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Yi Lin Pei 4/1/26 Yi Lin Pei 4/1/26

The Thriving PMM Framework: How to Build an Intentional PMM Career

A three-layer framework for building an intentional PMM career: the core PMM craft, the human skills AI can’t replace, and the career agency that ties it all together.

Yi Lin Pei 7/31/25 Yi Lin Pei 7/31/25

How to build PMM influence across teams (even when you are not in charge)

How PMMs can build influence across teams without formal authority, with a stakeholder matrix, real examples, and a playbook for true collaboration.

Yi Lin Pei 4/24/25 Yi Lin Pei 4/24/25

How to build the product marketing career YOU want

Promotion isn’t the only way to grow. Alternative PMM career paths, plus a 3-step design-thinking framework to figure out the product marketing career you actually want.

Yi Lin Pei 4/2/25 Yi Lin Pei 4/2/25

Your PMM Promotion Playbook (Part 2)

Steps 3 and 4 of the PMM Promotion Playbook: how to build influence with the right people, and when and how to ask for your promotion so leadership says yes.

Yi Lin Pei 1/23/25 Yi Lin Pei 1/23/25

The PMM Promotion Playbook (Part 1)

Why PMM promotions don’t happen even when you deserve one, and the first two steps to fix it: be in the right place and do the right work (T-shaped skills plus a growth plan).

Yi Lin Pei 9/29/24 Yi Lin Pei 9/29/24

How to thrive as a founding PMM and build your first team

Four tips to succeed as a founding or first-time PMM, and the 4Ps framework (Purpose, People, Process, Performance) for building your first product marketing team.