The ONLY proven, all-in-one system designed to help product marketers land their dream PMM job in as little as 30 days. Alumni using the process have landed their dream roles in as little as 5 weeks (even after months of searching) at top companies like: Signs you don’t have a solid job search strategy: You are tired of applying to every new job, spending hundreds of hours filling out applications without any responses. You’ve got to the interview stage but can’t seem to get past the first round. You always prepare answers for each interview but leave feeling discouraged you didn’t show your true self. You lose out to “more experienced” candidates, even when you suspect that’s not true. You find yourself close to an offer but never seem to seal the deal. Stop doing what’s not working. Finally start job searching the right way in 2025. Susan Liu , Sr Product Marketing Manager, Semble "I was job searching on my own for 6 months with no results, and after enrolling in Yi Lin's program, I landed a role in 5 weeks . My only regret is not investing in this program sooner!" Carrie Silver , Product and Content Marketing Manager, Remote "I went from being stuck to landing my dream role at a fully remote company in less than 3 months. This was by far the best investment I made for my career!" Gal Perelman Product Marketing Lead, Unit 21 As someone who didn't work much in the US, I felt stuck and struggled to move forward. When I reached out to Yi Lin, I could immediately see the results. Her program and community provided incredible value, including training sessions, live feedback, and workbooks. With these resources, I was able to land multiple interviews, pass the entire process, and score several PMM offers! Her help was life-saving, and her feedback, approach, and methodology are PRICELESS. I learned so much about communicating my story to others professionally. I would recommend Yi Lin's PMM to any PMM! Adam Miller Solutions Marketing Manager, Ellucian I can't say enough about how much I love the Courageous Careers community. Whenever I post a question, community members quickly jump in and help me get the answers I need on any topic. As any job-seeker knows, final projects are grueling and tough to nail. But with the help of the Courageous Careers community, I greatly improved my presentation that helped me land an offer. Yi Lin also hosts awesome workshops that have helped me upskill in my interview skills. Every time I attend, I know I'll leave with a ton of value. I'm so thrilled to be here! Yiwen Xu Staff Product Marketing Manager, Docker Job searching is a blend of science and art. It's for this reason that I was so happy with my decision to join Yi Lin’s job search program and community. The Science: Her structured frameworks and workshops provided a methodical approach to strategizing and refining my job search. In particular, Yi Lin’s advice on writing a cover letter in the application to stand out in this competitive market and her multi-step interview prep guide were gold. The Art: Whenever I had specific questions or needed to bounce ideas, Yi Lin and community members actively contributed their experiences and expertise. Their words of encouragement and willingness to share their own vulnerability made the journey less lonely. As a result, I went from not receiving any interviews to finally reaching the hiring manager rounds and final rounds and eventually securing my dream role as Staff Product Marketing Manager. I highly recommend enrolling in her program. You won’t regret it! Casey Ohashi Sr Product Marketing Manager, Attain Yi Lin’s deep expertise and unparalleled understanding of today’s PMM career landscape were instrumental in helping me identify and secure an exciting role that aligns perfectly with my career goals, in less than a month. Her course is comprehensive, tackling every aspect of the increasingly complex recruitment and interview process. In my experience, and as Yi Lin advises, preparation is by far, the biggest key to succeeding in interviews. Yi Lin ensures you’re as prepared as possible. If you’re serious about advancing your PMM career and ready to take the next step, I can’t recommend Yi Lin's program highly enough. Angelica Navarro Product Marketing Manager, Scorpion Last year, after leaving a company that was not a good fit for me, I was feeling unsure, discouraged, and stuck. Being in Yi Lin's program helped me boost my confidence, identify my superpowers, turn myself into a "product," and market myself to potential employers effectively. Eventually, I got further and further into interview stages and finally, presentations and projects. In Yi Lin's program, I got a wealth of incredible resources to help me interview well, ask the right questions, and ace interview assignments. With hard work and help from Yi Lin, I landed a role that feels like the RIGHT role for me and is also a bump in title! Yi Lin and her community of fellow PMMs were there for me through every step of my journey. I felt seen, heard, and supported—on the days when I was feeling not-so-great, I never felt alone. I can't recommend her program enough! Valentyna Havryliuk Sr Product Marketing Manager, SE Ranking I enrolled in Yi Lin’s program in January 2025, and in just 1.5 months, I landed a top-tier PMM role. Before Yi Lin’s program, I struggled to position myself effectively as was not getting the results I needed. Going through her strategies on targeting and positioning helped me refine my strengths, target the right companies, and craft a results-driven narrative that set me apart. In addition, the program’s numerous frameworks, community, and accountability kept me focused, and supported and was a huge game changer from job searching alone. If you’re serious about landing the right job, this program is the best investment you can make … as it certainly paid off for me. Sabari Sawant Product Marketing Manager, AWS I wholeheartedly recommend Yi Lin's job search program. After enrolling in her program and joining her community, I landed a great job in 2 months! All of the expertise and resources, along with her dedication, set her uniquely apart as a coach and mentor . Specifically, immediately after working with her, I diligently followed all her advice, from how to format my resume to how to prepare for each interview - this helped simplify at least half of the preparation process for me and immediately transformed my interview outcome. In addition, Yi Lin’s job search community proved transformational for me. One exceptional member of Yi Lin’s community (a former client of hers) provided generous support to help me with mock interviews . Other members also went out of their way to provide me with referrals and gave insightful guidance on their experiences, which led me ultimately to victory. Klarissa Djajalie Product Marketing Manager, UserCentric I was landing screening interviews but wasn't advancing so I joined Yi Lin's Program, and I am so glad I did! The program really helps you rethink your experience and work on your messaging and positioning for yourself, and the community is truly one of the most supportive and motivating communities of PMMs and aspiring PMMs out there. I've since landed an offer and I couldn't thank Yi Lin and the community enough for the support in the job search process and helping me find my confidence again. Khuslen Khosbayar Associate Product Marketing Manager, Kong Yi Lin's program has been an incredibly enriching experience for me. Though I initially entered the program hoping to land my next role (which I did!), I quickly realized that this program offered much more than just the promise of a new position , thanks to the carefully designed workshops, along with the active community she fostered. Going into my new role, I will keep in touch with the fantastic people I've met in the community! Thank you, Yi Lin, for fostering such a supportive and active community through your awesome program! Read 60+ Testimonials on LinkedIn (Recommendations Section) Having coached hundreds of PMMs, I've identified the seven most common challenges that prevent job seekers from landing their dream roles sooner: ❌ You struggle to translate your experiences from another sector or role in a compelling way. ❌ You’re using a “spray and pray” approach with applications, hoping something sticks. ❌ You don’t know how to position yourself as the ideal candidate and don’t know what hiring managers really want. ❌ You’ve got great experience, but your stories fall flat in interviews. ❌ You’re unsure how to drive interview conversations to demonstrate executive presence. ❌ You’re missing the mark on your assignment/case study and don’t know where it went wrong. ❌ You’re lacking confidence in your ability to succeed in a competitive job market. Here's the truth: interviewing without the right guidance is like studying for an exam without knowing the subject. If you’ve ever walked away from an interview questioning what went wrong or feeling lost about what hiring managers are looking for, this program is for you. You’ll identify the blind spots holding you back, then get practical, effective steps to course-correct. With insights from over 200 successful alumni, a strong support network, and a proven rubric to guide you, you’ll finally see what hiring managers are looking for. Stop second-guessing and start your journey to becoming the "YES!" candidate. Get the insider knowledge you wish you’d had from the start—and make your next interview your last. I'm Ready to Land My Dream Role! Land your dream PMM role in 2025 with a proven, accessible system. The PMM Job Search System delivers 30 impactful, bite-sized lessons, exclusive PMM content and interview bonuses you won’t find anywhere online, and hands-on exercises across 9 actionable modules. Previous alumni say the ROI is worth more than 10x the price, but my mission is to make a fulfilling PMM career within reach for everyone. Module 1: Your Winning PMM Job Search Strategy Introduction & what to expect Master the proven strategy to apply for fewer roles and land more interviews. Uncover the real reasons companies hire and what hiring managers truly look for (insights you won’t find elsewhere). [BONUS] Build efficient job search habits with the PMM 30-Day Job Search Guide and Job Search Tracker [templates included] . Module 2: Define Your Ideal Company Profile (ICP) Identify your unique value and competitive edge with a tailored, step-by-step framework to focus on companies that match your strengths. Build laser-focused messaging aligned with your ICP, supported by a personal messaging house [template included] . Module 3: Craft a Hyper-Targeted Resume Follow a step-by-step guide to create value-driven, keyword-optimized resumes that both ATS and hiring managers love [3 resume samples/templates included!] . Write concise, impactful bullet points that translate your experience into interview opportunities. Module 4: Develop a Cover Letter & LinkedIn profile that converts Avoid the most common mistakes average candidates make with cover letters. Anatomy breakdown of an ultra-compelling cover letter [sample/template included] . LinkedIn hacks to make your profile an interview magnet [template included] . Follow my proven Interview frameworks to craft strong, structured responses to behavioral, technical, and stakeholder questions. Master nerve control and psychological principles to remain calm and stand out. Streamline prep with the Interview Workbook: Use this easy-to-follow alumni favorite to prepare effectively [workbook included] Stand out with reverse interview questions by leading conversations confidently using my curated questions [guide included] [BONUS] Sample Answers to the 8 Toughest Interview Questions. [BONUS] Watch 11 Mock Interviews with Real PMMs (from new PMMs to directors) to see strategies in action (priceless) Module 6: Ace Your Interviews Module 7: Create Stand-Out Assignments Gain a competitive edge with a systemized approach to PMM assignments [guide included] . Beat more experienced candidates by understanding exactly how your assignment will be scored using the scoring rubric [rubric included] . Take the guesswork out and know exactly how to stand out with a step-by-step assignment walk-through. [BONUS] Get 3 real-life assignments from past alumni (priceless) Module 8: Choose the Right Company and Negotiate Your Worth Master the framework you need to choose the right company [worksheet included]. Learn the negotiation strategy that has helped past alumni achieve salary increases of up to $50K [guide and script included] . Discover how to negotiate beyond salary for added benefits and perks. "Following Yi Lin’s advice, I was able to negotiate a higher salary, even after getting laid off. The investment in her program immediately paid off, and MORE." Jordan Adler, Product Marketing Manager at Kick-Up Module 9: Thrive in Your First 90 Days Make an impact from day one with my 30-60-90 day onboarding strategy. [template and checklist included] Learn and avoid the common mistakes PMMs make when onboarding. Additional Resources to Help You Succeed Beyond video lessons, guides, and templates, here are additional bonuses to help you with everything you need. Bonus 1 Monthly live coaching support Get exclusive access to monthly live group coaching calls designed to support you through every stage of your job search. In these sessions, you’ll: Get real-time answers directly from me: Bring your questions on resumes, interviews, or negotiations - I'll provide clear, actionable guidance Learn from fellow PMM job seekers: Connect with a supportive group, sharing insights and celebrating wins together Stay accountable and motivated: Regular check-ins keep you on track and energized Best of all, you can keep attending until you land a job and get access to all previous recordings, ensuring you have all the support you need to reach your career goals. Bonus 2 A Private, Supportive Community Just for You Access an exclusive, daily-active Slack community of 200 fully vetted alumni and peers, ready to support you at every step, until you land a job. Tap into collective experience: Get insights and advice from others who’ve successfully navigated their job searches. Unlock exclusive job opportunities: Be the first to access roles from this personal network and get referrals. Build a lasting network: Form friendships and connections that go beyond job searching. This community has been a launchpad for countless PMM careers, helping alumni land jobs through referrals, support, and shared resources. Bonus 3 A Buddy System Built for Real Progress No more going it alone! Get matched with a dedicated interview practice buddy and start making strides with real, actionable feedback. Say goodbye to awkward solo practice or the stress of "winging it" in interviews. With this buddy system, you’ll gain: Support and accountability: Practice with someone equally motivated to land a role, keeping each other on track. Authentic feedback: Get insights that help you see your strengths and growth areas clearly. With a buddy by your side, you'll have the encouragement and feedback needed to elevate your interview game and move closer to your dream job. Bonus 4 The PMM 30-Day Job Search Guide (on Notion) Take control of your job search with this step-by-step guide, designed to map out every task you need to complete throughout the bootcamp. Alumni love it because it provides clear, daily actions, showing you exactly what to do each day for maximum success in your job search journey. Bonus 5 Exclusive PMM Fundamentals Masterclasses Access live workshop recordings to learn best practices for leveling up as a PMM. Workshops include: Positioning and messaging fundamentals (3-part, 4.5 hours) Product launch strategy 101 (1 hour) How to get promoted (1.5 hours) (payment plan available) Total Value: $11,027 30 impactful, bite-sized lessons across 9 actionable modules packed with exclusive PMM job search content, templates and guides (value $3,499 ) Real client mock interviews and assignments pack you won’t find anywhere else (value $1,999 ) Lifetime access (priceless ) [BONUS] Monthly live coaching until you land a job (value $995 ) [BONUS] Private Slack group with access to 200 alumni, mentors, and peers (value $995 ) Friends for life (priceless ) [BONUS] Curated buddy system for accountability and feedback to accelerate your learning and not feel alone (value $1,495 ) [BONUS] The PMM 30-Day Job Search Guide (on Notion) to keep you organized and on-track (value $49 ) [BONUS] Access to exclusive PMM fundamentals masterclasses to make you a better PMM (value $1,995 ) [GUARANTEE] 30-day refund policy if you aren’t satisfied with your experience (200+ alumni doubt it!) (priceless ) Apply Now Your investment: $1,095 Here is everything you will get in the PMM Dream Job System: Here is everything you will get in the PMM Job Search System: 30 impactful lessons/resources across 9 actionable modules .................................................... (value $3,499 ) packed with exclusive PMM job search content, templates and guides Real client mock interviews and assignments pack you won’t find anywhere else .................. (value $1,999 ) Lifetime access ....................................................................................................................................... (priceless ) [BONUS] Monthly live coaching until you land a job ......................................................................... (value $995 ) [BONUS] Private Slack group until you land a job, with access to 200 alumni and peers .............. (value $995 ) Friends for life ......................................................................................................................................... (priceless ) [BONUS] Curated buddy system ......................................................................................................... (value $1,495 ) for accountability and feedback to accelerate your learning and not feel alone [BONUS] The PMM 30-Day Job Search Guide ......................................................................................... (value $49 ) (on Notion) to keep you organized and on-track [BONUS] Access to exclusive PMM fundamentals masterclasses ............................................. (value $1,995 ) to make you a better PMM [GUARANTEE] 30-day refund policy ......................................................................................................... (priceless ) if you aren’t satisfied with your experience (200+ alumni doubt it!) Total Value: $11,027 Your investment: $1,095 Apply Now Payment plans are available. 30-day money-back guarantee. Read Terms & Conditions . FAQs What happens after I apply? After applying, you’ll fill out a quick 5-minute application so I can understand your motivation for joining. I’ll get back to you within 24 business hours. Once accepted, you have 24 business hours to make payment to secure your rate (this is especially important if you applied on the last day of the early bird discount). Once you join, you’ll have immediate access to the full program on Teachable, plus every additional resource and bonus. Go through it at your own pace! Why do I need to apply? I review each application to ensure that every participant is highly motivated and a great fit. This way, you’ll be learning alongside other driven job seekers, making it a quality experience for everyone. What happens after 30 days? After 30 days, you keep access to all resources, monthly live Q&A sessions, the community, and your buddy. Your journey doesn’t end here - you’ll have ongoing support every step of the way until you land your dream job. Will this program help me get a job? Absolutely! Applying what you learn will put you well on your way to landing your dream role. Results depend on your effort, but past participants have landed roles within weeks—even in a tough job market. Do you have a refund policy? Yes, I offer a 30-day money-back guarantee. If you watch at least 80% of the lessons, complete the exercises, apply for jobs, attend workshops, and still don’t find value, I’ll refund your money. Note that I can’t guarantee job placement in 30 days, but previous alumni have found roles quickly with this system. I'm confident you’ll find it worthwhile. This guarantee doesn’t apply if you stop job searching or don’t fully engage. Please feel free to check out the full Terms and Conditions . How much does it cost? Is there a payment plan? The full course price is $1,095, with an early bird special at $795 until Dec 20, 2024. A flexible payment plan is also available in three installments at $325/mo for three months during the early bird period, or $425/mo for three months thereafter. Alumni report gaining at least 10X their investment back through higher salaries, faster job placement, and career advancement. How is the PMM Job Search System different from 1-1 Coaching? The PMM Job Search System is perfect for those who prefer a structured learning experience and the energy of learning alongside others. It’s designed to guide you step-by-step through every phase of landing a product marketing job, offering flexibility with on-demand lessons and community support through live coaching and the buddy system. This program does not have 1-1 support. This 1:1 Complete Job Search Coaching Program is perfect for professionals seeking highly personalized guidance tailored to their unique circumstances. This is a complete customized program and is ideal if you: Have an unconventional career path or a career switcher and need help crafting a compelling narrative. Are at a more senior level and require customized strategies to navigate the competitive job market. Need to land a role as quickly as possible without compromising quality or fit. Simply prefer 1-1 support to receive the highest level of accountability. With this program, you’ll receive my highest level of individual attention and expertise, ensuring every aspect of your job search is optimized for success. Because of the personalized nature of this program, I accept only a limited number of 1:1 clients each month to provide the focus and support you deserve. How is the PMM Job Search System different from your previous courses? The PMM Job Search System combines all the best elements of my past courses based on years of experience and client feedback. This program includes the foundational strategy plus the latest insights, bonuses, and enhanced support. It’s my magnum opus, crafted to be the most up-to-date and comprehensive version of my course with group support to help you land your dream PMM role. How does the buddy system work? You’ll be paired with another participant with similar goals and experience to support each other and stay accountable. If your buddy lands a role, you can be matched with a new one. What commitment is required? You can go as quickly or leisurely as you’d like. Even with a busy schedule, you can succeed with around 30-60 minutes a day for job searching. Can’t I just do this myself with free content? If you could, you likely would have already. This system is structured to give you a clear, proven path that free content doesn’t provide. Can I buy some content separately? Unfortunately, no. The PMM Dream Job System is designed as a complete program. Breaking it apart would mean missing key elements that ensure your success. I'm Ready to Land My Dream Role! Stop the dread. 2025 is the year you land your dream PMM job. Apply Now Module 5: Apply the Right Way to Land Interviews Master PMM networking techniques to secure referrals that turn into real interviews [guide included] . Learn how to conduct informational interviews that genuinely advance your job search. Discover creative outreach methods to stand out from the crowd. Simeon Atkins, Sr PMM at Mention Me "Before, I struggled to present my experience in a way that stood out to hiring managers. After utilizing Yi Lin’s approach, I secured a first-round interview for 1 in every 5 applications and landed a Senior PMM role with a salary increase at my top-choice company." The PMM Job Search System The ONLY proven, all-in-one system designed to help you land your dream product marketing job in as little as 30 days. Apply today. 30-day money-back guarantee Learn the proven techniques that helped 200+ PMMs land their dream roles—from crafting a standout resume and acing interviews to mastering assignments and negotiating salaries. Get the accountability you need with a dedicated buddy and a supportive community, plus live workshops and bonuses to keep you motivated and on track.

5 days ago 8 min Best of Product Marketing Career Advice Hello, and welcome to the Courageous Careers newsletter, read by 4,000+ professionals looking to land, grow, and thrive in their dream... Jul 31 6 min How Susan Went From Being Laid Off to Landing a Senior Product Marketing Manager Job in 5 Weeks! Susan Liu is a client who enrolled in my Job Search Membership Program. When we met, she was trying to overcome the final round of... Jul 31 6 min How to Use Product Marketing to Drive Growth Hello, and welcome to the Courageous Careers newsletter, read by 4,000 professionals looking to land, grow, and thrive in their dream... Jun 14 7 min How to Align Product Marketing Strategy with the Business Stage Today, I will share my framework for building a strong product marketing strategy - the foundation you need to up-level as a product... Apr 18 5 min The 3-Step Product Marketing Strategy Framework Effective PMM strategies require an organic flywheel to work together. A strong process like this creates a feedback loop with one step fee Mar 8 6 min Accelerate Your Product Marketing Career by Building Your Career Team Welcome to my newsletter! And Happy International Women’s Day! 🦸 You should have four different types of people in your career: mentors,... Feb 12 3 min Why I Decided to Rebrand Three years ago, a LinkedIn post changed the trajectory of my life. At the height of COVID, I saw many of my friends getting laid off. I... Jan 13 6 min The Ultimate 30-60-90 day Playbook for Product Marketers The first 90 days on a new job is usually the most critical and challenging period in your professional career - the actions you take (or... Dec 17, 2023 5 min Four Steps to Acing Product Marketing Assignments Before we dive into the content today, I want to note that this newsletter is part of a four-part series on the entire job search... Nov 17, 2023 9 min How to ace product marketing interviews Imagine you have gone through the hard work of ​landing your product marketing interview​ by identifying your targeting, creating a... Oct 26, 2023 6 min How to land more product marketing interviews 2023’s job market has been very challenging, to say the least. With ​240,000 layoffs in tech this year​, the market is the most... Sep 14, 2023 4 min 15 Differences between Good PMMs and Great PMMs (and How to Become One) In my view, certain distinct qualities set these top PMMs apart from their good counterparts. 1 2 COURAGEOUS CAREERS NEWSLETTER Accelerate your job search and career growth Join 4,200+ high-achieving professionals in product marketing. Get in-depth and actionable tips delivered straight to your inbox monthly.

Going from a team of product marketers to be the first dedicated PMM for a tech startup was a big transition for me. I knew I needed help from someone who had done something similar to navigate my role successfully. Yi Lin brought in amazing qualities as a coach—perspective, wisdom, and empathy (to name a few)—that propelled me to a new phase of my career and job where I felt empowered to tackle opportunities and challenges . I would strongly recommend her to other product marketers who want to learn how to grow in their PMM careers, harnessing the value of their experience in a new environment. Angelea Ennamorato Product Marketing Lead Yi Lin provided tremendous value to me as I moved from an individual contributor to a director role within product marketing. Her wealth of insights and best practices helped me quickly stand up and refine our PMM team processes, and gave me the framework I needed to build the most important bridges across our organization. She was an invaluable sounding board and coach as I built my confidence as a leader. I'm so grateful to have worked with her! Carley Stugelmayer Director of Product Marketing I had the pleasure to work with Yi Lin as one of her career coaching clients. Yi Lin was so helpful throughout the process - her communication was great, she was very empathetic to my specific career journey and she gave really great insights throughout the entire process. Working with Yi Lin, I was able to find a job within 3 months. Also, job searching is never easy, and I felt that her guidance helped to make the process a little less daunting. I have recommended her to friends and would certainly work with her again in the future. Carrie Silver Social Media Manager "I decided to work with Yi Lin after following her and getting significant value from her content on LinkedIn. This turned out to be one of the best decisions I have made for my career, as I landed my dream role I am super excited about, within 2.5 months after working with her, even in a tough job market! What I loved about working with Yi Lin is that her materials and instructions were value packed, straight to the point with zero fluff. This helped me articulate the value I brought and tell a cohesive story. It also ensured I focused on the most impactful activities in the job search process - allowing me to be efficient and conserve energy. One unique element of the program is that Yi Lin also has a supportive private community that provided an opportunity to connect with and learn alongside other talented individuals at all levels of seniority. And to top it off Yi Lin holds incredible group coaching sessions on a regular basis which supported me both with my job search and as a marketer. Some of the workshops she hosted include AI in product marketing, positioning/messaging, GTM strategies, to name a few. All in all, I received significantly more value than the investment, and the ROI is well worth it. Having worked with other coaches, I will say her coaching is far more valuable than standard programs which would not offer you the opportunity to refine your skills in such a way and learn with industry peers. I 100% recommend working with her if you need a helpful, empathetic guide along your job search and growth journey!" Cecilia Makinde Marketing Programs Manager, GTM Before I connected with Yi Lin, I felt overwhelmed by the prospect of my next job search. I knew I wanted a new challenge, but I wasn't sure where to start. Yi helped me gain clarity through insightful coaching sessions, asking powerful questions that helped me define my ideal role and career goals. Her one-on-one approach felt personalized and supportive, like having a cheerleader in my corner. She asked insightful questions about prior products that helped me completely revamp my resume, highlighting my strengths and achievements in a way that resonated with recruiters and hiring managers. She's also cracked the code for writing cover letters that land interviews; she helped me craft compelling narratives that showcased my unique value proposition. Yi Lin's library of resources and templates made my search process smoother and less daunting. The connections I made with other product marketing professionals in her community allowed me to build a valuable network that continues to offer support and advice as I prepare to dive into a new role. I am grateful to Yi for empowering me to take control of my career and navigate the journey with clarity and confidence. She was a game-changer for me, and I can't recommend her services highly enough. Christine Moore Director of Product Marketing, Forj "I chose to work with Yi Lin because of her sheer knowledge in the field as well as her genuine desire to help her clients work towards landing their dream roles. Despite it being a tough time in the job market, Yi Lin never once doubted that I would find a great role, which truly helped me maintain my confidenc e and calm as I continued my job search. With her help, I have been able to land a great role and I am truly excited to continue working with Yi Lin moving forward as I progress in my journey." Deepa Pillalamarri Customer Enablement Specialist As someone who has been managed and coached by Yi Lin, I’ve experienced first-hand her genuine commitment to my growth and transformation. Yi Lin hired me while at Teachable, and she has since been my biggest advocate, providing me with strategic expertise and coaching through complex situations and tasks. As a result, I continued seeking advice from her when she became a full-time coach. As a coach, Yi Lin masterfully blends clear communication, refreshing transparency, highly specific advice, and a positive mindset. After every session, I can better see the bigger picture, walk away with clear next steps, and--not to be underestimated--benefit from much-needed emotional guidance. In my view, Yi Lin’s effectiveness as a coach derives from a truly unique point of view informed firstly by her background as a career pivoter, not only once, but multiple times, which provides her with a deep well of empathy for people of diverse backgrounds who often experience myriad challenges on their journey; and secondly, her varied interests and backgrounds as an artist, consultant, and someone who has lived in many places, all of which make her keenly observant of people’s specific needs and superpowers. If you want to grow in your PMM career, I can’t recommend her highly enough, no matter your background. Don Atkins Product Marketing Manager Yi Lin’s coaching program transformed my job search. Her expert guidance taught me effective methods to focus my efforts for maximum impact. Working closely with Yi Lin on interview techniques was invaluable. Unlike other resources that simply give you questions and example answers, Yi Lin took the time to work through questions with me and helped me to understand how my experience could translate into answers that showcased how I was the best candidate for the role. This totally changed the game for me when interviewing. Thank you, Yi Lin, for equipping me to succeed! Gwen Kessinger Senior Product Marketing Manager Harry Dhaliwal Product Marketing Manager More specifically, I started working with Yi Lin after a layoff— she provided me with instant relief from our very first call. It was her expert understanding of the field and concrete strategy that helped to lift some of the weight off of my shoulders. I credit the ease with which I was able to land a new role that I love— within the time frame I set out for myself— to her coaching. She helped me identify my strengths and impactful stories to focus on in interviews, gave me feedback on my materials, created a supportive community of tech folks, and is my most trusted advisor. In fact, I have enrolled to work with her again as I enter a new phase as a product marketer. I highly recommend working with Yi Lin in any stage of your career. Attention anyone looking for expert support in their tech career: Like many others, I first came across Yi Lin's content on LinkedIn and noticed her name circulating as an influential voice in tech and product marketing. As I considered reaching out, I remember being uncertain of the level of support I would receive from a tech career coach -- would this be similar to prior job placement services that were too general to be useful to me? Absolutely not. As someone who has now completed a full coaching cycle and various workshops with Yi Lin I am 100% sure I made the right decision to schedule that initial call with her. Jordan Adler Product Marketing Manager, KickUp I am thrilled to share my experience working with Yi Lin - as her guidance played an instrumental role in helping me secure a coveted Product Marketing Director role that aligned perfectly with my goals. The journey was challenging, but the payoff was worth every effort invested. My objective was to transition from an enterprise setting to a startup. However, given the tough job market, I found myself facing a lot of rejections despite my experience. The turning point came with Yi Lin’s guidance on targeting only companies that fit my background and domain. Then, using her PSAR frameworks and highly personalized messaging house, my value was able to shine and I was able to stand out. Additionally, her program and community also allowed me to transform into a better product marketer. The exposure to diverse product marketing perspectives allowed me to improve my strategic thinking and point of view - an unexpected but welcomed outcome of this journey. The comprehensive support I received—from group meetings and guest speakers to practice interviews—was pivotal in preparing me for the challenges of my new role. I express my deepest gratitude to Yi Lin and her client community for their unwavering support, invaluable tips, and encouragement throughout this journey. Job searching can be isolating, but with this team, I never felt alone. Josh Porter Director of Product Marketing, Kore AI Yi Lin and I worked together when I was searching for my latest role and I would and have recommended her to anyone in the hunt who'd like an expert set of PMM eyes to help give them a leg up on the competition. I'm a very seasoned PMM leader, but she is a framework master and was instrumental in helping me clarify what I was trying to say. She was pivotal in taking my work from good to great and my investment in working with her has definitely already proven to have a positive ROI. Kelsey Kamp Director of Product Marketing, Marin Software TESTIMONIALS ​ My Clients Say

​ ​ Going from a team of product marketers to be the first dedicated PMM for a tech startup was a big transition for me. I knew I needed help from someone who had done something similar to navigate my role successfully. Yi Lin brought in amazing qualities as a coach—perspective, wisdom, and empathy (to name a few)—that propelled me to a new phase of my career and job where I felt empowered to tackle opportunities and challenges . I would strongly recommend her to other product marketers who want to learn how to grow in their PMM careers, harnessing the value of their experience in a new environment. Angelea Ennamorato Product Marketing Lead I had the pleasure to work with Yi Lin as one of her career coaching clients. Yi Lin was so helpful throughout the process - her communication was great, she was very empathetic to my specific career journey and she gave really great insights throughout the entire process. Working with Yi Lin, I was able to find a job within 3 months. Also, job searching is never easy, and I felt that her guidance helped to make the process a little less daunting. I have recommended her to friends and would certainly work with her again in the future. Carrie Silver Social Media Manager "I decided to work with Yi Lin after following her and getting significant value from her content on LinkedIn. This turned out to be one of the best decisions I have made for my career, as I landed my dream role I am super excited about, within 2.5 months after working with her, even in a tough job market! What I loved about working with Yi Lin is that her materials and instructions were value packed, straight to the point with zero fluff. This helped me articulate the value I brought and tell a cohesive story. It also ensured I focused on the most impactful activities in the job search process - allowing me to be efficient and conserve energy. One unique element of the program is that Yi Lin also has a supportive private community that provided an opportunity to connect with and learn alongside other talented individuals at all levels of seniority. And to top it off Yi Lin holds incredible group coaching sessions on a regular basis which supported me both with my job search and as a marketer. Some of the workshops she hosted include AI in product marketing, positioning/messaging, GTM strategies, to name a few. All in all, I received significantly more value than the investment, and the ROI is well worth it. Having worked with other coaches, I will say her coaching is far more valuable than standard programs which would not offer you the opportunity to refine your skills in such a way and learn with industry peers. I 100% recommend working with her if you need a helpful, empathetic guide along your job search and growth journey!" Cecilia Makinde Marketing Programs Manager, GTM Before I connected with Yi Lin, I felt overwhelmed by the prospect of my next job search. I knew I wanted a new challenge, but I wasn't sure where to start. Yi helped me gain clarity through insightful coaching sessions, asking powerful questions that helped me define my ideal role and career goals. Her one-on-one approach felt personalized and supportive, like having a cheerleader in my corner. She asked insightful questions about prior products that helped me completely revamp my resume, highlighting my strengths and achievements in a way that resonated with recruiters and hiring managers. She's also cracked the code for writing cover letters that land interviews; she helped me craft compelling narratives that showcased my unique value proposition. Yi Lin's library of resources and templates made my search process smoother and less daunting. The connections I made with other product marketing professionals in her community allowed me to build a valuable network that continues to offer support and advice as I prepare to dive into a new role. I am grateful to Yi for empowering me to take control of my career and navigate the journey with clarity and confidence. She was a game-changer for me, and I can't recommend her services highly enough. Christine Moore Director of Product Marketing "I chose to work with Yi Lin because of her sheer knowledge in the field as well as her genuine desire to help her clients work towards landing their dream roles. Despite it being a tough time in the job market, Yi Lin never once doubted that I would find a great role, which truly helped me maintain my confidenc e and calm as I continued my job search. With her help, I have been able to land a great role and I am truly excited to continue working with Yi Lin moving forward as I progress in my journey." Deepa Pillalamarri Customer Enablement Specialist As someone who has been managed and coached by Yi Lin, I’ve experienced first-hand her genuine commitment to my growth and transformation. Yi Lin hired me while at Teachable, and she has since been my biggest advocate, providing me with strategic expertise and coaching through complex situations and tasks. As a result, I continued seeking advice from her when she became a full-time coach. As a coach, Yi Lin masterfully blends clear communication, refreshing transparency, highly specific advice, and a positive mindset. After every session, I can better see the bigger picture, walk away with clear next steps, and--not to be underestimated--benefit from much-needed emotional guidance. In my view, Yi Lin’s effectiveness as a coach derives from a truly unique point of view informed firstly by her background as a career pivoter, not only once, but multiple times, which provides her with a deep well of empathy for people of diverse backgrounds who often experience myriad challenges on their journey; and secondly, her varied interests and backgrounds as an artist, consultant, and someone who has lived in many places, all of which make her keenly observant of people’s specific needs and superpowers. If you want to grow in your PMM career, I can’t recommend her highly enough, no matter your background. Don Atkins Product Marketing Manager Yi Lin’s coaching program transformed my job search. Her expert guidance taught me effective methods to focus my efforts for maximum impact. Working closely with Yi Lin on interview techniques was invaluable. Unlike other resources that simply give you questions and example answers, Yi Lin took the time to work through questions with me and helped me to understand how my experience could translate into answers that showcased how I was the best candidate for the role. This totally changed the game for me when interviewing. Thank you, Yi Lin, for equipping me to succeed! Gwen Kessinger Senior Product Marketing Manager Harry Dhaliwal Product Marketing Manager Attention anyone looking for expert support in their tech career: Like many others, I first came across Yi Lin's content on LinkedIn and noticed her name circulating as an influential voice in tech and product marketing. As I considered reaching out, I remember being uncertain of the level of support I would receive from a tech career coach -- would this be similar to prior job placement services that were too general to be useful to me? Absolutely not. As someone who has now completed a full coaching cycle and various workshops with Yi Lin I am 100% sure I made the right decision to schedule that initial call with her. More specifically, I started working with Yi Lin after a layoff— she provided me with instant relief from our very first call. It was her expert understanding of the field and concrete strategy that helped to lift some of the weight off of my shoulders. I credit the ease with which I was able to land a new role that I love— within the time frame I set out for myself— to her coaching. She helped me identify my strengths and impactful stories to focus on in interviews, gave me feedback on my materials, created a supportive community of tech folks, and is my most trusted advisor. In fact, I have enrolled to work with her again as I enter a new phase as a product marketer. I highly recommend working with Yi Lin in any stage of your career. Jordan Adler Product Marketing Manager I am thrilled to share my experience working with Yi Lin - as her guidance played an instrumental role in helping me secure a coveted Product Marketing Director role that aligned perfectly with my goals. The journey was challenging, but the payoff was worth every effort invested. My objective was to transition from an enterprise setting to a startup. However, given the tough job market, I found myself facing a lot of rejections despite my experience. The turning point came with Yi Lin’s guidance on targeting only companies that fit my background and domain. Then, using her PSAR frameworks and highly personalized messaging house, my value was able to shine and I was able to stand out. Additionally, her program and community also allowed me to transform into a better product marketer. The exposure to diverse product marketing perspectives allowed me to improve my strategic thinking and point of view - an unexpected but welcomed outcome of this journey. The comprehensive support I received—from group meetings and guest speakers to practice interviews—was pivotal in preparing me for the challenges of my new role. I express my deepest gratitude to Yi Lin and her client community for their unwavering support, invaluable tips, and encouragement throughout this journey. Job searching can be isolating, but with this team, I never felt alone. Josh Porter Director of Product Marketing Yi Lin and I worked together when I was searching for my latest role and I would and have recommended her to anyone in the hunt who'd like an expert set of PMM eyes to help give them a leg up on the competition. I'm a very seasoned PMM leader, but she is a framework master and was instrumental in helping me clarify what I was trying to say. She was pivotal in taking my work from good to great and my investment in working with her has definitely already proven to have a positive ROI. Kelsey Kamp Director of Product Marketing TESTIMONIALS ​ My Clients Say