The ONLY proven, all-in-one system designed to help product marketers land their dream PMM job in as little as 30 days. The PMM Job Search System The ONLY proven, all-in-one system designed to help you land your dream product marketing job in as little as 30 days. Apply today APPLICATION CLOSES OCTOBER 3RD Built by a recognized PMM leader to guide you through every step of the job search process, from applications to interviews, assignments, and negotiations, with live group coaching and a supportive peer network. 300+ alumni have used this system to secure dream PMM roles in as little as 4 weeks at leading companies such as: 30-Day Money Back Guarantee Hundreds of PMMs have landed roles using this process. If you do the work and you don’t see the value in 30 days, I’ll refund you. Read full terms and conditions . Signs your job search strategy is not working: You apply to every new job you see posted, spending endless hours submitting applications, but not getting any responses. You repeatedly reach the interview stage but can’t seem to advance past the first round. You prepare answers for each interview, but leave feeling like you didn’t really “sell” yourself and your accomplishments. You keep getting rejected in favor of “more experienced” candidates, even when you suspect that’s not true. You find yourself getting to the final round but never seem to seal the deal. I know how draining this feels. That’s why I built a proven system to get you hired faster . Apply before Oct 3 and step into a new PMM role before 2026. Through this program, I was first able to land a great contract role at DoorDash within months, and then soon after, a full-time role as a PMM. It really IS that good. Austin Ng / Product Marketing Manager, DoorDash Susan Liu , Sr Product Marketing Manager, Semble "I was job searching on my own for 6 months with no results, and after enrolling in Yi Lin's program, I landed a role in 5 weeks . My only regret is not investing in this program sooner!" Carrie Silver , Product Marketing Manager, Digital Onboarding "I went from being stuck to landing my dream role at a fully remote company in less than 3 months. This was by far the best investment I made for my career!" Palma Tortorella Product Marketing Manager, Napo I enrolled in the PMM Job Search System in January 2025, and within just four months, I landed a new job. Before that, I had tried so many other resources and bits of advice, but nothing was working. Her program changed that. What stood out most were the detailed modules on positioning myself and the chance to watch real mock interviews, which completely transformed my approach. For me, this was a no-brainer investment. I feel lucky I took the leap, because it truly paid off! Jessica Shields Director of Product Marketing, Mastercard Before joining the PMM Job Search System in late 2024, I was getting interviews but couldn’t close the offer, despite my experience. After enrolling in the program, within 2 months I landed my DREAM role at a global brand. Specifically, this program gave me the structure and strategic edge I needed. Yi Lin’s frameworks and rubrics helped me sharpen how I tell my story and make it land interviews and peer examples pushed me to see my strengths more clearly and show up with impact. Yiwen Xu Staff Product Marketing Manager, Docker Job searching is a blend of science and art. It's for this reason that I was so happy with my decision to join Yi Lin’s job search program and community. The Science: Her structured frameworks and workshops provided a methodical approach to strategizing and refining my job search. The Art: Whenever I had specific questions or needed to bounce ideas, Yi Lin and community members actively contributed their experiences and expertise. As a result, I went from not receiving any interviews to finally reaching the hiring manager rounds and final rounds and eventually securing my dream role as Staff Product Marketing Manager. I highly recommend enrolling in her program. You won’t regret it! Brandon Hatter Senior Product Marketing Manager, AssetWatch Yi Lin’s expertise was invaluable in helping me stand out in a crowded PMM job market. Her feedback was direct yet kind, giving me the edge I needed to progress in interviews. The Courageous Careers community she’s built is equally powerful - generous, insightful, and supportive. Working with Yi Lin was one of the best career decisions I’ve made. In my latest job search, by using her process, I landed a great Sr PMM role in just 3 weeks. Casey Ohashi Sr Product Marketing Manager, Attain Yi Lin’s deep expertise and unparalleled understanding of today’s PMM career landscape were instrumental in helping me identify and secure an exciting role that aligns perfectly with my career goals in less than a month . Her course is comprehensive, tackling every aspect of the increasingly complex recruitment and interview process. If you’re serious about advancing your PMM career and ready to take the next step, I can’t recommend Yi Lin's program highly enough. Angelica Navarro Product Marketing Manager, Sortly In Yi Lin's program, I got a wealth of incredible resources to help me interview well, ask the right questions, and ace interview assignments. With hard work and help from Yi Lin, I landed a role that feels like the RIGHT role for me and is also a bump in title! Yi Lin and her community of fellow PMMs were there for me through every step of my journey. I felt seen, heard, and supported—on the days when I was feeling not-so-great, I never felt alone. I can't recommend her program enough! Valentyna Havryliuk Sr Product Marketing Manager, SE Ranking I enrolled in Yi Lin’s program in January 2025, and in just 1.5 months, I landed a top-tier PMM role. Before Yi Lin’s program, I struggled to position myself effectively as was not getting the results I needed. Going through her strategies on targeting and positioning helped me refine my strengths, target the right companies, and craft a results-driven narrative that set me apart. In addition, the program’s numerous frameworks, community, and accountability kept me focused, and supported and was a huge game changer from job searching alone. If you’re serious about landing the right job, this program is the best investment you can make … as it certainly paid off for me. Heather Ryan Director of Product Marketing, Workiva I’d been a multi-time founding PMM, ready to leave startups for a later-stage company. Four months after joining Yi Lin’s PMM Job Search System, I landed an incredible IC Director role at a public company. I’d worked with other coaches, but nothing compared to the clarity, depth, and actionable guidance here. The program gave me a step-by-step roadmap for today’s job market, targeting the right companies, refining my materials, nailing interviews, and negotiating offers. If you’re serious about leveling up your PMM career, this is the real deal. I’ve already recommended it to friends. Sabari Sawant Product Marketing Manager, AWS I wholeheartedly recommend Yi Lin's job search program. After enrolling in her program and joining her community, I landed a great job in 2 months ! One exceptional member of Yi Lin’s community (a former client of hers) provided generous support to help me with mock interviews. Other members also went out of their way to provide me with referrals and gave insightful guidance on their experiences, which led me ultimately to victory. Klarissa Djajalie Product Marketing Manager, UserCentric I was landing screening interviews but wasn't advancing so I joined Yi Lin's Program, and I am so glad I did! The program really helps you rethink your experience and work on your messaging and positioning for yourself, and the community is truly one of the most supportive and motivating communities of PMMs and aspiring PMMs out there. I've since landed an offer, and I couldn't thank Yi Lin and the community enough for the support in the job search process and helping me find my confidence again. Greta Swanson Director of Product Marketing, AACR After being laid off, I knew I needed more than just a solid resume and a recruiter screen to stand out. Yi Lin’s program gave me the tools, structure, and support I was missing. Her modules are incredibly thorough and walk you through everything: refining your resume, writing strong cover letters, optimizing your LinkedIn profile, preparing for interviews and assignments, negotiating offers, and even setting yourself up for success in the first 90 days. Yi Lin herself is a gem: smart, warm, incredibly helpful, and genuinely invested in your success. I am glad I found this program! Khuslen Khosbayar Associate Product Marketing Manager, Kong Yi Lin's program has been an incredibly enriching experience for me. Though I initially entered the program hoping to land my next role (which I did!), I quickly realized that this program offered much more than just the promise of a new position, thanks to the carefully designed workshops, along with the active community she fostered. Going into my new role, I will keep in touch with the fantastic people I've met in the community! Thank you, Yi Lin, for fostering such a supportive and active community through your awesome program! Gal Perelman Product Marketing Lead, Unit 21 As someone who didn't work much in the US, I felt stuck and struggled to move forward. When I reached out to Yi Lin, I could immediately see the results. Her program and community provided incredible value, including training sessions, live feedback, and workbooks. With these resources, I was able to land multiple interviews, pass the entire process, and score several PMM offers! Her help was life-saving, and her feedback, approach, and methodology are PRICELESS. I learned so much about communicating my story to others professionally. I would recommend Yi Lin's PMM to any PMM! Adam Miller Solutions Marketing Manager, Ellucian I can't say enough about how much I love the Courageous Careers community. Whenever I post a question, community members quickly jump in and help me get the answers I need on any topic. As any job-seeker knows, final projects are grueling and tough to nail. But with the help of the Courageous Careers community, I greatly improved my presentation that helped me land an offer. Yi Lin also hosts awesome workshops that have helped me upskill in my interview skills. Every time I attend, I know I'll leave with a ton of value. I'm so thrilled to be here! Yiwen Xu Staff Product Marketing Manager, Docker Job searching is a blend of science and art. It's for this reason that I was so happy with my decision to join Yi Lin’s job search program and community. The Science: Her structured frameworks and workshops provided a methodical approach to strategizing and refining my job search. In particular, Yi Lin’s advice on writing a cover letter in the application to stand out in this competitive market and her multi-step interview prep guide were gold. The Art: Whenever I had specific questions or needed to bounce ideas, Yi Lin and community members actively contributed their experiences and expertise. Their words of encouragement and willingness to share their own vulnerability made the journey less lonely. As a result, I went from not receiving any interviews to finally reaching the hiring manager rounds and final rounds and eventually securing my dream role as Staff Product Marketing Manager. I highly recommend enrolling in her program. You won’t regret it! Casey Ohashi Sr Product Marketing Manager, Attain Yi Lin’s deep expertise and unparalleled understanding of today’s PMM career landscape were instrumental in helping me identify and secure an exciting role that aligns perfectly with my career goals, in less than a month. Her course is comprehensive, tackling every aspect of the increasingly complex recruitment and interview process. In my experience, and as Yi Lin advises, preparation is by far, the biggest key to succeeding in interviews. Yi Lin ensures you’re as prepared as possible. If you’re serious about advancing your PMM career and ready to take the next step, I can’t recommend Yi Lin's program highly enough. Angelica Navarro Product Marketing Manager, Scorpion Last year, after leaving a company that was not a good fit for me, I was feeling unsure, discouraged, and stuck. Being in Yi Lin's program helped me boost my confidence, identify my superpowers, turn myself into a "product," and market myself to potential employers effectively. Eventually, I got further and further into interview stages and finally, presentations and projects. In Yi Lin's program, I got a wealth of incredible resources to help me interview well, ask the right questions, and ace interview assignments. With hard work and help from Yi Lin, I landed a role that feels like the RIGHT role for me and is also a bump in title! Yi Lin and her community of fellow PMMs were there for me through every step of my journey. I felt seen, heard, and supported—on the days when I was feeling not-so-great, I never felt alone. I can't recommend her program enough! Valentyna Havryliuk Sr Product Marketing Manager, SE Ranking I enrolled in Yi Lin’s program in January 2025, and in just 1.5 months, I landed a top-tier PMM role. Before Yi Lin’s program, I struggled to position myself effectively as was not getting the results I needed. Going through her strategies on targeting and positioning helped me refine my strengths, target the right companies, and craft a results-driven narrative that set me apart. In addition, the program’s numerous frameworks, community, and accountability kept me focused, and supported and was a huge game changer from job searching alone. If you’re serious about landing the right job, this program is the best investment you can make … as it certainly paid off for me. Sabari Sawant Product Marketing Manager, AWS I wholeheartedly recommend Yi Lin's job search program. After enrolling in her program and joining her community, I landed a great job in 2 months! All of the expertise and resources, along with her dedication, set her uniquely apart as a coach and mentor . Specifically, immediately after working with her, I diligently followed all her advice, from how to format my resume to how to prepare for each interview - this helped simplify at least half of the preparation process for me and immediately transformed my interview outcome. In addition, Yi Lin’s job search community proved transformational for me. One exceptional member of Yi Lin’s community (a former client of hers) provided generous support to help me with mock interviews . Other members also went out of their way to provide me with referrals and gave insightful guidance on their experiences, which led me ultimately to victory. Klarissa Djajalie Product Marketing Manager, UserCentric I was landing screening interviews but wasn't advancing so I joined Yi Lin's Program, and I am so glad I did! The program really helps you rethink your experience and work on your messaging and positioning for yourself, and the community is truly one of the most supportive and motivating communities of PMMs and aspiring PMMs out there. I've since landed an offer and I couldn't thank Yi Lin and the community enough for the support in the job search process and helping me find my confidence again. Khuslen Khosbayar Associate Product Marketing Manager, Kong Yi Lin's program has been an incredibly enriching experience for me. Though I initially entered the program hoping to land my next role (which I did!), I quickly realized that this program offered much more than just the promise of a new position , thanks to the carefully designed workshops, along with the active community she fostered. Going into my new role, I will keep in touch with the fantastic people I've met in the community! Thank you, Yi Lin, for fostering such a supportive and active community through your awesome program! Read 80+ Testimonials on LinkedIn (Recommendations Section) I’ve coached hundreds of PMMs, so I’ve seen job seekers making the same mistakes over and over - mistakes that are keeping them from landing their dream roles sooner: ❌ You’re using a “spray and pray” approach with applications, hoping something sticks. ❌ You struggle to translate your experiences from another sector or role in a compelling way. ❌ You don’t know how to position yourself as the ideal candidate and don’t know what hiring managers really want. ❌ You’ve got great experience, but your stories fall flat or meander during interviews. ❌ You’re unsure how to drive interview conversations to demonstrate executive presence. ❌ You’re missing the mark on your assignment/case study and don’t know where you’re doing wrong. ❌ You don’t have the first clue how to talk about – or even USE – AI skills in the interview process. ❌ You lack confidence in your ability to succeed in a competitive job market. Here's the truth: interviewing without the right guidance is like studying for an exam without knowing the subject. And in today’s market, the exam is even harder. Moreover, hiring managers are now using AI both to shape their interview questions AND ask directly about your AI skills and approaches. If you’ve ever walked away from an interview questioning what went wrong or feeling lost about what hiring managers are looking for, this program is for you. You’ll identify the blind spots holding you back, then get practical, personalized steps to course-correct, including how to navigate AI-driven interview trends. Relying on ChatGPT alone is a losing game because you end up sounding like everyone else in the moment that you NEED to stand out the most. But with insights from over 300 successful alumni, a network of mentors, and a proven rubric to guide you, you’ll finally see what hiring managers are looking for. Get the insider knowledge you wish you’d had from the start, and make your next interview your last. Apply Today Core Curriculum 30+ bite-sized on-demand lessons across 9 actionable modules Templates, guides, and real-world examples from successful PMMs Step-by-step frameworks covering applications, interviews, assignments, and negotiations Module 1: Your Winning PMM Job Search Strategy Replace guesswork with a proven, repeatable system that lands more interviews in less time. Introduction & what to expect Master the proven strategy to apply for fewer roles and land more interviews. Uncover the real reasons companies hire and what hiring managers truly look for (insights you won’t find elsewhere). [BONUS] Build efficient job search habits with the PMM 30-Day Job Search Guide and Job Search Tracker [templates included] Module 2: Define Your Ideal Company Profile (ICP) Stop applying to every opening. Learn how to zero in on the right companies and roles where you’ll actually stand out. Identify your unique value and competitive edge with a tailored, step-by-step framework to focus on companies that match your strengths. Build laser-focused messaging aligned with your ICP, supported by a personal messaging house [template included]. Module 3: Craft a Hyper-Targeted Resume Tired of sending your resume into a black hole? Build a resume that makes your value impossible to ignore. Follow a step-by-step guide to create value-driven, keyword-optimized resumes that both ATS and hiring managers love [resume template included] . Write concise, impactful bullet points that translate your experience into interview opportunities. [BONUS] Gain practical insights with a live resume demo. Module 4: Develop a Cover Letter & LinkedIn profile that converts Don’t rely on your resume alone. Show up as the obvious choice with materials that demand attention. Avoid the mistakes that instantly get cover letters tossed aside. Use a proven 3-part framework to write cover letters that win interviews [template included] . Apply LinkedIn tips to turn your profile into an interview magnet [template included]. Module 5: Apply the Right Way to Land Interviews Learn the smart way PMMs land interviews, without wasting hours on job boards Master PMM networking techniques to secure referrals that turn into real interviews [guide included] . Learn how to conduct informational interviews that genuinely advance your job search. Build a modern, tailored portfolio with step-by-step guidance, plus real critiques of actual portfolios so you know what works today. [New!] Discover creative outreach methods to stand out from the crowd. Simeon Atkins, Sr PMM at Mention Me "Before, I struggled to present my experience in a way that stood out to hiring managers. After utilizing Yi Lin’s approach, I secured a first-round interview for 1 in every 5 applications and landed a Senior PMM role with a salary increase at my top-choice company." Module 6: Ace Your Interviews Stop rolling the dice on interviews. Master a proven playbook to walk in confident and walk out with offers. Follow my proven Interview frameworks to craft strong, structured responses to behavioral, technical, and case questions. Master nerve control by learning quick methods to stay calm and focused. Streamline prep with the Interview Workbook: Use this easy-to-follow alumni favorite to prepare effectively [workbook included] Stand out with reverse interview questions by leading conversations confidently with execs using my curated questions [guide included] [BONUS] NEW! Get real-time coaching and curated answers with my AI Interview Copilot, built from real coaching calls. [BONUS] Sample Answers to the 8 Toughest Interview Questions. [BONUS] Watch 11 Mock Interviews with Real PMMs (from new PMMs to directors) to see strategies in action (priceless) Module 7: Create Stand-Out Assignments Most candidates see assignments as busywork. Turn them into your secret weapon to outshine the competition. Gain a competitive edge with a systemized approach to PMM assignments [guide included] . Beat more experienced candidates by understanding exactly how your assignment will be scored using the scoring rubric [rubric included] . Take the guesswork out and know exactly how to stand out with a step-by-step assignment walk-through. BONUS: Get 3 real-life assignments from past alumni (priceless) Module 8: Negotiate Your Worth Before you say “yes!”, learn the exact approach alumni used to boost their salaries by $50K – and how you can too. Learn the negotiation strategy that has helped past alumni achieve salary increases of up to $50K. Use my proven 'Closing Method' templates to make a compelling ask [template included] . Discover how to negotiate beyond salary for added benefits and perks. "Following Yi Lin’s advice, I was able to negotiate a higher salary, even after getting laid off. The investment in her program immediately paid off, and MORE." Jordan Adler, Product Marketing Manager at Kick-Up Module 9: Thrive in Your First 90 Days Don’t rely on your company’s onboarding plan! Start your new role with confidence, not confusion, and make an impact from day one. Make an impact from day one with my 30-60-90 day onboarding strategy. [template and checklist included] Learn and avoid the common mistakes PMMs make when onboarding. Beyond the Lessons: Resources That Give You An Edge In addition to the structured lessons, you’re also getting a complete toolkit packed with extras that accelerate your job search, keep you accountable, and make sure you don’t do this alone. Bonus 1 Monthly live coaching support Get exclusive access to monthly live group coaching calls where I guide PMM job seekers to solve challenges, share wins, and stay on track. In these sessions, you’ll: Get real-time answers directly from me: Bring your questions on resumes, interviews, or negotiations - I'll provide clear, actionable guidance Learn from fellow PMM job seekers: Connect with a supportive group, sharing insights and celebrating wins together Stay accountable and motivated: Regular check-ins keep you on track and energized Best of all, you can keep attending until you land a job , ensuring you have all the support you need to reach your career goals. Bonus 2 AI Interview Copilot [NEW! ] Practice smarter with an exclusive AI copilot interview partner I’ve designed from my real PMM coaching sessions, not generic prompts. With the AI Copilot, you’ll: Rehearse with confidence: Run mock interviews using a proven 7-step process tailored to PMM roles. Get expert-backed feedback: Access critiques and insights drawn from hundreds of real coaching calls. Stay sharp on new trends: Prepare for AI-shaped interview questions and competency checks that hiring managers now use. Because I’ve built and continue to refine this tool specifically for product marketers, and because it learns more about you as you use it, you won’t sound like everyone else using generic AI tools. You’ll craft and hone compelling, authentic answers that help you tell YOUR unique story to interviewers. Bonus 3 A Private, Supportive Community Just for You Join an exclusive Slack community of 300+ alumni and peers who’ve been where you are and know how to help. Tap into collective experience: Get insights and advice from others who’ve successfully navigated their job searches. Unlock exclusive job opportunities: Be the first to access roles from this personal network and get referrals. Build a lasting network: Form friendships and connections that go beyond job searching. This isn’t just another online group. Our community has been a launchpad for countless PMM careers, helping alumni land jobs through referrals, support, and shared resources. Bonus 4 A Buddy System Built for Real Progress No more awkward solo prep or winging it! Get matched with a practice buddy who makes interview prep feel structured, supportive, and confidence-boosting. With our buddy system, you’ll gain: Support and accountability: Practice with someone equally motivated to land a role, keeping each other on track. Authentic feedback: Get insights that help you see your strengths and growth areas clearly. With a buddy by your side, you'll have the encouragement and feedback needed to elevate your interview game and move closer to your dream job. Bonus 5 The PMM 30-Day Job Search Guide (on Notion) Take control of your job search with this step-by-step guide, designed to map out every task you need to complete throughout the bootcamp. Program participants love the clear, daily actions it provides, showing you exactly what to do each day for maximum success in your job search journey. Bonus 6 Exclusive PMM Masterclasses & Workshop Recordings Access live workshop recordings to learn from peers, and best practices for leveling up as a PMM. Live workshops and recordings include: Positioning and messaging (3-part, 4.5 hours) Product launch strategy 101 (1 hour) How to get promoted (1.5 hours) Monthly job search AMA recordings Apply Today Here is everything you will get in the PMM Job Search System: 30 impactful lessons/resources across 9 actionable modules .................................................... (value $3,499 ) packed with exclusive PMM job search content, templates and guides Real client mock interviews and assignments pack you won’t find anywhere else .................. (value $1,999 ) Lifetime access ....................................................................................................................................... (priceless ) [BONUS] Monthly live coaching until you land a job ......................................................................... (value $995 ) [BONUS] Private Slack group until you land a job, with access to 200 alumni and peers .............. (value $995 ) Friends for life ......................................................................................................................................... (priceless ) [BONUS] Curated buddy system ......................................................................................................... (value $1,495 ) for accountability and feedback to accelerate your learning and not feel alone [BONUS] The PMM 30-Day Job Search Guide ......................................................................................... (value $49 ) (on Notion) to keep you organized and on-track [BONUS] Access to exclusive PMM fundamentals masterclasses ............................................. (value $1,995 ) to make you a better PMM [BONUS] Custom-built AI interview co-pilot ...................................................................................... (value $595 ) designed specifically for PMM interviews, based on real interview recordings and coach feedback [GUARANTEE] 30-day refund policy ......................................................................................................... (priceless ) if you aren’t satisfied with your experience (200+ alumni doubt it!) Total Value: $11,622 Your investment: $1,095 Or 3 payments of $425 Apply Now Before application closes on October 3, 2025. Or 3 payments of $425 $11,6227 30 impactful, bite-sized lessons across 9 actionable modules packed with exclusive PMM job search content, templates and guides (value $3,499 ) Real client mock interviews and assignments pack you won’t find anywhere else (value $1,999 ) Lifetime access (priceless ) [BONUS] Monthly live coaching until you land a job (value $995 ) [BONUS] Private Slack group with access to 200 alumni, mentors, and peers (value $995 ) Friends for life (priceless ) [BONUS] Curated buddy system for accountability and feedback to accelerate your learning and not feel alone (value $1,495 ) [BONUS] The PMM 30-Day Job Search Guide (on Notion) to keep you organized and on-track (value $49 ) [BONUS] Access to exclusive PMM fundamentals masterclasses to make you a better PMM (value $1,995 ) [BONUS] Custom built AI interview co-pilot designed specifically for PMM interviews, based on real interview recordings and coach feedback (value $595 ) [GUARANTEE] 30-day refund policy if you aren’t satisfied with your experience (200+ alumni doubt it!) (priceless ) Apply Now Before Enrollment Closes on Oct 3 Your investment: $1,095 Here is everything you will get in the PMM Dream Job System: Total Value: More Testimonials Gal Perelman Product Marketing Lead, Unit 21 As someone who didn't work much in the US, I felt stuck and struggled to move forward. With Yi Lin's program, I was able to land multiple interviews, pass the entire process, and score several PMM offers! Her help was life-saving, and her feedback, approach, and methodology are PRICELESS. Adam Miller Solutions Marketing Manager, Ellucian I can’t say enough about how much I love the Courageous Careers community. It’s supportive, empathetic, and valuable for PMMs at any stage, from veterans to job seekers. Whenever I post a question, members quickly jump in with helpful, actionable answers. The community was pivotal in helping me ace a tough final project, giving me feedback that made my presentation far stronger than if I’d done it alone. Yi Lin’s workshops are equally impactful, every session leaves me with new skills and confidence as a PMM. I’m so glad I found this community and highly recommend it to anyone looking to grow, land a role, or level up their career. Liz Gorson Product Marketing Manager Working with Yi Lin has been one of the most impactful career decisions I’ve made. She helped me refine my positioning, target the right roles, and I landed my first interview within days. Unlike generalist coaches or courses, her guidance is tailored to the PMM market, practical, and immediately effective. Her mix of job search strategy, PMM expertise, and mindset coaching gave me confidence and clarity throughout the process. This program is Worth every bit of the investment. Raniz Bordoloi Product Marketing Manager, Stealth AI Startup I’ve worked with Yi Lin three times, and each engagement made me sharper about what I want and how to get there. Most recently, in just two months, I streamlined my search, refined my narrative, and navigated 20+ interviews to multiple offers, ultimately landing a founding PMM role at an AI-native startup. Yi Lin has a rare ability to cut through noise, pinpoint true candidate–market fit, and keep you focused on the right opportunities rather than the shiny ones. Robin Yee Product Marketing Manager, Thomson Reuters I can’t thank Yi Lin enough for her support and expertise. As an underdog in a tough market, I needed someone who truly understood PMM, and she delivered. She helped me sharpen my positioning, refine my storytelling, and target the right opportunities, leading to an offer in just three months. More importantly, she believed in me when I doubted myself, pushing me to show up with confidence. Her world-class PMM knowledge, proven frameworks, and caring approach gave me the edge I needed. I didn’t just land a new role, I became a stronger PMM. Amulya Vadrevu Product Marketing Manager, HoneyStack Yi Lin’s approach to resume writing completely transformed how I think about the recruiting process. She helped me shift from simply listing responsibilities to telling a compelling, results-driven story. Her insights gave me clarity and confidence, and I landed a role within months of joining her program. I can't recommend her enough! Read 80+ Testimonials on LinkedIn (Recommendations Section) FAQs What happens after I apply? Here’s how it works: Fill out a quick application (5 minutes) so I can learn your goals. Get accepted + onboard with a personal 1:1 kickoff session directly with me. Unlock immediate access to the full program, templates, and bonuses. Join live coaching + community with monthly group calls, an accountability buddy, and a Slack network of 300+ PMMs. Why do I need to apply? I review every application to make sure participants are motivated and a great fit. This keeps the cohort high-quality and ensures you’ll be surrounded by peers who are just as committed as you. What happens after 30 days? After 30 days, you keep access to all resources, monthly live Q&A sessions, the community, and your buddy. Your journey doesn’t end here, you’ll have ongoing support every step of the way until you land your dream job. Do you have a refund policy? Yes, I offer a 30-day money-back guarantee . If you watch at least 80% of the lessons, complete the exercises, apply for jobs, attend interviews, and still don’t find value, I’ll refund your money. Note that I can’t guarantee job placement in 30 days, but previous alumni have found roles quickly with this system. We’re confident you’ll find it worthwhile. This guarantee doesn’t apply if you stop job searching or don’t fully engage. How does the AI copilot work? Is it just a ChatGPT prompt? Not at all. The copilot isn’t merely a generic AI prompt; rather, it’s an interview partner I designed (and continue to refine) exclusively to accompany this course. It is informed by countless real (not AI) coaching interactions and call recordings with product marketing job seekers just like you. It takes you through my 7 processes, includes baked-in critiques from me, and allows for mock interview practice. Think of it as a practice partner; it delivers my critiques, frameworks, and prompts in real time, so you can run mock interviews and refine your answers. Best of all, because it’s tailored to PMM interviews and customized with your unique information, it ensures you sound confident and compelling, WITHOUT using the dry, cookie-cutter answers generic AI tools tend to produce. How much does it cost? Is there a payment plan? The full price is $1,095, or 3 payments of $425. Most alumni report a 10x ROI through faster job placement and higher salaries. Is this a course? No. It’s a complete program that blends self-paced lessons, live monthly coaching, an AI interview copilot, and a private Slack community. It’s more like an ecosystem than a course. How does the buddy system work? You’ll be paired with another participant with similar goals and experience to support each other and stay accountable. If your buddy lands a role, you can be matched with a new one. What commitment is required? You can go as quickly or leisurely as you’d like. Even with a busy schedule, you can succeed with around 60 minutes a day for job searching. Can’t I just do this myself with free content? If you could, you likely would have already. This system is structured to give you a clear, proven path that free content doesn’t provide. What is your participants’ success rate? What kinds of job seekers are most likely to succeed with the program? My clients see results when they commit to the full process, not just one piece of it. This isn’t an “à la carte” course; it’s a step-by-step system designed to work when you use it across every stage of your job search . By doing this, over 300 PMMs have trusted this framework to land new roles. In just 6 months 35 hires were tracked, that’s an average of one PMM per week landing a job . Many alumni cut their job search time dramatically – from months to weeks – and they share real stories and takeaways to help new members follow in their footsteps. Stop the dread. Land your dream job before 2026. Apply Now Land Your Dream PMM Job in 30 Days—Risk Free

At Courageous Careers, I help ambitious PMMs land and thrive in their dream jobs, and help PMM leaders turn chaos into clarity, strategy, and results. Product Marketing Coaching and Advising Get unstuck, grow with confidence, and lead with impact. I help ambitious PMMs land and thrive in their dream jobs, and PMM leaders turn chaos into clarity, strategy, and results. Book a Free Consult See Services As heard on : Recognitions: Hi, I’m Yi Lin Pei, 3x PMM leader, mom of two, and founder of Courageous Careers. Product marketing demands clarity, strategy, and influence, yet most PMMs are left guessing, juggling unclear expectations and contradictory advice. If you’re here, you might be facing one of these challenges: You’ve stepped into a new PMM or leadership role , and imposter syndrome is creeping in. You’re leading a team and want to uplevel your team performance, drive meaningful impact, and successfully tackle high-stakes projects in an ever-changing environment. You’re in a competitive job market and struggling to stand out and land the right role. Sound familiar? You’re not alone, and you’re in the right place. I’ve helped 200+ product marketers and dozens of leaders reach their career goals and drive business impact with all the confidence and none of the burnout. So, let’s get you unstuck and moving forward. I’ve supported 200+ clients at companies including: Ebun Onagoruwa Senior Vice President of Brand & Product Marketing “As a product marketing leader stepping into a new org, I was looking for a trusted thought partner, someone who could challenge my thinking . Yi Lin was exactly that. She’s a steady, strategic presence with sharp instincts and no patience for fluff, equally effective in navigating org design, go-to-market strategy, launch excellence, and the day-to-day realities of leading a large team. She brought valuable frameworks, and as a respected voice in the broader product marketing community, her published work gave me a helpful external lens to pressure-test our approach. Yi Lin is incredibly responsive, curious, a natural problem-solver, and always willing to help. What sets her apart is her ability to cut through noise, surface core issues quickly, and offer practical, high-leverage advice grounded in real-world experience. Her input helped me move faster and lead with greater clarity. I highly recommend working with Yi Lin." Here is how I can help: 1-1 Coaching Services Get the most personalized support at every critical stage of your PMM journey. Best for: PMMs at all career stages Explore the program that fits you best: Land Your Dream Job Ace Your New Job Thrive in Your Career Group Job Search Program Land your dream job without the 1:1 price tag. This course combines a proven job search system, monthly group coaching, and a vibrant community. Best for: New & mid-career PMMs Learn More Advising and Consulting Get 1:1 strategic advising, team training, or embedded fractional support to scale your team’s impact. Best for: Heads of product marketing and marketing leaders Learn More What clients say about working with me: Angie Ennamorato Product Marketing Manager, Deepki Going from a team of product marketers to a tech startup’s first dedicated PMM role was a big transition for me. I knew I needed help in my new role from someone who had done something similar to navigate my role successfully. Yi Lin brought in amazing qualities as a coach—perspective, wisdom, and empathy (to name a few)—that propelled me to a new phase of my career and job where I felt empowered to tackle opportunities and challenges. I would strongly recommend her to other product marketers who want to learn how to grow in their PMM careers, harnessing the value of their experience in a new environment. Maryann Akinboyewa Principal Product Marketing Manager, Hubspot Yi Lin provided support and guidance every step of my job search journey. She broke down exactly what to expect and how to best approach each stage of the interview process. There is no fluff with Yi Lin as she offered practical career advice that can be implemented immediately. Yiwen Xu Staff Product Marketing Manager, Docker With Yi Lin's program, I went from not receiving any interviews to finally reaching the hiring manager rounds and final rounds and eventually securing my dream role as Staff Product Marketing Manager. I highly recommend enrolling in her program. You won’t regret it! Robin Yee Product Marketing Manager, SafeSend As an underdog in this competitive market, I needed a coach who truly understood product marketing inside and out, and Yi Lin was that and more. She helped me sharpen my positioning, refine my storytelling, and target the right opportunities, ultimately leading to my job offer in just three months . But beyond strategy, she believed in me when I was in doubt, pushing me to show up with confidence. What differentiates her is her world-class product marketing knowledge, and her unmatched ability to break down what actually works in today’s job market. I came out of this experience not just with a new role, but as a stronger PMM. If you get the chance to learn from Yi Lin, take it. You won’t find a better mentor or coach. Raniz Bordoloi Product Marketing Manager, Go1 As a high achiever, I used to think career growth followed an obvious, linear path: get promoted, land a higher-paying job. While those are valid goals, I realized I needed more than external success. I wanted a career that felt truly fulfilling. That’s when I sought out Yi Lin for leadership coaching. Through many insightful sessions, Yi Lin helped me gain real career clarity. I went from feeling unmotivated to discovering a direction that energizes me , one that aligns with my strengths, values, and professional goals. Beyond finding this clarity, she also guided me to excel in key areas of product marketing and set me up for success in my role with greater confidence. I couldn’t be more grateful for her coaching! Peter Nakamura Sr Product Marketing Manager, Achievers Yi Lin has been a fantastic career coach and resource for me over the past year. Her depth of experience in the Product Marketing space allows her to quickly identify areas of opportunity and growth. Our work has been primarily focused on advancing my career as a PMM and she's helped me uncover new ways of thinking and approaching my career development. Yi Lin is kind and thoughtful while also being direct with her recommendations which is a rare combination! Her PMM community has also been a game changer as I get to learn about the latest in the space and connect with other brilliant PMMs. Angelica Navarro Product Marketing Manager, Scorpion In Yi Lin's program, I got a wealth of incredible resources to help me interview well, ask the right questions, and ace interview assignments. With hard work and help from Yi Lin, I landed a role that feels like the RIGHT role for me and is also a bump in title! Yi Lin and her community of fellow PMMs were there for me through every step of my journey. I felt seen, heard, and supported—on the days when I was feeling not-so-great, I never felt alone. I can't recommend her program enough! Stephanie Watshon Product Marketing Manager, Deloitte Yi Lin is an incredible career coach. She can help you identify your dream job, apply and interview for it, and then coach and develop yourself professionally once you’ve landed it. Her clients have the opportunity to collaborate and network with each other, and she’s built a strong and supportive PMM community around her business. With Yi Lin’s program, I accepted an offer within only one month of job hunting. I couldn’t recommend working with her more! Carley (Bohnen) Stugelmayer Director of Product Marketing, A-Lign Yi Lin was instrumental in my transition from an individual contributor to a director role in product marketing. Her deep expertise helped me not only refine our PMM processes, covering product launches, positioning, and messaging, but also build the critical cross-functional relationships needed to drive impact at the director level. After working with her, I feel more confident tackling high-stakes decisions and have greater clarity on my long-term career path. I’m incredibly grateful for her guidance! Allison Sands Sr Product Marketing Manager, Personio Working with Yi Lin flipped the script on how I approached my career. I went from feeling reactive to intentional. I felt confident and truly in control. She provided pragmatic frameworks that made everything seem more achievable, which gave me the confidence in my ability to lead, make strategic decisions, advocate for myself – and actually enjoy the process. What sets Yi Lin apart is that she’s not just an expert in product marketing—she’s actively shaping its future. She challenges conventional thinking, pushes you outside your comfort zone, and helps you see opportunities where you might have only seen obstacles. Brandon Hatter Director of Product Marketing, Weavix Yi Lin's expertise in navigating an incredibly competitive PMM job market was invaluable in my job search. Her feedback and advice is direct, but kind and was exactly what I needed to progress in interviews and truly differentiate myself amongst a sea of PMM talent. Additionally, the Courageous Careers community she has built is an amazing group of people who are eager and willing to share their time, insights, support, and connections to help one another. Working with Yi Lin was easily of the best decisions I have made and I highly recommend her to any PMM looking to take the next step in their career! Klarissa Djajalie Product Marketing Manager, UserCentric I was landing screening interviews but wasn't advancing so I joined Yi Lin's Program, and I am so glad I did! The program really helps you rethink your experience and work on your messaging and positioning for yourself, and the community is truly one of the most supportive and motivating communities of PMMs and aspiring PMMs out there. I've since landed an offer and I couldn't thank Yi Lin and the community enough for the support in the job search process and helping me find my confidence again. Khuslen Khosbayar Associate Product Marketing Manager, Kong Yi Lin's program has been an incredibly enriching experience for me. Though I initially entered the program hoping to land my next role (which I did!), I quickly realized that this program offered much more than just the promise of a new position , thanks to the carefully designed workshops, along with the active community she fostered. Going into my new role, I will keep in touch with the fantastic people I've met in the community! Thank you, Yi Lin, for fostering such a supportive and active community through your awesome program! Heather Ryan Director of Product Marketing, Workiva I was a multi-time founding PMM looking to transition out of startups and into a later-stage company. Four months after joining the PMM Job Search System, I landed an incredible IC Director role at a public company. Yi Lin’s program was a true turning point. I had already worked with several coaches, but none came close to the depth, clarity, and actionable guidance offered in the PMM Job Search System. It covers every step of the job search with a level of thoroughness that’s unmatched. The job market has changed, and so has the way we apply. If you’re looking for a clear roadmap to getting offers, growing within a supportive community, and making a meaningful leap in your PMM career, this is the real deal. I’ve already recommended it to several friends! Peggy Pan Head of Product Marketing, Uscreen Yi Lin helped me land a role in my dream field (even when the job market was so difficult). After my job search, I decided to continue working with Yi Lin in my new role to help me onboard. Because I value her insights, and also because I truly enjoy this meaningful coaching relationship with Yi Lin. See 70 more rave reviews on LinkedIn (Recommendations Section) Integrated and holistic I blend product marketing, strategy consulting, design thinking, and life coaching to support the whole person, not just the surface problem. Career challenges are rarely isolated, so I use an integrated, flexible toolkit to meet each client where they are. This approach comes from my own nonlinear path as an engineering consultant, marketer, founder, and coach. Real-world experience and results From B2B to B2C, PLG to sales-led, startups to global orgs, I’ve led, launched, and advised PMMs across it all. I’ve built teams, shaped positioning, and coached 200+ PMMs and leaders to thrive in their careers. I know it works because I have seen it work everywhere. Built for underdogs As an immigrant, career switcher, woman of color, and mom, I know what it’s like to lead without a map. I went from no PMM experience to Director in under three years , and now I help others do the same. Clients trust me not just for strategy, but because I get what it takes to rise up against odds. If you’re ready to turn uncertainty into results, for yourself or your team, I’d love to help. Learn More About Me What makes my approach different? Select places I've worked at: Reach your career goals with confidence and clarity. Book a Free Consult

Product marketing coaching to help you onboard, ace your first 90 days and grow as a new hire, with 1-1 coaching, masterclasses and access to a private community. Grow: 1-1 New Job Coaching Program Ace your new job with confidence, structure, and a clear path to success. The only dedicated PMM coaching program designed to help you master your first 90 days. Book a Free Consult See Program Details Taken and trusted by PMMs and PMM leaders at top companies such as: Starting a new Product Marketing role is exciting - but it can also feel overwhelming, as the actions you take (or don’t take) in your first 90 days - the most crucial period in a new role - will largely determine whether you succeed or fail. Does this sound familiar? ❌ “I know I’m capable, but I don’t want to seem clueless.” → You’re stepping into a role you haven’t done before and fear looking inexperienced or making mistakes. ❌ “I don’t want to burn out, I want to get this right.” → You want to deliver impact the right way, set yourself up for success, and be on the path to a promotion without overworking yourself. ❌ “I was laid off before, and I’m afraid of it happening again.” → You feel extra pressure to prove your worth quickly, leading to stress and burnout. Whether you are starting your first PMM role, stepping into leadership, transitioning into a new industry, or building from scratch as a founding PMM , you’re expected to ramp up quickly, prove your value, and drive impact - often without a clear roadmap . Here is the thing: without a structured approach, PMMs often spend months reacting instead of leading , struggle to gain influence, and risk getting stuck in execution mode. But there is a better way. The solution: a proven system to fast-track your success Grow is designed for the messy middle of your career, where you're stepping into a new environment, expected to deliver fast, and need clarity, credibility, and calm in equal measure. I created it because most PMMs are left to "figure it out", while also trying to look like they already know everything. As a career switcher turned PMM leader, I understand the challenges firsthand. Through years of hard-earned experience, I developed a proven system that enabled me to secure $250K+ in budget as a new hire, deliver Tier 1 projects within two months, and advance from a PMM newbie to Director in just three years. This same system has helped dozens of PMMs confidently navigate their first 90 days, establish credibility fast, and position themselves for long-term success. Together, we’ll ensure you have the right mindset, strategy, and tactical know-how to thrive in your new role from day one. What Clients Say About Working with Me Neal Patel Sr Product Marketing Manager, Nuvolo Working with Yi Lin has been one of the best decisions I have made for my career. Not only did she help me land a target role that I love, but she also helped me grow in my new role where she provided incredible product marketing advice. She simplifies complex PMM concepts such as GTM product launches by providing clear insights and frameworks to create a scenario where all stakeholders involved are aligned to hit key milestones. During my time working with her, I had many aha moments, and I've already started implementing her learnings and seeing the results. I would highly recommend going with Yi Lin to grow in your product marketer career. Thank you, Yi Lin! Emily Highstreet Head of Marketing, RevenueRoll "When I stepped into a Head of Marketing role at an early-stage startup, I was immediately tasked with owning positioning - something I knew was critical but didn’t have deep expertise in. I needed a thought partner to help me navigate this challenge, and a friend immediately pointed me to Yi Lin, calling her the best product marketer out there. From our first conversation, I knew I had found the right coach. Yi Lin was thoughtful, articulate, and introduced me to structured frameworks that helped me bring focus and clarity to the chaos of a fast-moving startup. Her guidance helped me bridge the product marketing knowledge gap, not just in execution but in building strategic cross-functional alignment. Working with Yi Lin has been like product marketing therapy - she’s not just an expert; she’s a true partner and support system. For anyone who is the only marketer in the organization or leading product marketing without a clear playbook, I can't recommend Yi Lin enough. Her coaching goes beyond instruction - she’s honest, supportive, and truly invested in your success. Peggy Pan Head of Product Marketing, Uscreen Yi Lin helped me land a role in my dream field (even when the job market was so difficult). After my job search, I decided to continue working with Yi Lin in my new role to help me onboard. Because I value her insights, and also because I truly enjoy this meaningful coaching relationship with Yi Lin. Terver Bendega Sr Product Marketing Manager, Tipalti When I transitioned into Product Marketing without direct PMM experience, I knew I needed help. I didn’t want to just ‘figure it out’ - a friend strongly recommended Yi Lin and knew she was the real deal , which is exactly what happened. Yi Lin gave me a clear, actionable roadmap that helped me quickly build relationships, ask the right questions, and impress my leadership team from day one . Even presenting my 90-day plan made a huge impact. She also helped me create a structured approach to launching products and managing cross-functional projects. After working with Yi Lin, within six months, I received an award from my company for my contributions - something I never expected so early on. And when it came time to advocate for my next step, Yi Lin gave me the courage and the exact strategies to advocate for growth and more responsibilities in my role. That’s why continuing to work with her was a no-brainer. I invested in myself once, and it paid off. Now I’m investing again because I know the ROI will be even bigger. Noelle Tomlin Product Marketing Manager, Lev As I began my new role as a solo PMM, Yi Lin's guidance was crucial during my onboarding process - she helped me structure my approach for immediate wins while also laying the groundwork for long-term strategic initiatives . I felt more confident and assured after working with her, as she has set me up for success! Principal Product Marketing Manager, High-growth B2B SaaS company Stepping into a Principal PMM role, I knew the importance of making a strong, immediate impact. I’ve followed Yi Lin’s work for a while, so it was a no brainer to partner with someone whose expertise and proven frameworks I trusted. In just our first session, she helped me cut through the noise and provided a structured approach to navigating my first 90 days with confidence and focus. I left that session with a strong sense of clarity and strategy for delivering impact. In finding Yi Lin, I feel like Scrooge McDuck diving into a gold mine of expertise and resources. I am excited to continue my journey with her and recommend her services to anyone looking for a trusted guide! Angie Ennamorato Product Marketing Manager, Deepki Going from a team of product marketers to a tech startup’s first dedicated PMM role was a big transition for me. I knew I needed help from someone who had done something similar to navigate my role successfully. Yi Lin brought in amazing qualities as a coach—perspective, wisdom, and empathy (to name a few)—that propelled me to a new phase of my career and job where I felt empowered to tackle opportunities and challenges. I would strongly recommend her to other product marketers who want to learn how to grow in their PMM careers, harnessing the value of their experience in a new environment. Kelly Parisi Sr Product Marketing Manager, Scorpion I had been following Yi Lin for some time, finding her content on LinkedIn so incredibly valuable, I can't believe how much amazing knowledge she gives away for free. That eventually led me to joining her program. I have learned so much from being part of her community for the past several months through my access to knowledge sharing from other PMMs, the relationships I've made along the way and of course, Yi Lin's expert guidance. She has helped me feel more confident and secure in my role as a PMM and I'd recommend her community and coaching services to anyone ready to level-up in their current role. I truly could never run out of good things to say about Yi Lin. Every PMM should be at minimum following her LinkedIn content regularly. Jordan Adler Product Marketing Manager, KickUp Yi Lin's program has been an incredibly enriching experience for me. With her coaching, I successfully launched my first product, built strong relationships across teams, and navigated challenges with confidence. More over, she is hands down my most trusted advisor , someone who genuinely cares about my success and goes above and beyond for her clients. She didn’t just help me build confidence- she helped me negotiate a huge pay increase, ensuring I was valued for my contributions. I highly recommend working with Yi lin in any stage of your career! Find More on LinkedIn (Recommendations Section) Exactly How It Works 2 Month 2: Build Strategy & Execute Now that you’ve secured some early wins, we’ll shift toward strategic execution. I’ll guide you through: ✅ Delivering high-impact PMM initiatives ✅ Strengthening your influence within your organization ✅ Advocating for yourself and navigating career growth conversations ✅ Executing effectively on key PMM responsibilities with confidence 3 Month 3: Drive Influence & Long-Term Impact With increased confidence and credibility, we’ll focus on long-term success by: ✅ Strengthening your strategic initiatives ✅ Learning how to showcase impact to leadership effectively ✅ Positioning yourself for sustained success beyond 90 days 1 Month 1: Gain Clarity & Quick Wins In our first month, we’ll focus on defining success in your role and setting you up for early momentum. Together, we'll: ✅ Develop your preboarding and 30-day plan ✅ Conduct a gap analysis to identify skill and knowledge gaps ✅ Pinpoint quick wins to establish credibility fast Flexible & tailored to your needs: While this framework provides a strong foundation, every engagement is customized. Our sessions will focus on what’s most pressing for you, ensuring you get personalized guidance based on your role, challenges, and career aspirations. By the end of 90 days, you will have: ✔️ A clear roadmap for long-term success in your role ✔️ Established credibility and influence with leadership ✔️ Built strong relationships across product, sales, and marketing ✔️ Avoided the common pitfalls that keep PMMs stuck in execution mode Terver Bendega Product Marketing Manager, Tipalti Yi Lin gave me a clear, actionable roadmap that helped me quickly build relationships, ask the right questions, and impress my leadership team from day one . Even presenting my 90-day plan made a huge impact. She also helped me create a structured approach to launching products and managing cross-functional projects. After working with Yi Lin, within six months, I received an award from my company for my contributions - something I never expected so early on. And when it came time to advocate for my next step, Yi Lin gave me the courage and the exact strategies to advocate for growth and more responsibilities in my role. Program Details & Pricing 6 hourly sessions over 4 months Unlimited email/messaging support between sessions Access to exclusive templates & guides Access to a private community with masterclasses, peers connections, and real time Q/A Investment $3,000 (payment plans available) Book a Free Consult FAQs Who are you and why should I trust you? Hi I’m Yi Lin! I’m a PMM leader and coach who has lived through the challenges you’re facing. You certainly don’t have to trust me, but here are the reasons why 200+ clients have chosen to work with me: I’ve been in your shoes. I started as a complete newbie to tech and product marketing and worked my way up to Director in just three years. I understand the imposter syndrome, the steep learning curve, and the pressure to deliver quickly in a new role, especially as a career switcher. I’ve been there, and I’ve built a proven system to help you succeed. Real-world expertise from an award-winning PMM leader. I’ve built and led three product marketing teams from scratch at startups and major tech companies (Autodesk, Teachable, and more). I don’t just teach theory - I help you think, communicate, and lead like a top PMM. A trusted industry voice. I’ve been recognized as a Top 5 PMM Coach by PMA, a Top 25 Marketing Voice by Exit 5, and have built a 27K+ LinkedIn audience over four years. My frameworks are widely used and shared by top PMMs. I understand the challenges of underrepresented professionals. As an immigrant and woman of color who came to the US along with nothing, I’ve faced challenges others haven’t - and I’m deeply committed to helping more professionals thrive, break barriers, and accelerate their careers. What makes this program different from others? This is the only PMM-specific onboarding coaching program designed to help you master your first 90 days. You get personalized coaching, hands-on frameworks, and industry-tested strategies. If you are not sure about my approach, please read this newsletter first: https://www.courageous-careers.com/30-60-90-day-playbook-for-product-marketers What if I have been in my role for more than 90 days If you’re still struggling with ramping up, stakeholder management, or proving your strategic value, this program can still help you course-correct and establish a stronger foundation. Or, perhaps the Thrive program might be better for you. I can help you decide which program is best on our intro call. What kind of group workshops can I expect? I host of variety of group workshops and networking events. These typically last around 1 hour and are geared around specific career growth and leadership topics. I’ve brought on experts from top tech companies like Clari, Square, and more. We host IRL events from time to time, mostly in NYC. Can you tell me more about your client community? When you start working with me, you’ll instantly gain access to my private Slack community of supportive product marketers and leaders. Our Slack is active daily with Q&A, referral opportunities, resources, memes, and more! You’ll be able to directly network with dozens of product marketing professionals who you can share your wins and challenges with. Ready to elevate your career? Schedule a Free Consult

Get the 30-60-90 Day Onboarding checklist for product marketers to help you start your new product marketing job with ease and confidence. Starting a new PMM job and already feeling overwhelmed? You're not alone, and you’re not failing. The first 90 days are tough for everyone. That’s why hundreds of PMMs swear by my free 30/60/90 onboarding checklist: the go-to playbook to help you turn overwhelm into clarity and confidence. By providing your email address, you'll also subscribe to my newsletter. You can unsubscribe at any time, and I respect your privacy. Angelea Ennamorato Product Marketing Lead "As I tackled my role as a startup's founding PMM, I knew I needed help. This list was a life saver as I started my new role and with it, I felt I had a real plan on what to do in my new role. that propelled me to a new phase of my career and job where I felt empowered to tackle opportunities and challenges."

Get the Ultimate Job Search Guide for Product Marketers to help you land more interviews, position yourself as the best candidate, stand out, ace assignments, and navigate the entire job search process with confidence. Download the Ultimate Job Search Guide for Product Marketers Learn what hiring mangers are looking for, get tactical tips to navigate each step of your search with confidence, and land your next role. Take charge of your job search with 20 pages of insights distilled from thousands of hours spent coaching over 150 clients. By providing your email address, you'll also subscribe to my newsletter. You can unsubscribe at any time, and I respect your privacy. Valentina Llinas Sr. Product Marketing Manager @ Cornerstone OnDemand "I had been in the hunt for 6 months already without luck, and by meticulously following Yi Lin’s process (trust her process!), I was fortunate to secure a role that checked all of my boxes within just 2 months! The confidence that Yi Lin’s approach provides is priceless and game-changing." What You'll Learn How to tailor your search to your unique strengths, values, and competitive advantage. How to position yourself as the best candidate and understand the most strategic way to apply. How to ace your interviews and take-home assignment based on what hiring managers are looking for. Get Instant Access to the Ultimate Job Search Guide for Product Marketers Now By providing your email address, you'll also subscribe to my newsletter. You can unsubscribe at any time, and I respect your privacy. Why I created this guide Waves of tech layoffs have made it more important than ever to stand out in the job market. If you’ve been applying to dozens of roles and haven’t heard back or you keep getting passed up for more experienced candidates, it’s time to get more strategic. This ebook consolidates insights from hundreds of hours helping clients land product marketing roles. I hope it can help you avoid pitfalls and build confidence as you navigate your search.

Download the first-ever report built by PMMs, for PMMs, based on insights from over 200 working product marketers. Inside, you’ll uncover how PMMs are actually using AI today: how often, for what tasks, and which tools they rely on most. You’ll also see how AI is reshaping core responsibilities, where the real risks and limitations lie, and where the field is headed next. Plus, get real prompts and use cases straight from the people doing the work. Download this report, the first of its kind, built by PMMs, for PMMs. Based on insights from 200+ product marketers , this isn’t your typical industry report. Inside, you’ll find: How PMMs are really using AI How often and for what The tools they rely on Impact on core responsibilities Risks, limitations, and what’s next Real prompts and use cases , straight from PMMs More than data and charts, this is a no-fluff guide to help you take action, whether you’re a new PMM, a seasoned leader, or somewhere in between. You'll also receive my monthly newsletter, with occasional updates full of practical tips and insights you care about. Unsubscribe anytime. State of AI in Product Marketing 2025 Report + Guide How is AI really changing the work of PMMs?

Learn about Yi Lin Pei, your dedicated career coach at Tech Growth Coach. From immigrant to a leader in product marketing, with solid credentials and first-hand experience, Yi Lin offers unique support, aiding you to overcome hurdles in your career path. Get acquainted with her values and understand why she's exceptionally suited to guide you towards your dream job. ABOUT YI LIN PEI My mission is to help you achieve your dream career goals with confidence and courage. My Career Story Hello! My name is Yi Lin Pei. On the surface, it may seem like I have it all figured out - I am the founder of a successful coaching business, a 3x Product Marketing Leader, and a mother to two wonderful girls. In short, I seem to be living the dream. But I didn’t start there. As an immigrant Asian woman who grew up in Zambia, the odds were against me from the beginning. I came to the U.S. alone when I was 16 to get an education at the University of Florida. I didn’t know anyone. My mother, who raised me all on her own, gave me her entire savings so I could pay for my tuition. So it was no-brainer when I chose to focus all my attention on getting the highest grades possible and securing a safe and respectable job out of college. I did exactly that and got an offer to work as a transportation engineer at a great consulting company (two college degrees later). For a long time, I thought that was my path for life. But even after having climbed the proverbial career ladder, I felt something was missing, and I was not happy in my role. A lightbulb moment went off in my head when I learned about marketing for technology companies. It was exactly what I had wanted to do and what I know was missing. So when I decided to quit my safe job and pivot into this new role that I barely knew (and had zero experience in), people thought I was crazy. Doing a 180-degree career pivot was no cakewalk. I was met with countless failures and rejections. Every time I was told I didn’t have the relevant experience or lacked certain skills. While I was initially devastated, I picked myself back up, changed my strategy, and developed a unique method that focused on my strengths while honoring my authenticity - and soon I landed my first role in tech marketing at Autodesk. Today, several promotions and roles later, I'm now a coach and advisor. I can truly say I feel a deep alignment between my work and my purpose. What my personal experience taught me is that no matter where you are in your career, and no matter your background, it’s possible to achieve your dreams and rise up. Since 2021, I have helped more than 200 clients thrive in their dream product marketing careers (and helped many companies with building strong product marketing foundations) . My clients work in a wide variety of industries like B2B, B2C SaaS and hardware, Edtech, Fintech, E-commerce, and more. I'm ready to help you on your journey. Why I am Uniquely Qualified to Help You 1. I deliver real results based on proven strategies. Having coached and interviewed hundreds of candidates from APMMs to VPs of product marketing, I know what it takes to land the exact job you are pursuing. As a result, you can achieve your career goals in the shortest time possible - with the most tailored support - based on a proven, repeatable, and structured process that has been tried and tested many times over. 2. I coach you on both hard and soft skills. Most coaches focus on either one or the other. I focus on the whole person since I believe it’s the most effective way to achieve long-lasting results for years to come. In every coaching program, I provide you with the hard skills you need to build your domain expertise and the soft skills you need to navigate your career, from effective communication to overcoming self-limiting beliefs. 3. I have the experience and credentials. As a career pivoter myself who went from newbie PMM to director in 3 years, I walk the walk and combine theory with practice in my coaching. I understand what it’s like to be an outsider, a minority, an immigrant, or a female in a world where you may feel like you don't belong. I will work relentlessly to cheer you on and become your biggest advocate. I am guided by my purpose to create better representation in tech and help everyone succeed. CREDENTIALS & EXPERIENCE Experience Founder and Coach of Courageous Careers PMM/GTM Advisor for Navattic (High Growth PLG Startup) Director of Product Marketing at Teachable (Edtech Startup, acquired) Director of Product Marketing at Brightflag (Series A Legaltech Startup) Sr Product Marketing Manager at View (NASDAQ: VIEW) Content Marketing Manager at Autodesk (NASDAQ: ADSK) Brand Management Associate at Nestlé (Global 500) Former startup founder of InnoWaste Social Impact startup Awards & Interests Top 25 B2B Marketing Voices on LinkedIn (Exit 5) - 2025 Top 100 Product Marketing Influencers (PMA) – 2024, 2023 Top 5 PMM Career Coaches (PMA) - 2024 Best Companies to Work for in Product Marketing – 2022 Award-winning Watercolor Artist and Painter Education M.B.A., U.C. Berkeley - Haas School of Business M.S. in Civil Engineering and City Planning, Georgia Tech B.S. in Civil Engineering, University of Florida (Summa Cum Laude) Ready to work together? Book a Free Consult My Values insight knowledge warmth authenticity directness

Land your dream product marketing role faster with bespoke 1:1 coaching. Get personalized strategy, interview preparation, resume optimization, assignment feedback, and negotiation support from the most successful program for PMM job seekers. Land: 1-1 PMM Job Search Coaching Program Land your dream PMM role without the stress. The personalized guidance you need from a PMM leader to land your dream role in the shortest time possible. Book a Free Consult Join hundreds of PMMs and leaders who have landed their dream roles. You’re a PMM leader or people manager. Despite saying all the right things (or so you think), and having lots of experience, you keep facing rejection. You wish someone could help pinpoint what’s going wrong , articulate your leadership and strategic impact more effectively, and navigate the complexities of a director+ level job search. You are under a significant time crunch. The clock is ticking. Your job search feels overwhelming, and while you understand the basics, you’re unsure where to focus to see real results. You wish you had someone to simplify the process - an expert who can cut through the noise and tell you exactly what to prioritize (and what to ignore). You’re craving a trusted partner who’s in your corner for advice, direction, and moral support when things get tough. You’re a career switcher from an adjacent field. You’re constantly getting passed over for candidates with direct experience, even though you know you have what it takes to succeed. Translating your skills into PMM language? That’s the challenge. You wish you had an expert who could help you speak the language of PMM and establish your credibility in interviews. Does this sound like you? What my clients say Real-world expertise from an award-winning PMM leader. I’ve built and led three product marketing teams from scratch, spanning Series A to Series F startups and public companies in Silicon Valley and NYC. Beyond understanding what hiring managers look for, I bring the perspective of a seasoned business strategist. I’ll help you go beyond just positioning yourself to stand out—I’ll teach you how to think, speak, and solve problems like a leader. I’ve walked in your shoes as a career switcher. As a career switcher who successfully transitioned from transportation consulting to product marketing, I know firsthand how daunting breaking into PMM can feel. But I also know it’s possible because I’ve done it. Through that journey, I didn’t just figure it out—I turned my experience into a repeatable, proven system that has empowered over 200+ PMMs to do the same. I’ll guide you step-by-step with practical strategies that work, so you can confidently navigate your own path and achieve the same transformative results. I bring actionable, hands-on PMM expertise. With 8 years of hands-on experience leading and developing high-performing PMM teams, I’ve honed a method that combines practical, real-world insights with proven coaching strategies. I’ll teach you product marketing concepts in a way that’s not just theoretical but immediately relevant—empowering you to excel in interviews and hit the ground running in your next role. Through 1-1 coaching, I’ve helped candidates from all backgrounds and industries land PMM roles in as little as four weeks . If you’re ready to navigate the challenges of your job search and accelerate landing your next role, I’m here to help you succeed. If any of these situations sound like you, you are not alone, and I am uniquely positioned to help you. Book a Free Consult Read 60 more Testimonials on LinkedIn (Recommendations Section) Allie Allegra Director of Product Marketing, Algolia After getting laid off, Yi Lin became my guiding star during a very challenging transition. In just a few sessions, Yi Lin helped me distill my unique strengths and position myself effectively in a tumultuous and hyper-competitive job market, and provided insightful feedback, particularly when I faced complex assignment rounds. When I received an offer that left me uncertain, Yi Lin hopped on the phone right away, despite it being a Friday evening , to break down the pros and cons so that I could make a confident, informed decision. I HIGHLY recommend her to anyone seeking not just a coach, but a dedicated, empathetic partner in their professional development as a Product Marketer. Christine Moore Director of Product Marketing, Forj Before I connected with Yi Lin, I felt overwhelmed by the prospect of my next job search. Yi Lin helped me gain clarity through insightful coaching sessions, asking powerful questions that helped me define my ideal role and career goals. Her one-on-one approach felt personalized and supportive, like having a cheerleader in my corner. She's also cracked the code for writing cover letters that land interviews; she helped me craft compelling narratives that showcased my unique value proposition. The connections I made with other product marketing professionals in her community also allowed me to build a valuable network that continues to offer support and advice as I prepare to dive into a new role. I am grateful to Yi for empowering me to take control of my career and navigate the journey with clarity and confidence. She was a game-changer for me , and I can't recommend her services highly enough. Moyo Ajepe Product Marketing Manager (Strategy), Walmart Connect I wanted to pivot into a PMM/PMM adjacent role and had been working for months on my own to no avail. I even met with other PMM coaches but did not feel like they understood my goals. But then I found Yi Lin, and it has been one of the best career decisions I've ever made! She's incredibly flexible and took the time to really understand me and provide strategies on how I should approach my career pivot. The abundance of resources she provides, were instrumental in helping me. With her guidance, using her networking strategies, and a bit of perseverance, I was able to make a move into a role that finally aligned with my career goals! Not only is Yi Lin a well respected thought leader within the PMM space, but she's a great career coach! Thank you Yi Lin! Liza Ansher Product Marketing Manager, Amazon I'm not just saying this, I'm shouting it from the rooftops – if you're aiming for a thriving PMM career, Yi Lin is your secret sauce! In a few months of working together, I landed an offer and gained core PMM skills, critical thinking abilities, and a community that has set me up for future success. Specifically, Yi Lin's 1:1 coaching and async support significantly enhanced my interview and assignment performance and her resource hub, comprising of frameworks, guides, best practices saved me time and made me a better PMM, and finally, connecting with fellow participants in Yi Lin's program created a supportive PMM community for learning and growth amid the job search's highs and lows. If you are looking for a supportive coach on your career journey in PMM, choose Yi Lin! Josh Porter Director of Product Marketing, Kore AI I am thrilled to share my experience working with Yi Lin - as her guidance played an instrumental role in helping me secure a coveted Product Marketing Director role that aligned perfectly with my goals. My objective was to transition from an enterprise setting to a startup. However, given the tough job market, I found myself facing a lot of rejections despite my experience. The turning point came with Yi Lin’s guidance, which allowed me to stand out with a highly differentiated messaging. Additionally, her program allowed me to transform into a better product marketer - an unexpected but welcomed outcome of this journey. The comprehensive support I received—from group meetings and guest speakers to practice interviews—was pivotal in preparing me for the challenges of my new role. I express my deepest gratitude to Yi Lin and her client community. Job searching can be isolating, but with this program, I never felt alone. Eddie Radcliffe Sr Manager, Product Marketing, Circle I've had a GREAT experience working with Yi Lin. I was struggling to get a foot in the door for interviews, despite having over 10 years experience in consulting and product marketing. Yi Lin helped me turn around my key talking points from "what I want to say" to "what hiring managers want to hear"! Overall, it was a great experience in honing my background into very specific reasons why someone should hire me, as well as refining the companies I should target to immediately increase my success rate. Additionally, beyond the (abundant) frameworks and resources, I found our conversations invaluable and helped me to go from a "good candidate" to "the best candidate" - I landed a role within 1 month of working with Yi Lin! Alejandro Bellarosa Sr Director of Product Marketing, Varicent Yi Lin helped me get two senior-level offers in 10 weeks and completely redesign my core messaging and value pillars as a product marketer. She literally brought order to a chaotic search. More importantly, she is also an expert PMM strategist and has become a close advisor. Since starting my new role, she has advised me on my 30-60-90 plan and set my team strategy. I highly recommend her to anyone looking for an experienced PMM leader to help them find a new role, pivot to a different PMM category, and succeed in their role. She’s my new secret (but not so secret) weapon!! Prak Swamy Product Marketing Manager, Ownwell Yi Lin has been an EXCELLENT coach and guide. Her coaching program has been one of the BEST investments I have made for my career. She worked with me to create a personalized job search strategy and also taught me how to nail my pitch and tailor my application for each role. I followed her process to a T and was fortunate enough to land a great Full-Time role within few months of unemployment. More importantly (and this is what’s unique about Yi Lin), she also regularly checked in with me, going beyond her call of duty , was just always highly responsive on Slack to answer any questions I had and made introductions to peers/hiring managers whenever possible. She genuinely cared about how my job search was going. I HIGHLY recommend her program to make the best use of your time while looking for your dream role. The ROI will be worth it and will pay for itself and many times more. Peggy Pan Sr Product Marketing Manager, UnScreen Working with Yi Lin is one of the best decisions I made in my product marketing career. Her coaching helped me land a role in my dream field (even when the job market was so difficult). I chose to work with Yi Lin because she's clear about how she can help, and her advice is so on point. In every conversation I had with her, I could see tangible progress I was making to become a better PMM. One thing unique about Yi Lin is: in addition to her solid product marketing knowledge and experience, Yi Lin is very thoughtful and creative about her coaching approach. She constantly seeks diverse ways to help us grow through providing tools, masterclasses, and community building. After my job search, I decided to continue working with Yi Lin in my new role. Because I value her insights, and also because I truly enjoy this meaningful coaching relationship with Yi Lin. What’s in the 1- 1 program? I’ve developed a proven PMM Job Search System that will serve as the theoretical foundation of this coaching program. On top of that, I’ll provide in-depth customization to directly support your specific situation, For example: If you are a leader or people manager , I can help you: Craft compelling narratives that highlight your leadership skills, from building teams to driving business impact. Tackle complex case studies with strategic advice that showcases your expertise. Build a targeted networking strategy to access the hidden job market and senior-level opportunities. If you are job hunting under a significant time crunch , I can help you: Quickly diagnose blind spots, uncover issues, and course correct based on what hiring managers are looking for. Develop a focused job search strategy that prioritizes high-impact actions. Offer moral support and actionable feedback to manage stress effectively. Explore alternative ways to secure income while continuing your search. If you are a career switcher , I can help you: Identify your transferable skills and your superpowers to build a powerful narrative for your ideal target companies. Learn critical PMM frameworks and apply them to your experience so you can discuss them convincingly in interviews and show you understand how product marketing works in your case studies. Identify roles with the most transferable entry points and build a transition path that can serve as stepping stones. FAQs How is this different from your PMM Job Search System? This 1:1 Complete Job Search Coaching Program is perfect for professionals seeking highly personalized guidance tailored to their unique circumstances. This is a customized program and is ideal if you: Are at a more senior level and require customized strategies to navigate the competitive job market. Need to land a role quickly without compromising quality or fit. Have an unconventional career path or a career switcher and need help crafting a compelling narrative. Simply prefer 1-1 support to receive the highest level of accountability. With this program, you’ll receive my highest level of individual attention and expertise, ensuring every aspect of your job search is optimized for success. Because of the personalized nature of this program, I accept only a limited number of 1:1 clients each month to provide the focus and support you deserve. The PMM Job Search System is perfect for those who prefer a structured learning experience and the energy of learning alongside others. It’s designed to guide you step-by-step through every phase of landing a product marketing job, offering flexibility with on-demand lessons and community support through live coaching and the buddy system. This program does not have 1-1 support. What’s the benefit of working with you vs. another job search coach? Unlike other job search coaches, I bring years of real-world product marketing leadership experience across Series A startups to publicly traded companies in Silicon Valley and NYC. I’ve built and scaled PMM teams from scratch, developed hiring processes, and directly influenced business strategy at every stage of growth. This means I don’t just teach you how to polish your resume—I show you how to think and position yourself like a PMM who can solve the challenges businesses are facing. For senior-level candidates, this is especially critical. At this stage, it’s not just about demonstrating skills—it’s about articulating your strategic value. For example, one of my senior-level clients, a PMM transitioning from a different industry, landed a global leadership role in two months. We worked together to craft a narrative that showcased how they could drive market expansion and align cross-functional teams—a message that resonated immediately with hiring managers. Working with me means you’re getting guidance from someone who’s built teams, understands the nuances of leadership hiring, and knows exactly what decision-makers are looking for. I’ll help you stand out and make the leap to the next stage of your career with confidence and clarity. Is this worth the investment? Absolutely. Let me ask you: how much do you value getting your dream job faster? The biggest advantage of 1-1 coaching is the immediate, actionable feedback you’ll receive during your job search. Instead of spending months applying, interviewing, and learning through trial and error, you’ll get tailored advice from a seasoned PMM leader who has coached over 200+ PMMs into their dream roles. Here’s the thing: job searching isn’t just about effort—it’s about precision. Many candidates unknowingly repeat the same mistakes in interviews or their applications, costing them valuable time and opportunities. By working with me, you’ll gain insights and strategies honed from years of experience and a proven system that’s helped hundreds of PMMs succeed. For example, one client was struggling to move past final interviews for senior roles. Within weeks of joining my program, we pinpointed what wasn’t resonating, reframed their narrative to align with hiring managers’ priorities, and adjusted their approach. They landed their dream job within two months—at a salary $50k higher than expected. When you work with me, you’re not just investing in your job search—you’re accelerating your results with a tested system with an expert guide in your corner, ensuring every step you take is intentional and effective. Will I directly work with you? Yes, you will work directly with me on every aspect of your job search. There is no outsourcing to other coaches. Why do I still need to book a call to work with you? I limit the number of clients I work with at any given time to ensure I can provide each person with the high level of attention and tailored support they deserve. Having a call helps me understand your unique situation—whether you’re a senior PMM leader navigating complex opportunities, a career switcher looking to break into product marketing or someone under time pressure who needs fast, actionable results. This process also ensures we’re a good fit. My approach is highly collaborative, and I want to make sure my methods and expertise align with your goals and challenges. Inside the Program 6 x 60-min 1-1 coaching sessions (incl. Mock interviews) Full resume, cover letter, LinkedIn refresh 6 months of unlimited async document reviews between sessions 6 months of email/Slack support with 1 day turn around time A custom job search plan just for you Free access to my PMM Job Search System Program worth $1,095, including: 30+ actionable lessons with templates, guides Live monthly group coaching calls My entire vault of workshop and coaching call recordings Access to a daily active private client community Access to a buddy system for accountability End-to-end support guarantee All 1-1 program components are valid for 6 months, with flexible timelines to meet your schedule. All group components and community access are available until you land a job. One Time Fee of $4,500 USD or 3 installments of $1,650 USD per month Book a Free Consult Valentina Llinas, Sr PMM at Cornerstone onDemand “You’re reading all these recommendations and think to yourself – 'Isn’t this too good to be true? Should I really make the investment?' The answer is, without a doubt, YES! Engaging in Yi Lin’s program is one of the most valuable investments I've made for my career. I had been in the hunt for 6 months already without luck, and by meticulously following her process (trust her process!), I was fortunate to secure a role that checked all of my boxes within just 2 months! I wholeheartedly recommend her program as an efficient way to maximize your time during the pursuit of your next role. The return on investment is substantial and will not only cover its own cost but also yield many times more in benefits. Run, don’t walk!” Ready to Land Your Dream Product Marketing Role Faster? Schedule a Free Consult

The PMM Launch Accelerator is a 7-week immersive, apprentice-style cohort program for aspiring product marketers taught by real Product Marketing leaders who have been where you are. A 7-week immersive, apprentice-style cohort program for aspiring product marketers Launch your career in product marketing confidently Move past the theory and start learning by doing. Get the real-world experience you need to successfully land your first role in product marketing. $1,299 $1,149 (Save 12% when you sign up by Sept 1) JOIN LIVE INFO SESSION Apply Today* *(Only 20 seats available) PMM LAUNCH ACCELERATOR Taught by real Product Marketing leaders who have been where you are. Yi Lin Pei Founder of #1 career coach for product marketers, 3x PMM leader, and startup advisor. Switched from consulting to product marketing. “Yi Lin impressed me with her experience in product marketing and empathy for her clients. Thanks to her coaching, I landed my dream job in an industry I’m truly passionate about. If you are looking to pivot into product marketing, I definitely recommend Yi Lin!“ - Qian Huang Bowler Pivoted from CPG marketing to Sr Product Marketing Manager at Amazon. Olivine Marketing Olivine is the premier product marketing agency for B2B SaaS companies. From developer tools to health tech, AI, and more, Olivine has worked with companies from early-stage to IPO across nearly every SaaS vertical. In collaboration with: Co-Founder and VP of Product Marketing Raechel Lambert Co-instructor. 3x Startup Founder, ex-Intercom. Positioning/messaging expert. Switched from finance to product marketing. Director of Product Marketing Arielle Shnaidman Co-instructor. Executive Coach for CEOs and Founders. 3x startup PMM. Switched from content marketing to product marketing. "Olivine helped us identify and align on our most important customer personas. With their user-friendly frameworks, we've established a solid foundation for our messaging work." Alison Gonzalez Head of Partner & Product Marketing at Mercury If you are struggling to break into product marketing, you’re not alone. As career switchers ourselves (and having collectively helped 200+ others do the same), we know firsthand that learning theory and getting certifications on their own don’t work. What does work is learning by doing through the application of key concepts. The Product Marketing Launch Accelerator is a first-of-its-kind apprentice-style program where you get the theory and the experience. You will get matched with a startup to immediately apply what you’ve learned in a supportive environment and refine your craft. Through this program, we will help you go... FROM: → Unsure about how to break into product marketing TO: → Understanding the exact process to break into product marketing and the essential skills required FROM: → Lacking real-world, practical knowledge of product marketing TO: → Mastering product marketing fundamentals in a real setting and understanding what’s important in the trenches FROM: → Falling victim to the chicken-and-egg problem with no direct experience TO: → Building real projects you can speak to by working directly with a company Week 1 Getting hired as a Product Marketer Key skills required in product marketing The PMM interview process Common paths to product marketing How to get hired in 2023 Apprentice/Company get matched Program Summary Who this program is for Mid-level, high achieving professionals with 3+ years of professional experience in another field such as content marketing, consulting, growth marketing, ops and more. What participants will gain Practical product marketing knowledge and experience through applied learning and skill building with a real project sponsored by a company. Live, Cohort-Based Learning Learn from expert instructors on the most important product marketing skills to master. Real Client Capstone Projects Collaborate with a real startup and see your work contribute to their strategic initiatives. Live Office Hours and Community Support Get personalized feedback on your work and gain insights from industry experts. Job Placement Assistance Gain access to potential job opportunities, increasing your chances of getting hired Key Program Components What’s covered in this program Week 2 Research, Insights and Jobs to be Done The importance of research Types of product marketing research How to conduct research Research case studies Company project assignment part 1 Week 3 Live Office Hours Provide apprentices with the opportunity to work on the assignment, and get live feedback Week 4 Positioning and messaging Segmentation, targeting, and positioning Key positioning principles Practical positioning framework Messaging best practices Case studies walkthrough Company project assignment part 2 Week 5 Outbound product marketing (GTM and enablement) How positioning/messaging powers organizational alignment GTM process and key launch components Sales enablement overview B2B vs. B2C outbound product marketing Case studies walkthrough Company project assignment part 3 Week 7 DEMO Day and Course Wrap Up Demo Day for projects with sponsoring companies (including awards ceremony for best projects) Next steps on how to get hired Course wrap up What our clients say about us Yi Lin's coaching helped me land a role in my dream field as a PMM (even when the job market was so difficult). After my job search, I decided to continue working with Yi Lin in my new role. Because I value her insights, and also because I truly enjoy this meaningful coaching relationship with Yi Lin" Peggy Pan Sr Product Marketing Manager at Uscreen "Olivine helped us identify and align on our most important customer personas. These personas have come to life across product, sales, marketing, customer support, and more. With their user-friendly frameworks, we've established a solid foundation for our messaging work." Alison Gonzalez Head of Partner & Product Marketing at Mercury "Thanks to working with Yi Lin, I was able to land a Senior PMM position, with a rise in salary, at my first choice opportunity. What I enjoyed most about working with Yi Lin was that she was always willing to go above and beyond. Without her help, I would have not been able to land such a great role so quickly." Simeon Atkins Sr Product Marketing Manager at Mention Me “The workshops were very interactive and the team was really engaged. The entire team appreciated the real-world applicability of the concepts and walked away with tangible tools they can use in their day-to-day. If anything, we just didn't have enough time to devote to the awesome content and the topics that were presented.” Jessica Scrimale Group Product Marketing Manager at LinkedIn "I'm so grateful to have met Yi Lin. She really helped me understand the space, provided insights on the right companies to target, and held my hand through it all. With her help and support, I finally landed my dream role! She is honest and dedicated and will be your best friend through your journey!" Surbhi Gupta Product Marketing Manager at Avalara “The Olivine team played a crucial role in helping us craft and launch a new brand and website. Despite entering a competitive market, we were able to identify our unique value proposition as a brand and product, and clearly reflect that positioning in our overall marketing strategy. Olivine has been creative, thoughtful, and nimble throughout our partnership.” Tatiana Morozova Director of Marketing at ServiceNow "I wanted to make the transition to a product marketing role and decided to work with Yi Lin because of her deep knowledge of both the tech industry and the product marketing role. There was no part of the process where I felt unsure because Yi Lin provided support and guidance every step of the way. She broke down exactly what to expect and how to best approach each stage of the interview process. I’d recommend Yi Lin to anyone looking to transition into product marketing or seeking additional career support and guidance!" Maryann Akinboyewa Senior Product Marketing Manager at Hubspot "At Kustomer, we had some big goals to hit and a smaller pool of resources to help reach them. We needed smart, experienced, and flexible Product Marketers in a hurry. Olivine was there and ready to jump on board to immediately contribute - sales decks, updated battlecards, webinar slides, launch strategies, and more. They became an immediate extension of the team and allowed us to not just hit, but surpass our goals.” Jennie Park Senior Product Marketing Manager at Kustomer Is this program suitable for professionals with no prior product marketing experience? Absolutely! The program is designed specifically for people who want to break into product marketing. Generally, we expect you to have 3-10 years of prior experience in an adjacent field, such as consulting, sales, product management, content or growth marketing, strategy, ops, and more. Even if you are unsure whether this program is a fit, apply anyway! We will respond to each application. Will I receive a certification upon completion of the program? Yes! However, this program is much more than a certification program. It focuses on the practical application of product marketing principles and builds your portfolio with real-world projects and experiences—which are the most important things valued by employers. Are there any prerequisites for this program? We believe the best way to learn product marketing is through real-world experience, so there are no prerequisites. Having said that, one of the most important product marketing skills is positioning and messaging. We encourage you to complete Olivine’s FREE B2B Positioning and Messaging course before beginning this program. In addition, please read this Job Search Guide provided by Yi Lin. Is this a job search program? This program contains essential information you need to be career-pivot-ready but is more of a core skills-building program. However, once you take this course and are ready for job searching, we also recommend Yi Lin’s personalized 1-1 interview coaching program to get even more customized support to help you land your next role successfully. Will I be guaranteed job placement at the end of the program? You will be better positioned to secure a full-time job in product marketing by the end of this program. However, since this is not a recruiting program, there are no guarantees of placement. What if I have to miss some live sessions, can I still attend? Absolutely! All sessions will be recorded for playback on demand. However, to get the most out of this program, we ask that you attend at least 50% of all sessions. Will I be able to select the company I want to work with? You will be asked to fill out a preference survey when you sign up and will be paired with a startup that aligns with your preferences as closely as possible. FAQs by & Don't miss this opportunity to launch your product marketing career. Apply Today Week 6 Live Office Hours Provide apprentices with the opportunity to work on the assignment, and get live feedback

Contact Yi Lin Pei, your career coach and advisor for the product marketing industry. If you're focused on career growth, seeking your dream job, or needing a strategic advisor, Yi Lin is here to assist. Offering a free consultation call, she tailors her programs to fit your specific needs. Fill out the form and get a response within 48 hours to schedule your career-transforming conversation. Begin your journey towards a rewarding career today! First Name Last Name Email LinkedIn How did you find me? Please describe your challenges: Which program are you interested in? Select As coaching and advising is an investment, it requires time, energy, and a financial commitment. My program costs range from $3,000 to $5,000 for 1-1 coaching, and starts at $4,500 for advising/consulting. Payment plans are available. Are you on board? Select Yes or No? Submit Thank you for contacting me. I'll reply within 2 business days. What People Say “Having spent time in start-up and big-tech, Yi Lin shared amazing insights and frameworks. I absolutely would highly recommend her to anyone who is thinking through career opportunities specifically within Product Marketing” — Sadiya N., Senior Product Marketing Manager "I'm so grateful to have met Yi Lin. She provided insights on the right companies to target and held my hand through it all. With her help and support, I finally landed my dream role!" — Surbhi Gupta, Product Marketing Manager, Avalara CONTACT YI LIN PEI Interested in working with me 1-1? I am so looking forward to meeting you! I offer a free consultation call to learn more about you and provide more insights on how we can work best together. Please fill out the form below, and if there is a fit, I will respond within 48 hours to schedule a call. Got other inquiries, like collaboration or brand sponsorship opportunities? Email me directly at hello@courageous-careers.com

The ONLY proven, all-in-one system designed to help product marketers land their dream PMM job in as little as 30 days. Alumni using the process have landed their dream roles in as little as 5 weeks (even after months of searching) at top companies like: Signs you don’t have a solid job search strategy: You are tired of applying to every new job, spending hundreds of hours filling out applications without any responses. You’ve got to the interview stage but can’t seem to get past the first round. You always prepare answers for each interview but leave feeling discouraged you didn’t show your true self. You lose out to “more experienced” candidates, even when you suspect that’s not true. You find yourself close to an offer but never seem to seal the deal. Stop doing what’s not working. Finally start job searching the right way in 2025. Susan Liu , Sr Product Marketing Manager, Semble "I was job searching on my own for 6 months with no results, and after enrolling in Yi Lin's program, I landed a role in 5 weeks . My only regret is not investing in this program sooner!" Carrie Silver , Product and Content Marketing Manager, Remote "I went from being stuck to landing my dream role at a fully remote company in less than 3 months. This was by far the best investment I made for my career!" Gal Perelman Product Marketing Lead, Unit 21 As someone who didn't work much in the US, I felt stuck and struggled to move forward. When I reached out to Yi Lin, I could immediately see the results. Her program and community provided incredible value, including training sessions, live feedback, and workbooks. With these resources, I was able to land multiple interviews, pass the entire process, and score several PMM offers! Her help was life-saving, and her feedback, approach, and methodology are PRICELESS. I learned so much about communicating my story to others professionally. I would recommend Yi Lin's PMM to any PMM! Adam Miller Solutions Marketing Manager, Ellucian I can't say enough about how much I love the Courageous Careers community. Whenever I post a question, community members quickly jump in and help me get the answers I need on any topic. As any job-seeker knows, final projects are grueling and tough to nail. But with the help of the Courageous Careers community, I greatly improved my presentation that helped me land an offer. Yi Lin also hosts awesome workshops that have helped me upskill in my interview skills. Every time I attend, I know I'll leave with a ton of value. I'm so thrilled to be here! Yiwen Xu Staff Product Marketing Manager, Docker Job searching is a blend of science and art. It's for this reason that I was so happy with my decision to join Yi Lin’s job search program and community. The Science: Her structured frameworks and workshops provided a methodical approach to strategizing and refining my job search. In particular, Yi Lin’s advice on writing a cover letter in the application to stand out in this competitive market and her multi-step interview prep guide were gold. The Art: Whenever I had specific questions or needed to bounce ideas, Yi Lin and community members actively contributed their experiences and expertise. Their words of encouragement and willingness to share their own vulnerability made the journey less lonely. As a result, I went from not receiving any interviews to finally reaching the hiring manager rounds and final rounds and eventually securing my dream role as Staff Product Marketing Manager. I highly recommend enrolling in her program. You won’t regret it! Casey Ohashi Sr Product Marketing Manager, Attain Yi Lin’s deep expertise and unparalleled understanding of today’s PMM career landscape were instrumental in helping me identify and secure an exciting role that aligns perfectly with my career goals, in less than a month. Her course is comprehensive, tackling every aspect of the increasingly complex recruitment and interview process. In my experience, and as Yi Lin advises, preparation is by far, the biggest key to succeeding in interviews. Yi Lin ensures you’re as prepared as possible. If you’re serious about advancing your PMM career and ready to take the next step, I can’t recommend Yi Lin's program highly enough. Angelica Navarro Product Marketing Manager, Scorpion Last year, after leaving a company that was not a good fit for me, I was feeling unsure, discouraged, and stuck. Being in Yi Lin's program helped me boost my confidence, identify my superpowers, turn myself into a "product," and market myself to potential employers effectively. Eventually, I got further and further into interview stages and finally, presentations and projects. In Yi Lin's program, I got a wealth of incredible resources to help me interview well, ask the right questions, and ace interview assignments. With hard work and help from Yi Lin, I landed a role that feels like the RIGHT role for me and is also a bump in title! Yi Lin and her community of fellow PMMs were there for me through every step of my journey. I felt seen, heard, and supported—on the days when I was feeling not-so-great, I never felt alone. I can't recommend her program enough! Valentyna Havryliuk Sr Product Marketing Manager, SE Ranking I enrolled in Yi Lin’s program in January 2025, and in just 1.5 months, I landed a top-tier PMM role. Before Yi Lin’s program, I struggled to position myself effectively as was not getting the results I needed. Going through her strategies on targeting and positioning helped me refine my strengths, target the right companies, and craft a results-driven narrative that set me apart. In addition, the program’s numerous frameworks, community, and accountability kept me focused, and supported and was a huge game changer from job searching alone. If you’re serious about landing the right job, this program is the best investment you can make … as it certainly paid off for me. Sabari Sawant Product Marketing Manager, AWS I wholeheartedly recommend Yi Lin's job search program. After enrolling in her program and joining her community, I landed a great job in 2 months! All of the expertise and resources, along with her dedication, set her uniquely apart as a coach and mentor . Specifically, immediately after working with her, I diligently followed all her advice, from how to format my resume to how to prepare for each interview - this helped simplify at least half of the preparation process for me and immediately transformed my interview outcome. In addition, Yi Lin’s job search community proved transformational for me. One exceptional member of Yi Lin’s community (a former client of hers) provided generous support to help me with mock interviews . Other members also went out of their way to provide me with referrals and gave insightful guidance on their experiences, which led me ultimately to victory. Klarissa Djajalie Product Marketing Manager, UserCentric I was landing screening interviews but wasn't advancing so I joined Yi Lin's Program, and I am so glad I did! The program really helps you rethink your experience and work on your messaging and positioning for yourself, and the community is truly one of the most supportive and motivating communities of PMMs and aspiring PMMs out there. I've since landed an offer and I couldn't thank Yi Lin and the community enough for the support in the job search process and helping me find my confidence again. Khuslen Khosbayar Associate Product Marketing Manager, Kong Yi Lin's program has been an incredibly enriching experience for me. Though I initially entered the program hoping to land my next role (which I did!), I quickly realized that this program offered much more than just the promise of a new position , thanks to the carefully designed workshops, along with the active community she fostered. Going into my new role, I will keep in touch with the fantastic people I've met in the community! Thank you, Yi Lin, for fostering such a supportive and active community through your awesome program! Read 60+ Testimonials on LinkedIn (Recommendations Section) Having coached hundreds of PMMs, I've identified the seven most common challenges that prevent job seekers from landing their dream roles sooner: ❌ You struggle to translate your experiences from another sector or role in a compelling way. ❌ You’re using a “spray and pray” approach with applications, hoping something sticks. ❌ You don’t know how to position yourself as the ideal candidate and don’t know what hiring managers really want. ❌ You’ve got great experience, but your stories fall flat in interviews. ❌ You’re unsure how to drive interview conversations to demonstrate executive presence. ❌ You’re missing the mark on your assignment/case study and don’t know where it went wrong. ❌ You’re lacking confidence in your ability to succeed in a competitive job market. Here's the truth: interviewing without the right guidance is like studying for an exam without knowing the subject. If you’ve ever walked away from an interview questioning what went wrong or feeling lost about what hiring managers are looking for, this program is for you. You’ll identify the blind spots holding you back, then get practical, effective steps to course-correct. With insights from over 200 successful alumni, a strong support network, and a proven rubric to guide you, you’ll finally see what hiring managers are looking for. Stop second-guessing and start your journey to becoming the "YES!" candidate. Get the insider knowledge you wish you’d had from the start—and make your next interview your last. I'm Ready to Land My Dream Role! Land your dream PMM role in 2025 with a proven, accessible system. The PMM Job Search System delivers 30 impactful, bite-sized lessons, exclusive PMM content and interview bonuses you won’t find anywhere online, and hands-on exercises across 9 actionable modules. Previous alumni say the ROI is worth more than 10x the price, but my mission is to make a fulfilling PMM career within reach for everyone. Module 1: Your Winning PMM Job Search Strategy Introduction & what to expect Master the proven strategy to apply for fewer roles and land more interviews. Uncover the real reasons companies hire and what hiring managers truly look for (insights you won’t find elsewhere). [BONUS] Build efficient job search habits with the PMM 30-Day Job Search Guide and Job Search Tracker [templates included] . Module 2: Define Your Ideal Company Profile (ICP) Identify your unique value and competitive edge with a tailored, step-by-step framework to focus on companies that match your strengths. Build laser-focused messaging aligned with your ICP, supported by a personal messaging house [template included] . Module 3: Craft a Hyper-Targeted Resume Follow a step-by-step guide to create value-driven, keyword-optimized resumes that both ATS and hiring managers love [3 resume samples/templates included!] . Write concise, impactful bullet points that translate your experience into interview opportunities. Module 4: Develop a Cover Letter & LinkedIn profile that converts Avoid the most common mistakes average candidates make with cover letters. Anatomy breakdown of an ultra-compelling cover letter [sample/template included] . LinkedIn hacks to make your profile an interview magnet [template included] . Follow my proven Interview frameworks to craft strong, structured responses to behavioral, technical, and stakeholder questions. Master nerve control and psychological principles to remain calm and stand out. Streamline prep with the Interview Workbook: Use this easy-to-follow alumni favorite to prepare effectively [workbook included] Stand out with reverse interview questions by leading conversations confidently using my curated questions [guide included] [BONUS] Sample Answers to the 8 Toughest Interview Questions. [BONUS] Watch 11 Mock Interviews with Real PMMs (from new PMMs to directors) to see strategies in action (priceless) Module 6: Ace Your Interviews Module 7: Create Stand-Out Assignments Gain a competitive edge with a systemized approach to PMM assignments [guide included] . Beat more experienced candidates by understanding exactly how your assignment will be scored using the scoring rubric [rubric included] . Take the guesswork out and know exactly how to stand out with a step-by-step assignment walk-through. [BONUS] Get 3 real-life assignments from past alumni (priceless) Module 8: Choose the Right Company and Negotiate Your Worth Master the framework you need to choose the right company [worksheet included]. Learn the negotiation strategy that has helped past alumni achieve salary increases of up to $50K [guide and script included] . Discover how to negotiate beyond salary for added benefits and perks. "Following Yi Lin’s advice, I was able to negotiate a higher salary, even after getting laid off. The investment in her program immediately paid off, and MORE." Jordan Adler, Product Marketing Manager at Kick-Up Module 9: Thrive in Your First 90 Days Make an impact from day one with my 30-60-90 day onboarding strategy. [template and checklist included] Learn and avoid the common mistakes PMMs make when onboarding. Additional Resources to Help You Succeed Beyond video lessons, guides, and templates, here are additional bonuses to help you with everything you need. Bonus 1 Monthly live coaching support Get exclusive access to monthly live group coaching calls designed to support you through every stage of your job search. In these sessions, you’ll: Get real-time answers directly from me: Bring your questions on resumes, interviews, or negotiations - I'll provide clear, actionable guidance Learn from fellow PMM job seekers: Connect with a supportive group, sharing insights and celebrating wins together Stay accountable and motivated: Regular check-ins keep you on track and energized Best of all, you can keep attending until you land a job and get access to all previous recordings, ensuring you have all the support you need to reach your career goals. Bonus 2 A Private, Supportive Community Just for You Access an exclusive, daily-active Slack community of 200 fully vetted alumni and peers, ready to support you at every step, until you land a job. Tap into collective experience: Get insights and advice from others who’ve successfully navigated their job searches. Unlock exclusive job opportunities: Be the first to access roles from this personal network and get referrals. Build a lasting network: Form friendships and connections that go beyond job searching. This community has been a launchpad for countless PMM careers, helping alumni land jobs through referrals, support, and shared resources. Bonus 3 A Buddy System Built for Real Progress No more going it alone! Get matched with a dedicated interview practice buddy and start making strides with real, actionable feedback. Say goodbye to awkward solo practice or the stress of "winging it" in interviews. With this buddy system, you’ll gain: Support and accountability: Practice with someone equally motivated to land a role, keeping each other on track. Authentic feedback: Get insights that help you see your strengths and growth areas clearly. With a buddy by your side, you'll have the encouragement and feedback needed to elevate your interview game and move closer to your dream job. Bonus 4 The PMM 30-Day Job Search Guide (on Notion) Take control of your job search with this step-by-step guide, designed to map out every task you need to complete throughout the bootcamp. Alumni love it because it provides clear, daily actions, showing you exactly what to do each day for maximum success in your job search journey. Bonus 5 Exclusive PMM Fundamentals Masterclasses Access live workshop recordings to learn best practices for leveling up as a PMM. Workshops include: Positioning and messaging fundamentals (3-part, 4.5 hours) Product launch strategy 101 (1 hour) How to get promoted (1.5 hours) (payment plan available) Total Value: $11,027 30 impactful, bite-sized lessons across 9 actionable modules packed with exclusive PMM job search content, templates and guides (value $3,499 ) Real client mock interviews and assignments pack you won’t find anywhere else (value $1,999 ) Lifetime access (priceless ) [BONUS] Monthly live coaching until you land a job (value $995 ) [BONUS] Private Slack group with access to 200 alumni, mentors, and peers (value $995 ) Friends for life (priceless ) [BONUS] Curated buddy system for accountability and feedback to accelerate your learning and not feel alone (value $1,495 ) [BONUS] The PMM 30-Day Job Search Guide (on Notion) to keep you organized and on-track (value $49 ) [BONUS] Access to exclusive PMM fundamentals masterclasses to make you a better PMM (value $1,995 ) [GUARANTEE] 30-day refund policy if you aren’t satisfied with your experience (200+ alumni doubt it!) (priceless ) Apply Now Your investment: $1,095 Here is everything you will get in the PMM Dream Job System: Here is everything you will get in the PMM Job Search System: 30 impactful lessons/resources across 9 actionable modules .................................................... (value $3,499 ) packed with exclusive PMM job search content, templates and guides Real client mock interviews and assignments pack you won’t find anywhere else .................. (value $1,999 ) Lifetime access ....................................................................................................................................... (priceless ) [BONUS] Monthly live coaching until you land a job ......................................................................... (value $995 ) [BONUS] Private Slack group until you land a job, with access to 200 alumni and peers .............. (value $995 ) Friends for life ......................................................................................................................................... (priceless ) [BONUS] Curated buddy system ......................................................................................................... (value $1,495 ) for accountability and feedback to accelerate your learning and not feel alone [BONUS] The PMM 30-Day Job Search Guide ......................................................................................... (value $49 ) (on Notion) to keep you organized and on-track [BONUS] Access to exclusive PMM fundamentals masterclasses ............................................. (value $1,995 ) to make you a better PMM [GUARANTEE] 30-day refund policy ......................................................................................................... (priceless ) if you aren’t satisfied with your experience (200+ alumni doubt it!) Total Value: $11,027 Your investment: $1,095 Apply Now Payment plans are available. 30-day money-back guarantee. Read Terms & Conditions . FAQs What happens after I apply? After applying, you’ll fill out a quick 5-minute application so I can understand your motivation for joining. I’ll get back to you within 24 business hours. Once accepted, you have 24 business hours to make payment to secure your rate (this is especially important if you applied on the last day of the early bird discount). Once you join, you’ll have immediate access to the full program on Teachable, plus every additional resource and bonus. Go through it at your own pace! Why do I need to apply? I review each application to ensure that every participant is highly motivated and a great fit. This way, you’ll be learning alongside other driven job seekers, making it a quality experience for everyone. What happens after 30 days? After 30 days, you keep access to all resources, monthly live Q&A sessions, the community, and your buddy. Your journey doesn’t end here - you’ll have ongoing support every step of the way until you land your dream job. Will this program help me get a job? Absolutely! Applying what you learn will put you well on your way to landing your dream role. Results depend on your effort, but past participants have landed roles within weeks—even in a tough job market. Do you have a refund policy? Yes, I offer a 30-day money-back guarantee. If you watch at least 80% of the lessons, complete the exercises, apply for jobs, attend workshops, and still don’t find value, I’ll refund your money. Note that I can’t guarantee job placement in 30 days, but previous alumni have found roles quickly with this system. I'm confident you’ll find it worthwhile. This guarantee doesn’t apply if you stop job searching or don’t fully engage. Please feel free to check out the full Terms and Conditions . How much does it cost? Is there a payment plan? The full course price is $1,095, with an early bird special at $795 until Dec 20, 2024. A flexible payment plan is also available in three installments at $325/mo for three months during the early bird period, or $425/mo for three months thereafter. Alumni report gaining at least 10X their investment back through higher salaries, faster job placement, and career advancement. How is the PMM Job Search System different from 1-1 Coaching? The PMM Job Search System is perfect for those who prefer a structured learning experience and the energy of learning alongside others. It’s designed to guide you step-by-step through every phase of landing a product marketing job, offering flexibility with on-demand lessons and community support through live coaching and the buddy system. This program does not have 1-1 support. This 1:1 Complete Job Search Coaching Program is perfect for professionals seeking highly personalized guidance tailored to their unique circumstances. This is a complete customized program and is ideal if you: Have an unconventional career path or a career switcher and need help crafting a compelling narrative. Are at a more senior level and require customized strategies to navigate the competitive job market. Need to land a role as quickly as possible without compromising quality or fit. Simply prefer 1-1 support to receive the highest level of accountability. With this program, you’ll receive my highest level of individual attention and expertise, ensuring every aspect of your job search is optimized for success. Because of the personalized nature of this program, I accept only a limited number of 1:1 clients each month to provide the focus and support you deserve. How is the PMM Job Search System different from your previous courses? The PMM Job Search System combines all the best elements of my past courses based on years of experience and client feedback. This program includes the foundational strategy plus the latest insights, bonuses, and enhanced support. It’s my magnum opus, crafted to be the most up-to-date and comprehensive version of my course with group support to help you land your dream PMM role. How does the buddy system work? You’ll be paired with another participant with similar goals and experience to support each other and stay accountable. If your buddy lands a role, you can be matched with a new one. What commitment is required? You can go as quickly or leisurely as you’d like. Even with a busy schedule, you can succeed with around 30-60 minutes a day for job searching. Can’t I just do this myself with free content? If you could, you likely would have already. This system is structured to give you a clear, proven path that free content doesn’t provide. Can I buy some content separately? Unfortunately, no. The PMM Dream Job System is designed as a complete program. Breaking it apart would mean missing key elements that ensure your success. I'm Ready to Land My Dream Role! Stop the dread. 2025 is the year you land your dream PMM job. Apply Now Module 5: Apply the Right Way to Land Interviews Master PMM networking techniques to secure referrals that turn into real interviews [guide included] . Learn how to conduct informational interviews that genuinely advance your job search. Discover creative outreach methods to stand out from the crowd. Simeon Atkins, Sr PMM at Mention Me "Before, I struggled to present my experience in a way that stood out to hiring managers. After utilizing Yi Lin’s approach, I secured a first-round interview for 1 in every 5 applications and landed a Senior PMM role with a salary increase at my top-choice company." The PMM Job Search System The ONLY proven, all-in-one system designed to help you land your dream product marketing job in as little as 30 days. Apply today. 30-day money-back guarantee Learn the proven techniques that helped 200+ PMMs land their dream roles—from crafting a standout resume and acing interviews to mastering assignments and negotiating salaries. Get the accountability you need with a dedicated buddy and a supportive community, plus live workshops and bonuses to keep you motivated and on track.

Transform your product marketing career with specialized leadership coaching. Gain the confidence and strategic PMM skills to excel in your dream role, earn deserved promotions, and thrive as a leader. Available in 1:1 formats to take you from stuck to unstoppable. Thrive: 1-1 Leadership Coaching Program Get clarity, grow confidently, and thrive on your terms. I help you grow into senior PMM or director roles — authentically, strategically, and without burnout. Book a Free Consult See Program Details Taken and trusted by PMMs and PMM leaders at top companies such as: Does this sound familiar? You’re a high-performing PMM: smart, driven, and ambitious. But something’s off: 🔴 You’re stuck in the weeds, constantly reacting instead of leading strategy. Or worse, you’re bored and underutilized. 🔴 You’re delivering results, but not getting the recognition, visibility, or promotions you deserve. 🔴 Your manager doesn’t really get PMM, so you're navigating it solo without support. 🔴 Promotions pass you by, even when your work speaks for itself. You’re not imagining it. And you’re not alone. All of this adds up to frustration, burnout, and imposter syndrome creeping in. But deep down, you still believe in yourself: you know these challenges are solvable, and you’re ready to find a better way. Hi, I'm Yi Lin. I know exactly what it’s like to navigate product marketing without a clear roadmap - because I had to build one myself. I broke into PMM as a career switcher, an immigrant, and a woman of color, with zero tech or marketing experience and no insider connections. Early on, I faced the same struggles many PMMs do today. But rather than wait for things to change, I built my own system to prove my impact, position myself as a strategic leader, and drive real business outcomes. As a result, I went from an industry outsider to a PMM Director in just three years, without the advantages most people assume you need. In this program, I’ll share everything I’ve learned to help you break past limitations and step into a high-level IC or director role that truly aligns with your career goals and values. Success Stories Raniz Bordoloi Product Marketing Manager, Go1 As a high achiever, I used to think career growth followed an obvious, linear path: get promoted, land a higher-paying job. While those are valid goals, I realized I needed more than external success. I wanted a career that felt truly fulfilling. That’s when I sought out Yi Lin for leadership coaching. Through many insightful sessions, Yi Lin helped me gain real career clarity. I went from feeling unmotivated to discovering a direction that energizes me, one that aligns with my strengths, values, and professional goals. Beyond finding this clarity, she also guided me to excel in key areas of product marketing and set me up for success in my role with greater confidence. I couldn’t be more grateful for her coaching. If you’re looking for a coach who brings both strategic insight and deep personal support, I highly recommend working with Yi Lin!" Shannon Toe Product Marketing Manager, IBM I had the pleasure of being mentored by Yi Lin in her Thrive program. As the sole product marketer at my company, her advice and feedback was crucial in helping me excel in the role. Specifically, her guidance helped me shape my approach to product launches and go-to-market strategy. She has a wealth of knowledge to share and is truly a thought leader in the product marketing world. Thanks Yi Lin! Emily Highstreet Head of Marketing, RevenueRoll When I stepped into a Head of Marketing role at an early-stage startup, I was immediately tasked with owning positioning - something I knew was critical but didn’t have deep expertise in. I needed a thought partner to help me navigate this challenge, and a friend immediately pointed me to Yi Lin, calling her the best product marketer out there. From our first conversation, I knew I had found the right coach. Yi Lin was thoughtful, articulate, and introduced me to structured frameworks that helped me bring focus and clarity to the chaos of a fast-moving startup. Her guidance helped me bridge the product marketing knowledge gap, not just in execution but in building strategic cross-functional alignment. Working with Yi Lin has been like product marketing therapy - she’s not just an expert; she’s a true partner and support system. For anyone who is the only marketer in the organization or leading product marketing without a clear playbook, I can't recommend Yi Lin enough. Her coaching goes beyond instruction - she’s honest, supportive, and truly invested in your success. Carley (Bohnen) Stugelmayer Director of Product Marketing, A-Lign Yi Lin was instrumental in my transition from an individual contributor to a director role in product marketing. Her deep expertise helped me not only refine our PMM processes, covering product launches, positioning, and messaging, but also build the critical cross-functional relationships needed to drive impact at the director level. She provided structured frameworks that made complex challenges feel manageable and was an invaluable coach as I developed my leadership style. After working with her, I feel more confident tackling high-stakes decisions and have greater clarity on my long-term career path. I’m incredibly grateful for her guidance! Allison Sands Sr Product Marketing Manager, Personio Before working with Yi Lin, I was keeping up with the pace of my role – but it always felt like I was running on fumes, not truly thriving. I kept seeing Yi Lin’s name pop up in different conversations – her insights were always strategic, sharp and refreshingly practical. It felt like she was speaking to me, and I knew her coaching was exactly what I needed. Working with Yi Lin flipped the script on how I approach my career. I went from feeling reactive to intentional. I felt confident and truly in control. She provided pragmatic frameworks that made everything seem more achievable, which gave me the confidence in my ability to lead, make strategic decisions, advocate for myself – and actually enjoy the process. What sets Yi Lin apart is that she’s not just an expert in product marketing—she’s actively shaping its future. She challenges conventional thinking, pushes you outside your comfort zone, and helps you see opportunities where you might have only seen obstacles. If you’re a PMM looking to grow as a leader, sharpen your thinking, and gain clarity on your career, I can’t recommend her enough. Sara Miteva Senior Product Marketing Manager, Checkly I had the pleasure of being Yi Lin's leadership coaching client at a time that was crucial for my career growth. Through working with Yi Lin, I was able to get clear on my PMM career growth roadmap, identify my priority and craft an action plan that I was able to immediately put into action. Importantly, Yi Lin also had the right resources and answers to all of my questions and customized our coaching to fit the specific challenges I faced at each juncture - which was extremely valuable. I highly recommend Yi Lin's coaching if you are looking to level up and/or looking for more career clarity! Rita Chan Director of Product Marketing, Shiftboard Yi Lin has been an incredible career coach, guiding me through my journey in product marketing with both expertise and empathy. She has a special knack for asking the kind of thought-provoking questions that truly drive introspection and growth. Yi Lin helped me gain clarity on my ikigai - what I love, what I’m good at, and where I can add the most value. Her ability to help me connect my skills with my passions in a meaningful way has been transformative for my career direction and personal fulfillment. With her insightful approach, Yi Lin has helped me navigate career changes with clarity and confidence. I highly recommend Yi Lin for anyone looking to sharpen their career trajectory and find their professional purpose. Peter Nakamura Sr Manager, Product Marketing, Achievers Yi Lin has been a fantastic career coach and resource for me over the past year. Her depth of experience in the Product Marketing space allows her to quickly identify areas of opportunity and growth. Our work has been primarily focused on advancing my career as a PMM and she's helped me uncover new ways of thinking and approaching my career development. Yi Lin is kind and thoughtful while also being direct with her recommendations which is a rare combination! Her PMM community has also been a game changer as I get to learn about the latest in the space and connect with other brilliant PMMs. Don Atkins Senior Product Marketing Manager, Teachable As a coach, Yi Lin masterfully blends clear communication, refreshing transparency, highly specific advice, and a positive mindset. After every session, I can better see the bigger picture, walk away with clear next steps, and--not to be underestimated--benefit from much-needed emotional guidance. Yi Lin’s effectiveness as a coach derives from a truly unique point of view informed firstly by her background as a career pivoter, which provides her with a deep well of empathy for people of diverse backgrounds who often experience myriad challenges on their journey; and secondly, her varied interests and backgrounds as an artist, consultant, and someone who has lived in many places, all of which make her keenly observant of people’s specific needs and superpowers. I can’t recommend her highly enough, no matter your background. Find More on LinkedIn (Recommendations Section) My Coaching Approach 3. Expand Influence Career growth is not just about execution - it requires influence and leadership. In parallel, we will focus on: Developing your executive presence to cultivate your skills as a people leader. Expanding your circle of influence to gain visibility, sponsorship, and recognition from leadership. Helping you develop authentic leadership strategies to navigate challenges with confidence and inspire those around you. 2. Build Confidence Once you have a clear direction, we’ll pinpoint and close the skill gaps holding you back from your goals. This includes: Hands-on coaching and structured playbooks to master key PMM competencies like GTM launches, positioning, messaging, and stakeholder alignment. Shifting from the tactical to strategic by developing a business strategist mindset, mastering PMM strategy setting, and leading high-impact initiatives. Building leadership capabilities through team strategy development and identifying opportunities for people management and career growth. 1. Get Clarity Before accelerating your career, you need a clear roadmap. Together, we will: Define your career goals aligned with your strength, values, and purpose, whether that’s a promotion, finding a lateral move, or building confidence in your current position. Map out an actionable plan, by breaking down your goals into quarterly and monthly objectives to ensure focus and progress. Ensure your actions are aligned with company and personal priorities so you are positioned for strategic impact, not just execution. While this framework provides a strong foundation, every engagement is customized . Our sessions will focus on what’s most pressing for you based on your role, challenges, and career aspirations. Allison Sands Sr Product Marketing Manager, Personio Working with Yi Lin flipped the script on how I approach my career. I went from feeling reactive to intentional. I felt confident and truly in control. She provided pragmatic frameworks that made everything seem more achievable, which gave me the confidence in my ability to lead, make strategic decisions, advocate for myself – and actually enjoy the process. What sets Yi Lin apart is that she’s not just an expert in product marketing—she’s actively shaping its future. She challenges conventional thinking, pushes you outside your comfort zone, and helps you see opportunities where you might have only seen obstacles. If you’re a PMM looking to grow as a leader, sharpen your thinking, and gain clarity on your career, I can’t recommend her enough. Step 3: Ongoing Coaching & Hands-On Support Through our regular coaching calls, we’ll tackle everything from strategic advice and tactical PMM execution to leadership coaching topics - whatever comes your way. I’ll be there to guide, challenge, and support you as you progress. 3 Step 2: Initial Strategy Call During our first coaching session, we’ll dive deep into your intake responses to create a personalized roadmap for your growth. We’ll outline your specific leadership goals and define exactly how we’ll get there together through the program. 2 Step 1: Onboarding & Intake The moment we commit to working together, you’ll receive a comprehensive onboarding email and a targeted intake exercise. This ensures I understand your background, challenges, and goals upfront—so we hit the ground running from day one. 1 How It Works Continuous Support Between Sessions You’ll have unlimited access to me via email and Slack between sessions. You’ll also gain entry to live masterclasses and an exclusive PMM community, so you’re never alone in your journey. Program Details & Pricing 4 Month Package 6 hourly coaching sessions Unlimited email/messaging support between sessions Access to exclusive templates & guides Access to a private community with masterclasses, peer connections, and real time Q/A Investment $3,000 all in (payment plans available) Get company sponsorship. Learn How Schedule a Discovery Call 8 Month Package 12 hourly coaching sessions Unlimited email/messaging support between sessions Access to exclusive templates & guides Access to private community with masterclasses, peers connections, and real time Q/A Investment $5,000 all in (save 17%) (payment plans available) Get company sponsorship. Learn How Schedule a Discovery Call FAQs Who are you and why should I trust you? Hi I am Yi Lin - I’m a PMM leader turned career coach who has lived through the challenges you’re facing and is uniquely positioned to help you. You certainly don’t have to trust me, but these are the reasons why clients have chosen to work with me: I’ve been in your shoes. I started as a complete newbie to tech and product marketing and worked my way up to Director in just three years. I understand the imposter syndrome, the steep learning curve, and the pressure to deliver quickly in a new role, especially as a career switcher. I’ve been there, and I’ve built a proven system to help you succeed. Real-world expertise from an award-winning PMM leader. I’ve built and led three product marketing teams from scratch at startups and major tech companies (Autodesk, Teachable, and more). I don’t just teach theory - I help you think, communicate, and lead like a top PMM. A trusted industry voice. I’ve been recognized as a Top 5 PMM Coach by PMA, a Top 25 Marketing Voice by Exit 5, and have built a 27K+ LinkedIn audience over four years. My frameworks are widely used and shared by top PMMs. I understand the challenges of underrepresented professionals. As an immigrant and woman of color with no connections or priveliege, I’ve faced challenges others haven’t - and I’m deeply committed to helping more professionals thrive, break barriers, and accelerate their careers. Who is this program for? Thrive is built for mid-career PMMs (from Manager level, Sr Manager level to Director level), ready to transition from execution to strategic leadership. Whether you're: Struggling to master key PMM skills like sales enablement, positioning, messaging, pricing, or launches, Looking to gain visibility and establish yourself as a strategic leader, Stepping into a leadership role for the first time, or Preparing for your next promotion, Thrive provides the structured frameworks, expert coaching, and supportive community to help you achieve your goals with confidence. How is Thrive different from other leadership coaching program or coaches? Most leadership programs are too broad - they focus on generic management principles that don’t address the specific challenges PMMs face. Or they are in a group setting only where you do not get dedicated 1-1 feedback. Thrive is a personalized program built exclusively for product marketers, combining: Hands-on PMM coaching to refine your strategy, execution, and stakeholder influence. Leadership coaching to develop executive presence and strategic thinking. A strong PMM community to exchange insights, learn from others, and grow your network. Proven playbooks tailored to product marketing career growth - so you’re not just learning, you’re applying. How much time should I dedicate to this? Thrive is designed for busy PMMs. The program is structured to provide high-impact sessions, practical takeaways, and on-demand support so you can immediately apply what you learn without adding unnecessary workload. Can I get my company to sponsor this? Many clients have successfully secured employer sponsorship using their Learning and Development budget. I provide guidance on how to position the request (and whether getting sponsorship is right for you) - check it out here . What kind of group workshops can I expect? I host of variety of group workshops and networking events. These typically last around 1 hour and are geared around specific career growth and leadership topics. I’ve brought on experts from top tech companies like Clari, Square, and more. We host IRL events from time to time, mostly in NYC. Can you tell me more about your client community? When you start working with me, you’ll instantly gain access to my private Slack community of supportive product marketers and leaders. Our Slack is active daily with Q&A, referral opportunities, resources, memes, and more! You’ll be able to directly network with dozens of product marketing professionals who you can share your wins and challenges with. Ready to elevate your career? Schedule a Free Consult