At Courageous Careers, I help ambitious PMMs land and thrive in their dream jobs, and help PMM leaders turn chaos into clarity, strategy, and results. Product Marketing Coaching and Advising Land the right role. Onboard with confidence. Thrive in your career. Courageous Careers helps ambitious product marketers and emerging PMM leaders navigate job search, onboarding, and growth through a mix of 1:1 coaching, group program, and practical systems. Book a Free Consult See Services As heard on : Recognitions: Hi, I’m Yi Lin Pei, 3x PMM leader, mom of two, and founder of Courageous Careers. Product marketing demands clarity, strategy, and influence, yet most PMMs are left guessing, juggling unclear expectations and contradictory advice. If you’re here, you might be facing one of these challenges: You’ve stepped into a new PMM or leadership role , and imposter syndrome is creeping in. You’re leading a team and want to uplevel your team performance, drive meaningful impact, and successfully tackle high-stakes projects in an ever-changing environment. You’re in a competitive job market and struggling to stand out and land the right role. Sound familiar? You’re not alone, and you’re in the right place. I’ve helped 200+ product marketers and dozens of leaders reach their career goals and drive business impact with all the confidence and none of the burnout. So, let’s get you unstuck and moving forward. I’ve supported 200+ clients at companies including: Ebun Onagoruwa Senior Vice President of Brand & Product Marketing “As a product marketing leader stepping into a new org, I was looking for a trusted thought partner, someone who could challenge my thinking . Yi Lin was exactly that. She’s a steady, strategic presence with sharp instincts and no patience for fluff, equally effective in navigating org design, go-to-market strategy, launch excellence, and the day-to-day realities of leading a large team. She brought valuable frameworks, and as a respected voice in the broader product marketing community, her published work gave me a helpful external lens to pressure-test our approach. Yi Lin is incredibly responsive, curious, a natural problem-solver, and always willing to help. What sets her apart is her ability to cut through noise, surface core issues quickly, and offer practical, high-leverage advice grounded in real-world experience. Her input helped me move faster and lead with greater clarity. I highly recommend working with Yi Lin." Here is how I can help: 1-1 Coaching Services Get the most personalized support at every critical stage of your PMM journey. Best for: PMMs at all career stages Explore the program that fits you best: Land Your Dream Job Ace Your New Job Thrive in Your Career Group Job Search Program Land your dream job without the 1:1 price tag. This course combines a proven job search system, monthly group coaching, and a vibrant community. Best for: New & mid-career PMMs Learn More Advising and Consulting Get 1:1 strategic advising, team training, or embedded fractional support to scale your team’s impact. Best for: Heads of product marketing and marketing leaders Learn More What clients say about working with me: Angie Ennamorato Product Marketing Manager, Deepki Going from a team of product marketers to a tech startup’s first dedicated PMM role was a big transition for me. I knew I needed help in my new role from someone who had done something similar to navigate my role successfully. Yi Lin brought in amazing qualities as a coach—perspective, wisdom, and empathy (to name a few)—that propelled me to a new phase of my career and job where I felt empowered to tackle opportunities and challenges. I would strongly recommend her to other product marketers who want to learn how to grow in their PMM careers, harnessing the value of their experience in a new environment. Maryann Akinboyewa Principal Product Marketing Manager, Hubspot Yi Lin provided support and guidance every step of my job search journey. She broke down exactly what to expect and how to best approach each stage of the interview process. There is no fluff with Yi Lin as she offered practical career advice that can be implemented immediately. Yiwen Xu Staff Product Marketing Manager, Docker With Yi Lin's program, I went from not receiving any interviews to finally reaching the hiring manager rounds and final rounds and eventually securing my dream role as Staff Product Marketing Manager. I highly recommend enrolling in her program. You won’t regret it! Robin Yee Product Marketing Manager, SafeSend As an underdog in this competitive market, I needed a coach who truly understood product marketing inside and out, and Yi Lin was that and more. She helped me sharpen my positioning, refine my storytelling, and target the right opportunities, ultimately leading to my job offer in just three months . But beyond strategy, she believed in me when I was in doubt, pushing me to show up with confidence. What differentiates her is her world-class product marketing knowledge, and her unmatched ability to break down what actually works in today’s job market. I came out of this experience not just with a new role, but as a stronger PMM. If you get the chance to learn from Yi Lin, take it. You won’t find a better mentor or coach. Raniz Bordoloi Product Marketing Manager, Go1 As a high achiever, I used to think career growth followed an obvious, linear path: get promoted, land a higher-paying job. While those are valid goals, I realized I needed more than external success. I wanted a career that felt truly fulfilling. That’s when I sought out Yi Lin for leadership coaching. Through many insightful sessions, Yi Lin helped me gain real career clarity. I went from feeling unmotivated to discovering a direction that energizes me , one that aligns with my strengths, values, and professional goals. Beyond finding this clarity, she also guided me to excel in key areas of product marketing and set me up for success in my role with greater confidence. I couldn’t be more grateful for her coaching! Peter Nakamura Sr Product Marketing Manager, Achievers Yi Lin has been a fantastic career coach and resource for me over the past year. Her depth of experience in the Product Marketing space allows her to quickly identify areas of opportunity and growth. Our work has been primarily focused on advancing my career as a PMM and she's helped me uncover new ways of thinking and approaching my career development. Yi Lin is kind and thoughtful while also being direct with her recommendations which is a rare combination! Her PMM community has also been a game changer as I get to learn about the latest in the space and connect with other brilliant PMMs. Angelica Navarro Product Marketing Manager, Scorpion In Yi Lin's program, I got a wealth of incredible resources to help me interview well, ask the right questions, and ace interview assignments. With hard work and help from Yi Lin, I landed a role that feels like the RIGHT role for me and is also a bump in title! Yi Lin and her community of fellow PMMs were there for me through every step of my journey. I felt seen, heard, and supported—on the days when I was feeling not-so-great, I never felt alone. I can't recommend her program enough! Stephanie Watshon Product Marketing Manager, Deloitte Yi Lin is an incredible career coach. She can help you identify your dream job, apply and interview for it, and then coach and develop yourself professionally once you’ve landed it. Her clients have the opportunity to collaborate and network with each other, and she’s built a strong and supportive PMM community around her business. With Yi Lin’s program, I accepted an offer within only one month of job hunting. I couldn’t recommend working with her more! Carley (Bohnen) Stugelmayer Director of Product Marketing, A-Lign Yi Lin was instrumental in my transition from an individual contributor to a director role in product marketing. Her deep expertise helped me not only refine our PMM processes, covering product launches, positioning, and messaging, but also build the critical cross-functional relationships needed to drive impact at the director level. After working with her, I feel more confident tackling high-stakes decisions and have greater clarity on my long-term career path. I’m incredibly grateful for her guidance! Allison Sands Sr Product Marketing Manager, Personio Working with Yi Lin flipped the script on how I approached my career. I went from feeling reactive to intentional. I felt confident and truly in control. She provided pragmatic frameworks that made everything seem more achievable, which gave me the confidence in my ability to lead, make strategic decisions, advocate for myself – and actually enjoy the process. What sets Yi Lin apart is that she’s not just an expert in product marketing—she’s actively shaping its future. She challenges conventional thinking, pushes you outside your comfort zone, and helps you see opportunities where you might have only seen obstacles. Brandon Hatter Director of Product Marketing, Weavix Yi Lin's expertise in navigating an incredibly competitive PMM job market was invaluable in my job search. Her feedback and advice is direct, but kind and was exactly what I needed to progress in interviews and truly differentiate myself amongst a sea of PMM talent. Additionally, the Courageous Careers community she has built is an amazing group of people who are eager and willing to share their time, insights, support, and connections to help one another. Working with Yi Lin was easily of the best decisions I have made and I highly recommend her to any PMM looking to take the next step in their career! Klarissa Djajalie Product Marketing Manager, UserCentric I was landing screening interviews but wasn't advancing so I joined Yi Lin's Program, and I am so glad I did! The program really helps you rethink your experience and work on your messaging and positioning for yourself, and the community is truly one of the most supportive and motivating communities of PMMs and aspiring PMMs out there. I've since landed an offer and I couldn't thank Yi Lin and the community enough for the support in the job search process and helping me find my confidence again. Khuslen Khosbayar Associate Product Marketing Manager, Kong Yi Lin's program has been an incredibly enriching experience for me. Though I initially entered the program hoping to land my next role (which I did!), I quickly realized that this program offered much more than just the promise of a new position , thanks to the carefully designed workshops, along with the active community she fostered. Going into my new role, I will keep in touch with the fantastic people I've met in the community! Thank you, Yi Lin, for fostering such a supportive and active community through your awesome program! Heather Ryan Director of Product Marketing, Workiva I was a multi-time founding PMM looking to transition out of startups and into a later-stage company. Four months after joining the PMM Job Search System, I landed an incredible IC Director role at a public company. Yi Lin’s program was a true turning point. I had already worked with several coaches, but none came close to the depth, clarity, and actionable guidance offered in the PMM Job Search System. It covers every step of the job search with a level of thoroughness that’s unmatched. The job market has changed, and so has the way we apply. If you’re looking for a clear roadmap to getting offers, growing within a supportive community, and making a meaningful leap in your PMM career, this is the real deal. I’ve already recommended it to several friends! Peggy Pan Head of Product Marketing, Uscreen Yi Lin helped me land a role in my dream field (even when the job market was so difficult). After my job search, I decided to continue working with Yi Lin in my new role to help me onboard. Because I value her insights, and also because I truly enjoy this meaningful coaching relationship with Yi Lin. See 70 more rave reviews on LinkedIn (Recommendations Section) Integrated and holistic I blend product marketing, strategy consulting, design thinking, and life coaching to support the whole person, not just the surface problem. Career challenges are rarely isolated, so I use an integrated, flexible toolkit to meet each client where they are. This approach comes from my own nonlinear path as an engineering consultant, marketer, founder, and coach. Real-world experience and results From B2B to B2C, PLG to sales-led, startups to global orgs, I’ve led, launched, and advised PMMs across it all. I’ve built teams, shaped positioning, and coached 200+ PMMs and leaders to thrive in their careers. I know it works because I have seen it work everywhere. Built for underdogs As an immigrant, career switcher, woman of color, and mom, I know what it’s like to lead without a map. I went from no PMM experience to Director in under three years , and now I help others do the same. Clients trust me not just for strategy, but because I get what it takes to rise up against odds. If you’re ready to turn uncertainty into results, for yourself or your team, I’d love to help. Learn More About Me What makes my approach different? Select places I've worked at: Reach your career goals with confidence and clarity. Book a Free Consult

5 days ago 8 min Best of Product Marketing Career Advice Hello, and welcome to the Courageous Careers newsletter, read by 4,000+ professionals looking to land, grow, and thrive in their dream... Jul 31 6 min How Susan Went From Being Laid Off to Landing a Senior Product Marketing Manager Job in 5 Weeks! Susan Liu is a client who enrolled in my Job Search Membership Program. When we met, she was trying to overcome the final round of... Jul 31 6 min How to Use Product Marketing to Drive Growth Hello, and welcome to the Courageous Careers newsletter, read by 4,000 professionals looking to land, grow, and thrive in their dream... Jun 14 7 min How to Align Product Marketing Strategy with the Business Stage Today, I will share my framework for building a strong product marketing strategy - the foundation you need to up-level as a product... Apr 18 5 min The 3-Step Product Marketing Strategy Framework Effective PMM strategies require an organic flywheel to work together. A strong process like this creates a feedback loop with one step fee Mar 8 6 min Accelerate Your Product Marketing Career by Building Your Career Team Welcome to my newsletter! And Happy International Women’s Day! 🦸 You should have four different types of people in your career: mentors,... Feb 12 3 min Why I Decided to Rebrand Three years ago, a LinkedIn post changed the trajectory of my life. At the height of COVID, I saw many of my friends getting laid off. I... Jan 13 6 min The Ultimate 30-60-90 day Playbook for Product Marketers The first 90 days on a new job is usually the most critical and challenging period in your professional career - the actions you take (or... Dec 17, 2023 5 min Four Steps to Acing Product Marketing Assignments Before we dive into the content today, I want to note that this newsletter is part of a four-part series on the entire job search... Nov 17, 2023 9 min How to ace product marketing interviews Imagine you have gone through the hard work of ​landing your product marketing interview​ by identifying your targeting, creating a... Oct 26, 2023 6 min How to land more product marketing interviews 2023’s job market has been very challenging, to say the least. With ​240,000 layoffs in tech this year​, the market is the most... Sep 14, 2023 4 min 15 Differences between Good PMMs and Great PMMs (and How to Become One) In my view, certain distinct qualities set these top PMMs apart from their good counterparts. 1 2 COURAGEOUS CAREERS NEWSLETTER Accelerate your job search and career growth Join 4,200+ high-achieving professionals in product marketing. Get in-depth and actionable tips delivered straight to your inbox monthly.

​ ​ Going from a team of product marketers to be the first dedicated PMM for a tech startup was a big transition for me. I knew I needed help from someone who had done something similar to navigate my role successfully. Yi Lin brought in amazing qualities as a coach—perspective, wisdom, and empathy (to name a few)—that propelled me to a new phase of my career and job where I felt empowered to tackle opportunities and challenges . I would strongly recommend her to other product marketers who want to learn how to grow in their PMM careers, harnessing the value of their experience in a new environment. Angelea Ennamorato Product Marketing Lead I had the pleasure to work with Yi Lin as one of her career coaching clients. Yi Lin was so helpful throughout the process - her communication was great, she was very empathetic to my specific career journey and she gave really great insights throughout the entire process. Working with Yi Lin, I was able to find a job within 3 months. Also, job searching is never easy, and I felt that her guidance helped to make the process a little less daunting. I have recommended her to friends and would certainly work with her again in the future. Carrie Silver Social Media Manager "I decided to work with Yi Lin after following her and getting significant value from her content on LinkedIn. This turned out to be one of the best decisions I have made for my career, as I landed my dream role I am super excited about, within 2.5 months after working with her, even in a tough job market! What I loved about working with Yi Lin is that her materials and instructions were value packed, straight to the point with zero fluff. This helped me articulate the value I brought and tell a cohesive story. It also ensured I focused on the most impactful activities in the job search process - allowing me to be efficient and conserve energy. One unique element of the program is that Yi Lin also has a supportive private community that provided an opportunity to connect with and learn alongside other talented individuals at all levels of seniority. And to top it off Yi Lin holds incredible group coaching sessions on a regular basis which supported me both with my job search and as a marketer. Some of the workshops she hosted include AI in product marketing, positioning/messaging, GTM strategies, to name a few. All in all, I received significantly more value than the investment, and the ROI is well worth it. Having worked with other coaches, I will say her coaching is far more valuable than standard programs which would not offer you the opportunity to refine your skills in such a way and learn with industry peers. I 100% recommend working with her if you need a helpful, empathetic guide along your job search and growth journey!" Cecilia Makinde Marketing Programs Manager, GTM Before I connected with Yi Lin, I felt overwhelmed by the prospect of my next job search. I knew I wanted a new challenge, but I wasn't sure where to start. Yi helped me gain clarity through insightful coaching sessions, asking powerful questions that helped me define my ideal role and career goals. Her one-on-one approach felt personalized and supportive, like having a cheerleader in my corner. She asked insightful questions about prior products that helped me completely revamp my resume, highlighting my strengths and achievements in a way that resonated with recruiters and hiring managers. She's also cracked the code for writing cover letters that land interviews; she helped me craft compelling narratives that showcased my unique value proposition. Yi Lin's library of resources and templates made my search process smoother and less daunting. The connections I made with other product marketing professionals in her community allowed me to build a valuable network that continues to offer support and advice as I prepare to dive into a new role. I am grateful to Yi for empowering me to take control of my career and navigate the journey with clarity and confidence. She was a game-changer for me, and I can't recommend her services highly enough. Christine Moore Director of Product Marketing "I chose to work with Yi Lin because of her sheer knowledge in the field as well as her genuine desire to help her clients work towards landing their dream roles. Despite it being a tough time in the job market, Yi Lin never once doubted that I would find a great role, which truly helped me maintain my confidenc e and calm as I continued my job search. With her help, I have been able to land a great role and I am truly excited to continue working with Yi Lin moving forward as I progress in my journey." Deepa Pillalamarri Customer Enablement Specialist As someone who has been managed and coached by Yi Lin, I’ve experienced first-hand her genuine commitment to my growth and transformation. Yi Lin hired me while at Teachable, and she has since been my biggest advocate, providing me with strategic expertise and coaching through complex situations and tasks. As a result, I continued seeking advice from her when she became a full-time coach. As a coach, Yi Lin masterfully blends clear communication, refreshing transparency, highly specific advice, and a positive mindset. After every session, I can better see the bigger picture, walk away with clear next steps, and--not to be underestimated--benefit from much-needed emotional guidance. In my view, Yi Lin’s effectiveness as a coach derives from a truly unique point of view informed firstly by her background as a career pivoter, not only once, but multiple times, which provides her with a deep well of empathy for people of diverse backgrounds who often experience myriad challenges on their journey; and secondly, her varied interests and backgrounds as an artist, consultant, and someone who has lived in many places, all of which make her keenly observant of people’s specific needs and superpowers. If you want to grow in your PMM career, I can’t recommend her highly enough, no matter your background. Don Atkins Product Marketing Manager Yi Lin’s coaching program transformed my job search. Her expert guidance taught me effective methods to focus my efforts for maximum impact. Working closely with Yi Lin on interview techniques was invaluable. Unlike other resources that simply give you questions and example answers, Yi Lin took the time to work through questions with me and helped me to understand how my experience could translate into answers that showcased how I was the best candidate for the role. This totally changed the game for me when interviewing. Thank you, Yi Lin, for equipping me to succeed! Gwen Kessinger Senior Product Marketing Manager Harry Dhaliwal Product Marketing Manager Attention anyone looking for expert support in their tech career: Like many others, I first came across Yi Lin's content on LinkedIn and noticed her name circulating as an influential voice in tech and product marketing. As I considered reaching out, I remember being uncertain of the level of support I would receive from a tech career coach -- would this be similar to prior job placement services that were too general to be useful to me? Absolutely not. As someone who has now completed a full coaching cycle and various workshops with Yi Lin I am 100% sure I made the right decision to schedule that initial call with her. More specifically, I started working with Yi Lin after a layoff— she provided me with instant relief from our very first call. It was her expert understanding of the field and concrete strategy that helped to lift some of the weight off of my shoulders. I credit the ease with which I was able to land a new role that I love— within the time frame I set out for myself— to her coaching. She helped me identify my strengths and impactful stories to focus on in interviews, gave me feedback on my materials, created a supportive community of tech folks, and is my most trusted advisor. In fact, I have enrolled to work with her again as I enter a new phase as a product marketer. I highly recommend working with Yi Lin in any stage of your career. Jordan Adler Product Marketing Manager I am thrilled to share my experience working with Yi Lin - as her guidance played an instrumental role in helping me secure a coveted Product Marketing Director role that aligned perfectly with my goals. The journey was challenging, but the payoff was worth every effort invested. My objective was to transition from an enterprise setting to a startup. However, given the tough job market, I found myself facing a lot of rejections despite my experience. The turning point came with Yi Lin’s guidance on targeting only companies that fit my background and domain. Then, using her PSAR frameworks and highly personalized messaging house, my value was able to shine and I was able to stand out. Additionally, her program and community also allowed me to transform into a better product marketer. The exposure to diverse product marketing perspectives allowed me to improve my strategic thinking and point of view - an unexpected but welcomed outcome of this journey. The comprehensive support I received—from group meetings and guest speakers to practice interviews—was pivotal in preparing me for the challenges of my new role. I express my deepest gratitude to Yi Lin and her client community for their unwavering support, invaluable tips, and encouragement throughout this journey. Job searching can be isolating, but with this team, I never felt alone. Josh Porter Director of Product Marketing Yi Lin and I worked together when I was searching for my latest role and I would and have recommended her to anyone in the hunt who'd like an expert set of PMM eyes to help give them a leg up on the competition. I'm a very seasoned PMM leader, but she is a framework master and was instrumental in helping me clarify what I was trying to say. She was pivotal in taking my work from good to great and my investment in working with her has definitely already proven to have a positive ROI. Kelsey Kamp Director of Product Marketing TESTIMONIALS ​ My Clients Say