PROGRAMS, CAREER COACHING & ADVISING FOR PRODUCT MARKETERS
Navigate every pivotal moment in your product marketing career with confidence.
Land the right role, make an impact from day one, and build the influence to grow your PMM career with expert guidance
400+ happy clients, including PMMs and leaders at:
Navigating inflection points is the hardest part of a PMM career.
You might be a senior PMM, a founding PMM, or a director who’s navigated plenty of change before. But when the outcome affects your own career, the stakes feel different.
If you are here, you’re likely facing one of these moments:
You need to land the right role, fast.
You want to be deliberate about what comes next, but it’s hard to do that when you feel pressure to land something quickly, especially when you’ve been laid off.
You’re stepping into a new role.
You want to make an impact early but also don’t want to burn yourself out.
You’re ready for more growth in your career.
You’re doing well, and people trust you to deliver. But you want more influence, gain more expertise, and get that promotion you deserve.
You feel behind with AI.
You’re good at your job and you’ve tried the tools, but you still don’t know how to approach AI at a systems level.
If any of this feels familiar, you’re not alone.
I’ve helped more than 400 product marketers through my coaching and programs. I’ll help you make sense of what’s changing, figure out where to focus, so you can get unstuck and move forward with confidence.
Get the right support for what you need right now.
Group Programs
Choose this if you want a clear plan to follow, expert guidance, and peers working toward the same goal.
The PMM Job Search System →
The AI PMM Academy →
1:1 Coaching
Choose this if you want a thought partner who can help you work through decisions specific to your career, role, or company.
LAND · Job Search Coaching
GROW · Onboarding Coaching
THRIVE · Leadership Coaching
Explore Coaching →
For Teams
Choose this if you’re looking for support for your product marketing team.
Work with me to clarify what your team should own, decide how to develop and structure it, or train your PMMs to build AI workflows that fit how your company works.
Explore Advising and Training For Teams →
Not sure which program fits? Contact me →
“The biggest shift working with Yi Lin was learning how to think more strategically, especially when there isn't organizational clarity. She helped me understand how to prioritize the right projects, drive meaningful business impact, and lead with confidence even in ambiguous situations. Coaching with her is like having a true thought partner. She understood my specific context, challenged my thinking, and helped me work through difficult decisions, giving me perspectives I wouldn't have reached on my own or by using AI. I can't recommend working with her enough!”
“As a product marketing leader stepping into a new org, I was looking for a trusted thought partner, someone who could challenge my thinking. Yi Lin was exactly that. She's a steady, strategic presence with sharp instincts and no patience for fluff, equally effective in navigating org design, go-to-market strategy, launch excellence, and the day-to-day realities of leading a large team. … Her input helped me move faster and lead with greater clarity.”
“Through Yi Lin's coaching, I've learned how to think strategically about my role, prioritize high-value initiatives, and proactively create opportunities instead of waiting for them to be assigned to me. … I've launched a customer research and persona initiative that is creating visibility with executive leadership, and help me gain much more confidence in the strategic value I bring to the organization. As a result, I was able to achieve a promotion during the time we worked together!”
“Yi Lin was instrumental in my transition from an individual contributor to a director role in product marketing. Her deep expertise helped me not only refine our PMM processes, covering product launches, positioning, and messaging, but also build the critical cross-functional relationships needed to drive impact at the director level. … After working with her, I feel more confident tackling high-stakes decisions and have greater clarity on my long-term career path.”
“When I transitioned into Product Marketing without direct PMM experience, I knew I needed help. Yi Lin gave me a clear, actionable roadmap that helped me quickly build relationships, ask the right questions, and impress my leadership team from day one. Even presenting my 90-day plan made a huge impact. She also helped me create a structured approach to launching products and managing cross-functional projects. Within six months, I received an award from my company for my contributions, something I never expected so early on. That's why continuing to work with her was a no-brainer as I continue in my role!”
“With Yi Lin's guidance, I built an AI-powered workflow that I presented to our leadership team, where it received significant praise. Other teams began adopting it, which allowed me to build additional workflows and help shape how AI is used across the organization. I went from experimenting with AI on my own to creating systems that helped entire teams work more effectively and consistently.”
“Yi Lin helped me get two senior-level offers in 10 weeks and completely redesign my core messaging as a product marketer. She literally brought order to a chaotic search. More importantly, she is also an expert PMM strategist and has become a close advisor, even helping me with my 90-day plan and team strategy. She’s my new secret (but not so secret) weapon!”
“I enrolled in Yi Lin’s PMM Job Search System, and in less than two months, I landed an incredible role as a Senior Product Marketing Manager at Datadog, after months of struggling to gain traction on my own. … After being rejected three times by Datadog, my next application using Yi Lin’s approach turned into an interview within 24 hours, and ultimately an offer.”
“Yi Lin’s PMM Job Search System helped me land a PMM role in an incredibly competitive market, at a higher seniority level than before and after an extended career break. Her support and resources also up-leveled my skills as a marketer so I was better positioned to excel in my new role. The insights I learned and relationships I developed will continue to pay dividends for the rest of my career.”
“Yi Lin helped me land a role in my dream field, even in a difficult job market. Her advice was so on point, and in every conversation I could see tangible progress toward becoming a better PMM. After my search, I chose to continue working with her in my new role. One of the best decisions I’ve made in my career.”
“A lot of advisors are helpful in the moment, but Yi Lin sets you up for long-term success with best practices and systems that keep working after she's gone. She brought structure, clarity, and frameworks that helped us build a real product marketing function from scratch. She's got that rare ability to help you think strategically, and then dive right into your launch plans or messaging.”
“I was a multi-time founding PMM looking to transition out of startups and into a later-stage company. Four months after joining the PMM Job Search System, I landed an incredible IC Director role at a public company. … I had already worked with several coaches, but none came close to the depth, clarity, and actionable guidance offered in the PMM Job Search System. … I've already recommended it to several friends!”
Proven Results
Across startups, scale-ups, and global companies.
400+
400+ Happy clients served in coaching and group programs
Top 25
Top 25 Marketing Voice on LinkedIn (Exit Five)
3x
Former 3x PMM Leader and Hiring Manager
Top 100
4x PMA Top 100 Product Marketing Influencer
ABOUT YI LIN
What makes my approach different?
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Effective coaching isn't just about giving you all the answers. It's about helping you ask better questions, see what you might be missing, and navigate complex decisions with confidence. Drawing on my experience in PMM leadership, strategy consulting, and design thinking, I help you develop the strategic judgment to tackle challenges independently, long after our coaching work is complete.
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I’ve led, launched, and advised product marketing work across startups and global organizations, and coached 400+ PMMs through high-stakes transitions. From B2B to B2C, PLG to sales-led environments, I’ve built teams, shaped positioning, and supported PMMs operating at different stages of scale. This means the guidance I offer isn’t theoretical or tied to one type of company. It’s grounded in patterns that hold up across contexts.
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As an immigrant and career switcher without a traditional PMM path, I know what it’s like to grow without a map. I went from no PMM experience to Director in under three years. Clients trust me not just for strategy, but because I understand how to build credibility, navigate uncertainty, and make progress in environments that weren’t designed with you in mind.
The strongest PMMs grow in three distinct areas at once:
Your PMM Craft
How You Think and Lead
How You Shape Your Career
That is why my coaching approach brings together PMM skills development, leadership development, and career design instead of treating them as separate problems.
My goal is to help you recognize the value you already bring, develop the skills your next chapter requires, and navigate your career with more confidence and intention.
Starting a new PMM job and already feeling overwhelmed?
You're not alone, and you’re not failing. The first 90 days are tough for everyone. That’s why hundreds of PMMs swear by my free 30/60/90 onboarding checklist: the go-to playbook to help you turn overwhelm into clarity and confidence.
