Transform your product marketing career with specialized leadership coaching. Gain the confidence and strategic PMM skills to excel in your dream role, earn deserved promotions, and thrive as a leader. Available in 1:1 formats to take you from stuck to unstoppable. Thrive: 1-1 Leadership Coaching for Product Marketers Turn strong performance into visible, next-level leadership Bespoke 1-1 leadership coaching for experienced product marketers who want to move beyond execution, expand their influence, and position themselves clearly for their next promotion or scope of responsibility. Book a Discovery Call Trusted by PMMs and PMM leaders at companies including: Allison Sands Sr Product Marketing Manager, Personio “Working with Yi Lin flipped the script on how I approach my career. I went from feeling reactive to intentional. I felt confident and truly in control. She provided pragmatic frameworks that made everything seem more achievable, which gave me the confidence in my ability to lead, make strategic decisions, advocate for myself – and actually enjoy the process. What sets Yi Lin apart is that she’s not just an expert in product marketing. She’s actively shaping its future. She challenges conventional thinking, pushes you outside your comfort zone, and helps you see opportunities where you might have only seen obstacles. If you’re a PMM looking to grow as a leader, sharpen your thinking, and gain clarity on your career, I can’t recommend her enough." When strong PMMs start feeling capped You’re good at what you do. You deliver. You’re reliable. But something isn’t clicking. 🔴 You’re spending most of your time in execution, with little space for the strategic work that actually moves your career forward, or you’re underutilized and not being challenged at the right level. 🔴 Your impact isn’t fully recognized. Leadership values product marketing, but your contributions aren’t consistently connected to business outcomes, decision-making, or influence. 🔴 You’re navigating ambiguity without much guidance. Your manager may not fully understand PMM, leaving you to figure out expectations, prioritization, and tradeoffs on your own. 🔴 You keep delivering results, yet promotions or expanded scope don’t materialize. You see peers advance and can’t quite pinpoint what’s holding you back. Over time, this leads to frustration, stagnation, and second-guessing. But the cost of staying stuck here isn’t just frustration - it’s slower progression, missed opportunities, and reduced earning potential. Hi, I'm Yi Lin. I know what it's like to feel stuck at this level, because I've lived it. I broke into product marketing as a career switcher, an immigrant, and a woman of color, without a traditional background or built-in advantages. Early in my career, I had to learn how to justify my work, earn credibility with leadership, and position myself as a strategic partner, often without clear guidance. Instead of waiting for things to change, I built my own system. One that helped me go from PMM newcomer to Director in under three years , lead high-impact initiatives, and operate with confidence at senior levels. Since then, I've coached dozens of product marketers and leaders through similar inflection points, helping them clarify their direction, expand their influence, and grow into roles that actually match their potential. That's exactly what we do in THRIVE. This isn't about learning more tactics. It's about becoming more effective, influential, and intentional as a leader. Depending on your goals and context, our work together may include clarifying your career direction and leadership narrative, shifting from execution to strategic thinking and prioritization, strengthening your executive presence and judgment, increasing visibility with key stakeholders, navigating promotions or leadership transitions, and framing your work in ways leadership actually understands and rewards. At the core, we focus on three outcomes: Get clarity , on direction, priorities, and tradeoffs Build confidence , in your voice, judgment, and leadership presence Expand influence, so your ideas land and your impact is visible Let's get you there. Success Stories Raniz Bordoloi Product Marketing Manager, Go1 As a high achiever, I used to think career growth followed an obvious, linear path: get promoted, land a higher-paying job. While those are valid goals, I realized I needed more than external success. I wanted a career that felt truly fulfilling. That’s when I sought out Yi Lin for leadership coaching. Through many insightful sessions, Yi Lin helped me gain real career clarity. I went from feeling unmotivated to discovering a direction that energizes me, one that aligns with my strengths, values, and professional goals. Beyond finding this clarity, she also guided me to excel in key areas of product marketing and set me up for success in my role with greater confidence. I couldn’t be more grateful for her coaching. If you’re looking for a coach who brings both strategic insight and deep personal support, I highly recommend working with Yi Lin!" Shannon Toe Product Marketing Manager, IBM I had the pleasure of being mentored by Yi Lin in her Thrive program. As the sole product marketer at my company, her advice and feedback was crucial in helping me excel in the role. Specifically, her guidance helped me shape my approach to product launches and go-to-market strategy. She has a wealth of knowledge to share and is truly a thought leader in the product marketing world. Thanks Yi Lin! Emily Highstreet Head of Marketing, RevenueRoll When I stepped into a Head of Marketing role at an early-stage startup, I was immediately tasked with owning positioning - something I knew was critical but didn’t have deep expertise in. I needed a thought partner to help me navigate this challenge, and a friend immediately pointed me to Yi Lin, calling her the best product marketer out there. From our first conversation, I knew I had found the right coach. Yi Lin was thoughtful, articulate, and introduced me to structured frameworks that helped me bring focus and clarity to the chaos of a fast-moving startup. Her guidance helped me bridge the product marketing knowledge gap, not just in execution but in building strategic cross-functional alignment. Working with Yi Lin has been like product marketing therapy - she’s not just an expert; she’s a true partner and support system. For anyone who is the only marketer in the organization or leading product marketing without a clear playbook, I can't recommend Yi Lin enough. Her coaching goes beyond instruction - she’s honest, supportive, and truly invested in your success. Carley (Bohnen) Stugelmayer Director of Product Marketing, A-Lign Yi Lin was instrumental in my transition from an individual contributor to a director role in product marketing. Her deep expertise helped me not only refine our PMM processes, covering product launches, positioning, and messaging, but also build the critical cross-functional relationships needed to drive impact at the director level. She provided structured frameworks that made complex challenges feel manageable and was an invaluable coach as I developed my leadership style. After working with her, I feel more confident tackling high-stakes decisions and have greater clarity on my long-term career path. I’m incredibly grateful for her guidance! Allison Sands Sr Product Marketing Manager, Personio Before working with Yi Lin, I was keeping up with the pace of my role – but it always felt like I was running on fumes, not truly thriving. I kept seeing Yi Lin’s name pop up in different conversations – her insights were always strategic, sharp and refreshingly practical. It felt like she was speaking to me, and I knew her coaching was exactly what I needed. Working with Yi Lin flipped the script on how I approach my career. I went from feeling reactive to intentional. I felt confident and truly in control. She provided pragmatic frameworks that made everything seem more achievable, which gave me the confidence in my ability to lead, make strategic decisions, advocate for myself – and actually enjoy the process. What sets Yi Lin apart is that she’s not just an expert in product marketing—she’s actively shaping its future. She challenges conventional thinking, pushes you outside your comfort zone, and helps you see opportunities where you might have only seen obstacles. If you’re a PMM looking to grow as a leader, sharpen your thinking, and gain clarity on your career, I can’t recommend her enough. Sara Miteva Senior Product Marketing Manager, Checkly I had the pleasure of being Yi Lin's leadership coaching client at a time that was crucial for my career growth. Through working with Yi Lin, I was able to get clear on my PMM career growth roadmap, identify my priority and craft an action plan that I was able to immediately put into action. Importantly, Yi Lin also had the right resources and answers to all of my questions and customized our coaching to fit the specific challenges I faced at each juncture - which was extremely valuable. I highly recommend Yi Lin's coaching if you are looking to level up and/or looking for more career clarity! Rita Chan Director of Product Marketing, Shiftboard Yi Lin has been an incredible career coach, guiding me through my journey in product marketing with both expertise and empathy. She has a special knack for asking the kind of thought-provoking questions that truly drive introspection and growth. Yi Lin helped me gain clarity on my ikigai - what I love, what I’m good at, and where I can add the most value. Her ability to help me connect my skills with my passions in a meaningful way has been transformative for my career direction and personal fulfillment. With her insightful approach, Yi Lin has helped me navigate career changes with clarity and confidence. I highly recommend Yi Lin for anyone looking to sharpen their career trajectory and find their professional purpose. Peter Nakamura Sr Manager, Product Marketing, Achievers Yi Lin has been a fantastic career coach and resource for me over the past year. Her depth of experience in the Product Marketing space allows her to quickly identify areas of opportunity and growth. Our work has been primarily focused on advancing my career as a PMM and she's helped me uncover new ways of thinking and approaching my career development. Yi Lin is kind and thoughtful while also being direct with her recommendations which is a rare combination! Her PMM community has also been a game changer as I get to learn about the latest in the space and connect with other brilliant PMMs. Don Atkins Senior Product Marketing Manager, Teachable As a coach, Yi Lin masterfully blends clear communication, refreshing transparency, highly specific advice, and a positive mindset. After every session, I can better see the bigger picture, walk away with clear next steps, and--not to be underestimated--benefit from much-needed emotional guidance. Yi Lin’s effectiveness as a coach derives from a truly unique point of view informed firstly by her background as a career pivoter, which provides her with a deep well of empathy for people of diverse backgrounds who often experience myriad challenges on their journey; and secondly, her varied interests and backgrounds as an artist, consultant, and someone who has lived in many places, all of which make her keenly observant of people’s specific needs and superpowers. I can’t recommend her highly enough, no matter your background. Find More on LinkedIn (Recommendations Section) Step 3: Ongoing Coaching Through regular 1:1 sessions, we work through real challenges as they arise, from PMM strategy and execution to leadership conversations and career decisions. 3 Step 2: Initial Strategy Session We define your leadership objectives and outline how we’ll work together to support them. 2 Step 1: Onboarding & Intake We start with a focused intake so I understand your background, role, and goals before our first session. 1 How the engagement works Support Between Sessions You’ll have async access via email or Slack, plus access to relevant resources, masterclasses, and a private PMM community. Clients invest in this because increasing leverage, visibility, and judgment compounds their career trajectory far more than working harder ever could. Retainers can be renewed on a month-to-month basis after the initial three-month period, with different levels of ongoing support available. Two (2) 1:1 coaching sessions per month Structured onboarding framework adapted to your role and context Ongoing async support between sessions Access to a dedicated resources hub Access to peer learning and connections Investment: $1,250 per month (minimum of 3 months) Schedule a Discovery Call Program details & investment FAQs Who is THRIVE for? THRIVE is designed for mid-to-senior PMMs and leaders who are ready to move from strong execution into strategic leadership. Most clients are at the Senior PMM to Director level. How is THRIVE different from generic leadership coaching? Most leadership programs are broad and role-agnostic. THRIVE is built specifically for product marketers. You’ll get leadership coaching grounded in real PMM work—positioning, GTM, stakeholder influence, and decision-making—not abstract management theory. Will this help me get promoted or expand my scope? THRIVE focuses on helping you create real impact in your current role, so you’re clearly positioned for the next step—whether that’s promotion, expanded responsibility, or a more senior role elsewhere. Can my company sponsor this? Yes. Many clients use leadership development or professional growth budgets to sponsor this work. I’m happy to help you think through how to position the request internally. Ready to lead at the level you’re capable of? If you’re ready to stop feeling capped and start operating with clarity, confidence, and influence, let’s talk. Book Your Free Consultation

5 days ago 8 min Best of Product Marketing Career Advice Hello, and welcome to the Courageous Careers newsletter, read by 4,000+ professionals looking to land, grow, and thrive in their dream... Jul 31 6 min How Susan Went From Being Laid Off to Landing a Senior Product Marketing Manager Job in 5 Weeks! Susan Liu is a client who enrolled in my Job Search Membership Program. When we met, she was trying to overcome the final round of... Jul 31 6 min How to Use Product Marketing to Drive Growth Hello, and welcome to the Courageous Careers newsletter, read by 4,000 professionals looking to land, grow, and thrive in their dream... Jun 14 7 min How to Align Product Marketing Strategy with the Business Stage Today, I will share my framework for building a strong product marketing strategy - the foundation you need to up-level as a product... Apr 18 5 min The 3-Step Product Marketing Strategy Framework Effective PMM strategies require an organic flywheel to work together. A strong process like this creates a feedback loop with one step fee Mar 8 6 min Accelerate Your Product Marketing Career by Building Your Career Team Welcome to my newsletter! And Happy International Women’s Day! 🦸 You should have four different types of people in your career: mentors,... Feb 12 3 min Why I Decided to Rebrand Three years ago, a LinkedIn post changed the trajectory of my life. At the height of COVID, I saw many of my friends getting laid off. I... Jan 13 6 min The Ultimate 30-60-90 day Playbook for Product Marketers The first 90 days on a new job is usually the most critical and challenging period in your professional career - the actions you take (or... Dec 17, 2023 5 min Four Steps to Acing Product Marketing Assignments Before we dive into the content today, I want to note that this newsletter is part of a four-part series on the entire job search... Nov 17, 2023 9 min How to ace product marketing interviews Imagine you have gone through the hard work of ​landing your product marketing interview​ by identifying your targeting, creating a... Oct 26, 2023 6 min How to land more product marketing interviews 2023’s job market has been very challenging, to say the least. With ​240,000 layoffs in tech this year​, the market is the most... Sep 14, 2023 4 min 15 Differences between Good PMMs and Great PMMs (and How to Become One) In my view, certain distinct qualities set these top PMMs apart from their good counterparts. 1 2 COURAGEOUS CAREERS NEWSLETTER Accelerate your job search and career growth Join 4,200+ high-achieving professionals in product marketing. Get in-depth and actionable tips delivered straight to your inbox monthly.

​ ​ Going from a team of product marketers to be the first dedicated PMM for a tech startup was a big transition for me. I knew I needed help from someone who had done something similar to navigate my role successfully. Yi Lin brought in amazing qualities as a coach—perspective, wisdom, and empathy (to name a few)—that propelled me to a new phase of my career and job where I felt empowered to tackle opportunities and challenges . I would strongly recommend her to other product marketers who want to learn how to grow in their PMM careers, harnessing the value of their experience in a new environment. Angelea Ennamorato Product Marketing Lead I had the pleasure to work with Yi Lin as one of her career coaching clients. Yi Lin was so helpful throughout the process - her communication was great, she was very empathetic to my specific career journey and she gave really great insights throughout the entire process. Working with Yi Lin, I was able to find a job within 3 months. Also, job searching is never easy, and I felt that her guidance helped to make the process a little less daunting. I have recommended her to friends and would certainly work with her again in the future. Carrie Silver Social Media Manager "I decided to work with Yi Lin after following her and getting significant value from her content on LinkedIn. This turned out to be one of the best decisions I have made for my career, as I landed my dream role I am super excited about, within 2.5 months after working with her, even in a tough job market! What I loved about working with Yi Lin is that her materials and instructions were value packed, straight to the point with zero fluff. This helped me articulate the value I brought and tell a cohesive story. It also ensured I focused on the most impactful activities in the job search process - allowing me to be efficient and conserve energy. One unique element of the program is that Yi Lin also has a supportive private community that provided an opportunity to connect with and learn alongside other talented individuals at all levels of seniority. And to top it off Yi Lin holds incredible group coaching sessions on a regular basis which supported me both with my job search and as a marketer. Some of the workshops she hosted include AI in product marketing, positioning/messaging, GTM strategies, to name a few. All in all, I received significantly more value than the investment, and the ROI is well worth it. Having worked with other coaches, I will say her coaching is far more valuable than standard programs which would not offer you the opportunity to refine your skills in such a way and learn with industry peers. I 100% recommend working with her if you need a helpful, empathetic guide along your job search and growth journey!" Cecilia Makinde Marketing Programs Manager, GTM Before I connected with Yi Lin, I felt overwhelmed by the prospect of my next job search. I knew I wanted a new challenge, but I wasn't sure where to start. Yi helped me gain clarity through insightful coaching sessions, asking powerful questions that helped me define my ideal role and career goals. Her one-on-one approach felt personalized and supportive, like having a cheerleader in my corner. She asked insightful questions about prior products that helped me completely revamp my resume, highlighting my strengths and achievements in a way that resonated with recruiters and hiring managers. She's also cracked the code for writing cover letters that land interviews; she helped me craft compelling narratives that showcased my unique value proposition. Yi Lin's library of resources and templates made my search process smoother and less daunting. The connections I made with other product marketing professionals in her community allowed me to build a valuable network that continues to offer support and advice as I prepare to dive into a new role. I am grateful to Yi for empowering me to take control of my career and navigate the journey with clarity and confidence. She was a game-changer for me, and I can't recommend her services highly enough. Christine Moore Director of Product Marketing "I chose to work with Yi Lin because of her sheer knowledge in the field as well as her genuine desire to help her clients work towards landing their dream roles. Despite it being a tough time in the job market, Yi Lin never once doubted that I would find a great role, which truly helped me maintain my confidenc e and calm as I continued my job search. With her help, I have been able to land a great role and I am truly excited to continue working with Yi Lin moving forward as I progress in my journey." Deepa Pillalamarri Customer Enablement Specialist As someone who has been managed and coached by Yi Lin, I’ve experienced first-hand her genuine commitment to my growth and transformation. Yi Lin hired me while at Teachable, and she has since been my biggest advocate, providing me with strategic expertise and coaching through complex situations and tasks. As a result, I continued seeking advice from her when she became a full-time coach. As a coach, Yi Lin masterfully blends clear communication, refreshing transparency, highly specific advice, and a positive mindset. After every session, I can better see the bigger picture, walk away with clear next steps, and--not to be underestimated--benefit from much-needed emotional guidance. In my view, Yi Lin’s effectiveness as a coach derives from a truly unique point of view informed firstly by her background as a career pivoter, not only once, but multiple times, which provides her with a deep well of empathy for people of diverse backgrounds who often experience myriad challenges on their journey; and secondly, her varied interests and backgrounds as an artist, consultant, and someone who has lived in many places, all of which make her keenly observant of people’s specific needs and superpowers. If you want to grow in your PMM career, I can’t recommend her highly enough, no matter your background. Don Atkins Product Marketing Manager Yi Lin’s coaching program transformed my job search. Her expert guidance taught me effective methods to focus my efforts for maximum impact. Working closely with Yi Lin on interview techniques was invaluable. Unlike other resources that simply give you questions and example answers, Yi Lin took the time to work through questions with me and helped me to understand how my experience could translate into answers that showcased how I was the best candidate for the role. This totally changed the game for me when interviewing. Thank you, Yi Lin, for equipping me to succeed! Gwen Kessinger Senior Product Marketing Manager Harry Dhaliwal Product Marketing Manager Attention anyone looking for expert support in their tech career: Like many others, I first came across Yi Lin's content on LinkedIn and noticed her name circulating as an influential voice in tech and product marketing. As I considered reaching out, I remember being uncertain of the level of support I would receive from a tech career coach -- would this be similar to prior job placement services that were too general to be useful to me? Absolutely not. As someone who has now completed a full coaching cycle and various workshops with Yi Lin I am 100% sure I made the right decision to schedule that initial call with her. More specifically, I started working with Yi Lin after a layoff— she provided me with instant relief from our very first call. It was her expert understanding of the field and concrete strategy that helped to lift some of the weight off of my shoulders. I credit the ease with which I was able to land a new role that I love— within the time frame I set out for myself— to her coaching. She helped me identify my strengths and impactful stories to focus on in interviews, gave me feedback on my materials, created a supportive community of tech folks, and is my most trusted advisor. In fact, I have enrolled to work with her again as I enter a new phase as a product marketer. I highly recommend working with Yi Lin in any stage of your career. Jordan Adler Product Marketing Manager I am thrilled to share my experience working with Yi Lin - as her guidance played an instrumental role in helping me secure a coveted Product Marketing Director role that aligned perfectly with my goals. The journey was challenging, but the payoff was worth every effort invested. My objective was to transition from an enterprise setting to a startup. However, given the tough job market, I found myself facing a lot of rejections despite my experience. The turning point came with Yi Lin’s guidance on targeting only companies that fit my background and domain. Then, using her PSAR frameworks and highly personalized messaging house, my value was able to shine and I was able to stand out. Additionally, her program and community also allowed me to transform into a better product marketer. The exposure to diverse product marketing perspectives allowed me to improve my strategic thinking and point of view - an unexpected but welcomed outcome of this journey. The comprehensive support I received—from group meetings and guest speakers to practice interviews—was pivotal in preparing me for the challenges of my new role. I express my deepest gratitude to Yi Lin and her client community for their unwavering support, invaluable tips, and encouragement throughout this journey. Job searching can be isolating, but with this team, I never felt alone. Josh Porter Director of Product Marketing Yi Lin and I worked together when I was searching for my latest role and I would and have recommended her to anyone in the hunt who'd like an expert set of PMM eyes to help give them a leg up on the competition. I'm a very seasoned PMM leader, but she is a framework master and was instrumental in helping me clarify what I was trying to say. She was pivotal in taking my work from good to great and my investment in working with her has definitely already proven to have a positive ROI. Kelsey Kamp Director of Product Marketing TESTIMONIALS ​ My Clients Say