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Yi Lin speaking at a Product Marketing Summit

Stop the stress. Take control of your career.

Step confidently into your new role. Transform into the leader you are meant to be with coaching programs designed to foster career growth.

Product Marketing Career and Leadership Coaching

Where My Current Clients Work At

Struggling with imposter syndrome? Feel like you always get passed up for promotions? Need more career support?


If so, I understand your challenges because I have been in your shoes. 


After successfully landing my product marketing job with no background in the field, I learned the hard way how to add immediate value, gain visibility, and advocate for myself - particularly as an immigrant woman of color.


Having secured two consecutive promotions and reached the Director level within three years, I am eager to share my exact process with you and help you achieve your career goals.
 

By working with me, you will go:

From

To

By working with me, you will go from:

What clients say

Sara Miteva

Sara Miteva

Sr Product Marketing Manager

Through working with Yi Lin, I was able to get clear on my PMM career growth roadmap at a critical juncture, identify my priority and craft an action plan that I was able to immediately put into action. I highly recommend Yi Lin's coaching if you are looking to level up and/or looking for more career clarity!

Don Atkins

Don Atkins

Product Marketing Manager

Yi Lin masterfully blends clear communication, refreshing transparency, highly specific advice, and a positive mindset. After every session, I can better see the bigger picture, walk away with clear next steps, and--not to be underestimated--benefit from much-needed emotional guidance.

Peter Nakamura

Peter Nakamura

Product Marketing Manager

Yi Lin has been a fantastic career coach - she's helped me uncover new ways of thinking and approaching my career development. She is kind and thoughtful while also being direct, which is a rare combination! Her PMM community has also been a game changer as I get to connect with other brilliant PMMs.

Angelea Ennamorato

Angelea Ennamorato

Product Marketing Lead

As I am tackling my role as a startup's founding PMM, I knew I needed help.Yi Lin brought in amazing qualities as a coach—perspective, wisdom, and empathy (to name a few)—that propelled me to a new phase of my career and job where I felt empowered to tackle opportunities and challenges.

Neal Patel

Neal Patel

Product Marketing Manager

Not only did she help me navigate my job search as a career switcher and help me land a target role that I love, but she also helped me grow in my role where she provided incredible product marketing advice.

Peggy Pan

Peggy Pan

Head of Product Marketing

Yi Lin's coaching helped me land a role in my dream field (even when the job market was so difficult). After my job search, I decided to continue working with Yi Lin in my new role to help me onboard. Because I value her insights, and also because I truly enjoy this meaningful coaching relationship with Yi Lin

Choose Your Program

Grow Program

​Succeed in your product marketing role in the first 90 days. Deliver value quickly and minimize stress.

Thrive Program

Thrive in your product marketing role. Achieve your career goals and get to the next level.

Grow Program

Succeed in your product marketing role in the first 90 days. Deliver value quickly and minimize stress.
 
This program is valid for 4 months.

While the coaching topics are fully customizable, here are sample topics I can help you with:  

  • Build your onboarding strategy

  • Master product marketing fundamentals such as GTM strategy, positioning messaging and enablement 

  • Overcome imposter syndrome and new job stress

  • Deliver quick wins and prioritization

  • Master networking and relationship building 

  • Build your success plan beyond 90 days

What this program includes: 

  • 6x 60-min 1-1 coaching sessions 

  • Customized templates and guides

  • Customized homework

  • Full email and Slack support with 1 business day response time

  • Access to the private student community

  • Access to monthly live group workshops (average 2 per month)

  • Access to the entire content library of recordings, guides and templates

  • Starting a new product marketing role and looking to make a strong impact

  • Starting your first leadership role as a head of, director or founding PMM

Investment (company-sponsored): $2,995 all in, or $895 per month for 4 months

Investment (self-sponsored): $2,495 all in, or $750 per month for 4 months

(February special offer):  $2,295 all in, or $695 per month for 4 months

This is perfect if you are...

Thrive Program

Thrive in your product marketing role - achieve your career goals and get to the next level. 

This program is valid for 4 months.

Feeling like an imposter in a new role

Standing out as a great new hire, and feeling confident that you’re bringing value to the organization.

Stressed and burnt out in a new role, unsure if you’re making an immediate impact

Getting quick wins with the help of expert strategies, playbooks, and templates.

Struggling to speak up for yourself, build influence, and be seen as a leader

Letting your authentic personality shine through as you establish yourself as a leader in the organization.

Struggling to build a personal brand for yourself despite wanting to for years

Having the tools and confidence to make yourself a known quantity in your industry

Feeling stuck in your career and not sure how to grow to the next level

Navigating your career growth with confidence and clarity

While the coaching topics are fully customizable, here are sample topics I can help you with:

  • Create your promotion plan or career roadmap

  • Develop and refine your leadership style 

  • Create, lead, and grow a team of PMMs

  • Overcome imposter syndrome 

  • Manage difficult personalities 

  • Build your executive presence 

  • Build your personal brand

  • Thrive as a mom, minority or woman of color in leadership

What this program includes: 

  • 6x 60-min 1-1 coaching sessions 

  • Customized templates and guides

  • Customized homework

  • Full email and Slack support with 1 business day response time

  • Access to the private student community

  • Access to monthly live group workshops (average 2 per month)

  • Access to the entire content library of recordings, guides and templates

FAQs
  • That is great! Most of my clients can get coaching reimbursed easily through their L and D budgets. If your company needs more proof, I am happy to provide additional documentation, and also speak directly to your manager. We can discuss this during our discovery call.

  • Absolutely. I have worked with multiple or entire product marketing teams to provide coaching and training. Please contact me at peiyilin09@gmail.com for custom program information and pricing.

  • Yes, existing clients receive a discount. In fact, many clients who have taken my job searching program go on to take my Grow Program. Grow Program clients often work with me on an ongoing basis, or come back later to go through my Thrive Program.

  • Yes, you will work directly with me on every aspect of your job search. There is absolutely no outsourcing to other coaches.

  • Once we decide to work together, I will send you the payment link and the contract — when that is all signed and paid, I send over a welcome email with instructions and a Calendly link to book a time with me. Availability is first come, first serve basis.

  • I host of variety of group workshops and networking events. These typically last around 1 hour and are geared around specific career growth and leadership topics. I’ve brought on experts from top tech companies like Clari, Square, and more. We host IRL events from time to time, mostly in NYC. 

  • When you start working with me, you’ll instantly gain access to my private Slack community of supportive product marketers and leaders. Our Slack is active daily with Q&A, referral opportunities, resources, memes, and more! You’ll be able to directly network with dozens of product marketing professionals who you can share your wins and challenges with.

Animated Text: "Let's Work Together"

Ready to elevate your career?

An emerging product marketing leader or current product marketing leader looking to get unstuck and reach your career potential.

Investment (company-sponsored): $2,995 all in, or $895 per month for 4 months

Investment (self-sponsored): $2,495 all in, or $750 per month for 4 months

(February special offer):  $2,295 all in, or $695 per month for 4 months

This is perfect if you are...
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