Download My 30-60-90 Day Onboarding Checklist for Product Marketers Learn how to start your new PMM job with confidence. By providing your email address, you'll also subscribe to my newsletter. You can unsubscribe at any time, and I respect your privacy. Angelea Ennamorato Product Marketing Lead "As I tackled my role as a startup's founding PMM, I knew I needed help. Yi Lin brought in amazing qualities as a coach—perspective, wisdom, and empathy (to name a few)—that propelled me to a new phase of my career and job where I felt empowered to tackle opportunities and challenges." Starting a new job is exciting, but it can also be filled with stress and burnout. ​ The first 90 days on a new job are usually the most critical and challenging period in your professional career. The actions you take (or don’t take) during this time will largely determine whether you succeed or fail. ​ This is why I am so excited to share this template with you. It will help you onboard with the right strategy and mindset. The information in this checklist has been gathered first-hand from helping dozens of clients ace their first 90 days, and I hope it will help you too!

ABOUT YI LIN PEI My mission is to help you achieve your dream career goals with confidence and courage. My Career Story Hello! My name is Yi Lin Pei. On the surface, it may seem like I have it all figured out - I am the founder of a successful coaching business, a 3x Product Marketing Leader, and a mother to a fun-loving child. In short, I seem to be living the dream. But I didn’t start there. As an immigrant Asian woman who grew up in Zambia, the odds were against me from the beginning. I came to the U.S. alone when I was 16 to get an education at the University of Florida. I didn’t know anyone. My mother, who raised me all on her own, gave me her entire savings so I could pay for my tuition. So it was no-brainer when I chose to focus all my attention on getting the highest grades possible and securing a safe and respectable job out of college. I did exactly that and got an offer to work as a transportation engineer at a great consulting company (two college degrees later). For a long time, I thought that was my path for life. But even after having climbed the proverbial career ladder, I felt something was missing, and I was not happy in my role. A lightbulb moment went off in my head when I learned about marketing for technology companies. It was exactly what I had wanted to do and what I know was missing. So when I decided to quit my safe job and pivot into this new role that I barely knew (and had zero experience in), people thought I was crazy. Doing a 180-degree career pivot was no cakewalk. I was met with countless failures and rejections. Every time I was told I didn’t have the relevant experience or lacked certain skills. While I was initially devastated, I picked myself back up, changed my strategy, and developed a unique method that focused on my strengths while honoring my authenticity - and soon I landed my first role in tech marketing at Autodesk. Today, several promotions and roles later, I'm now a coach. I can truly say I feel a deep alignment between my work and my purpose. What my personal experience taught me is that no matter where you are in your career, and no matter your background, it’s possible to achieve your dreams and rise up. Since 2021, I have helped more than 150 clients find, land, and thrive in their dream product marketing careers. My clients work in a wide variety of industries like B2B, B2C SaaS and hardware, Edtech, Fintech, E-commerce, and more. I'm ready to help you on your journey. Why I am Uniquely Qualified to Help You 1. I deliver real results based on proven strategies. Having coached and interviewed hundreds of candidates from APMMs to VPs of product marketing, I know what it takes to land the exact job you are pursuing. As a result, you can achieve your career goals in the shortest time possible - with the most tailored support - based on a proven, repeatable, and structured process that has been tried and tested many times over. 2. I coach you on both hard and soft skills. Most coaches focus on either one or the other. I focus on the whole person since I believe it’s the most effective way to achieve long-lasting results for years to come. In every coaching program, I provide you with the hard skills you need to build your domain expertise and the soft skills you need to navigate your career, from effective communication to overcoming self-limiting beliefs. 3. I have the experience and credentials. As a career pivoter myself who went from newbie PMM to director in 3 years, I walk the walk and combine theory with practice in my coaching. I understand what it’s like to be an outsider, a minority, an immigrant, or a female in a world where you may feel like you don't belong. I will work relentlessly to cheer you on and become your biggest advocate. I am guided by my purpose to create better representation in tech and help everyone succeed. CREDENTIALS & EXPERIENCE Experience Founder and Coach of Courageous Careers (formerly known as Tech Growth Coach) Director of Product Marketing at Teachable (Edtech Startup, acquired) Director of Product Marketing at Brightflag (Series A Legaltech Startup) Sr Product Marketing Manager at View (NASDAQ: VIEW) Content Marketing Manager at Autodesk (NASDAQ: ADSK) Brand Management Associate at Nestlé (Global 500) Former startup founder of InnoWaste Social Impact startup Awards & Interests Top 100 Product Marketing Influencers in the World – 2024, 2023 Top 5 PMM Career Coaches - 2024 Top Product Marketing Voice on LinkedIn – 2024 Best Companies to Work for in Product Marketing – 2022 Award-winning Watercolor Artist and Painter Education M.B.A., U.C. Berkeley - Haas School of Business M.S. in Civil Engineering and City Planning, Georgia Tech B.S. in Civil Engineering, University of Florida (Summa Cum Laude) Ready to work together? Book a Free Consult My Values insight knowledge warmth authenticity directness

First Name Last Name Email LinkedIn How did you find me? Do you subscribe to my Courageous Careers Newsletter? * Yes No Please describe your challenges: Which program are you interested in? Select As coaching is an investment in yourself, it requires time, energy, and a financial commitment. Who better to invest in than yourself? My program costs range from $795 to $3,795. Flexible payment plans are available. Are you on board? Submit Thank you for contacting me. I'll reply within 2 business days. What People Say “Having spent time in start-up and big-tech, Yi Lin shared amazing insights and frameworks. I absolutely would highly recommend her to anyone who is thinking through career opportunities and specifically within Product Marketing” — Sadiya N., Senior Product Marketing Manager ​ "I'm so grateful to have met Yi Lin. She provided insights on the right companies to target and held my hand through it all. With her help and support, I finally landed my dream role!" — Surbhi Gupta, Product Marketing Manager, Avalara CONTACT YI LIN PEI Interested in working with me? I am so looking forward to meeting you! I offer a free consultation call to learn more about you and provide more insights on how we can work best together. ​ Please fill out the form below, and if there is a fit, I will respond within 24 hours to schedule a call. ​ Talk to you soon!

Download the Ultimate Job Search Guide for Product Marketers Learn what hiring mangers are looking for, get tactical tips to navigate each step of your search with confidence, and land your next role. Take charge of your job search with 20 pages of insights distilled from thousands of hours spent coaching over 150 clients. By providing your email address, you'll also subscribe to my newsletter. You can unsubscribe at any time, and I respect your privacy. Valentina Llinas Sr. Product Marketing Manager @ Cornerstone OnDemand "I had been in the hunt for 6 months already without luck, and by meticulously following Yi Lin’s process (trust her process!), I was fortunate to secure a role that checked all of my boxes within just 2 months! The confidence that Yi Lin’s approach provides is priceless and game-changing." What You'll Learn How to tailor your search to your unique strengths, values, and competitive advantage. How to position yourself as the best candidate and understand the most strategic way to apply. How to ace your interviews and take-home assignment based on what hiring managers are looking for. Get Instant Access to the Ultimate Job Search Guide for Product Marketers Now By providing your email address, you'll also subscribe to my newsletter. You can unsubscribe at any time, and I respect your privacy. Why I created this guide Waves of tech layoffs have made it more important than ever to stand out in the job market. If you’ve been applying to dozens of roles and haven’t heard back or you keep getting passed up for more experienced candidates, it’s time to get more strategic. This ebook consolidates insights from hundreds of hours helping clients land product marketing roles. I hope it can help you avoid pitfalls and build confidence as you navigate your search.

As heard on : Where My Recent Clients Work At Through working together, my clients have landed roles from big tech companies to startups, in as little as 2 months while earning up to $50K more annually. They are career switchers, leaders, parents, immigrants, and minorities who have gone on to thrive in their roles. They make tech better by being in it. It’s not easy to face endless applications, interviews, and rejections. ​ It's also frustrating to feel imposter syndrome in a new position, feeling stuck in your career, or getting passed over for promotions. ​ After successfully landing my first product marketing job with no background in the field and achieving two consecutive promotions to reach the Director level within three years, I understand exactly what you are going through. ​ And I am here to help you. If your job search has hit a dead-end, you're not alone. Check out Coaching Programs Find the right roles Create a personal narrative Build a killer resume and LinkedIn Ace interviews and assignments Negotiate offers Secure your dream role using my hard-won insights to: Check out the Online Course Check out Coaching Programs Build your onboarding strategy Master product marketing fundamentals Conquer imposter syndrome Build your executive presence Get the promotion Grow and thrive in your dream role by: I will teach you how to: Success Stories Read 60+ Testimonials on LinkedIn (Recommendations Section) Peggy Pan Head of Product Marketing Yi Lin helped me land a role in my dream field (even when the job market was so difficult). After my job search, I decided to continue working with Yi Lin in my new role to help me onboard. Because I value her insights, and also because I truly enjoy this meaningful coaching relationship with Yi Lin. Simeon Atkins Sr Product Marketing Manager, Mention Me Thanks to working with Yi Lin, I was able to land a Senior PMM position, with a rise in salary, at my first choice opportunity. Without her help, I would have not been able to land such a great role so quickly. Josh Porter Director of Product Marketing, Kore AI I secured a coveted Director role that aligned perfectly with my goals. I express my deepest gratitude to Yi Lin and her community for their unwavering support, invaluable tips, and encouragement throughout this journey. Job searching can be isolating, but with this team, I never felt alone. Mathew Forte Sr Product Marketing Manager Yi Lin provided me with clarity in defining exactly what I needed to improve my work life and find balance, which was super helpful! With that clarity, I found and landed a role that best fit what I needed to succeed and I am really grateful for connecting with her when I did! Cecilia Makinde Marketing Programs Manager, GTM I landed my dream role I am super excited about, within 2.5 months after working with Yi Lin, even in a tough job market! Apart from 1-1 coaching, Yi Lin also has a supportive private community that provided an opportunity to connect with and learn alongside other talented individuals at all levels of seniority. Surbhi Gupta Product Marketing Manager I'm so grateful to have met Yi Lin. She really helped me understand the space, provided insights on the right companies to target, and held my hand through it all. With her help and support, I finally landed my dream role! She is honest and dedicated and will be your best friend through your journey! Kelsey Kamp Director of Product Marketing, Marin Software I'm a very seasoned PMM leader, but Yi Lin is a framework master and was instrumental in taking my work from good to great. I would recommend her program to anyone who'd like an expert to help give them a leg up on the competition. Don Atkins Product Marketing Manager Yi Lin masterfully blends clear communication, refreshing transparency, highly specific advice, and a positive mindset. After every session, I can better see the bigger picture, walk away with clear next steps, and--not to be underestimated--benefit from much-needed emotional guidance. Maryann Akinboyewa Senior Product Marketing Manager, Hubspot Yi Lin is unique in that she broke down exactly what to expect and how to best approach each stage of the interview process. There is no fluff with Yi Lin as she offered practical career advice that can be implemented immediately. I help high-achieving professionals land and thrive in their product marketing careers even without experience or network. I have helped over 150 professionals land their dream jobs in product marketing and thrive in it, even if they don't have experience or network. I have over 14 years of experience across big tech and startups in product marketing, brand/content marketing, and consulting across Silicon Valley and NYC. I have been PMA’s Top 100 Product Marketing Influencer (2024, 2023), Top 5 PMM Career Coach (2024), and a LinkedIn Top Product Marketing Voice with 20,000 followers. I am a frequent guest on podcasts and have been featured in The Exit 5 Podcast, The Marchitects Podcast, The Product Marketing Mastros, and The Product Marketing Life Podcasts I have an M.B.A., from U.C. Berkeley’s Haas School of Business and M.S. in Civil Engineering from Georgia Tech. I also graduated summa cum laude from the University of Florida. I am a mom, an immigrant, and a woman of color. I am here to help you and create a more diverse world in tech. Read more about my mission and journey. Hi, I'm Yi Lin Pei, coach and founder of Courageous Careers. Ready to Transform Your Product Marketing Career? Book a Free Consult Product Marketing Job Search and Career Coaching Stop feeling stuck. Go after your dream career, courageously . Enroll in a coaching program built for product marketers to secure your dream role, master onboarding, and thrive beyond that. Book a Free Consult Learn More

Find your dream product marketing job without the stress. Transform your job search and secure your dream role with coaching programs designed exclusively for product marketers Product Marketing Job Search and Interview Coaching Book a Free Consult See Program Details Join 100+ product marketers who have used my exact system to land their dream roles Navigating today's competitive job market is tough – particularly in product marketing. If you've faced rejection, endless interviews, or months of fruitless searching, you are not alone. After successfully landing my product marketing job with no background in the field, I used my exact process and refined it over the years to deliver my bespoke coaching programs to help you land your dream job regardless of your background. The good news is that there is a solution designed specifically for you. By working with me, you will go: From To By working with me, you will go from: Not landing any interviews Landing interviews with the right companies with confidence Keep getting rejected in the final round Landing offers AND getting the salary and title you deserve Feeling stuck at your job and not able to get the job you want Landing roles more aligned with your values, interests, and superpowers Feeling isolated, stressed, and burned out Feeling supported, more confident, and at ease. What my clients say Sivan Benjamin Product Marketing Manager, Samara Yi Lin's program helped me bounce back after getting laid off while on maternity leave - I went from not hearing back from most recruiters to being in two final rounds within mere weeks! Harry Dhaliwal Product Marketing Manager Yi Lin is the best product marketing career coach out there. Her mentorship helped me land TWO job offers, which I'll never forget, and I am thankful for every bit of help I received. Moyo Ajepe Product Marketing Manager, Walmart Connect Working with Yi Lin has been one of the best career decisions I've ever made. Using her strategies, and a bit of perseverance, I was able to move into a role that aligns with my career goals! Liza Ansher Product Marketing Manger, Amazon I'm shouting it from the rooftops – if you're aiming for a thriving PMM career, Yi Lin is your secret sauce! In a few months of working together, I landed an offer and gained core PMM skills, critical thinking abilities, and a community that has set me up for future success. Sabari Sawant Product Marketing Manager, AWS All of the expertise and resources, along with her dedication set her uniquely apart as a coach. After enrolling in Yi Lin's program, I landed a great job in 2 months! If you are looking to land a job faster and make some amazing friends along the way, do not hesitate to enroll in Yi Lin’s programs. Christine Moore Director of Product Marketing, Forj Yi Lin was a game-changer for me. Not only did she help me land a great role, the connections I made with other product marketing professionals in her community allowed me to build a valuable network that continues to offer support as I prepare to dive into a new role. Josh Porter Director of Product Marketing, Kore AI I secured a coveted Director role that aligned perfectly with my goals. I express my deepest gratitude to Yi Lin and her community for their unwavering support, invaluable tips, and encouragement throughout this journey. Job searching can be isolating, but with this team, I never felt alone. Qian Huang Bowler Senior Product Marketing Manager Yi Lin impressed me not only with her experience and knowledge of the tech industry and product marketing but also with her passion for coaching and empathy for her clients. Thanks to her coaching and support, I landed my dream job in an industry that I’m passionate about! Mara Taylor Senior Product Marketing Manager Working with Yi Lin was one of the best investments I made in my career. What makes her such a good career coach is her industry experience combined with how good she is at tailoring her feedback to your specific needs at the moment. She helped me uncover a lot of things about myself. Her time is worth every penny. Read 50 more Testimonials on LinkedIn (Recommendations Section) Choose Your Program Learn More The Complete Program Master every step of the job search process in my fully customized, 1-1 coaching program. Learn More The Membership Program Get essential tools, group coaching, and a supportive community in this budget-friendly option. The Complete Land Your Dream Job Program Designed to help you master every step of the job search process in my fully customized, 1-1 coaching program, with an unmatched level of support. In this program, I will help you: ​ Find the right roles to apply for Create your personal narrative to help you stand out Craft a great resume, cover letter, and LinkedIn profile Land interviews with your target companies Ace behavioral and technical interviews and product marketing assignments Negotiate offers ​ End-to-end support Guarantee All 1-1 components of the program are valid for 6 months, with flexible timelines to meet your schedule. All group components and community access are available until you land a job. What this program includes: ​ 6x 60-min 1-1 coaching sessions (incl. mock interviews and assignment reviews) Full resume, cover letter, LinkedIn refresh Unlimited async document reviews between sessions Email/Slack support Live monthly group coaching calls and workshops (> 4 sessions per month) Access to my full Job Search Resources Hub with 30+ templates, guides, and all previous workshop recordings Access to a private client community to ask questions, participate in the discussion, connect with others, and access exclusive job opportunities Free access to my Dream Job Blueprint Course ($799 value) Looking to find your next product marketing role more aligned with your ambitions Recently affected by a layoff and want to get back into the job market ASAP Struggling to explain a complex career path or career gaps in interviews In an adjacent field and want to pivot into product marketing ​ Investment: One-time fee of USD $3,995, or 3 monthly fees of USD $1,395 per month (September special offer) One-time fee of USD $3,750, or 3 monthly fees of USD $1,350 per month Schedule a Free Consult This program is perfect for you if you are... The Land You Dream Job Membership Program A more budget-friendly program with all the essential tools, group coaching, and a supportive community to help you succeed and never feel alone. In this program, you will: ​ ​ Know exactly the right way to job search Gain the skills to create a great resume, cover letter, and LinkedIn Practice interview answers in a supportive environment and get direct feedback Get all your questions answered in real-time Find accountability buddies who are in your shoes ​ End-to-end support guarantee All program components are available to you until you land a job. What this program includes: ​ Live monthly group coaching calls and workshops (> 4 sessions per month) Access to full the Job Search Resources Hub with 30+ templates, guides, and all previous workshop recordings Access to private client community to ask questions, participate in the discussion, connect with others, and access exclusive job opportunities Free access to my Dream Job Blueprint Course ($799 value) This is perfect if you are... Tired of searching for your next role alone Looking to have more accountability while searching On a budget, and looking to get access to all the best practices while job searching at your own pace ​ ​ Investment: One-time fee of USD $1,095, or 3 monthly fees of USD $395 per month (September special o ffer) One-time fee of USD $795, or 3 monthly fees of USD $295 per month Book a Free Consult FAQs How are your coaching programs different from others? Is it worth the money? My coaching programs are the only ones in the market designed specifically for product marketers by a product marketer. My full program also uniquely combines 1-1, group, and community elements to help you get customized coaching and feel supported throughout the process. These are the reasons why clients choose specifically to work with me: I help them job search like a product marketer by helping them identify their superpowers to create their unique positioning. I am a career pivoter myself, with extensive experience across different types of companies as a product marketing leader and consultant, from early-stage startups to scale-ups and enterprise companies. I use a unique design-thinking informed coaching approach centered around rapid testing and iterations to allow for flexibility and rapid improvement in results. What’s included in the group coaching calls per month? Do I have access to recordings if I miss a session? There are 4 types of group coaching calls that happen roughly every month: ​ Group interview coaching prep sessions, which include job search strategy and live peer interview practice sessions. Job search AMAs (Ask-Me-Anything) sessions where you can ask me any questions you have live. Guest speaker workshops related to interviewing or PMM career development. For instance, previous guests have included the lead PMM from Square, Anthony Pierri from Fletch PMM, and more. PMMs fundamentals workshops. For instance, I have done workshops on GTM, Research, positioning/messaging, and more. If you miss any sessions, you can watch them on-demand anytime. You can access the ENTIRE vault of all previous recordings and watch at your own pace. Many people have mentioned the live group coaching calls significantly exceeded their expectations and have been instrumental in helping them master the interview process and never feel alone. Do you work only with product marketers? I also work with adjacent roles like growth marketing, content marketing, and general marketing. Will I directly work with you? Yes, you will work directly with me on every aspect of your job search. There is no outsourcing to other coaches. When are you available to meet? Once we decide to work together, I will send you the payment link and the contract — when that is all signed and paid, I send over a welcome email with instructions and a Calendly link to book a time with me. Availability is on a first-come, first-serve basis. Ready to Secure Your Dream Job? Schedule a Free Consult

Land your dream product marketing job. Find the ideal openings, develop killer materials, ace the interview, and nail the assignments… using one complete system. The PMM Dream Job Blueprint Course Start Watching Now Use the system that helped over 100+ experienced PMMs land their dream job at companies like: Hi, I'm Yi Lin, coach and founder of Courageous Careers. I have helped over 150+ professionals land their dream jobs in product marketing — from APMMs to VPs. I’m a career pivoter and 3x product marketing leader with over 14 years of experience in product marketing and consulting. I’ve been named PMA’s Top 100 Product Marketing Influencer and a LinkedIn Top Product Marketing Voice for two consecutive years (2022 and 2023). I've been featured on numerous podcasts, including The Exit 5 Podcast, The Marchitects Podcast, and The Product Marketing Maestro's Podcast. I hold an M.B.A. from U.C. Berkeley’s Haas School of Business and an M.S. in Civil Engineering and City Planning from Georgia Tech. I also graduated summa cum laude in Civil Engineering from the University of Florida. Start Watching Now What people say about me: Moyo Ajepe Product Marketing Manager, Walmart Connect Working with Yi Lin has been one of the best career decisions I've ever made. Using her strategies, and a bit of perseverance, I was able to move into a role that aligns with my career goals! average rating is 5 out of 5 Liza Ansher Product Marketing Manger, Amazon I'm shouting it from the rooftops – if you're aiming for a thriving PMM career, Yi Lin is your secret sauce! In a few months of working together, I landed an offer and gained core PMM skills, critical thinking abilities, and a community that has set me up for future success. average rating is 5 out of 5 Sabari Sawant Product Marketing Manager, AWS All of the expertise and resources, along with her dedication set her uniquely apart as a coach. After enrolling in Yi Lin's program, I landed a great job in 2 months! If you are looking to land a job faster and make some amazing friends along the way, do not hesitate to enroll in Yi Lin’s programs. average rating is 5 out of 5 Christine Moore Director of Product Marketing, Forj Yi Lin was a game-changer for me. Not only did she help me land a great role, the connections I made with other product marketing professionals in her community allowed me to build a valuable network that continues to offer support as I prepare to dive into a new role. average rating is 5 out of 5 Josh Porter Director of Product Marketing, Kore AI I secured a coveted Director role that aligned perfectly with my goals. I express my deepest gratitude to Yi Lin and her community for their unwavering support, invaluable tips, and encouragement throughout this journey. Job searching can be isolating, but with this team, I never felt alone. average rating is 5 out of 5 Jordan Adler Product Marketing Manager, KickUp I started working with Yi Lin after a layoff— she provided me with instant relief from our very first call. I credit the ease with which I was able to land a new role that I love— within the time frame I set out for myself— to her coaching. average rating is 5 out of 5 Kelsey Kamp Director of Product Marketing, Marin Software I'm a very seasoned PMM leader, but Yi Lin is a framework master and was instrumental in taking my work from good to great. I would recommend her program to anyone who'd like an expert to help give them a leg up on the competition. average rating is 5 out of 5 Neal Patel Product Marketing Manager Yi Lin provided me with incredible product marketing advice. She simplifies complex PMM concepts such as GTM product launches to create a scenario where all stakeholders involved are aligned to hit key milestones. During my time working with her, I had many aha moments, and I'm already seeing results! average rating is 5 out of 5 Simeon Atkins Sr Product Marketing Manager, Mention Me Thanks to working with Yi Lin, I was able to land a Senior PMM position, with a rise in salary, at my first choice opportunity. Without her help, I would have not been able to land such a great role so quickly. average rating is 5 out of 5 Margaret Chase Product Marketing Associate, RocketMoney After going through Yi Lin's program, I had multiple offers, a position I never thought I would be in! She has resources for every step of the way, from templates, trackers and guides which really helped me move along even when there are obstacles. I 110% recommend her program. average rating is 5 out of 5 Peggy Pan Head of Product Marketing Yi Lin helped me land a role in my dream field (even when the job market was so difficult). After my job search, I decided to continue working with Yi Lin in my new role to help me onboard. Because I value her insights, and also because I truly enjoy this meaningful coaching relationship with Yi Lin. average rating is 5 out of 5 Maryann Akinboyewa Senior Product Marketing Manager, Hubspot Yi Lin is unique in that she broke down exactly what to expect and how to best approach each stage of the interview process. There is no fluff with Yi Lin as she offered practical career advice that can be implemented immediately. average rating is 5 out of 5 If you don’t have a solid strategy, job searching is frustrating and fruitless. You spend hundreds of hours filling out applications without any responses. Interviews leave you feeling discouraged — you know you didn’t show your true self. You keep losing roles to “someone more experienced” — though you suspect that’s not the real reason. ​ The PMM Dream Job Blueprint is a comprehensive system that helps you stand out, get ahead, and get hired. ​ Over 100+ experienced PMMs across all levels have landed jobs in product marketing using this COMPLETE blueprint. What’s in the Course? Section 1: Target the Right Companies Learn how to position yourself, so you can: Uncover the superpowers that will get you hired Find your competitive advantage See which companies to target Develop your personal messaging house Section 2: Land More Interviews Detailed videos and examples teach you to: Write an optimized PMM resume Craft a proven PMM cover letter Overhaul your LinkedIn profile Learn how to get referrals from anyone using sample outreach messages Learn the three distinct methods of outreach : Cold, warm, and Informational Section 3: Ace Interviews Banish nerves and stay confident after you: ​ Get videos + a strategy guide with my unique frameworks and precise answers to the 8 toughest interview questions Watch mock interview recordings (featuring real PMMs) to see how different people respond to 10+ questions Use my interview prep workbook to ensure you’re equipped each time Learn what YOU should ask in an interview , with 50+ categorized questions for recruiters, HMs, CMOs, and more Section 4: Nail Assignments Blow away the competition with: ​ Assignment guide for step-by-step instructions on completion Sample assignment screenshots with video instruction Assignment scoring rubric that illustrates an “ok,” “good,” and “excellent” assignment BONUS: Learn how to negotiate an offer! ​ Access to a course community to ensure you stay encouraged and consistent. Start Watching Now Who is this course for? Not everyone is going to be a fit for this course. You're a good fit for this course if: ✅ You take action, avoid excuses, and can stay motivated throughout a challenging process. ✅ You’re self-driven, resilient, and have a positive mindset. ✅ You’re willing to trust the ups and downs of the process, take risks, and proactively seek help when needed. ✅ You have experience in product marketing and understand its foundations. You're not a good fit for this course if: ❌ You think that simply buying the course means you will get a job (i.e. a silver bullet) ❌ You’re not willing to put in the time and effort required to see success. ❌ You’re looking for someone to give you direction without holding yourself accountable. ❌ You have no background in product marketing (my live coaching programs might be a better fit) Ready to join the Dream Job Blueprint? (ends on Oct 31, 2024 at 11:59pm ET) ​ The PMM Dream Job Blueprint $799 5 in-depth chapters 30 video content lessons 12 templates and guides 1 Bonus section Built-in course community Lifetime updates Lifetime access Start Watching $499 special offer Use coupon code 300OFF at checkout. Overall Job Search Strategy We start with the foundations for the overall strategy you must use to land a job. This will provide the fastest path to success. FAQs Who is this course for? This course is designed for any current product marketer fed up with job searching and looking for a proven way to get results. You will learn every step of the job search process to land a job through proven strategy and real examples. This course may not be a great fit if you are trying to pivot into product marketing, which will require additional steps not covered within this course. If you are not sure you are a great fit, please write me a note at hello@courageous-careers.com with your LinkedIn profile link attached. How long does it take to complete the course? This course contains a lot of content, with 30 short video chapters alone (each averaging around 5-10 minutes) This is not a course where you consume all the content and expect to see results the next day. You have to learn and internalize the principle behind each step to get the best results and then execute it. But if you are willing to execute and put in the work, you will see results fast. Do you have a refund policy? I am not offering refunds for this course, and here is why. Knowledge is not refundable. It also doesn’t work unless it’s paired with motivation and persistence. Success comes with an investment of time and money. If you’re committed to the process and want to discover new techniques and tools to further your job search process, you will find that in this course. If you don’t have the time, finances, or trust, don’t buy this course. I’ve cultivated an online reputation as a trustworthy source of quality content. My LinkedIn profile contains 60+ reviews from real clients proving it. Feel free to follow along with my free content until you feel you can trust my insights. Thank you for your understanding. To read the full terms of use, please click here . Do you offer lifetime access to the course? Of course! You pay for it once and get access for life. Will you update the course in the future? Yes! I will make periodic changes and additions to the course based on feedback. I am committed to continuously improving the course material so you always get the latest insights and tips. You do not need to do anything to receive updates. All changes will also populate the course automatically. Are there subtitles for the videos? Absolutely. I firmly believe that information should be as accessible as possible. Therefore, all the videos in this course feature comprehensive closed captions. I personally edited each caption to ensure their accuracy. Do I get access to your community when I buy the course? Yes! You will get access to a community of people who are all working through the course. You’ll make connections, find practice interview buddies, get encouraged, and get any questions you have about the course answered. The course community does not include my Courageous Careers Coaching clients (which is a separate community). This community is not a place where you can ask me to review your resume, get 1-1 help with your job search, or attend live sessions. For that, please refer to my live coaching programs . How is this different from your 1:1 coaching or membership programs? This course offers the same frameworks I use in coaching at an affordable price point. It’s a DIY solution, so you can learn on-demand and at your own pace. My 1:1 coaching is designed to serve clients who want a fully customized approach and even more accountability in the job search process. It’s also designed for clients with more unique situations (e.g. clients struggling to explain a more complex career path or trying to pivot into product marketing). My membership program is a live group coaching program for people who prefer to learn through live instruction and get support from me and their peers. If you feel the 1-1 or membership program may better suit you, please check them out here . What happens after I purchase? After your purchase, you will be directly taken into the course. The course is hosted on Teachable: a secure, easy-to-use learning platform. You will immediately get access to all the course content and can watch and rewatch videos on demand, download/access all the documents, and easily track your progress. You will also get a link to join the course community. Once you join, please read and adhere to the community guidelines and start participating! Can I share this with others? Purchasing this course provides you with a single license to use for yourself. You cannot share this outside of your personal use or share your login details with others. In addition, all the information included in this course is copyrighted to Yi Lin Pei Coaching LLC. Reproduction, reshare, or resell of any or all of this course is strictly prohibited. I appreciate your adherence to this. Stop the dread. Land your dream job now. Get Instance Access for $599 *$599 Early Bird pricing ends on May 24, 2024 at 11:59pm ET. See pricing details here . Use coupon code EARLYBIRD at checkout.

Stop the stress. Take control of your career. Step confidently into your new role. Transform into the leader you are meant to be with coaching programs designed to foster career growth. Product Marketing Career and Leadership Coaching Book a Free Consult See Program Details Where My Current Clients Work At Struggling with imposter syndrome? Feel like you always get passed up for promotions? Need more career support? If so, I understand your challenges because I have been in your shoes. After successfully landing my product marketing job with no background in the field, I learned the hard way how to add immediate value, gain visibility, and advocate for myself - particularly as an immigrant woman of color. Having secured two consecutive promotions and reached the Director level within three years, I am eager to share my exact process with you and help you achieve your career goals. By working with me, you will go: From To By working with me, you will go from: What clients say Noelle Tomlin Product Marketing Manager As I began my new role as a solo PMM, Yi Lin's guidance was crucial during my onboarding process - she helped me structure my approach for immediate wins while also laying the groundwork for long-term strategic initiatives. I felt more confident and assured after working with her, as she has set me up for success! Carley Stugelmayer Director of Product Marketing Yi Lin provided tremendous value to me as I moved to the director level. Her wealth of insights and best practices helped me quickly stand up our PMM team processes, and gave me the framework I needed to build the most important bridges across our organization. She was an invaluable sounding board and coach as I built my confidence as a leader. I'm so grateful to have worked with her! Sara Miteva Sr Product Marketing Manager Through working with Yi Lin, I was able to get clear on my PMM career growth roadmap at a critical juncture, identify my priority and craft an action plan that I was able to immediately put into action. I highly recommend Yi Lin's coaching if you are looking to level up and/or looking for more career clarity! Don Atkins Product Marketing Manager Yi Lin masterfully blends clear communication, refreshing transparency, highly specific advice, and a positive mindset. After every session, I can better see the bigger picture, walk away with clear next steps, and--not to be underestimated--benefit from much-needed emotional guidance. Peter Nakamura Product Marketing Manager Yi Lin has been a fantastic career coach - she's helped me uncover new ways of thinking and approaching my career development. She is kind and thoughtful while also being direct, which is a rare combination! Her PMM community has also been a game changer as I get to connect with other brilliant PMMs. Angelea Ennamorato Product Marketing Lead As I am tackling my role as a startup's founding PMM, I knew I needed help.Yi Lin brought in amazing qualities as a coach—perspective, wisdom, and empathy (to name a few)—that propelled me to a new phase of my career and job where I felt empowered to tackle opportunities and challenges. Neal Patel Product Marketing Manager Yi Lin provided me with incredible product marketing advice. She simplifies complex PMM concepts such as GTM product launches to create a scenario where all stakeholders involved are aligned to hit key milestones. During my time working with her, I had many aha moments, and I'm already seeing results! Peggy Pan Head of Product Marketing Yi Lin helped me land a role in my dream field (even when the job market was so difficult). After my job search, I decided to continue working with Yi Lin in my new role to help me onboard. Because I value her insights, and also because I truly enjoy this meaningful coaching relationship with Yi Lin. Read 50 more Testimonials on LinkedIn (Recommendations Section) Choose Your Program Learn More Grow Program ​Succeed in your product marketing role in the first 90 days. Deliver value quickly and minimize stress. Learn More Thrive Program Thrive in your product marketing role. Achieve your career goals and get to the next level. Grow Program Succeed in your product marketing role in the first 90 days. Deliver value quickly and minimize stress. This program is valid for 4 months. While the coaching topics are fully customizable, here are sample topics I can help you with: ​ Build your onboarding strategy Master product marketing fundamentals such as GTM strategy, positioning messaging and enablement Overcome imposter syndrome and new job stress Deliver quick wins and prioritization Master networking and relationship building Build your success plan beyond 90 days What this program includes: ​ 6x 60-min 1-1 coaching sessions Customized templates and guides Customized homework Full email and Slack support with 1 business day response time Access to the private student community Access to monthly live group workshops (average 2 per month) Access to the entire content library of recordings, guides and templates Starting a new product marketing role and looking to make a strong impact Starting your first leadership role as a head of, director or founding PMM ​ ​ Investment (company-sponsored): $2,995 all in, or $895 per month for 4 months Investment (self-sponsored): $2,495 all in, or $750 per month for 4 months Schedule a Free Consult This is perfect if you are... Thrive Program Thrive in your product marketing role - achieve your career goals and get to the next level. ​ This program is valid for 4 months. Feeling like an imposter in a new role Standing out as a great new hire, and feeling confident that you’re bringing value to the organization. Stressed and burnt out in a new role, unsure if you’re making an immediate impact Getting quick wins with the help of expert strategies, playbooks, and templates. Struggling to speak up for yourself, build influence, and be seen as a leader Letting your authentic personality shine through as you establish yourself as a leader in the organization. Struggling to build a personal brand for yourself despite wanting to for years Having the tools and confidence to make yourself a known quantity in your industry Feeling stuck in your career and not sure how to grow to the next level Navigating your career growth with confidence and clarity While the coaching topics are fully customizable, here are sample topics I can help you with: ​ Create your promotion plan or career roadmap Develop and refine your leadership style Create, lead, and grow a team of PMMs Overcome imposter syndrome Manage difficult personalities Build your executive presence Build your personal brand Thrive as a mom, minority or woman of color in leadership What this program includes: ​ 6x 60-min 1-1 coaching sessions Customized templates and guides Customized homework Full email and Slack support with 1 business day response time Access to the private student community Access to monthly live group workshops (average 2 per month) Access to the entire content library of recordings, guides and templates FAQs I would like my company to pay for this - do you have any information that can help me make the case? That is great! Most of my clients can get coaching reimbursed easily through their L and D budgets. If your company needs more proof, I am happy to provide additional documentation, and also speak directly to your manager. We can discuss this during our discovery call. I am a manager, and I would like to do to get my team coached, do you offer team coaching packages or rates? Absolutely. I have worked with multiple or entire product marketing teams to provide coaching and training. Please contact me at peiyilin09@gmail.com for custom program information and pricing. I already worked with you on a program and would love to sign up for another one. Do you offer a discount? Yes, existing clients receive a discount. In fact, many clients who have taken my job searching program go on to take my Grow Program. Grow Program clients often work with me on an ongoing basis, or come back later to go through my Thrive Program. Will I directly work with you? Yes, you will work directly with me on every aspect of your job search. There is absolutely no outsourcing to other coaches. When are you available to meet? Once we decide to work together, I will send you the payment link and the contract — when that is all signed and paid, I send over a welcome email with instructions and a Calendly link to book a time with me. Availability is first come, first serve basis. What kind of group workshops can I expect? I host of variety of group workshops and networking events. These typically last around 1 hour and are geared around specific career growth and leadership topics. I’ve brought on experts from top tech companies like Clari, Square, and more. We host IRL events from time to time, mostly in NYC. Can you tell me more about your client community? When you start working with me, you’ll instantly gain access to my private Slack community of supportive product marketers and leaders. Our Slack is active daily with Q&A, referral opportunities, resources, memes, and more! You’ll be able to directly network with dozens of product marketing professionals who you can share your wins and challenges with. Ready to elevate your career? Schedule a Free Consult An emerging product marketing leader or current product marketing leader looking to get unstuck and reach your career potential. ​ Investment (company-sponsored): $2,995 all in, or $895 per month for 4 months Investment (self-sponsored): $2,495 all in, or $750 per month for 4 months Schedule a Free Consult This is perfect if you are...

Launch your career in product marketing confidently Move past the theory and start learning by doing. Get the real-world experience you need to successfully land your first role in product marketing. $1,299 $1,149 (Save 12% when you sign up by Sept 1) JOIN LIVE INFO SESSION Apply Today* *(Only 20 seats available) A 7-week immersive, apprentice-style cohort program for aspiring product marketers PMM LAUNCH ACCELERATOR Taught by real Product Marketing leaders who have been where you are. Yi Lin Pei Founder of #1 career coach for product marketers, 3x PMM leader, and startup advisor. Switched from consulting to product marketing. “Yi Lin impressed me with her experience in product marketing and empathy for her clients. Thanks to her coaching, I landed my dream job in an industry I’m truly passionate about. If you are looking to pivot into product marketing, I definitely recommend Yi Lin!“ - Qian Huang Bowler Pivoted from CPG marketing to Sr Product Marketing Manager at Amazon. Olivine Marketing Olivine is the premier product marketing agency for B2B SaaS companies. From developer tools to health tech, AI, and more, Olivine has worked with companies from early-stage to IPO across nearly every SaaS vertical. In collaboration with: Co-Founder and VP of Product Marketing Raechel Lambert Co-instructor. 3x Startup Founder, ex-Intercom. Positioning/messaging expert. Switched from finance to product marketing. Director of Product Marketing Arielle Shnaidman Co-instructor. Executive Coach for CEOs and Founders. 3x startup PMM. Switched from content marketing to product marketing. "Olivine helped us identify and align on our most important customer personas. With their user-friendly frameworks, we've established a solid foundation for our messaging work." ​ Alison Gonzalez Head of Partner & Product Marketing at Mercury If you are struggling to break into product marketing, you’re not alone. As career switchers ourselves (and having collectively helped 200+ others do the same), we know firsthand that learning theory and getting certifications on their own don’t work. What does work is learning by doing through the application of key concepts. The Product Marketing Launch Accelerator is a first-of-its-kind apprentice-style program where you get the theory and the experience. You will get matched with a startup to immediately apply what you’ve learned in a supportive environment and refine your craft. Through this program, we will help you go... FROM: → Unsure about how to break into product marketing TO: → Understanding the exact process to break into product marketing and the essential skills required FROM: → Lacking real-world, practical knowledge of product marketing TO: → Mastering product marketing fundamentals in a real setting and understanding what’s important in the trenches FROM: → Falling victim to the chicken-and-egg problem with no direct experience TO: → Building real projects you can speak to by working directly with a company Week 1 Getting hired as a Product Marketer Key skills required in product marketing The PMM interview process Common paths to product marketing How to get hired in 2023 Apprentice/Company get matched Program Summary Who this program is for Mid-level, high achieving professionals with 3+ years of professional experience in another field such as content marketing, consulting, growth marketing, ops and more. What participants will gain Practical product marketing knowledge and experience through applied learning and skill building with a real project sponsored by a company. Live, Cohort-Based Learning Learn from expert instructors on the most important product marketing skills to master. Real Client Capstone Projects Collaborate with a real startup and see your work contribute to their strategic initiatives. Live Office Hours and Community Support Get personalized feedback on your work and gain insights from industry experts. Job Placement Assistance Gain access to potential job opportunities, increasing your chances of getting hired Key Program Components What’s covered in this program Week 2 Research, Insights and Jobs to be Done The importance of research Types of product marketing research How to conduct research Research case studies Company project assignment part 1 Week 3 Live Office Hours Provide apprentices with the opportunity to work on the assignment, and get live feedback Week 4 Positioning and messaging Segmentation, targeting, and positioning Key positioning principles Practical positioning framework Messaging best practices Case studies walkthrough Company project assignment part 2 Week 5 Outbound product marketing (GTM and enablement) How positioning/messaging powers organizational alignment GTM process and key launch components Sales enablement overview B2B vs. B2C outbound product marketing Case studies walkthrough Company project assignment part 3 Week 7 DEMO Day and Course Wrap Up Demo Day for projects with sponsoring companies (including awards ceremony for best projects) Next steps on how to get hired Course wrap up What our clients say about us Yi Lin's coaching helped me land a role in my dream field as a PMM (even when the job market was so difficult). After my job search, I decided to continue working with Yi Lin in my new role. Because I value her insights, and also because I truly enjoy this meaningful coaching relationship with Yi Lin" Peggy Pan Sr Product Marketing Manager at Uscreen "Olivine helped us identify and align on our most important customer personas. These personas have come to life across product, sales, marketing, customer support, and more. With their user-friendly frameworks, we've established a solid foundation for our messaging work." Alison Gonzalez Head of Partner & Product Marketing at Mercury "Thanks to working with Yi Lin, I was able to land a Senior PMM position, with a rise in salary, at my first choice opportunity. What I enjoyed most about working with Yi Lin was that she was always willing to go above and beyond. Without her help, I would have not been able to land such a great role so quickly." Simeon Atkins Sr Product Marketing Manager at Mention Me “The workshops were very interactive and the team was really engaged. The entire team appreciated the real-world applicability of the concepts and walked away with tangible tools they can use in their day-to-day. If anything, we just didn't have enough time to devote to the awesome content and the topics that were presented.” Jessica Scrimale Group Product Marketing Manager at LinkedIn "I'm so grateful to have met Yi Lin. She really helped me understand the space, provided insights on the right companies to target, and held my hand through it all. With her help and support, I finally landed my dream role! She is honest and dedicated and will be your best friend through your journey!" Surbhi Gupta Product Marketing Manager at Avalara “The Olivine team played a crucial role in helping us craft and launch a new brand and website. Despite entering a competitive market, we were able to identify our unique value proposition as a brand and product, and clearly reflect that positioning in our overall marketing strategy. Olivine has been creative, thoughtful, and nimble throughout our partnership.” Tatiana Morozova Director of Marketing at ServiceNow "I wanted to make the transition to a product marketing role and decided to work with Yi Lin because of her deep knowledge of both the tech industry and the product marketing role. There was no part of the process where I felt unsure because Yi Lin provided support and guidance every step of the way. She broke down exactly what to expect and how to best approach each stage of the interview process. I’d recommend Yi Lin to anyone looking to transition into product marketing or seeking additional career support and guidance!" Maryann Akinboyewa Senior Product Marketing Manager at Hubspot "At Kustomer, we had some big goals to hit and a smaller pool of resources to help reach them. We needed smart, experienced, and flexible Product Marketers in a hurry. Olivine was there and ready to jump on board to immediately contribute - sales decks, updated battlecards, webinar slides, launch strategies, and more. They became an immediate extension of the team and allowed us to not just hit, but surpass our goals.” Jennie Park Senior Product Marketing Manager at Kustomer Is this program suitable for professionals with no prior product marketing experience? Absolutely! The program is designed specifically for people who want to break into product marketing. Generally, we expect you to have 3-10 years of prior experience in an adjacent field, such as consulting, sales, product management, content or growth marketing, strategy, ops, and more. Even if you are unsure whether this program is a fit, apply anyway! We will respond to each application. Will I receive a certification upon completion of the program? Yes! However, this program is much more than a certification program. It focuses on the practical application of product marketing principles and builds your portfolio with real-world projects and experiences—which are the most important things valued by employers. Are there any prerequisites for this program? We believe the best way to learn product marketing is through real-world experience, so there are no prerequisites. Having said that, one of the most important product marketing skills is positioning and messaging. We encourage you to complete Olivine’s FREE B2B Positioning and Messaging course before beginning this program. In addition, please read this Job Search Guide provided by Yi Lin. Is this a job search program? This program contains essential information you need to be career-pivot-ready but is more of a core skills-building program. However, once you take this course and are ready for job searching, we also recommend Yi Lin’s personalized 1-1 interview coaching program to get even more customized support to help you land your next role successfully. Will I be guaranteed job placement at the end of the program? You will be better positioned to secure a full-time job in product marketing by the end of this program. However, since this is not a recruiting program, there are no guarantees of placement. What if I have to miss some live sessions, can I still attend? Absolutely! All sessions will be recorded for playback on demand. However, to get the most out of this program, we ask that you attend at least 50% of all sessions. Will I be able to select the company I want to work with? You will be asked to fill out a preference survey when you sign up and will be paired with a startup that aligns with your preferences as closely as possible. FAQs by & Don't miss this opportunity to launch your product marketing career. Apply Today Week 6 Live Office Hours Provide apprentices with the opportunity to work on the assignment, and get live feedback

5 days ago 8 min Best of Product Marketing Career Advice Hello, and welcome to the Courageous Careers newsletter, read by 4,000+ professionals looking to land, grow, and thrive in their dream... Jul 31 6 min How Susan Went From Being Laid Off to Landing a Senior Product Marketing Manager Job in 5 Weeks! Susan Liu is a client who enrolled in my Job Search Membership Program. When we met, she was trying to overcome the final round of... Jul 31 6 min How to Use Product Marketing to Drive Growth Hello, and welcome to the Courageous Careers newsletter, read by 4,000 professionals looking to land, grow, and thrive in their dream... Jun 14 7 min How to Align Product Marketing Strategy with the Business Stage Today, I will share my framework for building a strong product marketing strategy - the foundation you need to up-level as a product... Apr 18 5 min The 3-Step Product Marketing Strategy Framework Effective PMM strategies require an organic flywheel to work together. A strong process like this creates a feedback loop with one step fee Mar 8 6 min Accelerate Your Product Marketing Career by Building Your Career Team Welcome to my newsletter! And Happy International Women’s Day! 🦸 You should have four different types of people in your career: mentors,... Feb 12 3 min Why I Decided to Rebrand Three years ago, a LinkedIn post changed the trajectory of my life. At the height of COVID, I saw many of my friends getting laid off. I... Jan 13 6 min The Ultimate 30-60-90 day Playbook for Product Marketers The first 90 days on a new job is usually the most critical and challenging period in your professional career - the actions you take (or... Dec 17, 2023 5 min Four Steps to Acing Product Marketing Assignments Before we dive into the content today, I want to note that this newsletter is part of a four-part series on the entire job search... Nov 17, 2023 9 min How to ace product marketing interviews Imagine you have gone through the hard work of ​landing your product marketing interview​ by identifying your targeting, creating a... Oct 26, 2023 6 min How to land more product marketing interviews 2023’s job market has been very challenging, to say the least. With ​240,000 layoffs in tech this year​, the market is the most... Sep 14, 2023 4 min 15 Differences between Good PMMs and Great PMMs (and How to Become One) In my view, certain distinct qualities set these top PMMs apart from their good counterparts. 1 2 COURAGEOUS CAREERS NEWSLETTER Accelerate your job search and career growth Join 4,200+ high-achieving professionals in product marketing. Get in-depth and actionable tips delivered straight to your inbox monthly.

Going from a team of product marketers to be the first dedicated PMM for a tech startup was a big transition for me. I knew I needed help from someone who had done something similar to navigate my role successfully. Yi Lin brought in amazing qualities as a coach—perspective, wisdom, and empathy (to name a few)—that propelled me to a new phase of my career and job where I felt empowered to tackle opportunities and challenges . I would strongly recommend her to other product marketers who want to learn how to grow in their PMM careers, harnessing the value of their experience in a new environment. Angelea Ennamorato Product Marketing Lead Yi Lin provided tremendous value to me as I moved from an individual contributor to a director role within product marketing. Her wealth of insights and best practices helped me quickly stand up and refine our PMM team processes, and gave me the framework I needed to build the most important bridges across our organization. She was an invaluable sounding board and coach as I built my confidence as a leader. I'm so grateful to have worked with her! Carley Stugelmayer Director of Product Marketing I had the pleasure to work with Yi Lin as one of her career coaching clients. Yi Lin was so helpful throughout the process - her communication was great, she was very empathetic to my specific career journey and she gave really great insights throughout the entire process. Working with Yi Lin, I was able to find a job within 3 months. Also, job searching is never easy, and I felt that her guidance helped to make the process a little less daunting. I have recommended her to friends and would certainly work with her again in the future. Carrie Silver Social Media Manager "I decided to work with Yi Lin after following her and getting significant value from her content on LinkedIn. This turned out to be one of the best decisions I have made for my career, as I landed my dream role I am super excited about, within 2.5 months after working with her, even in a tough job market! What I loved about working with Yi Lin is that her materials and instructions were value packed, straight to the point with zero fluff. This helped me articulate the value I brought and tell a cohesive story. It also ensured I focused on the most impactful activities in the job search process - allowing me to be efficient and conserve energy. One unique element of the program is that Yi Lin also has a supportive private community that provided an opportunity to connect with and learn alongside other talented individuals at all levels of seniority. And to top it off Yi Lin holds incredible group coaching sessions on a regular basis which supported me both with my job search and as a marketer. Some of the workshops she hosted include AI in product marketing, positioning/messaging, GTM strategies, to name a few. All in all, I received significantly more value than the investment, and the ROI is well worth it. Having worked with other coaches, I will say her coaching is far more valuable than standard programs which would not offer you the opportunity to refine your skills in such a way and learn with industry peers. I 100% recommend working with her if you need a helpful, empathetic guide along your job search and growth journey!" Cecilia Makinde Marketing Programs Manager, GTM Before I connected with Yi Lin, I felt overwhelmed by the prospect of my next job search. I knew I wanted a new challenge, but I wasn't sure where to start. Yi helped me gain clarity through insightful coaching sessions, asking powerful questions that helped me define my ideal role and career goals. Her one-on-one approach felt personalized and supportive, like having a cheerleader in my corner. She asked insightful questions about prior products that helped me completely revamp my resume, highlighting my strengths and achievements in a way that resonated with recruiters and hiring managers. She's also cracked the code for writing cover letters that land interviews; she helped me craft compelling narratives that showcased my unique value proposition. Yi Lin's library of resources and templates made my search process smoother and less daunting. The connections I made with other product marketing professionals in her community allowed me to build a valuable network that continues to offer support and advice as I prepare to dive into a new role. I am grateful to Yi for empowering me to take control of my career and navigate the journey with clarity and confidence. She was a game-changer for me, and I can't recommend her services highly enough. Christine Moore Director of Product Marketing, Forj "I chose to work with Yi Lin because of her sheer knowledge in the field as well as her genuine desire to help her clients work towards landing their dream roles. Despite it being a tough time in the job market, Yi Lin never once doubted that I would find a great role, which truly helped me maintain my confidenc e and calm as I continued my job search. With her help, I have been able to land a great role and I am truly excited to continue working with Yi Lin moving forward as I progress in my journey." Deepa Pillalamarri Customer Enablement Specialist As someone who has been managed and coached by Yi Lin, I’ve experienced first-hand her genuine commitment to my growth and transformation. Yi Lin hired me while at Teachable, and she has since been my biggest advocate, providing me with strategic expertise and coaching through complex situations and tasks. As a result, I continued seeking advice from her when she became a full-time coach. As a coach, Yi Lin masterfully blends clear communication, refreshing transparency, highly specific advice, and a positive mindset. After every session, I can better see the bigger picture, walk away with clear next steps, and--not to be underestimated--benefit from much-needed emotional guidance. In my view, Yi Lin’s effectiveness as a coach derives from a truly unique point of view informed firstly by her background as a career pivoter, not only once, but multiple times, which provides her with a deep well of empathy for people of diverse backgrounds who often experience myriad challenges on their journey; and secondly, her varied interests and backgrounds as an artist, consultant, and someone who has lived in many places, all of which make her keenly observant of people’s specific needs and superpowers. If you want to grow in your PMM career, I can’t recommend her highly enough, no matter your background. Don Atkins Product Marketing Manager Yi Lin’s coaching program transformed my job search. Her expert guidance taught me effective methods to focus my efforts for maximum impact. Working closely with Yi Lin on interview techniques was invaluable. Unlike other resources that simply give you questions and example answers, Yi Lin took the time to work through questions with me and helped me to understand how my experience could translate into answers that showcased how I was the best candidate for the role. This totally changed the game for me when interviewing. Thank you, Yi Lin, for equipping me to succeed! Gwen Kessinger Senior Product Marketing Manager Harry Dhaliwal Product Marketing Manager More specifically, I started working with Yi Lin after a layoff— she provided me with instant relief from our very first call. It was her expert understanding of the field and concrete strategy that helped to lift some of the weight off of my shoulders. I credit the ease with which I was able to land a new role that I love— within the time frame I set out for myself— to her coaching. She helped me identify my strengths and impactful stories to focus on in interviews, gave me feedback on my materials, created a supportive community of tech folks, and is my most trusted advisor. In fact, I have enrolled to work with her again as I enter a new phase as a product marketer. I highly recommend working with Yi Lin in any stage of your career. Attention anyone looking for expert support in their tech career: Like many others, I first came across Yi Lin's content on LinkedIn and noticed her name circulating as an influential voice in tech and product marketing. As I considered reaching out, I remember being uncertain of the level of support I would receive from a tech career coach -- would this be similar to prior job placement services that were too general to be useful to me? Absolutely not. As someone who has now completed a full coaching cycle and various workshops with Yi Lin I am 100% sure I made the right decision to schedule that initial call with her. Jordan Adler Product Marketing Manager, KickUp I am thrilled to share my experience working with Yi Lin - as her guidance played an instrumental role in helping me secure a coveted Product Marketing Director role that aligned perfectly with my goals. The journey was challenging, but the payoff was worth every effort invested. My objective was to transition from an enterprise setting to a startup. However, given the tough job market, I found myself facing a lot of rejections despite my experience. The turning point came with Yi Lin’s guidance on targeting only companies that fit my background and domain. Then, using her PSAR frameworks and highly personalized messaging house, my value was able to shine and I was able to stand out. Additionally, her program and community also allowed me to transform into a better product marketer. The exposure to diverse product marketing perspectives allowed me to improve my strategic thinking and point of view - an unexpected but welcomed outcome of this journey. The comprehensive support I received—from group meetings and guest speakers to practice interviews—was pivotal in preparing me for the challenges of my new role. I express my deepest gratitude to Yi Lin and her client community for their unwavering support, invaluable tips, and encouragement throughout this journey. Job searching can be isolating, but with this team, I never felt alone. Josh Porter Director of Product Marketing, Kore AI Yi Lin and I worked together when I was searching for my latest role and I would and have recommended her to anyone in the hunt who'd like an expert set of PMM eyes to help give them a leg up on the competition. I'm a very seasoned PMM leader, but she is a framework master and was instrumental in helping me clarify what I was trying to say. She was pivotal in taking my work from good to great and my investment in working with her has definitely already proven to have a positive ROI. Kelsey Kamp Director of Product Marketing, Marin Software TESTIMONIALS ​ My Clients Say