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PMM Launch Accelerator Program Preview

Launch your career in product marketing confidently

Move past the theory and start learning by doing. Get the real-world experience you need to successfully land your first role in product marketing.



(Save 12% when you sign up by Sept 1)

*(Only 20 seats available)

A 7-week immersive, apprentice-style cohort program for aspiring product marketers


Taught by real Product Marketing leaders who have been where you are.

Yi Lin Pei

Founder of

#1 career coach for product marketers, 3x PMM leader, and startup advisor. Switched from consulting to product marketing.

“Yi Lin impressed me with her experience in product marketing and empathy for her clients. Thanks to her coaching, I landed my dream job in an industry I’m truly passionate about. If you are looking to pivot into product marketing, I definitely recommend Yi Lin!“ 

- Qian Huang Bowler

Pivoted from CPG marketing to Sr Product Marketing Manager at Amazon.

Olivine Marketing

Olivine is the premier product marketing agency for B2B SaaS companies. From developer tools to health tech, AI, and more, Olivine has worked with companies from early-stage to IPO across nearly every SaaS vertical.

In collaboration with:

Co-Founder and VP of Product Marketing

Raechel Lambert

Co-instructor. 3x Startup Founder, ex-Intercom. Positioning/messaging expert. Switched from finance to product marketing.

Director of Product Marketing

Arielle Shnaidman

Co-instructor. Executive Coach for CEOs and Founders. 3x startup PMM. Switched from content marketing to product marketing.

Olivine Logo

"Olivine helped us identify and align on our most important customer personas.  With their user-friendly frameworks, we've established a solid foundation for our messaging work."

Alison Gonzalez
Head of Partner & Product Marketing at Mercury

If you are struggling to break into product marketing, you’re not alone. As career switchers ourselves (and having collectively helped 200+ others do the same), we know firsthand that learning theory and getting certifications on their own don’t work.


What does work is learning by doing through the application of key concepts. The Product Marketing Launch Accelerator is a first-of-its-kind apprentice-style program where you get the theory and the experience. You will get matched with a startup to immediately apply what you’ve learned in a supportive environment and refine your craft.

Through this program, we will help you go...


→ Unsure about how to break into product marketing


→ Understanding the exact process to break into product marketing and the essential skills required


→ Lacking real-world, practical knowledge of product marketing


→ Mastering product marketing fundamentals in a real setting and understanding what’s important in the trenches


→ Falling victim to the chicken-and-egg problem with no direct experience


→ Building real projects you can speak to by working directly with a company

Week 1

Getting hired as a Product Marketer

  • Key skills required in product marketing

  • The PMM interview process

  • Common paths to product marketing

  • How to get hired in 2023

  • Apprentice/Company get matched

Program Summary

Who this program is for

Mid-level, high achieving professionals with 3+ years of professional experience in another field such as content marketing, consulting, growth marketing, ops and more.

What participants will gain

Practical product marketing knowledge and experience through applied learning and skill building with a real project sponsored by a company.

Live, Cohort-Based Learning

Learn from expert instructors on the most important product marketing skills to master.

Real Client Capstone Projects

Collaborate with a real startup and see your work contribute to their strategic initiatives.

Live Office Hours and Community Support

Get personalized feedback on your work and gain insights from industry experts.

Job Placement Assistance

Gain access to potential job opportunities, increasing your chances of getting hired 

Key Program Components

What’s covered in this program

Week 2

Research, Insights and Jobs to be Done

  • The importance of research

  • Types of product marketing research 

  • How to conduct research

  • Research case studies 

  • Company project assignment part  1

Week 3

Live Office Hours

Provide apprentices with the opportunity to work on the assignment, and get live feedback

Week 4

Positioning and messaging

  • Segmentation, targeting, and positioning 

  • Key positioning principles 

  • Practical positioning framework

  • Messaging best practices 

  • Case studies walkthrough

  • Company project assignment part 2

Week 5

Outbound product marketing

(GTM and enablement)

  • How positioning/messaging powers organizational alignment 

  • GTM process and key launch components 

  • Sales enablement overview 

  • B2B vs. B2C outbound product marketing

  • Case studies walkthrough

  • Company project assignment part 3

Week 7

DEMO Day and Course Wrap Up

  • Demo Day for projects with sponsoring companies (including awards ceremony for best projects)

  • Next steps on how to get hired 

  • Course wrap up

What our clients say about us

Yi Lin's coaching helped me land a role in my dream field as a PMM (even when the job market was so difficult). After my job search, I decided to continue working with Yi Lin in my new role. Because I value her insights, and also because I truly enjoy this meaningful coaching relationship with Yi Lin"

Peggy Pan

Sr Product Marketing Manager at Uscreen

"Olivine helped us identify and align on our most important customer personas. These personas have come to life across product, sales, marketing, customer support, and more. With their user-friendly frameworks, we've established a solid foundation for our messaging work."

Alison Gonzalez

Head of Partner & Product Marketing at Mercury

"Thanks to working with Yi Lin, I was able to land a Senior PMM position, with a rise in salary, at my first choice opportunity. What I enjoyed most about working with Yi Lin was that she was always willing to go above and beyond. Without her help, I would have not been able to land such a great role so quickly."

Simeon Atkins

Sr Product Marketing Manager at Mention Me

“The workshops were very interactive and the team was really engaged. The entire team appreciated the real-world applicability of the concepts and walked away with tangible tools they can use in their day-to-day. If anything, we just didn't have enough time to devote to the awesome content and the topics that were presented.”

Jessica Scrimale

Group Product Marketing Manager at LinkedIn

"I'm so grateful to have met Yi Lin. She really helped me understand the space, provided insights on the right companies to target, and held my hand through it all. With her help and support, I finally landed my dream role! She is honest and dedicated and will be your best friend through your journey!"

Surbhi Gupta

Product Marketing Manager at Avalara

“The Olivine team played a crucial role in helping us craft and launch a new brand and website. Despite entering a competitive market, we were able to identify our unique value proposition as a brand and product, and clearly reflect that positioning in our overall marketing strategy. Olivine has been creative, thoughtful, and nimble throughout our partnership.”

Tatiana Morozova

Director of Marketing at ServiceNow

"I wanted to make the transition to a product marketing role and decided to work with Yi Lin because of her deep knowledge of both the tech industry and the product marketing role. There was no part of the process where I felt unsure because Yi Lin provided support and guidance every step of the way. She broke down exactly what to expect and how to best approach each stage of the interview process. I’d recommend Yi Lin to anyone looking to transition into product marketing or seeking additional career support and guidance!"

Maryann Akinboyewa

Senior Product Marketing Manager at Hubspot

"At Kustomer, we had some big goals to hit and a smaller pool of resources to help reach them. We needed smart, experienced, and flexible Product Marketers in a hurry. Olivine was there and ready to jump on board to immediately contribute - sales decks, updated battlecards,  webinar slides, launch strategies, and more. They became an immediate extension of the team and allowed us to not just hit, but surpass our goals.”

Jennie Park

Senior Product Marketing Manager at Kustomer

  • Absolutely! The program is designed specifically for people who want to break into product marketing. Generally, we expect you to have 3-10 years of prior experience in an adjacent field, such as consulting, sales, product management, content or growth marketing, strategy, ops, and more. Even if you are unsure whether this program is a fit, apply anyway! We will respond to each application. 

  • Yes! However, this program is much more than a certification program. It focuses on the practical application of product marketing principles and builds your portfolio with real-world projects and experiences—which are the most important things valued by employers.

  • We believe the best way to learn product marketing is through real-world experience, so there are no prerequisites. Having said that, one of the most important product marketing skills is positioning and messaging. We encourage you to complete Olivine’s FREE B2B Positioning and Messaging course before beginning this program. In addition, please read this Job Search Guide provided by Yi Lin.

  • This program contains essential information you need to be career-pivot-ready but is more of a core skills-building program. However, once you take this course and are ready for job searching, we also recommend Yi Lin’s personalized 1-1 interview coaching program to get even more customized support to help you land your next role successfully.

  • You will be better positioned to secure a full-time job in product marketing by the end of this program. However, since this is not a recruiting program, there are no guarantees of placement.

  • Absolutely! All sessions will be recorded for playback on demand. However, to get the most out of this program, we ask that you attend at least 50% of all sessions.

  • You will be asked to fill out a preference survey when you sign up and will be paired with a startup that aligns with your preferences as closely as possible.


Don't miss this opportunity to launch your product marketing career.

Week 6

Live Office Hours

Provide apprentices with the opportunity to work on the assignment, and get live feedback

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