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Why strong PMMs are struggling to land jobs (and what to do about it)
Why strong PMMs are losing out in final rounds, and the three roadblocks to fix: positioning that’s too broad, forgettable interviews, and telling instead of showing.
How Three Product Marketing Leaders Set Up Their AI Workflows
Three experienced PMM leaders, Mara, Natalie, and Mike, walk through the context, connectors, and Skills behind their AI product marketing workflows.
The right way to use AI to become a better PMM
How to use AI to become a better PMM: protect your moat, protect your human intelligence, and apply AI where it actually adds value.
How to nail your first 90 days as a PMM in 2026
The counterintuitive secret to your first 90 days as a PMM: reach your break-even point faster by learning by doing, with an updated plan for working with AI.
The Thriving PMM Framework: How to Build an Intentional PMM Career
A three-layer framework for building an intentional PMM career: the core PMM craft, the human skills AI can’t replace, and the career agency that ties it all together.
The 5-Step Product Positioning Playbook for Product Marketers
Why most product positioning fails, and the 5-step process that fixes it: from gathering insights and running a workshop to testing and activation.
Product Marketing Prioritization: A Field Guide for Doing Less, But Better
Too much work, too little time? Most prioritization problems are strategy problems. Here's how to prioritize product marketing work by doing less, but better.
How to Build Product Marketing AI Workflows That Actually Work
Why most AI rollouts stall, a 4-step process for building product marketing AI workflows that work, and a real case study of a landing page workflow built with a founding PMM.
From overwhelmed to confident: your 90-day plan to thrive as a new PMM manager
A 90-day plan for new PMM managers: how to gain clarity, build trust, tune your team's operating system, and deliver visible wins in your first three months.
How to build PMM influence across teams (even when you are not in charge)
How PMMs can build influence across teams without formal authority, with a stakeholder matrix, real examples, and a playbook for true collaboration.
How to thrive as a Product Marketer in the age of AI
Four takeaways from the State of AI in Product Marketing Report: where AI saves PMMs time, why human judgment is the moat, and how to thrive as a product marketer in the age of AI.
How to reposition a product as a product marketer
Why most repositioning efforts fail, and a 5-step framework to reposition your product the right way, with a real example of a company that grew ARR 240% in one year.
How to build the product marketing career YOU want
Promotion isn’t the only way to grow. Alternative PMM career paths, plus a 3-step design-thinking framework to figure out the product marketing career you actually want.
Your PMM Promotion Playbook (Part 2)
Steps 3 and 4 of the PMM Promotion Playbook: how to build influence with the right people, and when and how to ask for your promotion so leadership says yes.
The PMM Promotion Playbook (Part 1)
Why PMM promotions don’t happen even when you deserve one, and the first two steps to fix it: be in the right place and do the right work (T-shaped skills plus a growth plan).
The secret sauce to product marketing interviews (and how to nail them to land your dream role)
What hiring managers are really thinking at each stage of the product marketing interview process, the mistakes that quietly cost candidates the job, and what to do instead.
How to thrive as a founding PMM and build your first team
Four tips to succeed as a founding or first-time PMM, and the 4Ps framework (Purpose, People, Process, Performance) for building your first product marketing team.
How Susan Went From Being Laid Off to Landing a Senior Product Marketing Manager Job in 5 Weeks!
How Susan Liu, a career switcher, went from a layoff to a Senior PMM role in five weeks, and her advice for staying positive and standing out in a long job search.
How to Use Product Marketing to Drive Growth
How to drive growth with product marketing: understand the core growth levers and tactics, then turn them into a quarterly PMM plan.
How to Align Product Marketing Strategy with the Business Stage
How product marketing strategy changes across early, growth and mature business stages, from research and positioning to GTM and the PMM profile you need.