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The 3-Step Product Marketing Strategy Framework
A simple 3-step product marketing strategy framework: research, positioning and messaging, and GTM, all built on product-market fit.
The Ultimate 30-60-90 day Playbook for Product Marketers
A 30-60-90 day onboarding playbook for product marketers: how to establish trust, deliver early wins, and ramp up for peak performance in your new role.
Four Steps to Acing Product Marketing Assignments
Four steps to ace product marketing take-home assignments: understand the goal, outline first, research with a time limit, then edit and practice. Plus the scoring rubric I used as a hiring manager.
How to ace product marketing interviews
How to prepare for product marketing interviews, plus frameworks and sample answers for the three questions you are most likely to be asked.
How to land more product marketing interviews
How to land more product marketing interviews in a competitive market: find your candidate/market fit, build a strong personal story, and apply through referrals.
23 Smart Reverse Interview Questions You Need to Ask Hiring Managers in Product Marketing
The best reverse interview questions to ask hiring managers in product marketing interviews, so you can judge manager quality, strategy, role fit and culture before you accept an offer.