GROW | 1:1 ONBOARDING COACHING FOR PRODUCT MARKETERS
Master your first 90 days and deliver lasting impact.
A bespoke 1:1 program designed for experienced PMMs and new leaders who want to establish authority early, avoid costly missteps, and set themselves up for long-term impact in a new role.
Taken and trusted by PMMs and PMM leaders at companies including:
Starting a new product marketing role is exciting, but it’s also one of the highest-pressure moments in a PMM career.
The first 90 days shape how leadership perceives you, what work you’re trusted with, and how quickly your impact compounds. Without a clear approach, PMMs often get stuck in execution, lose strategic visibility, and find it difficult to shift how they’re perceived later on.
If this resonates, you’re not alone:
You’ve stepped into a new PMM or leadership role and are navigating broader scope, higher expectations, and decisions that feel heavier than before.
You want to drive meaningful impact quickly, without burning yourself out or trying to do everything at once.
You feel pressure to prove your value early, especially if you’ve been through layoffs, transitions, or high-visibility moves in the past.
Whether you’re a senior PMM, a new leader, transitioning into a new industry, or stepping into a founding PMM role, the expectation is the same: ramp fast, build credibility, and deliver impact, often without a clear roadmap.
There is a better way to ramp.
I know this firsthand.
As a career switcher who went from PMM newcomer to Director in under three years, I learned early how critical the first 90 days are. With the right approach, I secured $250K+ in budget as a new hire, delivered Tier-1 initiatives within my first two months, and built credibility quickly, without burning out.
Since then, I’ve helped 75+ of PMMs navigate this same transition with far more clarity, confidence, and control.
This program is designed to help you move from uncertainty to confident execution by focusing on what actually matters early on.
Together, we’ll work on:
Building a clear, role-specific 90-day strategy so you know exactly where to focus
Establishing credibility and influence with key stakeholders early
Prioritizing high-leverage work that demonstrates strategic impact
Navigating expectations, tradeoffs, and ambiguity with confidence
Avoiding common pitfalls that keep PMMs stuck in execution mode
This isn’t about doing more. It’s about doing the right things, deliberately.
“The biggest shift working with Yi Lin was learning how to think more strategically, especially when there isn’t organizational clarity. She helped me understand how to prioritize the right projects, drive meaningful business impact, and lead with confidence even in ambiguous situations. Coaching with her is like having a true thought partner. She understood my specific context, challenged my thinking, and helped me work through difficult decisions, giving me perspectives I wouldn’t have reached on my own or by using AI. I can’t recommend working with her enough!”
“When I transitioned into Product Marketing without direct PMM experience, I knew I needed help. Yi Lin gave me a clear, actionable roadmap that helped me quickly build relationships, ask the right questions, and impress my leadership team from day one. Even presenting my 90-day plan made a huge impact. She also helped me create a structured approach to launching products and managing cross-functional projects. Within six months, I received an award from my company for my contributions, something I never expected so early on. That’s why continuing to work with her was a no-brainer as I continue in my role!”
“Working with Yi Lin has been one of the best decisions I have made for my career. Not only did she help me land a target role that I love, but she also helped me grow in my new role where she provided incredible product marketing advice. She simplifies complex PMM concepts by providing clear insights and frameworks so all stakeholders are aligned to hit key milestones. I have implemented so much of her advice and seen the impact. I would highly recommend working with Yi Lin to grow in your product marketing career!”
“Yi Lin has helped me feel more confident and secure in my new role and I’d recommend her coaching services and community to anyone ready to level-up in their current role. Not only has she provided expert guidance on everything I need, I have also learned so much through my access to knowledge sharing from other PMMs in her programs and built great connections.”
“Going from a team of product marketers to a tech startup’s first dedicated PMM role was a big transition for me. I knew I needed help in my new role from someone who had done something similar to navigate my role successfully. Yi Lin brought in amazing qualities as a coach: perspective, wisdom, and empathy (to name a few), that propelled me to a new phase of my career and job where I felt empowered to tackle opportunities and challenges.”
“As I began my new role as a solo PMM, Yi Lin’s guidance was crucial during my onboarding process —she helped me structure my approach for immediate wins while also laying the groundwork for long-term strategic initiatives. I felt more confident and assured after working with her, as she has set me up for success!”
The GROW Coaching Program
GROW uses a structured first-90-days framework as a foundation, while staying flexible enough to adapt to your role, company, and challenges. Every engagement is tailored and each session focuses on what’s most pressing for you at that moment.
How It Works
Program Details & Investment
This high-touch, end-to-end engagement supports you through your first 90 days in a new PMM role.
Includes:
✓ Six 1:1 coaching sessions over 4 months
✓ Structured onboarding framework adapted to your role and context
✓ Ongoing async support between sessions
✓ Access to a dedicated onboarding resources hub
✓ Access to peer learning and connections
Investment
$4000
PAYMENT PLANS AVAILABLE
WHY INVEST IN YOURSELF:
Clients see GROW as an investment in faster time-to-impact and reduced risk during one of the most consequential phases of a PMM role.
Additional coaching is available after the initial coaching package for clients who want continued guidance.
Common questions about the GROW coaching program:
-
GROW is designed for senior PMMs and new leaders starting a new role who want to establish credibility, clarity, and momentum early.
Most clients are at the Senior PMM to Director level, including PMMs stepping into broader scope, leadership expectations, or a new company context. If you’re looking for early-career PMM training or generic onboarding advice, this is likely not the right fit.
-
GROW is built specifically for experienced PMMs navigating high-stakes transitions.
You’ll get a structured onboarding framework paired with 1:1 strategic coaching focused on prioritization, influence, and decision-making — grounded in real PMM leadership experience, not theory. The goal is not just to ramp faster, but to help you lead earlier and compound impact over time.
-
Highly.
While GROW uses a proven first-90-days framework, every engagement is tailored to your role, company, and challenges. Sessions focus on what’s most pressing for you — not a fixed curriculum.
-
That’s okay.
If you’re still navigating stakeholder dynamics, struggling to demonstrate strategic impact, or feeling unclear on where to focus, GROW can help you course-correct. In some cases, ongoing THRIVE leadership coaching may be a better fit — we’ll decide together.
-
Yes. Many clients use onboarding, leadership development, or professional development budgets to sponsor this work.
If helpful, I can support you in positioning this internally and answering manager or HR questions. Company-sponsored engagements may also include expanded scope or advisory support.
-
Clients typically report clearer prioritization, stronger early momentum, increased confidence navigating ambiguity, and faster credibility with stakeholders and leadership. This is meant to create long term impact, not short term fixes.