pressing for you — not a fixed curriculum.
That’s okay.
If you’re still navigating stakeholder dynamics, struggling to demonstrate strategic impact, or feeling unclear on where to focus, GROW can help you course-correct. In some cases, ongoing THRIVE leadership coaching may be a better fit — we’ll decide together.
Yes. Many clients use onboarding, leadership development, or professional development budgets to sponsor this work.
If helpful, I can support you in positioning this internally and answering manager or HR questions. Company-sponsored engagements may also include expanded scope or advisory support.
Clients typically report clearer prioritization, stronger early momentum, increased confidence navigating ambiguity, and faster credibility with stakeholders and leadership. This is meant to create long term impact, not short term fixes.
