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  • About Yi Lin Pei | Courageous Careers

    Learn about Yi Lin Pei, your dedicated career coach at Tech Growth Coach. From immigrant to a leader in product marketing, with solid credentials and first-hand experience, Yi Lin offers unique support, aiding you to overcome hurdles in your career path. Get acquainted with her values and understand why she's exceptionally suited to guide you towards your dream job. ABOUT YI LIN PEI My mission is to help you achieve your dream career goals with confidence and courage. My Career Story Hello! My name is Yi Lin Pei. On the surface, it may seem like I have it all figured out - I am the founder of a successful coaching business, a 3x Product Marketing Leader, and a mother to a fun-loving child. In short, I seem to be living the dream. But I didn’t start there. As an immigrant Asian woman who grew up in Zambia, the odds were against me from the beginning. I came to the U.S. alone when I was 16 to get an education at the University of Florida. I didn’t know anyone. My mother, who raised me all on her own, gave me her entire savings so I could pay for my tuition. So it was no-brainer when I chose to focus all my attention on getting the highest grades possible and securing a safe and respectable job out of college. I did exactly that and got an offer to work as a transportation engineer at a great consulting company (two college degrees later). For a long time, I thought that was my path for life. But even after having climbed the proverbial career ladder, I felt something was missing, and I was not happy in my role. A lightbulb moment went off in my head when I learned about marketing for technology companies. It was exactly what I had wanted to do and what I know was missing. So when I decided to quit my safe job and pivot into this new role that I barely knew (and had zero experience in), people thought I was crazy. Doing a 180-degree career pivot was no cakewalk. I was met with countless failures and rejections. Every time I was told I didn’t have the relevant experience or lacked certain skills. While I was initially devastated, I picked myself back up, changed my strategy, and developed a unique method that focused on my strengths while honoring my authenticity - and soon I landed my first role in tech marketing at Autodesk. Today, several promotions and roles later, I'm now a coach. I can truly say I feel a deep alignment between my work and my purpose. What my personal experience taught me is that no matter where you are in your career, and no matter your background, it’s possible to achieve your dreams and rise up. Since 2021, I have helped more than 150 clients find, land, and thrive in their dream product marketing careers. My clients work in a wide variety of industries like B2B, B2C SaaS and hardware, Edtech, Fintech, E-commerce, and more. I'm ready to help you on your journey. Why I am Uniquely Qualified to Help You 1. I deliver real results based on proven strategies. Having coached and interviewed hundreds of candidates from APMMs to VPs of product marketing, I know what it takes to land the exact job you are pursuing. As a result, you can achieve your career goals in the shortest time possible - with the most tailored support - based on a proven, repeatable, and structured process that has been tried and tested many times over. 2. I coach you on both hard and soft skills. Most coaches focus on either one or the other. I focus on the whole person since I believe it’s the most effective way to achieve long-lasting results for years to come. In every coaching program, I provide you with the hard skills you need to build your domain expertise and the soft skills you need to navigate your career, from effective communication to overcoming self-limiting beliefs. 3. I have the experience and credentials. As a career pivoter myself who went from newbie PMM to director in 3 years, I walk the walk and combine theory with practice in my coaching. I understand what it’s like to be an outsider, a minority, an immigrant, or a female in a world where you may feel like you don't belong. I will work relentlessly to cheer you on and become your biggest advocate. I am guided by my purpose to create better representation in tech and help everyone succeed. CREDENTIALS & EXPERIENCE Experience Founder and Coach of Courageous Careers (formerly known as Tech Growth Coach) Director of Product Marketing at Teachable (Edtech Startup, acquired) Director of Product Marketing at Brightflag (Series A Legaltech Startup) Sr Product Marketing Manager at View (NASDAQ: VIEW) Content Marketing Manager at Autodesk (NASDAQ: ADSK) Brand Management Associate at Nestlé (Global 500) Former startup founder of InnoWaste Social Impact startup Awards & Interests Top 100 Product Marketing Influencers in the World – 2024, 2023 Top 5 PMM Career Coaches - 2024 Top Product Marketing Voice on LinkedIn – 2024 Best Companies to Work for in Product Marketing – 2022 Award-winning Watercolor Artist and Painter Education M.B.A., U.C. Berkeley - Haas School of Business M.S. in Civil Engineering and City Planning, Georgia Tech B.S. in Civil Engineering, University of Florida (Summa Cum Laude) Ready to work together? Book a Free Consult My Values insight knowledge warmth authenticity directness

  • Land Your Dream Job Coaching | Courageous Careers

    Bespoke 1-1 coaching programs to help you pivot into product marketing, land your dream role, thrive in your first 90 days, and grow to become an authentic and confident leader. The personalized guidance you need from a PMM leader to land your dream product marketing role. 1-1 PMM Job Search Coaching Program Book a Free Consult Join hundreds of product marketers and leaders who have used my personalized guidance and system to land their dream roles. You’re a PMM leader or people manager. Despite saying all the right things (or so you think), and having lots of experience, you keep facing rejection. You wish someone could help pinpoint what’s going wrong , articulate your leadership and strategic impact more effectively, and navigate the complexities of a director+ level job search. You are under a significant time crunch. The clock is ticking. Your job search feels overwhelming, and while you understand the basics, you’re unsure where to focus to see real results. You wish you had someone to simplify the process - an expert who can cut through the noise and tell you exactly what to prioritize (and what to ignore). You’re craving a trusted partner who’s in your corner for advice, direction, and moral support when things get tough. You’re a career switcher from an adjacent field. You’re constantly getting passed over for candidates with direct experience, even though you know you have what it takes to succeed. Translating your skills into PMM language? That’s the challenge. You wish you had an expert who could help you speak the language of PMM and establish your credibility in interviews. Does this sound like you? By working with me, you will go from: What my clients say Real-world expertise from an award-winning PMM leader. I’ve built and led three product marketing teams from scratch, spanning Series A to Series F startups and public companies in Silicon Valley and NYC. Beyond understanding what hiring managers look for, I bring the perspective of a seasoned business strategist. I’ll help you go beyond just positioning yourself to stand out—I’ll teach you how to think, speak, and solve problems like a leader. I’ve walked in your shoes as a career switcher. As a career switcher who successfully transitioned from transportation consulting to product marketing, I know firsthand how daunting breaking into PMM can feel. But I also know it’s possible because I’ve done it. Through that journey, I didn’t just figure it out—I turned my experience into a repeatable, proven system that has empowered over 200+ PMMs to do the same. I’ll guide you step-by-step with practical strategies that work, so you can confidently navigate your own path and achieve the same transformative results. I bring actionable, hands-on PMM expertise. With 8 years of hands-on experience leading and developing high-performing PMM teams, I’ve honed a method that combines practical, real-world insights with proven coaching strategies. I’ll teach you product marketing concepts in a way that’s not just theoretical but immediately relevant—empowering you to excel in interviews and hit the ground running in your next role. Through 1-1 coaching, I’ve helped candidates from all backgrounds and industries land PMM roles in as little as four weeks . If you’re ready to navigate the challenges of your job search and accelerate landing your next role, I’m here to help you succeed. If any of these situations sound like you, you are not alone, and I am uniquely positioned to help you. Book a Free Consult Read 60 more Testimonials on LinkedIn (Recommendations Section) Allie Allegra Director of Product Marketing, Algolia After getting laid off, Yi Lin became my guiding star during a very challenging transition. In just a few sessions, Yi Lin helped me distill my unique strengths and position myself effectively in a tumultuous and hyper-competitive job market, and provided insightful feedback, particularly when I faced complex assignment rounds. When I received an offer that left me uncertain, Yi Lin hopped on the phone right away, despite it being a Friday evening , to break down the pros and cons so that I could make a confident, informed decision. I HIGHLY recommend her to anyone seeking not just a coach, but a dedicated, empathetic partner in their professional development as a Product Marketer. Christine Moore Director of Product Marketing, Forj Before I connected with Yi Lin, I felt overwhelmed by the prospect of my next job search. Yi Lin helped me gain clarity through insightful coaching sessions, asking powerful questions that helped me define my ideal role and career goals. Her one-on-one approach felt personalized and supportive, like having a cheerleader in my corner. She's also cracked the code for writing cover letters that land interviews; she helped me craft compelling narratives that showcased my unique value proposition. The connections I made with other product marketing professionals in her community also allowed me to build a valuable network that continues to offer support and advice as I prepare to dive into a new role. I am grateful to Yi for empowering me to take control of my career and navigate the journey with clarity and confidence. She was a game-changer for me , and I can't recommend her services highly enough. Moyo Ajepe Product Marketing Manager (Strategy), Walmart Connect I wanted to pivot into a PMM/PMM adjacent role and had been working for months on my own to no avail. I even met with other PMM coaches but did not feel like they understood my goals. But then I found Yi Lin, and it has been one of the best career decisions I've ever made! She's incredibly flexible and took the time to really understand me and provide strategies on how I should approach my career pivot. The abundance of resources she provides, were instrumental in helping me. With her guidance, using her networking strategies, and a bit of perseverance, I was able to make a move into a role that finally aligned with my career goals! Not only is Yi Lin a well respected thought leader within the PMM space, but she's a great career coach! Thank you Yi Lin! Liza Ansher Product Marketing Manager, Amazon I'm not just saying this, I'm shouting it from the rooftops – if you're aiming for a thriving PMM career, Yi Lin is your secret sauce! In a few months of working together, I landed an offer and gained core PMM skills, critical thinking abilities, and a community that has set me up for future success. Specifically, Yi Lin's 1:1 coaching and async support significantly enhanced my interview and assignment performance and her resource hub, comprising of frameworks, guides, best practices saved me time and made me a better PMM, and finally, connecting with fellow participants in Yi Lin's program created a supportive PMM community for learning and growth amid the job search's highs and lows. If you are looking for a supportive coach on your career journey in PMM, choose Yi Lin! Josh Porter Director of Product Marketing, Kore AI I am thrilled to share my experience working with Yi Lin - as her guidance played an instrumental role in helping me secure a coveted Product Marketing Director role that aligned perfectly with my goals. My objective was to transition from an enterprise setting to a startup. However, given the tough job market, I found myself facing a lot of rejections despite my experience. The turning point came with Yi Lin’s guidance, which allowed me to stand out with a highly differentiated messaging. Additionally, her program allowed me to transform into a better product marketer - an unexpected but welcomed outcome of this journey. The comprehensive support I received—from group meetings and guest speakers to practice interviews—was pivotal in preparing me for the challenges of my new role. I express my deepest gratitude to Yi Lin and her client community. Job searching can be isolating, but with this program, I never felt alone. Eddie Radcliffe Sr Manager, Product Marketing, Circle I've had a GREAT experience working with Yi Lin. I was struggling to get a foot in the door for interviews, despite having over 10 years experience in consulting and product marketing. Yi Lin helped me turn around my key talking points from "what I want to say" to "what hiring managers want to hear"! Overall, it was a great experience in honing my background into very specific reasons why someone should hire me, as well as refining the companies I should target to immediately increase my success rate. Additionally, beyond the (abundant) frameworks and resources, I found our conversations invaluable and helped me to go from a "good candidate" to "the best candidate" - I landed a role within 1 month of working with Yi Lin! Alejandro Bellarosa Sr Director of Product Marketing, Varicent Yi Lin helped me get two senior-level offers in 10 weeks and completely redesign my core messaging and value pillars as a product marketer. She literally brought order to a chaotic search. More importantly, she is also an expert PMM strategist and has become a close advisor. Since starting my new role, she has advised me on my 30-60-90 plan and set my team strategy. I highly recommend her to anyone looking for an experienced PMM leader to help them find a new role, pivot to a different PMM category, and succeed in their role. She’s my new secret (but not so secret) weapon!! Prak Swamy Product Marketing Manager, Ownwell Yi Lin has been an EXCELLENT coach and guide. Her coaching program has been one of the BEST investments I have made for my career. She worked with me to create a personalized job search strategy and also taught me how to nail my pitch and tailor my application for each role. I followed her process to a T and was fortunate enough to land a great Full-Time role within few months of unemployment. More importantly (and this is what’s unique about Yi Lin), she also regularly checked in with me, going beyond her call of duty , was just always highly responsive on Slack to answer any questions I had and made introductions to peers/hiring managers whenever possible. She genuinely cared about how my job search was going. I HIGHLY recommend her program to make the best use of your time while looking for your dream role. The ROI will be worth it and will pay for itself and many times more. Peggy Pan Sr Product Marketing Manager, UnScreen Working with Yi Lin is one of the best decisions I made in my product marketing career. Her coaching helped me land a role in my dream field (even when the job market was so difficult). I chose to work with Yi Lin because she's clear about how she can help, and her advice is so on point. In every conversation I had with her, I could see tangible progress I was making to become a better PMM. One thing unique about Yi Lin is: in addition to her solid product marketing knowledge and experience, Yi Lin is very thoughtful and creative about her coaching approach. She constantly seeks diverse ways to help us grow through providing tools, masterclasses, and community building. After my job search, I decided to continue working with Yi Lin in my new role. Because I value her insights, and also because I truly enjoy this meaningful coaching relationship with Yi Lin. What’s in the 1- 1 program? I’ve developed a proven PMM Dream Job System that will serve as the theoretical foundation of this coaching program. On top of that, I’ll provide in-depth customization to directly support your specific situation, For example: If you are a leader or people manager , I can help you: Craft compelling narratives that highlight your leadership skills, from building teams to driving business impact. Tackle complex case studies with strategic advice that showcases your expertise. Build a targeted networking strategy to access the hidden job market and senior-level opportunities. If you are job hunting under a significant time crunch , I can help you: Quickly diagnose blind spots, uncover issues, and course correct based on what hiring managers are looking for. Develop a focused job search strategy that prioritizes high-impact actions. Offer moral support and actionable feedback to manage stress effectively. Explore alternative ways to secure income while continuing your search. If you are a career switcher , I can help you: Identify your transferable skills and your superpowers to build a powerful narrative for your ideal target companies. Learn critical PMM frameworks and apply them to your experience so you can discuss them convincingly in interviews and show you understand how product marketing works in your case studies. Identify roles with the most transferable entry points and build a transition path that can serve as stepping stones. FAQs How is this different from your PMM Dream Job System? This 1:1 Complete Job Search Coaching Program is perfect for professionals seeking highly personalized guidance tailored to their unique circumstances. This is a customized program and is ideal if you: Are at a more senior level and require customized strategies to navigate the competitive job market. Need to land a role quickly without compromising quality or fit. Have an unconventional career path or a career switcher and need help crafting a compelling narrative. Simply prefer 1-1 support to receive the highest level of accountability. With this program, you’ll receive my highest level of individual attention and expertise, ensuring every aspect of your job search is optimized for success. Because of the personalized nature of this program, I accept only a limited number of 1:1 clients each month to provide the focus and support you deserve. The PMM Dream Job System is perfect for those who prefer a structured learning experience and the energy of learning alongside others. It’s designed to guide you step-by-step through every phase of landing a product marketing job, offering flexibility with on-demand lessons and community support through live coaching and the buddy system. This program does not have 1-1 support. What’s the benefit of working with you vs. another job search coach? Unlike other job search coaches, I bring years of real-world product marketing leadership experience across Series A startups to publicly traded companies in Silicon Valley and NYC. I’ve built and scaled PMM teams from scratch, developed hiring processes, and directly influenced business strategy at every stage of growth. This means I don’t just teach you how to polish your resume—I show you how to think and position yourself like a PMM who can solve the challenges businesses are facing. For senior-level candidates, this is especially critical. At this stage, it’s not just about demonstrating skills—it’s about articulating your strategic value. For example, one of my senior-level clients, a PMM transitioning from a different industry, landed a global leadership role in two months. We worked together to craft a narrative that showcased how they could drive market expansion and align cross-functional teams—a message that resonated immediately with hiring managers. Working with me means you’re getting guidance from someone who’s built teams, understands the nuances of leadership hiring, and knows exactly what decision-makers are looking for. I’ll help you stand out and make the leap to the next stage of your career with confidence and clarity. Is this worth the investment? Absolutely. Let me ask you: how much do you value getting your dream job faster? The biggest advantage of 1-1 coaching is the immediate, actionable feedback you’ll receive during your job search. Instead of spending months applying, interviewing, and learning through trial and error, you’ll get tailored advice from a seasoned PMM leader who has coached over 200+ PMMs into their dream roles. Here’s the thing: job searching isn’t just about effort—it’s about precision. Many candidates unknowingly repeat the same mistakes in interviews or their applications, costing them valuable time and opportunities. By working with me, you’ll gain insights and strategies honed from years of experience and a proven system that’s helped hundreds of PMMs succeed. For example, one client was struggling to move past final interviews for senior roles. Within weeks of joining my program, we pinpointed what wasn’t resonating, reframed their narrative to align with hiring managers’ priorities, and adjusted their approach. They landed their dream job within two months—at a salary $50k higher than expected. When you work with me, you’re not just investing in your job search—you’re accelerating your results with a tested system with an expert guide in your corner, ensuring every step you take is intentional and effective. Will I directly work with you? Yes, you will work directly with me on every aspect of your job search. There is no outsourcing to other coaches. Why do I still need to book a call to work with you? I limit the number of clients I work with at any given time to ensure I can provide each person with the high level of attention and tailored support they deserve. Having a call helps me understand your unique situation—whether you’re a senior PMM leader navigating complex opportunities, a career switcher looking to break into product marketing or someone under time pressure who needs fast, actionable results. This process also ensures we’re a good fit. My approach is highly collaborative, and I want to make sure my methods and expertise align with your goals and challenges. Inside the Program 6 x 60-min 1-1 coaching sessions (incl. Mock interviews) Full resume, cover letter, LinkedIn refresh 6 months of unlimited async document reviews between sessions 6 months of email/Slack support with 1 day turn around time A custom job search plan just for you Free access to my PMM Dream Job System Program worth $1,095, including: 30+ actionable lessons with templates, guides Live monthly group coaching calls My entire vault of workshop and coaching call recordings Access to a daily active private client community Access to a buddy system for accountability End-to-end support guarantee All 1-1 program components are valid for 6 months, with flexible timelines to meet your schedule. All group components and community access are available until you land a job. One Time Fee of $4,500 USD or 3 installments of $1,650 USD per month Book a Free Consult Valentina Llinas, Sr PMM at Cornerstone onDemand “You’re reading all these recommendations and think to yourself – 'Isn’t this too good to be true? Should I really make the investment?' The answer is, without a doubt, YES! Engaging in Yi Lin’s program is one of the most valuable investments I've made for my career. I had been in the hunt for 6 months already without luck, and by meticulously following her process (trust her process!), I was fortunate to secure a role that checked all of my boxes within just 2 months! I wholeheartedly recommend her program as an efficient way to maximize your time during the pursuit of your next role. The return on investment is substantial and will not only cover its own cost but also yield many times more in benefits. Run, don’t walk!” Ready to Land Your Dream Product Marketing Role Faster? Schedule a Free Consult

  • Contact Yi Lin for Career Coaching | Courageous Careers

    Contact Yi Lin Pei, your career coach for the product marketing industry. If you're focused on career growth, seeking your dream job, or needing an interview coach, Yi Lin is here to assist. Offering a free consultation call, she tailors her programs to fit your specific needs. Fill out the form and get a response within 24 hours to schedule your career-transforming conversation. Begin your journey towards a rewarding career today! First Name Last Name Email LinkedIn How did you find me? Do you subscribe to my Courageous Careers Newsletter? * Yes No Please describe your challenges: Which program are you interested in? Select As 1-1 coaching is an investment in yourself, it requires time, energy, and a financial commitment. Who better to invest in than yourself? My program costs range from $2,495 to $4,500. Flexible payment plans are available. Are you on board? Select Yes or No? Submit Thank you for contacting me. I'll reply within 2 business days. What People Say “Having spent time in start-up and big-tech, Yi Lin shared amazing insights and frameworks. I absolutely would highly recommend her to anyone who is thinking through career opportunities and specifically within Product Marketing” — Sadiya N., Senior Product Marketing Manager "I'm so grateful to have met Yi Lin. She provided insights on the right companies to target and held my hand through it all. With her help and support, I finally landed my dream role!" — Surbhi Gupta, Product Marketing Manager, Avalara CONTACT YI LIN PEI Interested in working with me 1-1? I am so looking forward to meeting you! I offer a free consultation call to learn more about you and provide more insights on how we can work best together. Please fill out the form below, and if there is a fit, I will respond within 48 hours to schedule a call. Talk to you soon!

  • Courageous Careers | Product Marketing Career Coach

    Go after your dream job confidently with award-winning career coach Yi Lin at Courageous Careers. She provides expert interview preparation, leadership coaching, and career growth strategies tailored to your needs. Specializing in product marketing, Yi Lin uses her extensive experience to help you navigate your job search and land your dream role. As heard on : Where My Recent Clients Work At My clients are career switchers, leaders, parents, immigrants, and minorities who have taken control of their careers and gone on to thrive in their roles. Navigating a new role with little internal support? Burned out from the demands of a high-growth environment? Want to make your voice heard and prepare for a leadership role? Struggling to get traction in a competitive job market? Pivoting from another field and unsure how to position yourself? You are not alone. And I am here to help you. At Courageous Careers, I help ambitious product marketers like you navigate the complex world of career growth and transitions, whether you're looking to land your next role or elevate your impact in a current position. Are you... Check out The PMM Dream Job System Check out the 1-1 Coaching Program Land your dream role using my hard-won insights through: The PMM Dream Job System: My signature program, perfect for job seekers who prefer structured learning and energy to learning alongside others. Or.. 1:1 Coaching: My fully customized program, perfect for professionals seeking highly personalized guidance tailored to their unique circumstances to land their dream role. Check out Coaching Programs Personalized 1-1 coaching and support to help you navigate a new role, build influence, reduce burnout, or get promoted. Perfect if you want to make an impact and reach your leadership potential with ease and confidence. Grow and thrive in your dream role with confidence with: Here is how I can help: Success Stories Read 60+ Testimonials on LinkedIn (Recommendations Section) Peggy Pan Head of Product Marketing Yi Lin helped me land a role in my dream field (even when the job market was so difficult). After my job search, I decided to continue working with Yi Lin in my new role to help me onboard. Because I value her insights, and also because I truly enjoy this meaningful coaching relationship with Yi Lin. Simeon Atkins Sr Product Marketing Manager, Mention Me Thanks to working with Yi Lin, I was able to land a Senior PMM position, with a rise in salary, at my first choice opportunity. Without her help, I would have not been able to land such a great role so quickly. Josh Porter Director of Product Marketing, Kore AI I secured a coveted Director role that aligned perfectly with my goals. I express my deepest gratitude to Yi Lin and her community for their unwavering support, invaluable tips, and encouragement throughout this journey. Job searching can be isolating, but with this team, I never felt alone. Mathew Forte Sr Product Marketing Manager Yi Lin provided me with clarity in defining exactly what I needed to improve my work life and find balance, which was super helpful! With that clarity, I found and landed a role that best fit what I needed to succeed and I am really grateful for connecting with her when I did! Cecilia Makinde Marketing Programs Manager, GTM I landed my dream role I am super excited about, within 2.5 months after working with Yi Lin, even in a tough job market! Apart from 1-1 coaching, Yi Lin also has a supportive private community that provided an opportunity to connect with and learn alongside other talented individuals at all levels of seniority. Surbhi Gupta Product Marketing Manager I'm so grateful to have met Yi Lin. She really helped me understand the space, provided insights on the right companies to target, and held my hand through it all. With her help and support, I finally landed my dream role! She is honest and dedicated and will be your best friend through your journey! Kelsey Kamp Director of Product Marketing, Marin Software I'm a very seasoned PMM leader, but Yi Lin is a framework master and was instrumental in taking my work from good to great. I would recommend her program to anyone who'd like an expert to help give them a leg up on the competition. Don Atkins Product Marketing Manager Yi Lin masterfully blends clear communication, refreshing transparency, highly specific advice, and a positive mindset. After every session, I can better see the bigger picture, walk away with clear next steps, and--not to be underestimated--benefit from much-needed emotional guidance. Maryann Akinboyewa Senior Product Marketing Manager, Hubspot Yi Lin is unique in that she broke down exactly what to expect and how to best approach each stage of the interview process. There is no fluff with Yi Lin as she offered practical career advice that can be implemented immediately. I help high-achieving professionals land and thrive in their product marketing careers with courage and authenticity. I have helped over 200 professionals land their dream jobs in product marketing and thrive in it, from those new to the field to Sr Directors and VPs. I have over 15 years of experience across big tech and startups in product marketing, brand/content marketing, and consulting across Silicon Valley and NYC. I have been PMA’s Top 100 Product Marketing Influencer (2024, 2023), Top 5 PMM Career Coach (2024), and a LinkedIn Top Product Marketing Voice with 20,000 followers. I am a frequent guest on podcasts and have been featured in The Exit 5 Podcast, The Marchitects Podcast, The Product Marketing Mastros, and The Product Marketing Life Podcasts I have an M.B.A., from U.C. Berkeley’s Haas School of Business and M.S. in Civil Engineering from Georgia Tech. I also graduated summa cum laude from the University of Florida. I am a mom, an immigrant, and a woman of color. I am here to help you and create a more diverse world in tech. Read more about my mission and journey. Hi, I'm Yi Lin Pei, coach and founder of Courageous Careers. Ready to Transform Your Product Marketing Career? Book a Free Consult Product Marketing Coaching, Programs, and Resources Stop feeling stuck. Go after your dream product marketing career, courageously . I help ambitious PMMs and emerging leaders achieve their goals with expert guidance and a holistic approach to career growth. Join 4,500+ Subscribers Learn More

  • Grow & Thrive in Your Dream Job Coaching | Courageous Careers

    Product marketing career coaching and leadership coaching to help you grow as a new hire, and thrive as a leader in your dream job, in both 1-1 and group settings. Stop the stress. Take control of your career. Step confidently into your new role. Transform into the leader you are meant to be with coaching programs designed to foster career growth. Product Marketing Career and Leadership Coaching Book a Free Consult See Program Details Where My Current Clients Work At Struggling with imposter syndrome? Feel like you always get passed up for promotions? Need more career support? If so, I understand your challenges because I have been in your shoes. After successfully landing my product marketing job with no background in the field, I learned the hard way how to add immediate value, gain visibility, and advocate for myself - particularly as an immigrant woman of color. Having secured two consecutive promotions and reached the Director level within three years, I am eager to share my exact process with you and help you achieve your career goals. By working with me, you will go: From To By working with me, you will go from: What clients say Noelle Tomlin Product Marketing Manager As I began my new role as a solo PMM, Yi Lin's guidance was crucial during my onboarding process - she helped me structure my approach for immediate wins while also laying the groundwork for long-term strategic initiatives. I felt more confident and assured after working with her, as she has set me up for success! Carley Stugelmayer Director of Product Marketing Yi Lin provided tremendous value to me as I moved to the director level. Her wealth of insights and best practices helped me quickly stand up our PMM team processes, and gave me the framework I needed to build the most important bridges across our organization. She was an invaluable sounding board and coach as I built my confidence as a leader. I'm so grateful to have worked with her! Sara Miteva Sr Product Marketing Manager Through working with Yi Lin, I was able to get clear on my PMM career growth roadmap at a critical juncture, identify my priority and craft an action plan that I was able to immediately put into action. I highly recommend Yi Lin's coaching if you are looking to level up and/or looking for more career clarity! Don Atkins Product Marketing Manager Yi Lin masterfully blends clear communication, refreshing transparency, highly specific advice, and a positive mindset. After every session, I can better see the bigger picture, walk away with clear next steps, and--not to be underestimated--benefit from much-needed emotional guidance. Peter Nakamura Product Marketing Manager Yi Lin has been a fantastic career coach - she's helped me uncover new ways of thinking and approaching my career development. She is kind and thoughtful while also being direct, which is a rare combination! Her PMM community has also been a game changer as I get to connect with other brilliant PMMs. Angelea Ennamorato Product Marketing Lead As I am tackling my role as a startup's founding PMM, I knew I needed help.Yi Lin brought in amazing qualities as a coach—perspective, wisdom, and empathy (to name a few)—that propelled me to a new phase of my career and job where I felt empowered to tackle opportunities and challenges. Neal Patel Product Marketing Manager Yi Lin provided me with incredible product marketing advice. She simplifies complex PMM concepts such as GTM product launches to create a scenario where all stakeholders involved are aligned to hit key milestones. During my time working with her, I had many aha moments, and I'm already seeing results! Peggy Pan Head of Product Marketing Yi Lin helped me land a role in my dream field (even when the job market was so difficult). After my job search, I decided to continue working with Yi Lin in my new role to help me onboard. Because I value her insights, and also because I truly enjoy this meaningful coaching relationship with Yi Lin. Read 50 more Testimonials on LinkedIn (Recommendations Section) Choose Your Program Learn More Grow Program Succeed in your product marketing role in the first 90 days. Deliver value quickly and minimize stress. Learn More Thrive Program Thrive in your product marketing role. Achieve your career goals and get to the next level. Grow Program Succeed in your product marketing role in the first 90 days. Deliver value quickly and minimize stress. This program is valid for 6 months. While the coaching topics are fully customizable, here are sample topics I can help you with: Build your onboarding strategy Master product marketing fundamentals such as GTM strategy, positioning messaging and enablement Overcome imposter syndrome and new job stress Deliver quick wins and prioritization Master networking and relationship building Build your success plan beyond 90 days What this program includes: 6x 60-min 1-1 coaching sessions Customized templates and guides Customized homework Full email and Slack support with 1 business day response time Access to the private student community Access to monthly live group workshops (average 2 per month) Access to the entire content library of recordings, guides and templates Starting a new product marketing role and looking to make a strong impact Starting your first leadership role as a head of, director or founding PMM Investment (company-sponsored): $2,995 all in, or $895 per month for 4 months Investment (self-sponsored): $2,495 all in, or $750 per month for 4 months Schedule a Free Consult This is perfect if you are... Thrive Program Thrive in your product marketing role - achieve your career goals and get to the next level. This program is valid for 6 months. Feeling like an imposter in a new role Standing out as a great new hire, and feeling confident that you’re bringing value to the organization. Stressed and burnt out in a new role, unsure if you’re making an immediate impact Getting quick wins with the help of expert strategies, playbooks, and templates. Struggling to speak up for yourself, build influence, and be seen as a leader Letting your authentic personality shine through as you establish yourself as a leader in the organization. Struggling to build a personal brand for yourself despite wanting to for years Having the tools and confidence to make yourself a known quantity in your industry Feeling stuck in your career and not sure how to grow to the next level Navigating your career growth with confidence and clarity While the coaching topics are fully customizable, here are sample topics I can help you with: Create your promotion plan or career roadmap Develop and refine your leadership style Create, lead, and grow a team of PMMs Overcome imposter syndrome Manage difficult personalities Build your executive presence Build your personal brand Thrive as a mom, minority or woman of color in leadership What this program includes: 6x 60-min 1-1 coaching sessions Customized templates and guides Customized homework Full email and Slack support with 1 business day response time Access to the private student community Access to monthly live group workshops (average 2 per month) Access to the entire content library of recordings, guides and templates FAQs I would like my company to pay for this - do you have any information that can help me make the case? That is great! Most of my clients can get coaching reimbursed easily through their L and D budgets. If your company needs more proof, I am happy to provide additional documentation, and also speak directly to your manager. We can discuss this during our discovery call. I am a manager, and I would like to do to get my team coached, do you offer team coaching packages or rates? Absolutely. I have worked with multiple or entire product marketing teams to provide coaching and training. Please contact me at peiyilin09@gmail.com for custom program information and pricing. I already worked with you on a program and would love to sign up for another one. Do you offer a discount? Yes, existing clients receive a discount. In fact, many clients who have taken my job searching program go on to take my Grow Program. Grow Program clients often work with me on an ongoing basis, or come back later to go through my Thrive Program. Will I directly work with you? Yes, you will work directly with me on every aspect of your job search. There is absolutely no outsourcing to other coaches. When are you available to meet? Once we decide to work together, I will send you the payment link and the contract — when that is all signed and paid, I send over a welcome email with instructions and a Calendly link to book a time with me. Availability is first come, first serve basis. What kind of group workshops can I expect? I host of variety of group workshops and networking events. These typically last around 1 hour and are geared around specific career growth and leadership topics. I’ve brought on experts from top tech companies like Clari, Square, and more. We host IRL events from time to time, mostly in NYC. Can you tell me more about your client community? When you start working with me, you’ll instantly gain access to my private Slack community of supportive product marketers and leaders. Our Slack is active daily with Q&A, referral opportunities, resources, memes, and more! You’ll be able to directly network with dozens of product marketing professionals who you can share your wins and challenges with. Ready to elevate your career? Schedule a Free Consult An emerging product marketing leader or current product marketing leader looking to get unstuck and reach your career potential. Investment (company-sponsored): $2,995 all in, or $895 per month for 4 months Investment (self-sponsored): $2,495 all in, or $750 per month for 4 months Schedule a Free Consult This is perfect if you are...

  • PMM Launch Accelerator | Courageous Careers

    The PMM Launch Accelerator is a 7-week immersive, apprentice-style cohort program for aspiring product marketers taught by real Product Marketing leaders who have been where you are. Launch your career in product marketing confidently Move past the theory and start learning by doing. Get the real-world experience you need to successfully land your first role in product marketing. $1,299 $1,149 (Save 12% when you sign up by Sept 1) JOIN LIVE INFO SESSION Apply Today* *(Only 20 seats available) A 7-week immersive, apprentice-style cohort program for aspiring product marketers PMM LAUNCH ACCELERATOR Taught by real Product Marketing leaders who have been where you are. Yi Lin Pei Founder of #1 career coach for product marketers, 3x PMM leader, and startup advisor. Switched from consulting to product marketing. “Yi Lin impressed me with her experience in product marketing and empathy for her clients. Thanks to her coaching, I landed my dream job in an industry I’m truly passionate about. If you are looking to pivot into product marketing, I definitely recommend Yi Lin!“ - Qian Huang Bowler Pivoted from CPG marketing to Sr Product Marketing Manager at Amazon. Olivine Marketing Olivine is the premier product marketing agency for B2B SaaS companies. From developer tools to health tech, AI, and more, Olivine has worked with companies from early-stage to IPO across nearly every SaaS vertical. In collaboration with: Co-Founder and VP of Product Marketing Raechel Lambert Co-instructor. 3x Startup Founder, ex-Intercom. Positioning/messaging expert. Switched from finance to product marketing. Director of Product Marketing Arielle Shnaidman Co-instructor. Executive Coach for CEOs and Founders. 3x startup PMM. Switched from content marketing to product marketing. "Olivine helped us identify and align on our most important customer personas. With their user-friendly frameworks, we've established a solid foundation for our messaging work." Alison Gonzalez Head of Partner & Product Marketing at Mercury If you are struggling to break into product marketing, you’re not alone. As career switchers ourselves (and having collectively helped 200+ others do the same), we know firsthand that learning theory and getting certifications on their own don’t work. What does work is learning by doing through the application of key concepts. The Product Marketing Launch Accelerator is a first-of-its-kind apprentice-style program where you get the theory and the experience. You will get matched with a startup to immediately apply what you’ve learned in a supportive environment and refine your craft. Through this program, we will help you go... FROM: → Unsure about how to break into product marketing TO: → Understanding the exact process to break into product marketing and the essential skills required FROM: → Lacking real-world, practical knowledge of product marketing TO: → Mastering product marketing fundamentals in a real setting and understanding what’s important in the trenches FROM: → Falling victim to the chicken-and-egg problem with no direct experience TO: → Building real projects you can speak to by working directly with a company Week 1 Getting hired as a Product Marketer Key skills required in product marketing The PMM interview process Common paths to product marketing How to get hired in 2023 Apprentice/Company get matched Program Summary Who this program is for Mid-level, high achieving professionals with 3+ years of professional experience in another field such as content marketing, consulting, growth marketing, ops and more. What participants will gain Practical product marketing knowledge and experience through applied learning and skill building with a real project sponsored by a company. Live, Cohort-Based Learning Learn from expert instructors on the most important product marketing skills to master. Real Client Capstone Projects Collaborate with a real startup and see your work contribute to their strategic initiatives. Live Office Hours and Community Support Get personalized feedback on your work and gain insights from industry experts. Job Placement Assistance Gain access to potential job opportunities, increasing your chances of getting hired Key Program Components What’s covered in this program Week 2 Research, Insights and Jobs to be Done The importance of research Types of product marketing research How to conduct research Research case studies Company project assignment part 1 Week 3 Live Office Hours Provide apprentices with the opportunity to work on the assignment, and get live feedback Week 4 Positioning and messaging Segmentation, targeting, and positioning Key positioning principles Practical positioning framework Messaging best practices Case studies walkthrough Company project assignment part 2 Week 5 Outbound product marketing (GTM and enablement) How positioning/messaging powers organizational alignment GTM process and key launch components Sales enablement overview B2B vs. B2C outbound product marketing Case studies walkthrough Company project assignment part 3 Week 7 DEMO Day and Course Wrap Up Demo Day for projects with sponsoring companies (including awards ceremony for best projects) Next steps on how to get hired Course wrap up What our clients say about us Yi Lin's coaching helped me land a role in my dream field as a PMM (even when the job market was so difficult). After my job search, I decided to continue working with Yi Lin in my new role. Because I value her insights, and also because I truly enjoy this meaningful coaching relationship with Yi Lin" Peggy Pan Sr Product Marketing Manager at Uscreen "Olivine helped us identify and align on our most important customer personas. These personas have come to life across product, sales, marketing, customer support, and more. With their user-friendly frameworks, we've established a solid foundation for our messaging work." Alison Gonzalez Head of Partner & Product Marketing at Mercury "Thanks to working with Yi Lin, I was able to land a Senior PMM position, with a rise in salary, at my first choice opportunity. What I enjoyed most about working with Yi Lin was that she was always willing to go above and beyond. Without her help, I would have not been able to land such a great role so quickly." Simeon Atkins Sr Product Marketing Manager at Mention Me “The workshops were very interactive and the team was really engaged. The entire team appreciated the real-world applicability of the concepts and walked away with tangible tools they can use in their day-to-day. If anything, we just didn't have enough time to devote to the awesome content and the topics that were presented.” Jessica Scrimale Group Product Marketing Manager at LinkedIn "I'm so grateful to have met Yi Lin. She really helped me understand the space, provided insights on the right companies to target, and held my hand through it all. With her help and support, I finally landed my dream role! She is honest and dedicated and will be your best friend through your journey!" Surbhi Gupta Product Marketing Manager at Avalara “The Olivine team played a crucial role in helping us craft and launch a new brand and website. Despite entering a competitive market, we were able to identify our unique value proposition as a brand and product, and clearly reflect that positioning in our overall marketing strategy. Olivine has been creative, thoughtful, and nimble throughout our partnership.” Tatiana Morozova Director of Marketing at ServiceNow "I wanted to make the transition to a product marketing role and decided to work with Yi Lin because of her deep knowledge of both the tech industry and the product marketing role. There was no part of the process where I felt unsure because Yi Lin provided support and guidance every step of the way. She broke down exactly what to expect and how to best approach each stage of the interview process. I’d recommend Yi Lin to anyone looking to transition into product marketing or seeking additional career support and guidance!" Maryann Akinboyewa Senior Product Marketing Manager at Hubspot "At Kustomer, we had some big goals to hit and a smaller pool of resources to help reach them. We needed smart, experienced, and flexible Product Marketers in a hurry. Olivine was there and ready to jump on board to immediately contribute - sales decks, updated battlecards, webinar slides, launch strategies, and more. They became an immediate extension of the team and allowed us to not just hit, but surpass our goals.” Jennie Park Senior Product Marketing Manager at Kustomer Is this program suitable for professionals with no prior product marketing experience? Absolutely! The program is designed specifically for people who want to break into product marketing. Generally, we expect you to have 3-10 years of prior experience in an adjacent field, such as consulting, sales, product management, content or growth marketing, strategy, ops, and more. Even if you are unsure whether this program is a fit, apply anyway! We will respond to each application. Will I receive a certification upon completion of the program? Yes! However, this program is much more than a certification program. It focuses on the practical application of product marketing principles and builds your portfolio with real-world projects and experiences—which are the most important things valued by employers. Are there any prerequisites for this program? We believe the best way to learn product marketing is through real-world experience, so there are no prerequisites. Having said that, one of the most important product marketing skills is positioning and messaging. We encourage you to complete Olivine’s FREE B2B Positioning and Messaging course before beginning this program. In addition, please read this Job Search Guide provided by Yi Lin. Is this a job search program? This program contains essential information you need to be career-pivot-ready but is more of a core skills-building program. However, once you take this course and are ready for job searching, we also recommend Yi Lin’s personalized 1-1 interview coaching program to get even more customized support to help you land your next role successfully. Will I be guaranteed job placement at the end of the program? You will be better positioned to secure a full-time job in product marketing by the end of this program. However, since this is not a recruiting program, there are no guarantees of placement. What if I have to miss some live sessions, can I still attend? Absolutely! All sessions will be recorded for playback on demand. However, to get the most out of this program, we ask that you attend at least 50% of all sessions. Will I be able to select the company I want to work with? You will be asked to fill out a preference survey when you sign up and will be paired with a startup that aligns with your preferences as closely as possible. FAQs by & Don't miss this opportunity to launch your product marketing career. Apply Today Week 6 Live Office Hours Provide apprentices with the opportunity to work on the assignment, and get live feedback

  • PMM Dream Job System | Courageous Careers

    The ONLY proven, all-in-one system designed to help product marketers land their dream PMM job in as little as 30 days. The PMM Dream Job System The ONLY proven, all-in-one system designed to help you land your dream product marketing job in as little as 30 days. I'm Ready to Land My Dream Job! Learn the proven techniques that helped 200+ PMMs land their dream roles—from crafting a standout resume and acing interviews to mastering assignments and negotiating salaries. Get the accountability you need with a dedicated buddy and a supportive community, plus live workshops and bonuses to keep you motivated and on track. Alumni using the process have landed their dream roles in as little as 5 weeks (even after months of searching) at top companies like: Signs you don’t have a solid job search strategy: You are tired of applying to every new job, spending hundreds of hours filling out applications without any responses. You’ve got to the interview stage but can’t seem to get past the first round. You always prepare answers for each interview but leave feeling discouraged you didn’t show your true self. You lose out to “more experienced” candidates, even when you suspect that’s not true. You find yourself close to an offer but never seem to seal the deal. Stop doing what’s not working. Finally start job searching the right way in 2025. Susan Liu , Sr Product Marketing Manager, Semble "I was job searching on my own for 6 months with no results, and after enrolling in Yi Lin's program, I landed a role in 5 weeks . My only regret is not investing in this program sooner!" Carrie Silver , Product and Content Marketing Manager, Remote "I went from being stuck to landing my dream role at a fully remote company in less than 3 months. This was by far the best investment I made for my career!" Gal Perelman Product Marketing Lead, Unit 21 As someone who didn't work much in the US, I felt stuck and struggled to move forward. When I reached out to Yi Lin, I could immediately see the results. Her program and community provided incredible value, including training sessions, live feedback, and workbooks. With these resources, I was able to land multiple interviews, pass the entire process, and score several PMM offers! Her help was life-saving, and her feedback, approach, and methodology are PRICELESS. I learned so much about communicating my story to others professionally. I would recommend Yi Lin's PMM to any PMM! Adam Miller Solutions Marketing Manager, Ellucian I can't say enough about how much I love the Courageous Careers community. Whenever I post a question, community members quickly jump in and help me get the answers I need on any topic. As any job-seeker knows, final projects are grueling and tough to nail. But with the help of the Courageous Careers community, I greatly improved my presentation that helped me land an offer. Yi Lin also hosts awesome workshops that have helped me upskill in my interview skills. Every time I attend, I know I'll leave with a ton of value. I'm so thrilled to be here! Yiwen Xu Staff Product Marketing Manager, Docker Job searching is a blend of science and art. It's for this reason that I was so happy with my decision to join Yi Lin’s job search program and community. The Science: Her structured frameworks and workshops provided a methodical approach to strategizing and refining my job search. In particular, Yi Lin’s advice on writing a cover letter in the application to stand out in this competitive market and her multi-step interview prep guide were gold. The Art: Whenever I had specific questions or needed to bounce ideas, Yi Lin and community members actively contributed their experiences and expertise. Their words of encouragement and willingness to share their own vulnerability made the journey less lonely. As a result, I went from not receiving any interviews to finally reaching the hiring manager rounds and final rounds and eventually securing my dream role as Staff Product Marketing Manager. I highly recommend enrolling in her program. You won’t regret it! Brandon Hatter Sr Product Marketing Manager, Emnity Yi Lin's expertise in navigating an incredibly competitive PMM job market was invaluable in my job search. Her approach was exactly what I needed to progress in interviews and truly differentiate myself amongst a sea of PMM talent. Additionally, the community she has built is an amazing group of people who are eager and willing to share their time, insights, support, and connections to help one another. Choosing Yi Lin's program was easily one of the best decisions I have made and I highly recommend her to any PMM looking to take the next step in their career! Angelica Navarro Product Marketing Manager, Scorpion Last year, after leaving a company that was not a good fit for me, I was feeling unsure, discouraged, and stuck. Being in Yi Lin's program helped me boost my confidence, identify my superpowers, turn myself into a "product," and market myself to potential employers effectively. Eventually, I got further and further into interview stages and finally, presentations and projects. In Yi Lin's program, I got a wealth of incredible resources to help me interview well, ask the right questions, and ace interview assignments. With hard work and help from Yi Lin, I landed a role that feels like the RIGHT role for me and is also a bump in title! Yi Lin and her community of fellow PMMs were there for me through every step of my journey. I felt seen, heard, and supported—on the days when I was feeling not-so-great, I never felt alone. I can't recommend her program enough! Stephanie Watshon Product Marketing Manager, Deloitte Yi Lin is an incredible career coach. She can help you identify your dream job, apply and interview for it, and then coach and develop yourself professionally once you’ve landed it. Her clients have the opportunity to collaborate and network with each other, and she’s built a strong and supportive PMM community around her business. With Yi Lin’s program, I accepted an offer within only one month of job hunting. I couldn’t recommend working with her more! Sabari Sawant Product Marketing Manager, AWS I wholeheartedly recommend Yi Lin's job search program. After enrolling in her program and joining her community, I landed a great job in 2 months! All of the expertise and resources, along with her dedication, set her uniquely apart as a coach and mentor . Specifically, immediately after working with her, I diligently followed all her advice, from how to format my resume to how to prepare for each interview - this helped simplify at least half of the preparation process for me and immediately transformed my interview outcome. In addition, Yi Lin’s job search community proved transformational for me. One exceptional member of Yi Lin’s community (a former client of hers) provided generous support to help me with mock interviews . Other members also went out of their way to provide me with referrals and gave insightful guidance on their experiences, which led me ultimately to victory. Klarissa Djajalie Product Marketing Manager, UserCentric I was landing screening interviews but wasn't advancing so I joined Yi Lin's Program, and I am so glad I did! The program really helps you rethink your experience and work on your messaging and positioning for yourself, and the community is truly one of the most supportive and motivating communities of PMMs and aspiring PMMs out there. I've since landed an offer and I couldn't thank Yi Lin and the community enough for the support in the job search process and helping me find my confidence again. Khuslen Khosbayar Associate Product Marketing Manager, Kong Yi Lin's program has been an incredibly enriching experience for me. Though I initially entered the program hoping to land my next role (which I did!), I quickly realized that this program offered much more than just the promise of a new position , thanks to the carefully designed workshops, along with the active community she fostered. Going into my new role, I will keep in touch with the fantastic people I've met in the community! Thank you, Yi Lin, for fostering such a supportive and active community through your awesome program! Read 60+ Testimonials on LinkedIn (Recommendations Section) Having coached hundreds of PMMs, I've identified the seven most common challenges that prevent job seekers from landing their dream roles sooner: ❌ You struggle to translate your experiences from another sector or role in a compelling way. ❌ You’re using a “spray and pray” approach with applications, hoping something sticks. ❌ You don’t know how to position yourself as the ideal candidate and don’t know what hiring managers really want. ❌ You’ve got great experience, but your stories fall flat in interviews. ❌ You’re unsure how to drive interview conversations to demonstrate executive presence. ❌ You’re missing the mark on your assignment/case study and don’t know where it went wrong. ❌ You’re lacking confidence in your ability to succeed in a competitive job market. Here's the truth: interviewing without the right guidance is like studying for an exam without knowing the subject. If you’ve ever walked away from an interview questioning what went wrong or feeling lost about what hiring managers are looking for, this program is for you. You’ll identify the blind spots holding you back, then get practical, effective steps to course-correct. With insights from over 200 successful alumni, a strong support network, and a proven rubric to guide you, you’ll finally see what hiring managers are looking for. Stop second-guessing and start your journey to becoming the "YES!" candidate. Get the insider knowledge you wish you’d had from the start—and make your next interview your last. I'm Ready to Land My Dream Role! Land your dream PMM role in 2025 with a proven, accessible system. The PMM Dream Job System delivers 30 impactful, bite-sized lessons, exclusive PMM content and interview bonuses you won’t find anywhere online, and hands-on exercises across 9 actionable modules. Previous alumni say the ROI is worth more than 10x the price, but my mission is to make a fulfilling PMM career within reach for everyone. Module 1: Your Winning PMM Job Search Strategy Introduction & what to expect Master the proven strategy to apply for fewer roles and land more interviews. Uncover the real reasons companies hire and what hiring managers truly look for (insights you won’t find elsewhere). [BONUS] Build efficient job search habits with the PMM 30-Day Job Search Guide and Job Search Tracker [templates included] . Module 2: Define Your Ideal Company Profile (ICP) Identify your unique value and competitive edge with a tailored, step-by-step framework to focus on companies that match your strengths. Build laser-focused messaging aligned with your ICP, supported by a personal messaging house [template included] . Module 3: Craft a Hyper-Targeted Resume Follow a step-by-step guide to create value-driven, keyword-optimized resumes that both ATS and hiring managers love [3 resume samples/templates included!] . Write concise, impactful bullet points that translate your experience into interview opportunities. Module 5: Apply the Right Way to Land Interviews Master PMM networking techniques to secure referrals that turn into real interviews [guide included] . Learn how to conduct informational interviews that genuinely advance your job search. Discover creative outreach methods to stand out from the crowd. Simeon Atkins, Sr PMM at Mention Me "Before, I struggled to present my experience in a way that stood out to hiring managers. After utilizing Yi Lin’s approach, I secured a first-round interview for 1 in every 5 applications and landed a Senior PMM role with a salary increase at my top-choice company." Follow my proven Interview frameworks to craft strong, structured responses to behavioral, technical, and stakeholder questions. Master nerve control and psychological principles to remain calm and stand out. Streamline prep with the Interview Workbook: Use this easy-to-follow alumni favorite to prepare effectively [workbook included] Stand out with reverse interview questions by leading conversations confidently using my curated questions [guide included] [BONUS] Sample Answers to the 8 Toughest Interview Questions. [BONUS] Watch 11 Mock Interviews with Real PMMs (from new PMMs to directors) to see strategies in action (priceless) Module 6: Ace Your Interviews Module 7: Create Stand-Out Assignments Gain a competitive edge with a systemized approach to PMM assignments [guide included] . Beat more experienced candidates by understanding exactly how your assignment will be scored using the scoring rubric [rubric included] . Take the guesswork out and know exactly how to stand out with a step-by-step assignment walk-through. [BONUS] Get 3 real-life assignments from past alumni (priceless) Module 8: Choose the Right Company and Negotiate Your Worth Master the framework you need to choose the right company [worksheet included]. Learn the negotiation strategy that has helped past alumni achieve salary increases of up to $50K [guide and script included] . Discover how to negotiate beyond salary for added benefits and perks. "Following Yi Lin’s advice, I was able to negotiate a higher salary, even after getting laid off. The investment in her program immediately paid off, and MORE." Jordan Adler, Product Marketing Manager at Kick-Up Module 9: Thrive in Your First 90 Days Make an impact from day one with my 30-60-90 day onboarding strategy. [template and checklist included] Learn and avoid the common mistakes PMMs make when onboarding. Additional Resources to Help You Succeed Beyond video lessons, guides, and templates, here are additional bonuses to help you with everything you need. Bonus 1 Monthly live coaching support Get exclusive access to monthly live group coaching calls designed to support you through every stage of your job search. In these sessions, you’ll: Get real-time answers directly from me: Bring your questions on resumes, interviews, or negotiations - I'll provide clear, actionable guidance Learn from fellow PMM job seekers: Connect with a supportive group, sharing insights and celebrating wins together Stay accountable and motivated: Regular check-ins keep you on track and energized Best of all, you can keep attending until you land a job and get access to all previous recordings, ensuring you have all the support you need to reach your career goals. I'm Ready to Land My Dream Role! Total Value: $11,027 30 impactful lessons/resources across 9 actionable modules .................................................... (value $3,499 ) packed with exclusive PMM job search content, templates and guides Real client mock interviews and assignments pack you won’t find anywhere else .................. (value $1,999 ) Lifetime access ....................................................................................................................................... (priceless ) [BONUS] Monthly live coaching until you land a job ......................................................................... (value $995 ) [BONUS] Private Slack group until you land a job, with access to 200 alumni and peers .............. (value $995 ) Friends for life ......................................................................................................................................... (priceless ) [BONUS] Curated buddy system ......................................................................................................... (value $1,495 ) for accountability and feedback to accelerate your learning and not feel alone [BONUS] The PMM 30-Day Job Search Guide ......................................................................................... (value $49 ) (on Notion) to keep you organized and on-track [BONUS] Access to exclusive PMM fundamentals masterclasses ............................................. (value $1,995 ) to make you a better PMM [GUARANTEE] 30-day refund policy ......................................................................................................... (priceless ) if you aren’t satisfied with your experience (200+ alumni doubt it!) Apply Now Your investment: $1,095 Here is everything you will get in the PMM Dream Job System: Bonus 2 A Private, Supportive Community Just for You Access an exclusive, daily-active Slack community of 200 fully vetted alumni and peers, ready to support you at every step, until you land a job. Tap into collective experience: Get insights and advice from others who’ve successfully navigated their job searches. Unlock exclusive job opportunities: Be the first to access roles from this personal network and get referrals. Build a lasting network: Form friendships and connections that go beyond job searching. This community has been a launchpad for countless PMM careers, helping alumni land jobs through referrals, support, and shared resources. Bonus 3 A Buddy System Built for Real Progress No more going it alone! Get matched with a dedicated interview practice buddy and start making strides with real, actionable feedback. Say goodbye to awkward solo practice or the stress of "winging it" in interviews. With this buddy system, you’ll gain: Support and accountability: Practice with someone equally motivated to land a role, keeping each other on track. Authentic feedback: Get insights that help you see your strengths and growth areas clearly. With a buddy by your side, you'll have the encouragement and feedback needed to elevate your interview game and move closer to your dream job. FAQs What happens after I apply? After applying, you’ll fill out a quick 5-minute application so I can understand your motivation for joining. I’ll get back to you within 24 business hours. Once accepted, you have 24 business hours to make payment to secure your rate (this is especially important if you applied on the last day of the early bird discount). Once you join, you’ll have immediate access to the full program on Teachable, plus every additional resource and bonus. Go through it at your own pace! Why do I need to apply? I review each application to ensure that every participant is highly motivated and a great fit. This way, you’ll be learning alongside other driven job seekers, making it a quality experience for everyone. What happens after 30 days? After 30 days, you keep access to all resources, monthly live Q&A sessions, the community, and your buddy. Your journey doesn’t end here - you’ll have ongoing support every step of the way until you land your dream job. Will this program help me get a job? Absolutely! Applying what you learn will put you well on your way to landing your dream role. Results depend on your effort, but past participants have landed roles within weeks—even in a tough job market. Do you have a refund policy? Yes, I offer a 30-day money-back guarantee. If you watch at least 80% of the lessons, complete the exercises, apply for jobs, attend workshops, and still don’t find value, I’ll refund your money. Note that I can’t guarantee job placement in 30 days, but previous alumni have found roles quickly with this system. I'm confident you’ll find it worthwhile. This guarantee doesn’t apply if you stop job searching or don’t fully engage. Please feel free to check out the full Terms and Conditions . How much does it cost? Is there a payment plan? The full course price is $1,095, with an early bird special at $795 until Dec 20, 2024. A flexible payment plan is also available in three installments at $325/mo for three months during the early bird period, or $425/mo for three months thereafter. Alumni report gaining at least 10X their investment back through higher salaries, faster job placement, and career advancement. How is the PMM Dream Job System different from 1-1 Coaching? The PMM Dream Job System is perfect for those who prefer a structured learning experience and the energy of learning alongside others. It’s designed to guide you step-by-step through every phase of landing a product marketing job, offering flexibility with on-demand lessons and community support through live coaching and the buddy system. This program does not have 1-1 support. This 1:1 Complete Job Search Coaching Program is perfect for professionals seeking highly personalized guidance tailored to their unique circumstances. This is a complete customized program and is ideal if you: Have an unconventional career path or a career switcher and need help crafting a compelling narrative. Are at a more senior level and require customized strategies to navigate the competitive job market. Need to land a role as quickly as possible without compromising quality or fit. Simply prefer 1-1 support to receive the highest level of accountability. With this program, you’ll receive my highest level of individual attention and expertise, ensuring every aspect of your job search is optimized for success. Because of the personalized nature of this program, I accept only a limited number of 1:1 clients each month to provide the focus and support you deserve. How is the PMM Dream Job System different from your previous courses? The PMM Dream Job System combines all the best elements of my past courses based on years of experience and client feedback. This program includes the foundational strategy plus the latest insights, bonuses, and enhanced support. It’s my magnum opus, crafted to be the most up-to-date and comprehensive version of my course with group support to help you land your dream PMM role. How does the buddy system work? You’ll be paired with another participant with similar goals and experience to support each other and stay accountable. If your buddy lands a role, you can be matched with a new one. What commitment is required? You can go as quickly or leisurely as you’d like. Even with a busy schedule, you can succeed with around 30-60 minutes a day for job searching. Can’t I just do this myself with free content? If you could, you likely would have already. This system is structured to give you a clear, proven path that free content doesn’t provide. Can I buy some content separately? Unfortunately, no. The PMM Dream Job System is designed as a complete program. Breaking it apart would mean missing key elements that ensure your success. Bonus 4 The PMM 30-Day Job Search Guide (on Notion) Take control of your job search with this step-by-step guide, designed to map out every task you need to complete throughout the bootcamp. Alumni love it because it provides clear, daily actions, showing you exactly what to do each day for maximum success in your job search journey. Bonus 5 Exclusive PMM Fundamentals Masterclasses Access live workshop recordings to learn best practices for leveling up as a PMM. Workshops include: Positioning and messaging fundamentals (3-part, 4.5 hours) Product launch strategy 101 (1 hour) How to get promoted (1.5 hours) save $300 before 11:59pm PT, Dec 20, 2024 (payment plan available) Total Value: $11,027 30 impactful, bite-sized lessons across 9 actionable modules packed with exclusive PMM job search content, templates and guides (value $3,499 ) Real client mock interviews and assignments pack you won’t find anywhere else (value $1,999 ) Lifetime access (priceless ) [BONUS] Monthly live coaching until you land a job (value $995 ) [BONUS] Private Slack group with access to 200 alumni, mentors, and peers (value $995 ) Friends for life (priceless ) [BONUS] Curated buddy system for accountability and feedback to accelerate your learning and not feel alone (value $1,495 ) [BONUS] The PMM 30-Day Job Search Guide (on Notion) to keep you organized and on-track (value $49 ) [BONUS] Access to exclusive PMM fundamentals masterclasses to make you a better PMM (value $1,995 ) [GUARANTEE] 30-day refund policy if you aren’t satisfied with your experience (200+ alumni doubt it!) (priceless ) Apply Now Your investment: $1,095 $795 Here is everything you will get in the PMM Dream Job System: Stop the dread. 2025 is the year you land your dream PMM job. Apply Now Module 4: Develop a Cover Letter & LinkedIn profile that converts Avoid the most common mistakes average candidates make with cover letters. Anatomy breakdown of an ultra-compelling cover letter [sample/template included] . LinkedIn hacks to make your profile an interview magnet [template included] .

  • 30-60-90 Day Checklist for Product Marketers | Courageous Careers

    Get the 30-60-90 Day Onboarding checklist for product marketers to help you start your new product marketing job with ease and confidence. Download My 30-60-90 Day Onboarding Checklist for Product Marketers Learn how to start your new PMM job with confidence. By providing your email address, you'll also subscribe to my newsletter. You can unsubscribe at any time, and I respect your privacy. Angelea Ennamorato Product Marketing Lead "As I tackled my role as a startup's founding PMM, I knew I needed help. Yi Lin brought in amazing qualities as a coach—perspective, wisdom, and empathy (to name a few)—that propelled me to a new phase of my career and job where I felt empowered to tackle opportunities and challenges." Starting a new job is exciting, but it can also be filled with stress and burnout. The first 90 days on a new job are usually the most critical and challenging period in your professional career. The actions you take (or don’t take) during this time will largely determine whether you succeed or fail. This is why I am so excited to share this template with you. It will help you onboard with the right strategy and mindset. The information in this checklist has been gathered first-hand from helping dozens of clients ace their first 90 days, and I hope it will help you too!

  • Ultimate Product Marketing Job Search Guide | Courageous Careers

    Get the Ultimate Job Search Guide for Product Marketers to help you land more interviews, position yourself as the best candidate, stand out, ace assignments, and navigate the entire job search process with confidence. Download the Ultimate Job Search Guide for Product Marketers Learn what hiring mangers are looking for, get tactical tips to navigate each step of your search with confidence, and land your next role. Take charge of your job search with 20 pages of insights distilled from thousands of hours spent coaching over 150 clients. By providing your email address, you'll also subscribe to my newsletter. You can unsubscribe at any time, and I respect your privacy. Valentina Llinas Sr. Product Marketing Manager @ Cornerstone OnDemand "I had been in the hunt for 6 months already without luck, and by meticulously following Yi Lin’s process (trust her process!), I was fortunate to secure a role that checked all of my boxes within just 2 months! The confidence that Yi Lin’s approach provides is priceless and game-changing." What You'll Learn How to tailor your search to your unique strengths, values, and competitive advantage. How to position yourself as the best candidate and understand the most strategic way to apply. How to ace your interviews and take-home assignment based on what hiring managers are looking for. Get Instant Access to the Ultimate Job Search Guide for Product Marketers Now By providing your email address, you'll also subscribe to my newsletter. You can unsubscribe at any time, and I respect your privacy. Why I created this guide Waves of tech layoffs have made it more important than ever to stand out in the job market. If you’ve been applying to dozens of roles and haven’t heard back or you keep getting passed up for more experienced candidates, it’s time to get more strategic. This ebook consolidates insights from hundreds of hours helping clients land product marketing roles. I hope it can help you avoid pitfalls and build confidence as you navigate your search.

  • Newsletter for Your Career Growth | Courageous Careers

    5 days ago 8 min Best of Product Marketing Career Advice Hello, and welcome to the Courageous Careers newsletter, read by 4,000+ professionals looking to land, grow, and thrive in their dream... Jul 31 6 min How Susan Went From Being Laid Off to Landing a Senior Product Marketing Manager Job in 5 Weeks! Susan Liu is a client who enrolled in my Job Search Membership Program. When we met, she was trying to overcome the final round of... Jul 31 6 min How to Use Product Marketing to Drive Growth Hello, and welcome to the Courageous Careers newsletter, read by 4,000 professionals looking to land, grow, and thrive in their dream... Jun 14 7 min How to Align Product Marketing Strategy with the Business Stage Today, I will share my framework for building a strong product marketing strategy - the foundation you need to up-level as a product... Apr 18 5 min The 3-Step Product Marketing Strategy Framework Effective PMM strategies require an organic flywheel to work together. A strong process like this creates a feedback loop with one step fee Mar 8 6 min Accelerate Your Product Marketing Career by Building Your Career Team Welcome to my newsletter! And Happy International Women’s Day! 🦸 You should have four different types of people in your career: mentors,... Feb 12 3 min Why I Decided to Rebrand Three years ago, a LinkedIn post changed the trajectory of my life. At the height of COVID, I saw many of my friends getting laid off. I... Jan 13 6 min The Ultimate 30-60-90 day Playbook for Product Marketers The first 90 days on a new job is usually the most critical and challenging period in your professional career - the actions you take (or... Dec 17, 2023 5 min Four Steps to Acing Product Marketing Assignments Before we dive into the content today, I want to note that this newsletter is part of a four-part series on the entire job search... Nov 17, 2023 9 min How to ace product marketing interviews Imagine you have gone through the hard work of ​landing your product marketing interview​ by identifying your targeting, creating a... Oct 26, 2023 6 min How to land more product marketing interviews 2023’s job market has been very challenging, to say the least. With ​240,000 layoffs in tech this year​, the market is the most... Sep 14, 2023 4 min 15 Differences between Good PMMs and Great PMMs (and How to Become One) In my view, certain distinct qualities set these top PMMs apart from their good counterparts. 1 2 COURAGEOUS CAREERS NEWSLETTER Accelerate your job search and career growth Join 4,200+ high-achieving professionals in product marketing. Get in-depth and actionable tips delivered straight to your inbox monthly.

  • Testimonials

    Going from a team of product marketers to be the first dedicated PMM for a tech startup was a big transition for me. I knew I needed help from someone who had done something similar to navigate my role successfully. Yi Lin brought in amazing qualities as a coach—perspective, wisdom, and empathy (to name a few)—that propelled me to a new phase of my career and job where I felt empowered to tackle opportunities and challenges . I would strongly recommend her to other product marketers who want to learn how to grow in their PMM careers, harnessing the value of their experience in a new environment. Angelea Ennamorato Product Marketing Lead Yi Lin provided tremendous value to me as I moved from an individual contributor to a director role within product marketing. Her wealth of insights and best practices helped me quickly stand up and refine our PMM team processes, and gave me the framework I needed to build the most important bridges across our organization. She was an invaluable sounding board and coach as I built my confidence as a leader. I'm so grateful to have worked with her! Carley Stugelmayer Director of Product Marketing I had the pleasure to work with Yi Lin as one of her career coaching clients. Yi Lin was so helpful throughout the process - her communication was great, she was very empathetic to my specific career journey and she gave really great insights throughout the entire process. Working with Yi Lin, I was able to find a job within 3 months. Also, job searching is never easy, and I felt that her guidance helped to make the process a little less daunting. I have recommended her to friends and would certainly work with her again in the future. Carrie Silver Social Media Manager "I decided to work with Yi Lin after following her and getting significant value from her content on LinkedIn. This turned out to be one of the best decisions I have made for my career, as I landed my dream role I am super excited about, within 2.5 months after working with her, even in a tough job market! What I loved about working with Yi Lin is that her materials and instructions were value packed, straight to the point with zero fluff. This helped me articulate the value I brought and tell a cohesive story. It also ensured I focused on the most impactful activities in the job search process - allowing me to be efficient and conserve energy. One unique element of the program is that Yi Lin also has a supportive private community that provided an opportunity to connect with and learn alongside other talented individuals at all levels of seniority. And to top it off Yi Lin holds incredible group coaching sessions on a regular basis which supported me both with my job search and as a marketer. Some of the workshops she hosted include AI in product marketing, positioning/messaging, GTM strategies, to name a few. All in all, I received significantly more value than the investment, and the ROI is well worth it. Having worked with other coaches, I will say her coaching is far more valuable than standard programs which would not offer you the opportunity to refine your skills in such a way and learn with industry peers. I 100% recommend working with her if you need a helpful, empathetic guide along your job search and growth journey!" Cecilia Makinde Marketing Programs Manager, GTM Before I connected with Yi Lin, I felt overwhelmed by the prospect of my next job search. I knew I wanted a new challenge, but I wasn't sure where to start. Yi helped me gain clarity through insightful coaching sessions, asking powerful questions that helped me define my ideal role and career goals. Her one-on-one approach felt personalized and supportive, like having a cheerleader in my corner. She asked insightful questions about prior products that helped me completely revamp my resume, highlighting my strengths and achievements in a way that resonated with recruiters and hiring managers. She's also cracked the code for writing cover letters that land interviews; she helped me craft compelling narratives that showcased my unique value proposition. Yi Lin's library of resources and templates made my search process smoother and less daunting. The connections I made with other product marketing professionals in her community allowed me to build a valuable network that continues to offer support and advice as I prepare to dive into a new role. I am grateful to Yi for empowering me to take control of my career and navigate the journey with clarity and confidence. She was a game-changer for me, and I can't recommend her services highly enough. Christine Moore Director of Product Marketing, Forj "I chose to work with Yi Lin because of her sheer knowledge in the field as well as her genuine desire to help her clients work towards landing their dream roles. Despite it being a tough time in the job market, Yi Lin never once doubted that I would find a great role, which truly helped me maintain my confidenc e and calm as I continued my job search. With her help, I have been able to land a great role and I am truly excited to continue working with Yi Lin moving forward as I progress in my journey." Deepa Pillalamarri Customer Enablement Specialist As someone who has been managed and coached by Yi Lin, I’ve experienced first-hand her genuine commitment to my growth and transformation. Yi Lin hired me while at Teachable, and she has since been my biggest advocate, providing me with strategic expertise and coaching through complex situations and tasks. As a result, I continued seeking advice from her when she became a full-time coach. As a coach, Yi Lin masterfully blends clear communication, refreshing transparency, highly specific advice, and a positive mindset. After every session, I can better see the bigger picture, walk away with clear next steps, and--not to be underestimated--benefit from much-needed emotional guidance. In my view, Yi Lin’s effectiveness as a coach derives from a truly unique point of view informed firstly by her background as a career pivoter, not only once, but multiple times, which provides her with a deep well of empathy for people of diverse backgrounds who often experience myriad challenges on their journey; and secondly, her varied interests and backgrounds as an artist, consultant, and someone who has lived in many places, all of which make her keenly observant of people’s specific needs and superpowers. If you want to grow in your PMM career, I can’t recommend her highly enough, no matter your background. Don Atkins Product Marketing Manager Yi Lin’s coaching program transformed my job search. Her expert guidance taught me effective methods to focus my efforts for maximum impact. Working closely with Yi Lin on interview techniques was invaluable. Unlike other resources that simply give you questions and example answers, Yi Lin took the time to work through questions with me and helped me to understand how my experience could translate into answers that showcased how I was the best candidate for the role. This totally changed the game for me when interviewing. Thank you, Yi Lin, for equipping me to succeed! Gwen Kessinger Senior Product Marketing Manager Harry Dhaliwal Product Marketing Manager More specifically, I started working with Yi Lin after a layoff— she provided me with instant relief from our very first call. It was her expert understanding of the field and concrete strategy that helped to lift some of the weight off of my shoulders. I credit the ease with which I was able to land a new role that I love— within the time frame I set out for myself— to her coaching. She helped me identify my strengths and impactful stories to focus on in interviews, gave me feedback on my materials, created a supportive community of tech folks, and is my most trusted advisor. In fact, I have enrolled to work with her again as I enter a new phase as a product marketer. I highly recommend working with Yi Lin in any stage of your career. Attention anyone looking for expert support in their tech career: Like many others, I first came across Yi Lin's content on LinkedIn and noticed her name circulating as an influential voice in tech and product marketing. As I considered reaching out, I remember being uncertain of the level of support I would receive from a tech career coach -- would this be similar to prior job placement services that were too general to be useful to me? Absolutely not. As someone who has now completed a full coaching cycle and various workshops with Yi Lin I am 100% sure I made the right decision to schedule that initial call with her. Jordan Adler Product Marketing Manager, KickUp I am thrilled to share my experience working with Yi Lin - as her guidance played an instrumental role in helping me secure a coveted Product Marketing Director role that aligned perfectly with my goals. The journey was challenging, but the payoff was worth every effort invested. My objective was to transition from an enterprise setting to a startup. However, given the tough job market, I found myself facing a lot of rejections despite my experience. The turning point came with Yi Lin’s guidance on targeting only companies that fit my background and domain. Then, using her PSAR frameworks and highly personalized messaging house, my value was able to shine and I was able to stand out. Additionally, her program and community also allowed me to transform into a better product marketer. The exposure to diverse product marketing perspectives allowed me to improve my strategic thinking and point of view - an unexpected but welcomed outcome of this journey. The comprehensive support I received—from group meetings and guest speakers to practice interviews—was pivotal in preparing me for the challenges of my new role. I express my deepest gratitude to Yi Lin and her client community for their unwavering support, invaluable tips, and encouragement throughout this journey. Job searching can be isolating, but with this team, I never felt alone. Josh Porter Director of Product Marketing, Kore AI Yi Lin and I worked together when I was searching for my latest role and I would and have recommended her to anyone in the hunt who'd like an expert set of PMM eyes to help give them a leg up on the competition. I'm a very seasoned PMM leader, but she is a framework master and was instrumental in helping me clarify what I was trying to say. She was pivotal in taking my work from good to great and my investment in working with her has definitely already proven to have a positive ROI. Kelsey Kamp Director of Product Marketing, Marin Software TESTIMONIALS ​ My Clients Say

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