Tailored product marketing advising, hands-on team training, and embedded fractional leadership to help you solve high-stakes GTM challenges, focus on what's important, and drive real business impact, fast. Ready to lead with clarity and confidence? Let's Talk FAQs Who is this for? This is for Heads of Product Marketing, Heads of Marketing, GTM leaders, startup founders, and senior PMMs looking for high-leverage advice and hands-on support. If you’re navigating a messy org, scaling a team, or leading high-stakes GTM projects and want a trusted strategic partner, this is for you. How is advising different from your Thrive leadership coaching? Thrive is designed for individual growth — it’s one-on-one coaching focused on helping PMMs get more career clarity, become confident, and get promoted into senior IC or director roles. The outcomes are focused on the individual. This is mostly funded out of pocket by each individual, with some support from L&D budgets. Advising is for leaders who are also managing teams or functions. It's more structured around team outcomes, GTM strategy, and organizational systems. It’s funded by the company. Why should I trust you, and why work with you over another consultant/advisor? There might be other coaches and consultants out there, some with VP titles, some who’ve been in the industry a long time. What I offer is a little different. I bring a balance that many others don’t: I’ve been close to the work, leading product marketing across different business models, from fintech to edtech to hardware-software hybrids, and at every stage, from early startups to global orgs. That means I’m not giving advice from 10 years ago or from too high up to be useful. I’m still hands-on, still doing the work, and still in touch with what today’s PMM teams and leaders actually need. I also bring a different lived perspective. As a woman of color, an immigrant, a working mom, and a career switcher, I understand what it’s like to navigate spaces where you might not fit the mold. That lens allows me to bring empathy and clarity to even the most complex situations, and helps my clients feel seen, not just coached. That said, I know the most important factor in a successful engagement is fit. I care deeply about doing work that’s right for both of us, which is why I always start with a real conversation. So just book a free consultant and we can see if we are a fit. What does the process look like to engage with you? It’s simple: Book a free consultation call — we’ll talk through your goals, challenges, and what kind of support you’re looking for. No pressure, just a real conversation. Get a custom proposal — after the call, I’ll send you a plan that outlines what I recommend, how we’ll work together, pricing, and timeline. Review and approve — once you're aligned on the plan, we’ll finalize the details and move forward. Kickoff with intake — I’ll ask you to share key context and materials up front so we can hit the ground running and make the most of our time together. Whether we’re working on team strategy, a specific project, or 1:1 coaching, the process is designed to be thoughtful, clear, and efficient. How long does a typical engagement last? It depends on your needs. Advisory retainers typically last 3–12 months, or even longer Project-based work runs 2–8 weeks Workshops can be one-off or quarterly We’ll scope it together based on your timeline and goals. What kinds of outcomes should I expect? You’ll walk away with a clear strategy, repeatable systems, stronger stakeholder alignment, and a team that knows what good looks like. You’ll also have a trusted partner to help you think, decide, and lead more effectively. Finally, you will get immediate business results that will place PMM at the center of the GTM engine. Renae Bradley Head of Product Marketing, OEC “Hiring Yi Lin as a fractional Product Marketing Director was one of the most impactful decisions during my tenure at OEC. From day one, she brought clarity, focus, and a strategic mindset that transformed how the PMM team approached GTM. Her leadership directly contributed to measurable revenue and elevated the role of product marketing across the organization. She aligned sales, product, and marketing resulting in everyone speaking the same language and executing with consistency.” Matt Benson Head of Product Marketing, JUUNOO "We hired Yi Lin to help us create our US-market positioning and messaging, and her work has been transformative for our business, directly helping us drive a 240% increase in ARR in one year. Her insights into GTM strategy and her ability to help us build effective processes have been invaluable. Instead of the old school way of positioning, she created a collaborative miro board exercise that involved our entire leadership team to achieve results in less than 2 weeks." Natalie Marcotulio Head of Growth and Product Marketing “A lot of advisors are helpful in the moment, but Yi Lin sets you up for long-term success with best practices and systems that keep working after she’s gone. She brought structure, clarity, and frameworks that helped us build a real product marketing function from scratch. She’s got that rare ability to help you think strategically, and then dive right into your launch plans or messaging.” Strategic Advising A trusted thought partner for Heads of PMM or GTM leaders who want clarity, systems, and support as they scale. What we focus on: PMM team structure, roles, and charter Positioning, GTM, and enablement frameworks Cross-functional influence and internal buy-in Leadership support and stakeholder coaching Best for: New heads of PMM, startup marketing leaders wearing many hats, or product leaders who are temporarily overseeing PMM and need expert guidance. Book a Free Consult Fractional Consulting Embedded support for high-stakes projects or transitional moments when you need someone to help you do the work , not just advise on it. Example scenarios: Positioning, repositioning, and messaging development Cross-functional GTM execution for Tier 1 launch Interim PMM team leadership and enablement Building repeatable systems and launch excellence Best for: Startups without senior PMM leadership, teams tackling major projects, or execs leading a strategic reset. Book a Free Consult Team Training & Workshops Hands-on, practical training to upskill your team and make PMM more strategic, tailored to your business, not a generic deck. What we focus on: GTM planning and launch playbook Messaging and positioning Sales enablement Being an agile PMM in the age of AI Best for: Companies with junior or mixed-experience PMM teams, new hires, or leaders looking to create consistency and capability across their function. Book a Free Consult 3 ways I can help: Hi, I’m Yi Lin Pei, a 3x PMM leader turned coach and advisor for ambitious product marketers and their teams. I didn’t break into tech the traditional way. As a career switcher, I’ve felt the impostor syndrome and have burned out from trying to do too much, too fast, with little support. What changed everything was owning my strengths as a former consultant and learning to lead with strategy, not stress. I got clear on exactly how to align my work and my team around the most important objectives, created frameworks and processes, and removed noise to deliver the highest-impact work in the shortest time possible. As a result, I went from career switcher to Director of PMM in under three years. Since then, I’ve led PMM teams at companies like Teachable, coached/advised 200+ product marketers , and built GTM strategies, training programs, and leadership tracks that have helped teams deliver more business results with less, especially in the age of AI. Book a Free Consult Ebun Onagoruwa Senior Vice President of Brand & Product Marketing “As a product marketing leader stepping into a new org, I was looking for a trusted thought partner, someone who could challenge my thinking. Yi Lin was exactly that. She’s a steady, strategic presence with sharp instincts and no patience for fluff, equally effective in navigating org design, go-to-market strategy, launch excellence, and the day-to-day realities of leading a large team. She brought valuable frameworks, and as a respected voice in the broader product marketing community, her published work gave me a helpful external lens to pressure-test our approach. Yi Lin is incredibly responsive, curious, a natural problem-solver, and always willing to help. What sets her apart is her ability to cut through noise, surface core issues quickly, and offer practical, high-leverage advice grounded in real-world experience. Her input helped me move faster and lead with greater clarity. If you're a senior leader looking to elevate your product marketing function and show up stronger at the leadership table, I highly recommend working with Yi Lin." Product marketing is high-stakes. And most leaders are asked to deliver fast results without the structure, systems, or support to do it right. Does any of these sound familiar? You’ve inherited a team but have no clear playbooks or processes You’re a new Head of PMM trying to scale your impact fast, but flying blind Your GTM process feels messy and reactive, not strategic You have a capable team, but they’re either early in their careers or missing key skills You’re leading a high-stakes project but can't afford for it to fail You don’t need more theory or generic advice. You need a partner who’s been in your seat and can help you lead and execute with sharp thinking and objectivity. I’ve supported leaders at companies including: Product Marketing Advising and Consulting I help turn your PMM team into the most valued part of your GTM org. Tailored PMM advising, hands-on team training, and embedded fractional leadership to help you sharpen strategy, deliver high-impact work, and build a world-class team. 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5 days ago 8 min Best of Product Marketing Career Advice Hello, and welcome to the Courageous Careers newsletter, read by 4,000+ professionals looking to land, grow, and thrive in their dream... Jul 31 6 min How Susan Went From Being Laid Off to Landing a Senior Product Marketing Manager Job in 5 Weeks! Susan Liu is a client who enrolled in my Job Search Membership Program. When we met, she was trying to overcome the final round of... Jul 31 6 min How to Use Product Marketing to Drive Growth Hello, and welcome to the Courageous Careers newsletter, read by 4,000 professionals looking to land, grow, and thrive in their dream... Jun 14 7 min How to Align Product Marketing Strategy with the Business Stage Today, I will share my framework for building a strong product marketing strategy - the foundation you need to up-level as a product... Apr 18 5 min The 3-Step Product Marketing Strategy Framework Effective PMM strategies require an organic flywheel to work together. A strong process like this creates a feedback loop with one step fee Mar 8 6 min Accelerate Your Product Marketing Career by Building Your Career Team Welcome to my newsletter! And Happy International Women’s Day! 🦸 You should have four different types of people in your career: mentors,... Feb 12 3 min Why I Decided to Rebrand Three years ago, a LinkedIn post changed the trajectory of my life. At the height of COVID, I saw many of my friends getting laid off. I... Jan 13 6 min The Ultimate 30-60-90 day Playbook for Product Marketers The first 90 days on a new job is usually the most critical and challenging period in your professional career - the actions you take (or... Dec 17, 2023 5 min Four Steps to Acing Product Marketing Assignments Before we dive into the content today, I want to note that this newsletter is part of a four-part series on the entire job search... Nov 17, 2023 9 min How to ace product marketing interviews Imagine you have gone through the hard work of ​landing your product marketing interview​ by identifying your targeting, creating a... Oct 26, 2023 6 min How to land more product marketing interviews 2023’s job market has been very challenging, to say the least. With ​240,000 layoffs in tech this year​, the market is the most... Sep 14, 2023 4 min 15 Differences between Good PMMs and Great PMMs (and How to Become One) In my view, certain distinct qualities set these top PMMs apart from their good counterparts. 1 2 COURAGEOUS CAREERS NEWSLETTER Accelerate your job search and career growth Join 4,200+ high-achieving professionals in product marketing. Get in-depth and actionable tips delivered straight to your inbox monthly.

​ ​ Going from a team of product marketers to be the first dedicated PMM for a tech startup was a big transition for me. I knew I needed help from someone who had done something similar to navigate my role successfully. Yi Lin brought in amazing qualities as a coach—perspective, wisdom, and empathy (to name a few)—that propelled me to a new phase of my career and job where I felt empowered to tackle opportunities and challenges . I would strongly recommend her to other product marketers who want to learn how to grow in their PMM careers, harnessing the value of their experience in a new environment. Angelea Ennamorato Product Marketing Lead I had the pleasure to work with Yi Lin as one of her career coaching clients. Yi Lin was so helpful throughout the process - her communication was great, she was very empathetic to my specific career journey and she gave really great insights throughout the entire process. Working with Yi Lin, I was able to find a job within 3 months. Also, job searching is never easy, and I felt that her guidance helped to make the process a little less daunting. I have recommended her to friends and would certainly work with her again in the future. Carrie Silver Social Media Manager "I decided to work with Yi Lin after following her and getting significant value from her content on LinkedIn. This turned out to be one of the best decisions I have made for my career, as I landed my dream role I am super excited about, within 2.5 months after working with her, even in a tough job market! What I loved about working with Yi Lin is that her materials and instructions were value packed, straight to the point with zero fluff. This helped me articulate the value I brought and tell a cohesive story. It also ensured I focused on the most impactful activities in the job search process - allowing me to be efficient and conserve energy. One unique element of the program is that Yi Lin also has a supportive private community that provided an opportunity to connect with and learn alongside other talented individuals at all levels of seniority. And to top it off Yi Lin holds incredible group coaching sessions on a regular basis which supported me both with my job search and as a marketer. Some of the workshops she hosted include AI in product marketing, positioning/messaging, GTM strategies, to name a few. All in all, I received significantly more value than the investment, and the ROI is well worth it. Having worked with other coaches, I will say her coaching is far more valuable than standard programs which would not offer you the opportunity to refine your skills in such a way and learn with industry peers. I 100% recommend working with her if you need a helpful, empathetic guide along your job search and growth journey!" Cecilia Makinde Marketing Programs Manager, GTM Before I connected with Yi Lin, I felt overwhelmed by the prospect of my next job search. I knew I wanted a new challenge, but I wasn't sure where to start. Yi helped me gain clarity through insightful coaching sessions, asking powerful questions that helped me define my ideal role and career goals. Her one-on-one approach felt personalized and supportive, like having a cheerleader in my corner. She asked insightful questions about prior products that helped me completely revamp my resume, highlighting my strengths and achievements in a way that resonated with recruiters and hiring managers. She's also cracked the code for writing cover letters that land interviews; she helped me craft compelling narratives that showcased my unique value proposition. Yi Lin's library of resources and templates made my search process smoother and less daunting. The connections I made with other product marketing professionals in her community allowed me to build a valuable network that continues to offer support and advice as I prepare to dive into a new role. I am grateful to Yi for empowering me to take control of my career and navigate the journey with clarity and confidence. She was a game-changer for me, and I can't recommend her services highly enough. Christine Moore Director of Product Marketing "I chose to work with Yi Lin because of her sheer knowledge in the field as well as her genuine desire to help her clients work towards landing their dream roles. Despite it being a tough time in the job market, Yi Lin never once doubted that I would find a great role, which truly helped me maintain my confidenc e and calm as I continued my job search. With her help, I have been able to land a great role and I am truly excited to continue working with Yi Lin moving forward as I progress in my journey." Deepa Pillalamarri Customer Enablement Specialist As someone who has been managed and coached by Yi Lin, I’ve experienced first-hand her genuine commitment to my growth and transformation. Yi Lin hired me while at Teachable, and she has since been my biggest advocate, providing me with strategic expertise and coaching through complex situations and tasks. As a result, I continued seeking advice from her when she became a full-time coach. As a coach, Yi Lin masterfully blends clear communication, refreshing transparency, highly specific advice, and a positive mindset. After every session, I can better see the bigger picture, walk away with clear next steps, and--not to be underestimated--benefit from much-needed emotional guidance. In my view, Yi Lin’s effectiveness as a coach derives from a truly unique point of view informed firstly by her background as a career pivoter, not only once, but multiple times, which provides her with a deep well of empathy for people of diverse backgrounds who often experience myriad challenges on their journey; and secondly, her varied interests and backgrounds as an artist, consultant, and someone who has lived in many places, all of which make her keenly observant of people’s specific needs and superpowers. If you want to grow in your PMM career, I can’t recommend her highly enough, no matter your background. Don Atkins Product Marketing Manager Yi Lin’s coaching program transformed my job search. Her expert guidance taught me effective methods to focus my efforts for maximum impact. Working closely with Yi Lin on interview techniques was invaluable. Unlike other resources that simply give you questions and example answers, Yi Lin took the time to work through questions with me and helped me to understand how my experience could translate into answers that showcased how I was the best candidate for the role. This totally changed the game for me when interviewing. Thank you, Yi Lin, for equipping me to succeed! Gwen Kessinger Senior Product Marketing Manager Harry Dhaliwal Product Marketing Manager Attention anyone looking for expert support in their tech career: Like many others, I first came across Yi Lin's content on LinkedIn and noticed her name circulating as an influential voice in tech and product marketing. As I considered reaching out, I remember being uncertain of the level of support I would receive from a tech career coach -- would this be similar to prior job placement services that were too general to be useful to me? Absolutely not. As someone who has now completed a full coaching cycle and various workshops with Yi Lin I am 100% sure I made the right decision to schedule that initial call with her. More specifically, I started working with Yi Lin after a layoff— she provided me with instant relief from our very first call. It was her expert understanding of the field and concrete strategy that helped to lift some of the weight off of my shoulders. I credit the ease with which I was able to land a new role that I love— within the time frame I set out for myself— to her coaching. She helped me identify my strengths and impactful stories to focus on in interviews, gave me feedback on my materials, created a supportive community of tech folks, and is my most trusted advisor. In fact, I have enrolled to work with her again as I enter a new phase as a product marketer. I highly recommend working with Yi Lin in any stage of your career. Jordan Adler Product Marketing Manager I am thrilled to share my experience working with Yi Lin - as her guidance played an instrumental role in helping me secure a coveted Product Marketing Director role that aligned perfectly with my goals. The journey was challenging, but the payoff was worth every effort invested. My objective was to transition from an enterprise setting to a startup. However, given the tough job market, I found myself facing a lot of rejections despite my experience. The turning point came with Yi Lin’s guidance on targeting only companies that fit my background and domain. Then, using her PSAR frameworks and highly personalized messaging house, my value was able to shine and I was able to stand out. Additionally, her program and community also allowed me to transform into a better product marketer. The exposure to diverse product marketing perspectives allowed me to improve my strategic thinking and point of view - an unexpected but welcomed outcome of this journey. The comprehensive support I received—from group meetings and guest speakers to practice interviews—was pivotal in preparing me for the challenges of my new role. I express my deepest gratitude to Yi Lin and her client community for their unwavering support, invaluable tips, and encouragement throughout this journey. Job searching can be isolating, but with this team, I never felt alone. Josh Porter Director of Product Marketing Yi Lin and I worked together when I was searching for my latest role and I would and have recommended her to anyone in the hunt who'd like an expert set of PMM eyes to help give them a leg up on the competition. I'm a very seasoned PMM leader, but she is a framework master and was instrumental in helping me clarify what I was trying to say. She was pivotal in taking my work from good to great and my investment in working with her has definitely already proven to have a positive ROI. Kelsey Kamp Director of Product Marketing TESTIMONIALS ​ My Clients Say